Well, that settles it! It's Imperial for me--I'm making an appointment to see my Chrysler dealer tomorrow.

I'm an old guy now, and really, really miss the Mopars we had back in the day. I'm thankful that I was able to experience them when they had that new car smell. There is nothing on the road today that comes anywhere close to that '70 Imperial.

If I was Jeffry and had 3 young girls taking care of me I wouldn’t be unhappy if I was driving a vehicle bug

As a dealership sales person formerly for nearly a decade - every features could be turned both positive or negative to every specific customer depending on what they seek in car)

The center fuel filler was NOT a negative. Much easier to gas up and no spillage down the paint.

At 70 years old I grew up with with cars of this age. I always considered the Dodge and Plymouths of this period to be cheaply finished compared to GM and Fords. Especially the muscle cars. I know today the Dodge and Plymouth muscle cars bring a lot of money but they don't appeal to me. Today I am a Ram fan and think GM trucks and SUV's look cheap. Things change.

How nice of "Jeffrey" to include his "daughters" in the ad.😁😆

NOT…A….CHRYSLER!!!

It's funny to watch these old training filmstrips: The company who made each one ALWAYS has the much better car! Thank you, Adam, for adding insights from your own ownership.

I love the Lincoln and always have, especially in the 1970's.

This one brought back a flood of memories, as usual. I have not owned one of these, but, I've driven and been a passenger in plenty of them. To those of us old-time Cadillac fan-boyz I have to say we were pretty impressed with the 1970 Lincoln Continentals. I think they were aimed at the Cadillac De Ville and series 62 customers. The Lincoln finally added cornering lights, which might not seem like much of a thing, unless you've never had them or had them and find you can't get them anymore. Great for night time driving, parking, and finding that address on a mailbox or front of a house. Also, it was less "overbuilt" than the earlier cars which certainly made power steering and windshield wipers more serviceable to say the least. Oh, and where the others ditched the cigarette smokers vent windows, the Lincoln had a system! (More than half of drivers in 1970 smoked and it was an issue (understandably) if you did not cater to them!)

I like that the clock on the Chrysler dash shows

My mom had an uncle( I guess he was my uncle too from Hammond Louisiana.) He had a 1960 Imperial. All I really remember(he died when I was 5 in 1964). It was black big and even at 5, i thought it was the most beautiful car I had ever seen!

My father had a '73 2 door LeBaron and a '72 New Yorker Brougham 4 door hardtop. BIG highway cruisers! These were very comfortable traveling cars that got fair mileage on interstate trips. Still recall all the space and effortless driving. I'd go for the Imperial.

Great job Adam! This format is fun especially with your commentary! Worth doing another one!

I was always a Mopar/Imperial fan. I did get a ride in a 70 or 71 Lincoln Continental when young. It was a WV state car on the way to a Capitol tour. Our neighbor was on the governor security team at the time and took us on the tour. Nice attractive quiet car, but would still pick the Imperial.

Drove one of these 4 door Imperials in high school, big boat, I loved it!!

First I would like to compliment Jeffery on being able to attract all those young hipster honeys at 42!

I'm going to go with I'd take both. Lincoln might have a better ride, but that's the only real edge I can give either. Both were 10/10 styled cars imo, inside and out. I really like what Lincoln did, as they stepped away from the extremely clean 60s continental design. Imperials fuselage styling was the best from Chrysler co, and really stands out. I also feel the need to throw a line out to Cadillac, which is the one I would've bought, as I like the mix of ride/handling, quadrajet carb, and superb styling (albeit with lower build quality than the others).

That was fun. And as a Mopar guy I’m feeling pretty chipper about my chosen brand. 😁