Proving that Russians and Americans _can_ build something beautiful in Germany *together.* Thank you for your trust Robert.

Loving the personal side and honest views from this channel, can’t believe how much you comment back to everyone 👍🏻 just shows how much you appreciate us, really refreshing on KZfaq

I'm Really pleased to hear that your main target is customer experience, especially in this current world when people from most company are seen as only numbers that make their profits. Well done Robert!!!

I had just assumed that the business was much older than it is. It's quite impressive what you two have accomplished in such a short amount of time.

First time I've seen and heard from Richard after watching at least 100 of Misha's videos. Richard has such a calming and professional presence and I would absolutely love to come and see you guys before I get too much older.

"If you're at Nürburging, don't miss the Apex"...veterans will know where this comes from :))

I´m glad you mentioned it from 15:30 onwards. These videos and the way you react to comments and questions are creating this vibe and happy place even from a distance. I never comment anything on youtube but with you guys its like "I want to be a part of this".

One day I have to meet you guys at the Nurburgring❤️

Love the way you positioned the business --> A solid brand built on professional attitude while providing a great user experience irrespective of the purchase power of the visitors or even if they are customers or not. Also what Misha said regarding being a victim of success, this is something super common and it's great that you understood that the team needs to grow and unwind to keep that spirit of enthusiasm as that is the core driver of your success. Unfortunately too many companies forget this.

I've had little desire to go to Europe, but Misha showing how cool the Nurburgring is, how welcoming and informative Robert has been, I'll be visiting Apex in 2022. Thanks for creating a destination.

Always wondered about that story and it didn't disappoint. You guys are really down to earth folks and it's a very welcoming unique aspect of this channel and why I'm subscribed to it. Next, maybe Robert can tell us more about what his doing as a primary job. I was surprised to hear here that apex is more the hobby than a main source of making a living.

Robert, please continue finding the time to produce content. It's among the most compelling viewing on youtube.

You have created a great brand.... for someone like me who lives in the UK and can't visit as often as possible, both yours and Misha's vlogs transport me there when im actually sitting here working all day. Keep up the great content

One thing that I have noticed more and more, is that the businesses that crush it are customer-first businesses. It's all about the experience for the customer and if you put them up first the eventual reward in exchange will be multiplied. Be it in getting return customers, new customers, brand valuation or even just personal reasons like stress. If you're good at business and have a strong vision, it's like you operate at easy mode eventually.

I've barely started the video, and I know it's gonna be a great one!

Robert, your consideration for everyone is outstanding 👏. Hats off to you.

You two make a good combo for car talk. Between Nurburgring and the Autobahn, Germany looks magical.

I've been following Misha, for 3 years, in the last 1 year and a half I've been saving money to come visit you guys and finally have a lap around the track. Can't wait for when I am able to come! Love you guys

You guys (the whole team really) have created such an amazing brand and experience with Apex. Everything you seem to do works and it works well. Keep up the good work and I look forward to coming back later this year! :D

People that put this much effort into their business with priority on customer happiness and with this kind of transparency......they deserve to be hugely successful

I am currently saving for my first visit, on my birthday in April. Thanks for all your work and continued desire to create this community.

Misha's Pole Position joke made me spit my coffee 🤣 You both laughing at the end when you made that Manthey Racing joke was awesome.

100% agree that you're running a great outfit that is welcoming even just for a first-timer stopping by to check the place out and kick some tires. I stopped by a few months back on a busy day when cars were out, you guys were filming content and Tim was running his 100th lap. Your team all took the time out to make small talk, explain the place and even pose for some selfies. Appreciate it and can't wait to get back in the spring! #BucketList

The E30 looks great in the background, I couldn't keep my eyes off of it. Thanks to both you and Misha for a getting me into the 'Ring this past year, it was a great distraction and I can't wait to see you guys someday.

I’m Belgian living in Argentina. Following Misha since Boosted Boris. Saw him first as presenter of the Unlim500 in a KZfaq video with his crazy hat. Following you both on KZfaq and Insta. Great people, fun videos and amazing cars. One day, when I’m on holiday, I’ll be passing by Apex to say hi to you guys and drive some laps with the rentals.

I like this presentation of Apex. The reality doesn't disappoint - I had my first taxi lap with them in 2018, then again in 2019 - nothing but professional in every way. Wishing you all a good 2021 season!

I said it already but I like to repeat myself: Listening to Robert (and Misha) talking business is always great! Sounds sooo easy. Tipping my imaginary head to you guys!

Hey guys! I ve been following Misha since early videos of booster Boris when I started high school. I graduated 3 years ago. All long I ve been sending my family tour videos. And I m glad to say that during 2019 Blancpain de experienced together 2 laps in the mighty schirmer of yours. Since that day my dad ans brother are like " when do we go back to the Nurburgring" . We planned to come again in 2020 but Covid decided otherwise.... So we bought a sportcar together to experience our French tracks waiting for our next step at the Green Hell. In brief thanks to the Apex team!

I'm amazed that I started watching Misha in 2017 while he was doing lap with shmee in VW UP :D Time flies that's for sure. Hope I will be able to watch you great videos for a long time and maybe next year I will even come to visit you! Great video as always Robert, have a great day!

I can not wait to come to apex and enjoy everything. Such an exciting place you guys have built. Continued success in 2021!!

Was für eine Arbeit jeden Tag ein Video zu bringen was immer einen guten Content hat und es sich lohnt von Anfang bis Ende anzusehen! Ich freue mich jeden Tag aufs Neue was von Robert, Misha und APEX zu hören. Sensationell! DANKE

You guys need to get a room 😀 nice to see the business and the bromance blossom. I went to the ring in 2016 after watching Misha’s vlogs but never got to drive it. Hopefully I’ll get there one day. In the meantime I’ll live vicariously through your channel’s 👍

I didn't know Robert was fluent in German! I dont understand German but I'd like to hear Robert speak it

Thank you for the yourney, that you are taking us with. And providing us with the aswome feeling, to be part of the "Nürburgring family"(with a look behind the curtain) and your success in all kinds of form. Thank you Misha, for your content since the boosted Boris time and thank you Robert to be such a kind person to trust and put so much in to the idea of apex's success story. I wish you and your team all the best from the Weserbergland. And I hope, one day I can afford a trip to your place.

My love and appreciation and most importantly knowledge and information about the 'ring has come directly from you guys. Before that I knew it existed but I had no interest to find out about it. One day YT recommended a video of Misha and I thought what the hell let's give this a watch and see what actually is this Nurburgring they speak of. This was before Apex. I was hooked and haven't stopped watching ever since. So thank you for sparking interest and love in me for this magical place. It sure is a bucket list item for me now. Also, I, along with many other Tier1 people literally saw Apex form and grow to where it is now. I can only applaud you guys for achieving so much in this small of a timeframe. OG's will remember you, Misha and Dyana coming together to form Apex. OG, Tier1 gang.

Apex definitely has the widest reach of all thr companies providing similar services, that's for sure. I've been following Misha since I stumbled upon his channel searching for info on the Porsche 919 Evo Ring record attempt back in 2018. I remember thinking, what the hell, this guy has the greatest job in the world. I had no idea of what "Ring life" was before that. Sure I knew there were companies that rented cars out but only because of friends who had been to the Ring and had done it themselves. There is no online presence remotely close to what you guys have built. Personally very happy Robert started his own channel, it's getting huge now so I'm sure the "personal touch" will become more difficult to maintain, but as you have shown you will do your best to keep it up. Good luck for the future and see you guys soon!

Great to hear the story of Apex! I have followed Misha since the Boosted Boris days (thanks to Shmee) and am glad we are now getting to know Robert. Your content inspired to take a day trip to the ring whilst on a trip to Köln back in October 2019. Sadly both the track and Apex were closed. I will be back! Carry on lads!

Content that includes speaking to taxi and rental customers would be brilliant. I bet you get some great reactions, i’d love you to share them where possible.

The business culture of the Apex brand is great. All the members of the Apex team match with the culture and have been friendly and helpfull during previous visits. See you guys in May!

I've been thining about making the trip down to visit you guys at Apex for 2 years. After watching this video, i thought to my self, that now i HAVE to. Hopefully this summer, if Covid complies. Thanks for the great content.

Im recovering from a car crash that happened a couple of years ago. And one day I will make it to you guys. Thats one of the goals. But I did send my brother to see you last summer. Oh, you're going to that part of Germany? Then you have to visit Apex at Nurburgring. So he did.

I always try to visit apex when I come to the nurburgring and I've never been disappointed, I have some great photos of myself and misha outside with the sub 7up, I've followed the whole apex adventure from the beginning and I wish you both and all of your team the greatest of success 👍

Apex. Great concept, great ideas and perfect execution...when you describe all that, it looks like “normal&natural” process, but for sure all that is a product of hard work. And you are making many people happy, keeping dreams alive... You should be both thankfull that you met at the righr time and on the right place👍 Because of you two, the number of Nurburgring fans is growing fast! I have a need to come as well ....and because of you I already feel like a “local” ...thanks! 😎

Since joining your channel I have thoroughly enjoyed the interaction and great respect for your audience it is head and shoulders above everyone else, thank you both

I have been planning a trip to Europe from the US for the first time and a visit to the ring and Apex has been a focal point of that trip. Hoping it will work soon! Fantastic video as always. Love the channel.

Listening to you guys talk whilst working on my car is strangely calming. Sounds like you have big aspirations for Apex but then if you don't aim high you'll never get there. Looking forward to the coming months/years (and maybe even getting to Apex and the Nordschliefe some day... if I finish my car)

To be honest i dont even have a car "because of life priorities", but im a big car enthusiast and enjoy every minute of you guys just chilling and talking about cars and life in general. Keep up the good content sir^^

Robert, I love to watch your videos and really enjoy seeing the way Apex is run. Can't wait for the possibility to come from Australia to see the barn and the track!

I was fortunate enough follow misha since 2016, rent the mighty polo in May 2017 and the 218 on july 2018. Seeing how you guys have grown your business feels like watching my best friend doing the same. Apex feels like a family, and both times I've been there I've partly feel part of it, and that is a feeling that is really hard to get from complete strangers offering a service. The only thing I wish you would've slightly done different it's to open the apex Café! Shame the bar idea didn't originally work out -for good reasons tho- but oh do I wish to have a coffee or in general, a nice place to relax all my emotions after driving de Nordschleife surrounded by amazing cars. Wish you more and more sucess!

2 Top Blokes. Thanks for the updates.

Apex consolidated my passion for motorsports and the nordshleife the vibes from you "Tier-1 Influencers" x) guys keep me motivated for the future cheers to ya'll

Yeah I never new the Nurburgring existed until Shmee started visiting Boosted Boris. Definitely on my bucket list!

Impressive hustle from you both! What an aspirational goal you’re helping fulfil for us viewers from around the world to come and drive on the Nürburgring.

Robert you so nailed it ..been on bucket list 30 years plus Rock on Apex thanks

From watching the channel, apex hotel and a lap or two in apex taxi is certainly on my bucket list. Keep up the great work guys.

Enjoyed that, your vision is perfect and I look forward to being able to pay a visit this year! Keep up the good work 👍🏼

You guys have enabled me to enjoy the ‘ring even though it hasn’t been possible (for me) to actually come there for over a year, so thank you very much for the content! Hope to be able to make it this year, I will definitely pay you guys a visit then.

Always nice to have a little more insight into your guys stories 🙂

Great Work guys! You have created a car enthusiast paradise. That is a great direction to maintain. I agree, bike tours and things of that nature were the whole family/friends can participate is a winning formula. You guys seem surprised. After watching Misha's and now Robert's vids I too wish to come over (Northern Virginia) for a vacation at the Ring/Apex. Maybe even retire in the area with my 19 Corvette GS :) Love what you two guys and the Apex team have made available to us car enthusiast's. Just keep being yourselves.

Stay balanced guys... No doubt people will try to copy you, but you are the Best and you know how you achieved it... Keep the spirit of Apex where it deserves to be, on the Top of the Ring...

Such a nice business "in-the-making" story but most importantly, such a nice bromance story :))). Keep it up guys, you seem to be doing a really good job ;)!

These regular uploads are getting me through this UK lockdown! Thank you Robert!

It’s become more a passion than a business and by the sound of it a very enjoyable one.

Hi Robert and Misha, That is amazing in such a short amount of time what a great business you to have made. Hopefully I will be coming over in April with my son and again in August for my birthday with a mate. I haven’t got a lot of money but is only an eight hour drive so in my book that is worth the drive. See you soon guys.

I would like to add transparancy from you guys at Apex is much appreciated from a future/present customer standpoint. :) Keep it up!

I first saw Misha in a video where he made Edmond Mondi crap his pants in his Murcielago as he took him for a lap around the ring. I thoroughly enjoyed that video. Then of ocurse, like everyone else, the SSC debacle gave Rob the front seat in the car enthusiast community. I appreciate how both of you gentlemen roll and you passion about cars is very obvious, and this video is yet another confirmation of it. Wish you guys best of luck and lots of success with the business and this youtube channel. Please keep shraing, and in the mean time, I'll be collecting my pennies to when I can be there to experience in person.

As a former local who visits the Ring since the 80s and Cafe Tiergarten/Pistenklause are regular stops, it's amazing what you made of the place and what you achieved in such a short time. Hopefully I'll be able to take my canceled GT2 taxi lap this year.

Apex and the two of you are an inspiration.

Good video

From the first video released on the creation of Apex, I knew it was gone be something great. Lots of nurburgring/German general hotels etc are old and out of date. The whole fresh atmosphere with people I can consider as friends from the first time visiting. Making a running joke with Robert about leaking oil on the parking lot and getting Misha chocolate croissants from lidl... Love this place and especially the people!

I come different business but we face the same issues. The way you manage it is really good guys you’re on the right track. Share enjoyment, with this casual way of being. Big up guys

On the bucket list for mid-summer 2021, I hope I'll be able to make it. You guys are a huge part of the reason why

You guys are way too nice. Wish you all the success in the world.

Hi Robert & Misha.. This is a GREAT video of how you two came to be partners collaborating together to make Apex what it is today. My hats off to you both! For me what I see as the most IMPORTANT aspect of Apex is the human relations. ie.. customer service & personal experience of the Nurburgring..in other words The Personal Touch. Great Stuff! 👍👍🙂 👍👍 Righto enough bleating from me, time to go to work. LOVE Ya Work my bro's💕 Godbless u both and hava gday🙂

Thank you for sharing your experiences and talking about them. I think you are on the right path with Apex. I am really hooked up on "The Green Hell" and some day I will visit it when I am well enough. Meanwhile I enjoy your and Mishas vids. Best regaards from Gerry.

Great video. You’ve a really good setup there. I found everyone so genuinely friendly and helpful. I hope your success continues to build year on year 🙂

Enjoyed that thanks guys 👍🏻 I always wondered why that building was sitting there for so long! XX31 splitter really is proudly protruding prominently from that angle 🤓

Definitely Apex and a picture with you both are on my bucket list. Since that tractor was in the barn and the hotel torn apart, I have this weird connection with you (of course I'm not the only one) and I'm really grateful to enjoy the Nürburgring through you until that day comes and we can share some pancakes or margaritas. Saludos desde Chile

What amazes me is that there anyone pressing thumbs down on you videos, let alone 6 (at my time of viewing). Keep up the very good job, boys, it is very enlighting and refreshing with your honesty and transparency! Has the story of Robert being in Germany in the first place being told yet?

Been around since the beginning throughly enjoyed all the content and may it continue. Truly glad you both met and started what you have to this day.

You guys should take the GT86 racing in NLS V4, maybe turn it into an event where you invite some of your best customers to enjoy a race weekend with team Apex. Granted I have no clue how expensive and resource burning that may be.

You should have a racing simulator with the ring as the track and have the cars you have as an option to drive on the sim! Maybe you already do! Love the layed back feeling of the channel! Hope your channel grows and your buisness to!!

Absolutely get and love what you two are doing 🙌🙌🙌🙌🙌🙌love both of your passion for cars and also for APEX 👌I’ve never been to the ring but on the back of watching apex in all forms misha and also your channel Robert 👍👍 😉 😎been a breath of fresh air love the channels and all the vids😎😎keep them coming 👍👍👍

I miss Boosted Boris, atleast we have a true Tier 1 youtuber now

Man I fucking love you guys, keep up the great work and the good vibes #saveklaus

Very interesting video. You have convinced me with your philosophy so you are definitely going to see me as soon as this shit is over

I really like watching you guys... sharing the same passion like you I envy you that you can work together and enjoy yourselves and make a business out of it !! Hope we can meet for a chat one day over a beer !!! Keep them flowing....

Robert & Misha what you guys and the rest of the apex team have set up is truly awesome! Love watching these vlogs, seeing the different aspects of the business and how its progressing. I'm planning a trip later this year so will definitely swing by and hopefully be able book taxi laps in the GT2 and Mclaren! keep up the great work guys!

Just bought a 430 Scud and are planning to visit "The Ring" for the first time this year. I looking into renting one of your slower cars first before I take the Scud. I have hundereds of laps on my PS4 but....I know it´s a totally difference experiance in real life. Hope to see you guys soon!! Keep up the great videos, big fan!!!

robert is getting A listers on his channel now omg this channel is more than tier 1 now hahaha

Speaking of growing the team: Could you do a "who is who" at apex? It would probably be very interesting to get to know all the people behind the scenes!

I followed Misha since he was in Russia announcing that he was going back to Germany. Ah good old vlogs with construction update and first rental car. Would love to visit apex one day...👍

If you guys keep up this epic work, you probably will end up getting a Statue at Nürburg 💪🏼 I mean i live not even that far away in Dortmund and of course you know about Nürburgring in Germany. But i never felt like, man i have to go there! For me it always was that Place for rich guys. Hearing which Cars are Driving and how expansive and frequent it is to Crash there. But you changed that, i mean as a student not having a car, you still Managed to get me into sim Racing and enjoying that Track at least in a virtual World.

Maybe a cool idea to do a hotel/property tour?

Hopefully if the Brazilian currency doesn't crash yet again, I'll be able to come towards the end of the year! Excited to meet you guys

I had similar feelings during my first 3 stay at APEX. Very good and professional service, clean and tidy rooms. Quick and efficient taxi rides. On the other hand Misha and Robert was not on a vibe to talk, looked bored and tired many times. I never said this to anyone nor left a review with this because the last thing I want is to hurt the business. At least I know now I wasn't alone. Keep up the good Tier 1 work.

passed by your place in 2019 for the 24hr race, didn't know I'd watch all your videos afterwards. Hopefully you can hold track days in Germany, France, Netherland, etc. I'd feel safer driving under your organization.

Awesome to see how this idea developed over only three years. Chapeau Robert and the whole APEX Team!! Honest and authentic as always.

I was planning to travel with the family to Nürbugring in 2021 and take a lap in one of your cars but due to corona the travel will be next year. Apex is growing in the mind of petrolheads like one of the places to visit if you are in Nur.

It's very interesting to hear how Apex was actually founded and how you two have met each other. It's amazing to see how far you have come since the beginning!