Are you ready to make a profit with your very own t-shirt printing business or side hustle? On this episode of Apparel Academy, Ricoma CEO Henry Ma uses his years of industry experience to give you a complete guide to starting a successful t-shirt business in four easy steps. Along the way, you’ll find out how to find your first customers, choose your printing method, master your craft, and gain insights on how to best market your business.
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00:00 Intro
01:28 Defining your target audience
02:53 Choosing your decoration method
05:02 Mastering your craft
07:00 Marketing your business
Henry’s first tip for aspiring t-shirt printers who want to start a successful business or side hustle is to define their target audience. This means determining who are creating t-shirts for so you can market to the right people and increase your profit potential. He explains how to go about creating customer profiles, and the way those profiles will help you find your niche and market your business.
Next, Henry gives advice on choosing between t-shirt decorating methods. He offers several insights on how to research this subject, and compares the start-up costs and labor of several popular printing methods.
He then goes over how to best familiarize yourself with your equipment and the importance of mastering your decoration method. He explains some of the best ways to save on materials when you're just starting out, and where you can find the best resources to learn more about your craft.
Finally, Henry gives tips on how to market your business and find your very first customers. From getting the word out to leveraging your existing network and more, you’ll gain industry-leading knowledge on how to increase your exposure and profit potential.