Remarketing Audience Step-By-Step Setup (in Google Ads & GA4!)

Рет қаралды 3,666

Күн бұрын

You worked hard to drive traffic to your website. Reach that audience again!
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Remarketing is an effective way to re-engage visitors who have previously shown interest in your website or products. This step-by-step video will walk you through how to properly setup remarketing audiences in both Google Ads and the new Google Analytics 4 (GA4). Creating a remarketing audience only takes a few minutes and we'll start it from scratch in this video.
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Пікірлер: 30

@ScottRedgate 6 ай бұрын

👉Unlock savings in your Google Ads account by getting my free PPC Cost-Cutting Cheatsheet→ www.scottredgate.com/cheatsheet

@marcusknott4479 3 ай бұрын

Thank you immensely 👍🏾

@ScottRedgate 3 ай бұрын

You’re welcome!

@davidsiegel9943 3 ай бұрын

Great video; thanks for the clearly explaining the benefits of audiences in Google Ads vs. GA4

@ScottRedgate 3 ай бұрын

Of course! Glad it helped.

@mohitmalik1348 Күн бұрын

That's a great video. Have a quick question, Once we have this Audience Segment created, either imported from GA4 or created directly, how can we use the audience for remarketing? Should we create a search campaign or another type of campaign and then select the audience group? We only want this for remarketing purposes, targeting visitors who have visited the website more than once or left at the checkout page.

@ScottRedgate 22 сағат бұрын

Sounds like you will want to create a display campaign, targeting the remarketing audience you just created!

@MichaelKeaveneyYouTube 4 ай бұрын

Thanks. Is this the entire remarketing setup done, or are there further steps needed to incorporate this into a campaign?

@ScottRedgate 4 ай бұрын

Entire setup for a basic audience! You can spend more time by making audience more specific if you want.

@MichaelKeaveneyYouTube 4 ай бұрын

@@ScottRedgate Thank you for the response. My campaign has no actual recorded conversions so far - glad to know I’m doing everything I can for it

@ScottRedgate 4 ай бұрын

@@MichaelKeaveneyKZfaq you’re welcome!

@KH-pp2wb 25 күн бұрын

First of all, great job with the video. Very clearly worded and easy to follow. I have 2 questions, 1 for each of the 2 examples. The Google Ads setup, is there a way to avoid any customers outside of the US for example? I'm not seeing it in the drop down functions so is there a more creative way to say "show me all visitors in the last 30 days AND within the US"> For the GA4 setup, I'm having permissions issues. I'm the only user and I'm admin on both GA4 and GA. When I go to pull the GA4 list over, it says I don't have permissions and need to ask for them. When I click on the "request" button I don't get any emails or notifications that I'm asking myself for permissions. I've read on reddit other folks having this same issue but with no solve. I obviously chatted with google india and they weren't able to figure it out so they said they would "email me back in 48-72 hours" which is longer than I want to wait. Any advice here? Both the "account access mgmt" and "property access mgmt" have my email setup as admin so I can't figure out what else to do to get the GA4 audience to import to Google Analytics at this point. Any help would be greatly appreciated. Probably burned through a full day of calls, chats and reddit articles with no solve...

@ScottRedgate 23 күн бұрын

Ahh! Wish I could help. Don’t have the answers.

@KH-pp2wb 23 күн бұрын

@@ScottRedgate We figured it out. Basically the browser was cached so we went into Incognito mode and were able to set it up!

@ScottRedgate 22 күн бұрын

Woohoo! Well done.

@user-cc6vb6py1r 4 ай бұрын

Just a simple question, what is the difference between remarketing list from GA4 and the audience in Google Ads? My goal is to get more people comb back to my site and get registered.

@ScottRedgate 4 ай бұрын

Hi! Google Ads = simpler. GA4 = more audience options.

@sidewinder2057 Ай бұрын

And which website is it collecting these visits from? You can use different urls for different campaigns, which ones this manager is using? I would understand generatibg tag, then putting it in tag manager and that's it. But where these audiences are getting users from I don't quite get it

@ScottRedgate Ай бұрын

This would be collecting visits from your website

@DoomCatcher 5 ай бұрын

Forr the first part creating an audience within the google ads account itself, I've started creating that but I don't know where that audience data has actually been gathered from so I don't think it will have captured all of my website visitors please explain where that is getting such data from. Also I made a ga4 segment based on page views events, it says it would have 168 but it is showing 0 when in google ads or viewing the segment itself in ga4 do you know why this is?

@ScottRedgate 4 ай бұрын

Hey! You can see your audiences in 'Audience Manager'. As for your second question, it can take some time. If you've given it time, the audience might not be large enough. Google has a minimum audience size... 168 is pretty low.

@DoomCatcher 4 ай бұрын

@@ScottRedgate Thanks in audience manager its saying the list is zero even though when creating it, it said it would be 168

@ScottRedgate 4 ай бұрын

In the name of "privacy" sometimes small audience sizes (

@mrespinosa 9 күн бұрын

1K? According to the information I saw on the official Google documentation there only needs to be 100 for the display network. Please let me know if 100 or 1K is correct?

@ScottRedgate 9 күн бұрын

Here is the updated info: Google Display Network must have a minimum of 140 active visitors or users within the last 30 days. Google Search Network must have a minimum of 1000 active visitors or users within the last 30 days. KZfaq must have a minimum of 1000 active visitors or users within the last 30 days.

@mrespinosa 8 күн бұрын

@@ScottRedgate Thank you. Do you know if we required to manually change all products in the Landing Page URL if we are using a feed or what is the dynamic URL we enter??

@ScottRedgate 8 күн бұрын

@@mrespinosa Not sure I'm following! Could you add some context?