Milwaukee offers a 5 year warranty on their cordless power tools and up to 3 years on batteries (depending on model). They are among the best and cost a fraction of Snap-On's offerings.

SnapOn is a failing company, he sitting in front of a 20 thousand dollar tool box.

Absolutely agree, regarding the franchisees. Our old Snap-on guy did not show up at anything close to a regular basis (i.e. ghosting for 3 or 4 weeks at a time). Near the end, his truck was basically empty and almost everything had to be ordered. The new Snap-on guy has already missed several weeks, including the last two (2) weeks in a row (no call, no show). Our owner is about ready to tell the new guy to just get lost permanently and we'll just drive over to another territory to make purchases, get warranties handled. Additionally, as a consequence of these Snap-on drivers not showing up and being a general pain in the ass to deal with, our Mac guy is killing it at our shop. He shows up every week (and will call someone at the shop on the rare occasion he won't be by). His truck is stocked, no hassles on warranty and good with on truck payment terms on larger purchases.

Matco is a sticker company. They produce nothing other than their tool storage. Everything else is a rebrand.

You hit on some good points but what really drives the tool buyer these days, especially new to the trade, is social media. Tool reviews are the best salesman for all tool companies and they know it. You guys do such a great job comparing and giving good honest feedback making the decisions even easier. I would have never bought a Milwaukee impact wrench and went with the tool truck brand if tool review videos didn’t exist. You guys do not get enough credit. Thanks for taking the time keeping us all up to date on the latest and greatest in tools.

I had several shitty snap-on guys. They lost A LOT of money because of it.

Awhile back I was wanting to get some snap on tools and was lookin out for one of the trucks on the road. Im an electrician by trade so I dont have a guy coming by our shop like mechanics do. One day I found one and called the number on the side of his truck and he said he was too busy to stop. But then he asked me what I was looking for and I told him I for sure wanted some ratchets and wanted to look at some ratchet wrenches. He said he didnt have either on the truck. Come on, thats total BS and it really rubbed me the wrong way. Ever since then I could care less about snap on. He could have sold several hundred dollar of tools right then but wouldn't give me the time of day.

People caught up, for drastically more affordable prices, its as simple as that.

That last reason hit home pretty hard. I’ve been working at my shop for 2 years and our first Matco was an old man on the verge of retirement. Starting off I only bought snap on and Cornwell. He finally retired and we got a Matco guy who’s been doing other routes coming to us now. Let’s just say for a year and a half I never even stepped inside a Matco truck. Since June I’ve probably bought around $2,000 worth of Matco tools from the new guy and I might even buy a toolbox from him!

I love snap-on tools..but I've learned to love other brands lately. You spoke on their basic everyday hand tools being too high and damn I agree. I had two 3/8 deep chrome sockets warrantied and the rep removed them from a new set. There was a sticker on the 12 piece set for $321.00. I dont remember what I gave for my set that I bought new several years ago but I'm pretty sure it wasn't 321.00. They just released a shallow, semi deep,and deep set in foam that's over $1,000 !!!! That's insane and especially when you can buy Williams usa set that are identical minus logos on Ebay for 78.00. From an authorized Williams distributor so warranty shouldn't be an issue. I was skeptical but a co worker ordered up a set and they are the same identical sockets. Just shows how much mark up is in a logo.

My #1 would be how Snap On treats it’s own franchisees.

They’re failing? Probably because people like me have NEVER bought a single tool from them, cant afford them.

Stanley black and decker is the largest tool company in the world. What makes Snap-on great also hurts them they make 80% of there tools they don’t rebrand as much of the tools as the other companies. The prices need to do a better job of matching the market. The other thing to keep in mind they make more USA made tools than any other tool truck brand. Great video

In terms of impact sockets I would highly recommend tekton and sometimes sunnex.

I like Snap on Tools. I just cannot afford them

They will be fine. They have tons of government and industrial/commercial contracts, and the truck marketing/financing model makes it easy to sell fantastic (and overpriced) tools to techs who can't actually afford them. Their stock exploded in value starting in 2011 and has stayed very strong since, despite internet competition. All of the problems you mentioned are certainly valid, but they will almost certainly be around for a very long time.

My Snap-On tool dealer has been good to me for the last 10 years. But I agree with most of your points, they are incredibly arrogant when it comes to the price of the tools, there is not much innovation, and the 100th anniversary 1/4 set at roughly $2400 is just a slap in the face.

I consider myself a weekend warrior / Professional DIY type guy. I like lots of brands. lately Tekton has done well for me

I purchased a Mr. Big with 2 hutches and a locker about a year ago. The box had some concerns that needed to be addressed and snap on still hasn't addressed all of the concerns. I talk to my dealer every week about it with no results. Its easy stuff to fix like one of the trims pieces on a hutch wasn't put on correctly. Its tough to understand why they would keep a customer waiting for so long to make it right. Its hard to justify the price if they can't back it with service. I wrench for a fleet and prefer to do it with American made tools but the company should earn the business.

I love Snap On tools and also can afford them. Unfortunately our Snap On Rep is an arrogant Bastard! Comes and goes when he pleases. They need to start cleaning house at the bottom. It will definitely help business, warranty what you sell.

Good video. I agree the biggest problem is cost and dealers not warranty broken tools because they did not buy it from them. Texton has their game together.

Four decades ago the choice was Snap-On, Craftsman, or several German (Hazet, Stahlwille) companies (Mac, MATCO, Cornwall, etc were minor players). You bit the bullet and bought Snap-On because you could make payments. But even then it was a battle to get a broken tool replaced. Amazon and Harbor Freight--and the box stores--have completely changed the way tools are bought. Snap-On will continue to lose market share until they are purchased by Stanley Black and Decker.

I've always thought Snap On was way overpriced and a bit overrated.

I was introduced to Snap-On at the start of my apprenticeship. Other trades people told me, "buy it right, buy it once". And I did. Back then the tool van was full, I mean almost overloaded. The franchisee knew the market and would show off the latest gear, we snapped it up! Now the van comes to town once a fortnight and is almost empty every time. Everything is order in, with a 4 week wait.

Other trades would love the truck brand stuff, but thier websites are geared for the almighty part numbers that we dont have! Maintenance operations, manufacture tool and die, etc. are paid by the hour, "not flat rate" the trucks arent allowed on the property! So if they want to sell to us, they need to step up thier online game! Or they will go the way of radio shack....

Snap on lost me years ago when they quit stopping at the shop and won't warranty ratch. Witch where it still laying in my tool box for the last 10 year's. I've moved on to icon tools. It's not that I don't like their hand tools cause I do. Granted I don't use mine daily like you I use mine on weekends on the otr trucks.

I've had 3 Snap on Reps in the past 25 years. First one was old and didn't have anything on the truck. Second one was good until he got in over his head, helicopter flying lessons and all. My recent Rep I've had for close to 10 years and he has been awesome. They are way behind and overpriced on battery Op tools like you said. Warranty with some dealers is terrible especially if the dealer is on credit hold. Bet ya in the next year or 2 HF will experiment with a tool truck. Once that happens look out.

So 2 of my posts got deleted. Its ok to comment in how crappy Snap On is, but once I say that your sponsor SP Tools sell 90% rebranded Chinese/Taiwanese tools it gets deleted? Not really fair is it?

I have been turning wrenches over 25 years. I have bought more non tool truck tools in the past 3 years than all the prior years combined. The prices on some items are just more than I am willing to pay. Dealer inconsistency is the second issue. They used to be there every week. Now we make jokes about the dealer actually showing up a couple weeks in a row. It really sucks when you need to get something warranted and it takes 3-4 weeks.

Snap on does not sell tools to mechanics . They sell tools to Snap on dealers and as long as they can fine a fresh wallet to clean out they will be in business. It’s up to the snap on dealer to fine suckers to sell to. Look behind you.

I have a great Snap On dealer. I have never had an issue with warranty, he has warranted tools that I dug up that were rusty that I didn't but from him. He didn't have to do that. The warranty states that it is only valid to the original purchaser. Are Snap On tools expensive? Yes they are, I have spent over 200,000 on Snap On tools in the last four years without any regret and will continue to buy from them. Snap On is on top for a reason and I don't think that is ever going to change. I've bought and used them all and my personal opinion is there is none better than Snap On. Cheaper? Yes. Better? No. But everyone is entitled to their own opinion. But I think that most people that hate on Snap On secretly wants Snap On but they can't afford it.

Similar story over here in the UK. Back in the trade after a 5 year gap and previously bought a large percentage of my tools from snap on as i liked the tools, the image and received good overall back up from the franchisee. Im now however in a different area with a new rep and he is awful. Lucky if we see him once every 2 months even though we are on a trading estate with nearly every single car manufacturer on the market. I still like the tools but refuse to line the pocket of a sales rep who cannot make the effort. Premium tools at a premium price must have premium sales and after sales support otherwise you do not get overall value for money.

I agree 100% with all topics including #1 the biggest thing is when you buy a tool and that franchise quits nothing gets carried over to the new guy he won’t honor any warranty. That’s why I agree with #1 every purchase should be honored with the promised warranty.

Tekton, nice tools good price, great customer service, the best warranty and plus 10% rewards every order 👌, Mercedes technician here.

#1 reason they won't fail; dealer clowns with over priced tool boxes

A couple guys I work with discussed and analyzed snap ones prices as opposed to the 90s when I started out. We used the point of how many hours of work to buy a specific tool from the truck. Ie a 1/2 in long ratchet. In 90s terms it took about 3 hours of wages to buy now its 5-6 hours of wages. Snap on is almost twice as expensive to buy as it was in the 90 s compared to salaries in my area. This is why they have trouble selling their tools now. I mostly use my dealer for warranty and I know he gets pissed a bit but the prices are nuts now.

Snap On is a tough sell. It's a 10% hand tool. Someone smarter than me can talk about the electrocity stuff. What I mean by a 10% hand tool is doing oil changes, brake jobs and other maintenace stuff it's pick your poison. Husky, Tekton, Gearwrench, whatever you find on Letgo or yard sales will work on that stuff and as a 10 year tech that's the majority of what we do. Get into stuff like alignments and the importance of the strength of an open end wrench on a tie rod becomes apparent. Most of the prosumer stuff will work here too with no issues. Its when you have stuff like a 82 Corvette that's been sitting and rusting for 4 years and you have to get the exhaust bolts and the brake lines off that Snap On shines, and that's a tough sell to a young person walking into the industry as a luber goober with a shit wage. Add in people that leave the industry and default on their loans that the franchisee has to eat and now you see the markup is to cover them and protect the franchisee. I think Snap On could suceed by opening retail stores with display tools and stock them with parts from junkyards so people can try before they buy and see where they shine and where there dollar actually goes. It would also ease the franchisees from having to display tools at every shop. You go to the demo store, place a deposit and a franchisee contacts you. You could set up seminars and continuing education things and make it a networking place for pros. Hell charge a $10 cover to keep out the deadbeats

I’ve dealt with many tool men over the years, had one that refused to transfer my account to his franchise and wouldn’t take my money 1990’ish, after 2 months of non payment him and big Wayne the field rep, yes, I’m in Dayton, so you may know him. They came to repo my box, till he found out the dealer who didn’t make the sale didn’t want to do the transfer. It got squared away, but there’s your typical franchise dealer. Had another do that to me in 2000, I paid the bill off and didn’t buy anything from snap on till 2019 when I stole an epiq box because he lowballed me saying I wouldn’t buy it no matter how cheap it was, I made him give me a price, then I made him stick to it and unload it. I seem to be a magnet for this stuff...

When I worked for Honda our Snap on guy hardly came around cause he said he wasn't selling enough at our dealership, so everyone started buying from Matco and Mac tools cause you know they were going to be there on there day.

when i started over 38 years ago we had Snap-on, Mac ,Matco, SK , USA tools, they were all about the same price for the main tools we use , now a days i laugh at the price snap on sell their tools at , and watch the young guys price match on everything and a lot of them are buying from amazon ( OEMtools ) because of the price

Disclaimer: I'm not a pro technician, I'm a serious home user with some technical qualifications. I like Snap-On tools, and I use them frequently, but as far as I can see, the key problem that Snap-On has is that the tool truck franchise model of selling is really outmoded, when you have Amazon and the like delivering more or less anything you want the next day. Selling only through tool trucks really limits Snap-On's potential reach to people like myself who aren't full-time mechanics. I have lots of Snap-On tools, nearly all of which were bought used or new from eBay - I have never bought a single one from a truck. If Snap-On is content to cater exclusively to the pro technician market, then good luck to them, but that's a ton of potential sales they are missing because a lot of users don't even have access to their products.

Been a tech 25 years couldn't agree with you more. A few things to ad dealer techs are not getting paid as much as they used to. Snapon has also told me again and again that the tools i bought 20 years are to old to warranty even for the replacements that are not as good as they were 20 years ago. For hand tools i go blackhawk proto s&k. Boxes are a struggle. I cant find a middle of the road box. Its either 6k for a decent box or 2k for trash. There is a market there if your an entrepreneur

I own and use a lot of snap on tools that I purchased many years ago but I think the cost of there tools is prohibitive especially for entry level techs. Also noticed there selling tools I bought 15 years ago that have not changed a bit for four times the amount I paid for them.

I predict that snap on will likely go completely online and or be sold to another company with mabee a select few vendor trucks to show off products but you won't be able to buy off of it directly. Sameday delivery will become the norm.

I couldn't agree more. A great tool dealer makes all the difference. My first run in was horrible but I gave the new guy a chance and I couldn't believe the difference. He is exactly what you expect out of a dealer. Dependable, honest has good deals and stands behind what he sells 100%.

Franchises is what’s gonna kill them. You hit that one on the head. I’ve had multiple snap on guys coming in and out of my area. Lucky we just got one that looks promising.

Absolutely agree with point no1 . Franchise look after you when you spend money with them every week, but when you not they can’t be bother dealing with warranty . Honestly rest of yours point are bang on too lol. But this not stop me buying more tools of the truck . Btw. Great vid and w8ing for part 2 .

Snap On in my area is very unpopular. Most mechanics in my area, along with myself have had terrible problems with them not honoring their warranty on any of their tools. I have a failed ratchet along with a failed ratcheting screwdriver and they would not cover the ratchet at all. They rebuilt the screwdriver. One of our local biggest shops said he has a 5 gallon bucket full of tools they would not cover. He no longer buys them either. I hear a similar story from many in my area.

Because everyone is to cheap to spend the money on American made good not realizing they are only hurting themselves in the end

It seems like Snap-On's shareholders are in charge of the company now. Innovation? Value? Pffft! Share price is the only thing that matters. Not sure it's accurate to say Snap-On is the biggest company. Maybe in the automotive space. Mac is owned by Stanley who owns almost everything that isn't Snap-On.

Snap on does have the student purchasing program, but even then, their tool selection is limited, and still a little pricey, especially when you add on the interest, if you finance. But there are other brands out there that also have a student program. Many have starter kits with the ability to add more kits so that you don't buy a bunch of double or triplicate tools and can hit the ground running. Heck, today I found out that SK has financing, but zero interest. What? That is awesome. This is from their website... THE DETAILS Purchases of over $30 (maximum $1,000) are equally sliced into 4 payments. After your first order ships, you'll make the first payment. The next three payments are collected every two weeks. No credit check and no fees (unless your scheduled payment fails). No credit check to start=no impact to your credit score. Gear Wrench has something as well. I think this is where these other companies are going to shine a lot more and bring more tech's into their side, at least for the hand tools and boxes/carts etc.

Your correct here, your number 1 reason is correct also I'd like to add that the inconsistency between trucks to repair tools and not wanting to. I've lost tools as my local truck went out of business and they didn't register the repairs with snap-on UK. Also, I don't have a snap-on truck around me anymore so I have to check the website for deals and I'd rather deal with a person

All we have is Snapon at my shop. I have reached out to the others when I returned from Florida as I took over the shop and was told sorry we don’t have a rep near you but you could become one if your interested. I have a lot of Snapon stuff because in my 20 years they were usually the only one that was there every week and at every dealer I have worked at.

Professional mechanics require professional tools that’s the bottom line.....

I think you pretty well hit the nail on the head. Accessibility could be a valid point, as well. Only catering to the professional market leaves a lot of the market share to the average person out of their reach. Professionals visit the truck AND HF/Lowe's/Amazon. The vast majority of average Joes don't even consider the option of Strap-On because there is no store that sells it and they don't think of them in the online capacity.

I think you mean Matco rebrands other company's innovative tools, not develops them.

I have completely agree with everything stated. My best friend use to before he passed had his own shop. After closing he and I worked out of his house. We could not get the rep. to come out to save our lives even though he drove only 2 minutes pass almost daily.

Snap on is a finance company that just happens to also make tools. They continue to put more and more of their costs onto their dealers, and since they've made service territories too small, many dealers can't stay profitable unless they can buy another territory as well. Their electronic tools are lagging behind brands that are dedicated to scan tools or power tools. I started back when tool trucks were the only way to get quality tools, in the early 90s, I have not been on a tool truck in a few years, Ebay is my snap on tool source.

Hey Rust belt, you did a great job with this video. Great points and very understandable.

Actually, Snap-On is innovating right now. I live near Snap-On's Elizabethton factory. Believe me, behind the scenes they have been quietly going after the Electric car maintenance tools with a vengeance. Just Go to Snap-On's website and search for "Insulated Tools" and you'll see that in just the last 2 years Snap-On already has a huge jump on their competitors in this area. That is where they see the future of the Automotive tool market, so that's the direction they are headed in. Just go to their website and look for Insulated Tools and you'll see what I'm talking about.

I couldnt agree more. Our new rep is decent but the guy before him was terrible. Like you said, the older guy was about to retire and didnt give two f**ks lol. Hopefully snap-on sees your videos and do something about their price, warranty, and for the love of god why am i waiting for a socket rack for over 3 months?! I think after two weeks it should be free lol. Thanks for letting me let off some steam. I really like snap on lol

Snap-on does shit to make more and more money off you with the same tools so how they just released the PWZ’ series now with a quick release button instead of their scroll, they do stupid to make u spend more on the same tool you already have just cause it’s the newer version like the electric ratch they recently released the brute last year why? Why didn’t they just make the first one 70ft pounds brake away to begin with that would of smashed the market but nah not Snap-on they gonna double dip!!

snap on angle grinder bare tool is $850 here in Australia with a 1 year warranty and its just a rebranded Metabo that isn't even brushless. you can get the exact same grinder branded by metabo with a charger battery and case for $310 cheaper. you pay for the easy access to tools coming to your place of work but for all the stuff they rebrand where in most cases the price is more than double it's just not with it

Interesting points. I could say a lot, but just that I find mechanics are getting sold on what they “could” have, vs. What they actually “need.” I see A lot of videos on guys with huge extravagant tool sets and insight into this and that but how many tools do you really need to fix a car. I fix all my cars efficiently with a quarter of what you fit in that huge box sitting behind you. Snap on makes good tools I can trust, I don’t need 3 styles of everything. It’s easy to get wrapped up in tools but not necessary to be a good mechanic. Thanks for the video.

I was turning wrenches forty years ago in a semi rural area. A mom ' n ' pop hardware store was the closest store to buy tools. The nearest Sears was almost an hour away. No Harbor Freight at all. The Snap On truck was the only place to get tools, especially specialized tools.

You are 1000% spot on with the 5 reasons, and it was very well presented and laid out. Snap on is like like a Hewlett Packard style mgmt vs Apple (Matco) or Samsung (Mac Tools)- They need to hire new Marketing and new technologist in their companies

If Tekton gets a fleet of tool trucks, it will likely be the end for Snap On. They need to make their tools more affordable and stop ripping us off! I get it, snap on makes quality tools made in the USA, but just because its made in the united states doesnt justify it costing 2x as much as a quality tool made in Taiwan.

Try getting something warranted when you don't have a rep that comes to your place.

I'm all for saving money but why not support USA steel and USA products

I guess I am lucky I have a decent franchisee in my location. Had warranty at least 3-5 ratchets with them, they just fixed them. Had issues with getting parts for a Snap on tool box. The shop I used to work at has Snap On custom build-a-boxes for all the techs in the shop along the walls. 20+ tool boxes one for each bay that the company owns. Bad part is trying to get parts for custom tool boxes, it took 4 months to get a latch for the lockable cabinet part of the box.

Roger Penske is the biggest endorser of Snap On,been for a long time.The military tools made by Snap On have no warranty on them.I have a box of 6 NOS 1/2 drive chrome universals that are military,letter V in the part number and a dull finish with no lines on them.Snap On has no stubby impact out yet.There was one Snap On franchisee that lost his franchise,he sent in boxes of broken tools mixed with rocks.This was a few years ago.Snap On recieved them heavy in weight,found this opening the boxes up

One big problem with snap on is they only sell 2 lines, snap on and bluepoint. Both are kind of overpriced in my opinion. Its ok to sell the cadillac of tools but your money is made selling Hyundai and kia level tools. I can get on the Cornwell truck and buy the expensive cornwell branded stuff but can also buy ez red, milwaukee, vim, autel, launch, Lisle and and the list goes on. If I only have a kia level budget I can buy, and if I have a Cadillac budget I can buy.

This is why snap-on will survive. They are so embedded into government military contracts. We had nothing but snap-on in all the aviation units I worked in for 22 years. Just one recent example below. Would be interesting to know how much they made on just government contracts....... "Snap-On, Kenosha, Wis., was awarded a $37,718,703 firm-fixed-price, indefinite-delivery/indefinite-quantity contract for aviation tool kits for maintenance services. Funding and work performance location will be determined with each order. Estimated completion date is Feb. 12, 2019. Bids were solicited via the Internet with four received. Army Contracting Command, Redstone Arsenal, Ala., is the contracting activity (W58RGZ-14-D-0052)."

Snap on is doing something right. As of right now snap on stock is at 157. During covid 19 stock when down to 50 dollars and bounce to 157 as of now.. base on there stock snap on isn’t going anywhere and is not a failing company.

Biggest reason I have so much Snap-On and Mac Tools in my box to this day is the student discount program they had when I was in tech school decades ago. Hard to beat 55% off if you put together a decent set. It’s a great way to get techs started in their industry with some quality tools. Still have my basic hand tools from 20 years ago. Never had a problem warrantying a broken screwdriver blade, cracked socket, or even a wrench with the chrome cracking off it

The only way I’m affording snap on right now is because I’m a current auto student and use their SEP program to get everything 40-48% off new, and the 1/2” drive 9050 impact gun with 2 batteries and charger kit is still more than a full price Milwaukee equivalent!

I bet the CEO of Snap On is shitting his pants watching this lmao

I own tools from the Big Three. Snap On is Expensive. But you only have to buy it once. Me personally I like Mac Tools their Deals are too good

I think the reason you said there were only the big three tool companies is because of marketing, and the tool trucks, that were in your view so often. Many US brand/made tools have been around for as long, or even longer, or just a few years less than they have been. just like soft drinks, we mostly think about Coke, Sprite, Pepsi and A&W Root Beer. But in reality, there are several others that are out there and have been for decades as well. Let's not forget Craftsman was a major player up until about ten years ago when they went the opposite direction of anything and everything they ever stood for. But I think where SO and the others shine isn't so much their hand tools, but more along the lines of their specialty tools. And of curse their trucks and payment plans. But I do agree that now with the internet, it has become a lot easier for us to find the once obscure U.S. tool brand, or even the fact that there have been a lot of upgrades in Chinese and Taiwan manufacturing processes, and German tools also becoming more mainstream and popular. I'm all for friendly competition.

I mean if you look at the volume of tools produced and the profit margin for snap-on they only have to sell a quarter as many tools as any other tool company to stay profitable. Its like supercar brands ya 99 percent of people will never be able to buy a supercar but those company are doing just fine. Name recognition is huge especially in todays world. If you were a millionaire you know your going to buy all snap-on shit.

You are so right in so many ways some time it takes years to build a good rapport with a customer and 5 minutes to flush it down the drain. And with as big as snap on is you would think they pay attention to some of these you tube videos. they need to open there EARS. GREAT JOB 🔧🔧🔧🔧👏👏👏👏

Did you see that 100th anniversary 1/4-inch drive set?!?!...$1200.00?!??!...I love Snapon, but I can put that same set together for about $150 or less with equal quality

Inconsistency of franchisees and the ability to warranty out basic hand tools is a huge red flag

Truck tools rule, except Matco imo. They are shredding in my area, all 4 truck brands are making money. Thanks, your content is of the wall.

I just put a list of Proto together for everything I need to work on Japanese and American and the Snap On price was double for tools that simply don't warrant double the price. If a Proto tool breaks I can have a new one in my box in 3 hours. Doing basic calculations I'd spend 2/3 the price assuming I have a breakage every month and that's assuming Stanley won't warranty my tools and they will 1/1 against snap on.

I honestly love every snap on tool I have but there are other brands like Milwaukee, gearwrench and sunex that are great too at a fraction of the price. The first thing I purchased as a tech 8 years ago were 3/8 gearwrench sockets and I’ve only broken one. It cost about $3 to replace at advance auto so I didn’t even bother with the warranty. It is nice to be able to have a ratchet rebuilt on the spot and flank drive plus wrenches are phenomenal though.

The problem I have is with snap-on is different dealers having different prices on the same tool sometimes up to 25 percent higher depending on the tool

They will fail like Sears did. High margins are not a model for today. They have missed and put all there eggs in one type of customer it’s a shame 1- they are priced to high to be a DYI’ers brand. And we all know there more DYI’ers buying tools daily then professional mechanics out there. 2- you can not get them in any big box stores. Off the truck or online order. You can’t go into home depot or Lowe’s or anywhere else and get them so there advertising lacks from just visual displays to your guy who would be looking around for tools. They rely more on history and existing costumers spreading the word. 3- the new generation of tool buyers are not looking to spend a ton of money. The new way is “ bang for your buck”. So they take lesser quality in its appearance or it’s name as long as it works and we all know the competition has grown 10 fold and are in Lowe’s and Home Depot.

Up here in Canada, we have an amazing deal with Snap-On when it comes to people going into trades. Whether you're starting an apprenticeship or going to college for a trade, Snap-On does a one time 35% off deal up to a value of 10g for people and its interest free. That brings the price down to close, if not the same as your regular store bought tools.

What a great video, spot on,

When I started out in the 90’s, I use to be a Snap On snob. But after a few shitty dealers,I looked around at a few different companies and their quality vs cost and started buying other brands. In the past 15 years I’ve been at a .gov agency where we aren’t allowed to have our personal boxes and tool. They have odd contracts for buying tools. In the past 5 years we have been buying nothing but GearWrench hand tools & Milwaukee battery powered tools. We beat the shit out of those tools and I see no quality difference in these tool vs the Snap On tools that we have. In fact with the contracts, as Snap On tools wear out or break we replace them with Gear Wrench and have no complaints.

Price is a big one for me but like you said the experience I had with my rep is what turned me away. He wouldn't warranty a cracked impact socket because it wasn't designed for my IR impact

Hilti lithium ion cordless tools have a 20 year warranty but in our automotive realm 2 to 5 years is standred @Rustbelt Mechanic

Tekton, Channellock and Pittsburgh for me. I'm willing to get Gearwrench as some point. But right now, I'm liking what Tekton is doing. I hope down the line they consider making power tools.

Over 35 years in the industry and I have my fair of snap on but there are definitely other tool brands just as good or better they are going to price themselves right out of the market. Mac tools have really stepped up there game and has great deals at reasonable price in my opinion

Milwaukee will and has (IMO) defeated Snap-on’s power tools. Warranty, performance, and cost Milwaukee has outperformed. However I do think Snap-on has the best torque wrenches on the market. But for electric ratchets, drills and impacts Milwaukee all the way

Great video and all valid points. The point on the innovation is spot on, then again I’m over here just wanting the ratchets available in hard handles lol and not just as a fluke on the truck but a standard always available option.

I don't buy snap on anymore their price doesn't make any sense my new money makers are Milwaukee and ICON tools.

I think the state of the auto industry as a whole has a lot to do with it as well being that text are hard to find especially good ones who actually buy tools. People are leaving in droves. I left the dealer to go to a fleet shop where I just need basic hand tools.

I agree I needed Ribe sockets for Nissan had to order O/S on eBay as Snap-on don’t do them was shocked as they are a common socket for the brand