This aint no conspiracy about how they tryna get rid of Hip Hop because we been dominant. If Hip Hop fails its on us, end off! Not some white guy in the office who dont know the culture. The truth is culture has gone down the drain, they don't even say As and Bs on their songs anymore. It's all gibberish. "Shahbsnld dbhshhd shjfhf", type of bullshxt. You got Drake who dont wanna grow up, hair looking like my aunty whe she's getting her hair done and dressed like oversized uncle. Its all a curcus in Hip Hop. When we call out this type of shxt, you called a hater, you old bluh bluh bluh. True Hip Hop died long time ago. Whatever this is nowadays we need to think of new genre to call it.

It's like when that neighborhood restaurant w great real food turns into a fast food franchise yeah the place looks better and the workers are getting paid more but the quality of the food is trash because now everything is processed. Investors need to just supply the ingredients, keep the lights on etc while creators come up good recipes and just cook it and you need a person who knows their consumers, taste the food and put out the best plates that'll generate the most money

People are tired of listening to violence and death.

Great conversation. I’m ready for the full interview ASAP.

💯 this is why none of these new artists have no longevity

As a people, we must learn to connect the dots, 40% is significant in terms of drop but understanding the why and what is important, Hynaken made some valid points

Most children will bob to anything with a beat add a repetitive lyric and the youth are hooked that plus social and intellectual competence is shunned so of course the music sounds horrible.

ESSO is spittin spittin🔥🔥🔥💯💯💯💯💯💯💯💯💯💯

Esso's cup analogy is awesome! A question also worth asking is how much of the consumer's shifting sensibilities play into this. While the standards for making Rap music have arguably diminished, the needs and wants of the listener have also changed. While increasing profitability is an important KPI in an organization's measure of success, being able to deliver against the ever-changing needs and wants of the consumer is also extremely important. This evidences an effective engagement strategy that will support the long-term goal of sustained product consumption; thereby, achieving profitability. Ultimately, I believe that the new generation of Hip Hop artists has come to understand that authenticity is no longer lucrative for most and that following a proven model of success is a small sacrifice when the payoff is removing your family from abject poverty. Being a visionary doesn't always lead to an opportunity to increase earnings, profitability, and market share but maintaining a pulse on what the audience wants and creating products that deliver against these wants is what supports the drive to success. If factual, the reduction in Rap music sales might be because Afro-Beats has identified a niche as well as, the shifting interests of the listeners. Great discussion guys - Keep'em coming!!

College Park GA checking in......Ray Daniels + BagFuel = 🔥🔥🔥

Ready for the full interview!

Good dialog, Fam. It's this simple - low investment, high return, trim the fat, and rinse & repeat. The business model is meant to be DIVISIVE for optimum ownership & control over EVERYTHING associated, including one's own Mind, Body & Soul. 💯

YESSSSSSSSSSSS THE GAUDS SHOW & BAGFUEL....DEADLY COMBINATION 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

Been waiting on this one!!!

I can't wait to hear the whole Episode

This episode gonna be fire!!!

Interesting conversation hip hop is over

Yo this was a really dope conversation. Everybody's perspective was excellent

I love yall industry discussions good game

Love y;all show man ... keep kickin' the truth to the young black youth!

🎯 All y’all was on point… dope conversation… definitely missed on MEO…

What a great clip explaining the current state of rap music 👏👏👏👏

Super interesting convo on the business

Great portion of episode

💯Real talk📡👊🏿

YALL GOTTA PUT THE BAG FUEL BABY VOICE AT THE ENDING YO PLEASE

This is gold

This was a good episode. I would love to see more conversations in regards to the business of West Coast music transitioning to East Coast after to Biggie and Tupac ish. West Coast is popping right now and New York, to me ,(as a Brooklyn Baby) is repetitive. Shout out to JD and the whole southern movement but I don't think they moving like the West Coast...tell me different?

Salute

Been speaking on this conspiracy since 1997

Ray Daniel’s is saying some real shit!!! They got this cat from around my way that just signed with cash money. Dawg on my kids I have no idea how the dude got a record deal and I know he not cappin based on his instagram. But I’ve never heard one song by this dude and never been in a car playing any of his music. I’m not trying to hate. All respect to the young god but like ray Daniel was saying these record labels ain’t signing talent they looking at followers.

I think what everyone said was right it’s everything what you guys said combine!

4:54 Esso is right. With that being said once you get to that realization dont allow them to use you as a place holder (non verbal stamp of approval) unwilling participant in their trash! Watch out for the easy come back thru, come back thru.

Lyor Cohen has cashed out Hip hop will go the way classical music has gone. It will be just a historical reference

its always been easy to make music, i just think its to easy to get a buzz now, radio stations is playing anything its alot of artist thats out today that shouldnt even be where they at with music

there is nothing original across all industries, not just music. thats the real problem. plus the time making music and the payout isnt adding up. thats why hip-hop is down 40%

All facts!!!!

🎒⛽️ ‼️‼️‼️‼️‼️‼️‼️‼️‼️

Video hasn’t started yet and I already know this what I need Bigg money Esso talk yo shit

Ok Ray is New York..so that mean a patreon EP will be out with Ray on the joe budden pod..

Cause the talent 😂😂😂 paying the professionals and most real talent broke

Facts bro you speaking people at the top don’t care and artist 👩‍🎨 are garbage nowadays Ray said it the best

The labels bottom line is down 40% Hip hop as a whole could never be down lots of brothers and sister's getting money from it that they can't 👣

1000000% true. All facts 💯

Hip Hop artists need to go back to marketing towards REAL hip hop heads For years artists just want a hit, and promote to everyone who listens to music instead of going to hip hop heads, and the people who will like your style within that group. This makes your money be spent more directly which means your fanbase can grow If you just throw your money in all directions, you lose more then you gain

We been saying some of this new artist are trash. They will have one good song, gets played all over the world, then bring in established artist on the remix and your stock goes up for a while then you drop. But you get called a hater for pointing it out 🤷🏿‍♂️. You you wanna stop young people from getting money bluh bluh bluh. While other genres of music still say their As and Bs, hip hop is all gibberish and one hit wonders....

A lot of truth was told on here

Remember song use to 5 minutes songs fire and desire was one lenny williams i love you 15 minutes long 😂😂😂now we got popcorn records

We (Black people) built this house (Hip Hop) and now have to ask for permission to live in it. No other genre of music allows other races to come in and dictate. As a people we have sold out out for money. Until we start owning and controlling what is ours we’ll always be slaves to the music industry.

If I can listen to an record on youtube for free why buy it?

rock is dead too. the last generation of real rock stars are the guys from the 90s. rock fans say rock is dead. rock albums used to go #1. not anymore. music just isn't the same anymore because only a handful of corporations own the industry and radio and streaming services...its no competition. and when theres no competition, the market gets lazy because it's no reason to be good. theres only one youtube, no competition to it whatsoever. and youtube is owned by who? the same few corporations that own everything else

Today's hip hop is garbage. I don't even care to listen to new hip hop. I will listen to Cole or Kendrick when they drop but I don't bother with many new artists. You actually had to have talent to make a record back in the day. I have resorted to going back and listening to 70's records.

If the East and West Coast dont come back strong (real artists with substance) hip hop is over!! People are tired of this fly by night low talent southern country sh*t!

Rappers today don't know about gorilla promotion and marketing, street teams, artist development, etc. It's the producers that suck too. All the new producers taking hits that were made 15-20 years ago trying to make it hit again. That's cheating to me. No creativity. Just cheating their way in. Everybody rapping the same. Imagine if Prodigy, 2pac, Nas, JayZ, and Biggie all rapped and sounded the same. Labels were not going for that.

Have you heard the music thats out thats why its down

Hip-hop is ALIVE AND VIBRANT in the STREETS and in the Black Community. So is R&B. Those numbers represent the profit margin for the CORPORATE ENTITIES, and WHO CARES? Who cares if the SHADY record labels dont make as much? Their robbing the artist and our culture anyway. The Corporate power structure is elevating allot of immigrant music, like afro beats. Because there actually conducting an all out attack on Black American culture. Promoting ratchet artist like Sexy Red to represent the culture. Elevating foreigners, It all ties into the Liberals and the REPLACEMENT and ERASURE of Black American culture. Yall need to stop talking all that TETHER talk, and act like you know.

There has always been good, and there has always been trash. Always has been, always will be. That’s life! 😑

Hip-hop is not down 40%.. Trap and Drill music is down 40%. Respectfully stop saying that as if Roc Marciano. And all others from that Alchemist sound is not rising .. real hip-hop is winning.

Absence of a pattern is still a pattern and it doesnt look good talking about how to create it. 🤨

truth/Playboy

This dude said jada better then Nas. His opinion is not valid

At this rate hip hop 50yrs from now is gonna be non existent at this point ,alot of these artists need to start putting out quality revords again and real bars ,the CEO's of the record labels need to also push the original formula again where it all started from the streets 💯

Streaming and trash music. Simple

lol 😂 doo doo music