Levi's is starting to break in jeans with lasers

  Рет қаралды 56,880

Quartz

Quartz

6 жыл бұрын

Levi's goes to great lengths to give their jeans an aged, vintage look. Their newest method creates "broken in" jeans in about 90 seconds. Using lasers.
In the past, Levi's pre-aged jeans were the product of human workers,, a process that took a lot of elbow grease and about 30 minutes per pair.
Want to learn more about the process? Read the article here: quartzy.qz.com/1215862/
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Пікірлер: 52
@Smokey94462
@Smokey94462 6 жыл бұрын
Lasers make everything better.
@ropro9817
@ropro9817 6 жыл бұрын
The artificial crotch whiskers are so easy to spot!
@AboutCreativity1
@AboutCreativity1 6 жыл бұрын
very good.
@JAM-yj4tb
@JAM-yj4tb 4 жыл бұрын
I understand the concept of fading the color to look better but I will never get why people purposely want holes in their clothes
@smarttech788
@smarttech788 6 жыл бұрын
Really nice
@GlenCocopuffs
@GlenCocopuffs 6 жыл бұрын
Levi’s is awesome. Such an interesting company history and they’re still innovating.
@higgsmerino3925
@higgsmerino3925 5 жыл бұрын
Interesting. Selling fake products. Innovation. Yeah, sure.
@Szwako
@Szwako 4 жыл бұрын
what are the odds of getting a contact information or email to Bart Sights? I looked on the web but couldnt find anything, not even social media
@stacykrett
@stacykrett 6 жыл бұрын
Wait, so, which one was the real one?
@jzk2020
@jzk2020 6 жыл бұрын
The one on the left.
@JakeMai18921991
@JakeMai18921991 5 жыл бұрын
The one on the Right! Double stitching on the inside of the legs. I have a pair of 501xx vintage faded men's jean I'm wearing right now.
@FrancisTha1st
@FrancisTha1st 6 жыл бұрын
4:13 t h i c c
@johnjhill3
@johnjhill3 6 жыл бұрын
*Is that authentic?* No. I have jeans that I bought as deep blue and black and worked in them for years, getting them nicked and scuffed and scratched, etc. When I wore then to night clubs, etc. the people who wore machine-distressed jeans turned away in disgust at my honestly and accidentally distressed jeans, as if they still smelled from the hard work that distressed them. Pretension hates Authenticity.
@wilsjane
@wilsjane 4 жыл бұрын
Every hole and mark has a story on genuine worn in jeans. I am looking at mine right now and remembering the night that a guy used my Levi's crotch to stub his cigarette out when their were no ashtrays at a party, LOL.
@SuperPussyFinger
@SuperPussyFinger 10 ай бұрын
I don’t think it’s pretension that made people recoil at the smell of your balls.
@blessyourheart2893
@blessyourheart2893 3 жыл бұрын
I bet the laser ones are not as soft as the real broken in version
@drwisdom1
@drwisdom1 2 жыл бұрын
Actually the softness is based on the quality and thickness of the cotton. Sadly, today's denim isn't as good as with vintage jeans.
@berner
@berner 5 жыл бұрын
But why?
@sikdersinha5133
@sikdersinha5133 5 жыл бұрын
I want buy this laser machine...Where can i find it ??
@bradwindysucks
@bradwindysucks 6 жыл бұрын
Can he not afford a bigger shirt? Are they not paying him enough? lol
@higgsmerino3925
@higgsmerino3925 5 жыл бұрын
Slumming.
@aifan6148
@aifan6148 6 жыл бұрын
Indigo nail. Wow.
@TheAnantaSesa
@TheAnantaSesa 6 жыл бұрын
Indigo teeth are where its at. Rich people dieing their artificially straightened teeth to capture that hobo crackhead look.
@LeahandLevi
@LeahandLevi 6 жыл бұрын
My name is Levi.
@scottfoster6339
@scottfoster6339 Жыл бұрын
You can't buy nostalgia from a rack...🤦‍♂️ You have to wear in your own holes and create your own memories along the way.
@blankmandastankman
@blankmandastankman 4 жыл бұрын
Lasers: 1 $200+ “vintage jeans: 0
@Fvckyou123
@Fvckyou123 5 жыл бұрын
Levi's just get cheaper and cheaper.
@graham1034
@graham1034 6 жыл бұрын
I just can't understand why people want to buy jeans with holes in them. They look terrible (to me anyway).
@raquel-nv9tu
@raquel-nv9tu 6 жыл бұрын
I know omg, they make people look scruffy and ratchet no offence lol. but like you I really don’t understand why people think it looks... well, good..
@graham1034
@graham1034 6 жыл бұрын
The worst is now shirts with holes in them are becoming more common.
@TheAnantaSesa
@TheAnantaSesa 6 жыл бұрын
Its the hobo look. They use indigo die on their teeth too for the complementary crackhead look.
@liza5532
@liza5532 6 жыл бұрын
Because millennials are so impatient! (It does seem a bit like buying a brand new car pre-dinged, huh?)
@heyitsmebella780
@heyitsmebella780 5 жыл бұрын
Graham X ripped jeans are the best in my opinion they almost match anything !!☺️
@peterfrankhabermann7157
@peterfrankhabermann7157 5 жыл бұрын
TOP👖
@krm6029
@krm6029 5 жыл бұрын
Authenticity is about the whole road .... Lame
@WhatSoEverThingsAreLovely
@WhatSoEverThingsAreLovely 5 жыл бұрын
It's a bit like nails down a chalk board to me when someone refers to jeans as "a jean"!! 🙄
@Qznews
@Qznews 5 жыл бұрын
Yeah, we can understand that.
@dhanujaindeewara3206
@dhanujaindeewara3206 4 жыл бұрын
leser design is not luking qulity But had design are qulity Im a leser designer
@saziaehesana3583
@saziaehesana3583 6 жыл бұрын
3rd
@j.jarvis7460
@j.jarvis7460 5 жыл бұрын
Nether one was real lol. fake.
@jonultime
@jonultime 3 жыл бұрын
That dude's black nails are so nasty
@pinheadjohnny5190
@pinheadjohnny5190 Жыл бұрын
Fast forward and pause at 2:50, it's what you really came here for. Your welcome.
@SuperPussyFinger
@SuperPussyFinger 3 жыл бұрын
Massed-produced mediocrity.
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