When Giancarlo Carniani, General Manager of ToFlorence Hotels and President and Founder of the Hospitality Innovation Academy noticed that his hotel’s room rates were always selling at their peak, he had an idea - what if he stopped limiting the revenue management system and set the rates free? Hear about his experience removing the ceiling from his rate restrictions as well as how he handles recruitment, labor shortage, and what it was like to be on the frontlines of the Covid-19 pandemic as a hotelier.