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Are you just starting out in the custom apparel industry and looking for actionable advice to set you on the path to success? On this episode of Apparel Academy, Ricoma CEO Henry Ma gives you three time-tested tips for beginner apparel decorators that will help you to define your goals, market your business, and turn a profit. From choosing the right decoration method to pricing your items properly, these are tips you can’t afford to miss.
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00:00 Intro
01:13 Tip #1: Determine your apparel decoration method
03:16 Tip #2: Choose your market and find your niche
06:33: Tip #3: Price your services correctly
Henry’s first tip for beginners in the custom apparel industry is to determine the decoration method that’s right for them. He covers some of the most popular methods, and elaborates on several factors that can help you narrow down which one to choose.
Next, Henry explains the importance of finding your niche in the custom apparel world, and focusing on a particular product type or customer base to build your business around. He goes on to outline two key ways to help you “niche down” and find the ideal market for your custom goods.
Finally, Henry explains how to price your services correctly to maximize profit. This is arguably the most crucial step for beginners, and one of the most often overlooked. He explains the importance of striking a balance when it comes to pricing, and how to be more aware of hidden fees you need to charge along the way.