SAN MARTIN Launch A Microbrand!

Рет қаралды 13,085

Ай бұрын

San Martin have launched a new microbrand, watches that will not be available on AliExpress, only from their dedicated website.
Here is a link to the watch featured in this video. This is not an affiliate link.
www.jianghunwatch.com
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DEAR KZfaq AND VIEWERS!
The watches in this video are originals or homages. These are not fakes or counterfeit. They are perfectly legal and anyone who reports this channel to KZfaq for the promotion or selling of fake or counterfeit products is doing so knowing that this channel is not breaking any of the terms and conditions stipulated by KZfaq.
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Homage watches are legal as long as they do not carry the name or trademarked terms or names of the original maker which no watches in this video do.
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Gary
I Like Watches

Пікірлер: 248

@eldtritch_eel Ай бұрын

It's definitely not a design for everyone but that's what microbrands do - try come up with something unique. Not for me but props to San Martin for wanting to make their own original designs

@dunderhay9169 Ай бұрын

Sounds like an interesting project. I think we often overlook how large the domestic Chinese market is. It may be the branding will attract many Chinese buyers and the styles may not appeal to us in the west, but be very popular there. A new brand to try something new could be the best of both worlds with the current San Martins continuing and more choice of something different.

@zosothezephead837 Ай бұрын

Something you probably overlooked is that the Chinese name will no doubt be welcomed by Chinese purchasers. I do wonder what percentage of sales are made to the West vs China/Hong Kong etc.

@grahamliggat7193 Ай бұрын

G think your reservations on both the branding and the design are bang on. I have six SMs all of which impressed me in a variety of ways. But I would not go near that probably 70% due to the design and 30% due to the branding. If their domestic volumes are big enough I suspect we will see a large number of releases in a short period of time with - from a non-domestic perspective - mostly misses and perhaps the occasional nugget. If all they are doing is looking to utilize capacity then it will probably achieve that. But if they are looking to create something with international recognition and renown then v doubtful. G

@BR81-iv6lt Ай бұрын

So much text.. why?

@RobinhoodarrowsRHA Ай бұрын

Seeing the watch reminds me, I need to go and sort out the dogs dinner...

@garylangford6755 Ай бұрын

Same for the company name ffs why cant the chinese pick a half decent name

@younusimam-thesalamproject6340 Ай бұрын

I don't even like the design, but Bravo San Martin! Keep at it. We all saw what they have been doing with GMTs so it's always a trial and error process

@Olddirtytiger Ай бұрын

WD40 for the chair should sort that out 😆

@lulul Ай бұрын

also tightening every bolt that's accessible.

@brianmsahin Ай бұрын

Lol. I was thinking the same thing !

@shaer6 Ай бұрын

Lmao 🤣

@DavidRon Ай бұрын

Wd40 is a cleaner and makes thing squeaker. Try lubricant oil. Edit : nevermind. I'm wrong.

@brianmsahin Ай бұрын

@@DavidRon Not at all . We use WD-40 on our door hinges when necessary. It takes long term anti squeak care ! WD-40 is a high penetration lubricating oil and water displacer that both cleans and lubricates. You possibly haven't used it and just read the first line of something on the internet. Specifically it is, according to the company itself, "WD-40 Specialist Silicone Lubricant is a multi-surface lubricant for cables, pullies, hinges, and more."

@HonestWatchReviewsHWR Ай бұрын

I kind of understand why they wanted to go with a Chinese name. As if they're going to make it as a proper microbrand they need to be honest about where they're from... But, if possible they need a name that is easier to pronounce in English as well though. As for the design of this particular one... It just doesn't work for me at all. I completely agree with what you said about the strengths of San Martins more original designs Gary.

@Horizontalvertigo Ай бұрын

Jianghun is really not that difficult to pronounce

@davisantos3431 Ай бұрын

A. Lange & Söhne and Jaeger-LeCoultre are far more difficult to pronounce, and people seem to be okay with it.

@HonestWatchReviewsHWR Ай бұрын

@@davisantos3431 That's a fair point.

@garylangford6755 Ай бұрын

@@davisantos3431those names sound expensive while the chinese one sounds trash (im asian so not being racist)

@davisantos3431 Ай бұрын

@@garylangford6755 it only sounds expensive because you already know they're expensive. Take Rolex for example. To me it sounds like a condom brand

@drebarthelotte5712 Ай бұрын

It will be interesting stuff to see. Old san Martins were definitely styled different from now. I can't wait.

@baandoptager Ай бұрын

Some of the other watches in their KZfaq promo looks amazing. Can’t wait to see them all.

@Sicarius888 Ай бұрын

I think not selling on Ali is a bad idea. Unless their site also adds taxes like Ali so customers won't have to deal with paperwork from local customs office.

@ATIWatchReviews Ай бұрын

San Martin do really well on Ali express, can't imagine them coming off it! And yes they're becoming more mainstream than just a Chinese homage brand. Strange though that they'd choose a more Chinese name for this sub brand than a western name, that will definitely hold them back to non Asian audiences.

@hose6131 Ай бұрын

A factory owned brand can't be a microbrand by definition

@bucknaked6674 Ай бұрын

Where's the definition of microbrand published? They're hardly a mainstream brand, outside of China only watch nerds like us are aware of them!

@nintendokings Ай бұрын

It def reminds me of the owner’s original designs within SM: very rounded and over the top

@TimRobertsen Ай бұрын

From the get-go, my only wish/want from San Martin would be that they started to producing watches of their own design. They are more than capable of produce excellent watches without "piggy-backing" on famous watches. Many of these famous watches have (atleast in my mind) design-flaws, aspect which could be easily improved upon, without costing a fortune; just simple tweaks. SM is in the perfect position of doing that.

@aaronbiddulph1442 Ай бұрын

Ps keep waffling gary love these free and easy videos!

@timfit33 Ай бұрын

Let's hope their deigns improve as they have the potential to do very well as a micro brand. However, their first offering, in my opinion, is pretty bad.

@MPiKMS72 Ай бұрын

This whole Chinese watch thing is fascinating. Very few people remember the upstart Swiss watch industry used to make cheap watches with English/American sounding names, leveraging their cheaper labor to usurp dominance of the then best brands in the world. Even today how many of the Swiss brands have truly Swiss names? I can understand their nationalistic desire to have a Chinese named brand, that might sell there great but as the old saying goes "will it play in Peoria?" (Not if they look like this one, lol)

@caktaylor Ай бұрын

It took San Martin several years to find that balance between copy and originality in their main line of watches. It will take them a while (hopefully not quite as long) to find that balance with the new brand, too. Someone at San Martin seems to really enjoy making more "artistic" watches, and so maybe this will be an outlet for models that are a bit too far outside of the norm to have the San Martin logo on the dial.

@GalorOffroad Ай бұрын

I think they're right to do that, it's great. A Chinese brand name is not a bad thing nowadays. People realize China is strong and can be very good in many many things. They have to be proud of what they do and assume the Chinese brands names. I have no problem with that 🙂 This one is easy to prononce. Plus the design of this watch is fully original, very nice to my eyes. Too big for me but good looking 👍

@sopapillas6398 Ай бұрын

This is a great idea for SM, but part of the reason we pay extra for micro brands when SM generally has better finishing and build is the customer service. San Martin customer service absolutely sucks, so I'll be hesitant.

@laurencehogg6010 Ай бұрын

Lovely vid. Its like having you in the living room (not that kind of having you) for nice chat. Pass the crisps please. 1 It may not be the chair squeaking. Im sure I picked up in a recent video that you were approaching a significant age-realted milestone. So maybe get your hips checked. 2 My kids loved those beds. They're worth every penny - the kids disappeared for ages building dens in the space underneath. Unfortunately its then "Dad dad dad dad come and see our den" so you have to squeeze in with two kids and try to look like it's the best thing ever when actually your hips are killing you. Take care.

@tdugong Ай бұрын

Whoa, someone's got inspired by Ikepod's design with the bulbous case.

@ChillinwitWatches Ай бұрын

It's mind boggling that they can't come up with a good original design.

@RobKristjansson Ай бұрын

6 minutes in and no watch

@ILikeWatches2 Ай бұрын

Welcome to I like watches 2

@serenityinside1 Ай бұрын

Yeah that’s what he does- least he’s open about waffling tbf; he’s like an American- takes ages to get to it 😯

@adk7962 Ай бұрын

This one definitely isn’t for me, but I am looking forward to their future designs. At least they are finally using a NH38 in this one. Thanks and looking forward to the review!

@laurencehogg6010 Ай бұрын

Lovely vid. It's like having you in the living room (not that kind of having you) for nice chat. Pass the crisps please: 1 It may not be the chair squeaking. I'm sure I picked up in a recent video that you were approaching a significant age-realted milestone. So maybe get your hips checked. 2 My kids loved those beds. They're worth every penny - the kids disappeared for ages building dens in the space underneath. Unfortunately it's then "Dad dad dad dad come and see our den" so you have to squeeze in with two kids and try to look like it's the best thing ever when actually your hips are killing you. Take care.

@johnjones928 Ай бұрын

It makes sense that what they're actually launching is a home market brand for the Pacific Rim. The resistance from the west vs literally billions of people with different cultural tatses is a no brainer. It's much like Casio and their JDM models, they're perfectly satisfied with the grey market serving the west while giving the home market the type of products unique to their expectations. The SM name is all they need to sell to the west, the new brand isn't for us IMHO.

@VincentDuxD Ай бұрын

Soul of a crafts man, that’s what Jiang Hun means, well, you’re a native speaker with considerable verbiage than I, come up with a more concise translation?! 😂

@letsgobrandon33 Ай бұрын

That’s very unique looking, I like it, not enough to buy it but I like it

@ChrisF77 Ай бұрын

Is that JH01 "War Drum" their first watch? It looks horrific!?

@seederi Ай бұрын

I don´t think it´s too bad looking, if they get rid of the brand name and meters/feet on dial but leave logo and automatic with some other color variations and reasonable price as well and it´s good to go

@carlkim2577 Ай бұрын

That is absolutely hideous! If they launch with that, they're dead already!

@panospeter_pan4257 Ай бұрын

Gotta love SM and seestern. Yesterday i saw another brilliant watch/brand Aision i think they're called.more expensive but superb specs and design.

@AlbaGreen-bt1rv Ай бұрын

Now their Microbrand first watch is the worst model in their whole company 😅

@SuperDojdoj Ай бұрын

They should just call their micro brand "Gary" and sit back and watch the sales roll in! ;-)

@MaroMarenio Ай бұрын

😂😂😂

@TacBlades Ай бұрын

We bring to you the grumpy range 😅

@aaronbiddulph1442 Ай бұрын

It’s all very interesting. They have to make them totally different or why would you not just buy a San Martin for what I’m guessing would be cheaper.

@she_loves_watches Ай бұрын

Wow… just wow.

@vrsprngVI Ай бұрын

See if you can pick up a herman miller aeron chair in size C on the second hand market. Maybe 300 quid.

@anthonydevono8833 Ай бұрын

San Martin look like come a long way since the beginning I've still only had the one though to expensive for what they are

@philspencelayh5464 Ай бұрын

A good idea in principle, the name would put me off, but not as much as the watch itself it's a bit grim. They aren't Hublot so the won't get away with it.

@scollyutube Ай бұрын

All I would say is San Martin gives us the Tudors we want, years before Tudor does.....

@mvm006 Ай бұрын

I like it. But it will all depend on pricing and staying on Ali. I understand the making of a new brand, but great quality for great price is what made San Martin a succes. They humiliate many Swiss brands, but...if pricing starts to look the same....even Me, super SM fan, would prefer other brands.

@multipl3 Ай бұрын

They will never ever be considered a micro brand. Ever!

@ollyw2897 Ай бұрын

Would Escapement and Watch be one of those channels? Just seen a SM/seiko comparison video.

@RodrigoBarbosaBR Ай бұрын

From the website: The word "JIANGHUN" is derived from the pronunciation of the Chinese character. It symbolizes the spirit of craftsmanship.

@kellypaws Ай бұрын

Is San Martin are behind something, it is by definition, a very long way from being a micr(o)brand.

@chunkhenderson1878 Ай бұрын

You should feel a certain smugness in regards to championing SM. It's been getting better every year. That watch tho 🤔. At first glance some elements I love, some are hideous. But it's only the first so I will wait and see.

@ILikeWatches2 Ай бұрын

I feel very smug, the 180 degree turn some people have done justifies every video I’ve. Made on their watches

@waffle911 Ай бұрын

8 minutes in to a 10 minute video and no shots of the watch? Must be a binner! Wish I could recommend a new chair for you, but apparently nothing good over on this side of the pond is even reasonably available in Europe! Maybe a Duwinson Ergonomic office chair?

@gregtolley3455 Ай бұрын

330 am here, I must have known you had dropped a video and woken up. Your're in my head gary get out lol. You know, we've been saying they should split off a unit for a next level watch with a next level movement for several years. Hmm, well, I don't hate it. How much? What's the movement? Please tell me a bespoke st2130 variant.

@HoroHigh369 Ай бұрын

Think we should stock up on SM before the prices skyrocket.

@sathomasga Ай бұрын

I have noticed several examples of San Martin soliciting feedback from the western watch community and then ignoring that feedback. It seems like San Martin treats asking for feedback as mostly just a means of generating publicity.

@ignaciopadilla5150 Ай бұрын

I hope they consider a rebrand....their watches are so nice but Branding is almost everything when it comes to sells.

@grahamliggat7193 Ай бұрын

G the pink hoodie is becoming a bit of a fixture. What next a Rolex 86405RBR? 😉 G

@Justthemow Ай бұрын

Can’t find that website keeps telling me it doesn’t exist

@christianaviles2199 Ай бұрын

Oh San Martin.....I do wonder about their decision makers. The issue people have with AliExpress brands and watches is that they are a supermajority homages...and not even homages they are "clomages". Which is to say the design is so close to the original you have to play where's Waldo to spot the differences that keep the brand from being sued or accused of creating fakes or replicas. So I understand why many people are uncomfortable with these watches to be honest. But it's obvious some of these watches are well made and are building a reputation for the build quality and value they present. And I think San Martin has really in some ways been the flag bearer of making some people reconsider what AliExpress brands can offer. I have been one who has been advocating for more original designs from San Martin for some time because obviously they know how to build a watch and I would love to see them move beyond "clomages" which would help their legitimacy. But honestly I've been critical of their original designs simply because I rarely find them appealing. The idea of them creating a true micro sub brand for original designs at first glance sounds brilliant BUT yeah I'm not sure they are going about it in the best way. This doesn't sound as promising as I had hoped. Yes that branding.... likely to be an issue. And although I understand them wanting to honor their Chinese heritage, it's ironic they didn't consider that an issue when they built their reputation under the "San Martin" brand. Obviously they thought a more Western name would be wise at some point in time. I do think maybe using initials or just a good brand design logo could help. Secondly much like their other "original" designs, first impressions of this watches design, kinda not good. I'm sure it's well built because that's what San Martin does right. But yeah design doesn't be their forte. Their best original designs are their most simplistic ones...which although not exciting are at least not offensive. But whenever they seem to truly try to be original....I feel like they often over do it. And create something that simply isn't attractive. Hopefully this first attempt is something they can learn from and not necessarily a sign of things to come. But not a great initial impression to be honest.

@SheshankReddyS Ай бұрын

I'm a native English speaker from India, and the brand name actually sounds good to me. The logo is very nice. If I'm going to wear a Chinese watch, I'd like for it to be unabashedly Chinese. All that said, I like their SN025-G Octopus better than this War Drum. San Martin needs better designers.

@lliameasterbrook6634 Ай бұрын

“The horror… the horror…”

@apparaoapparao Ай бұрын

I have felt a great disturbance in the force. The “Swiss” manufacturers must have concern.

@G1966TK Ай бұрын

It is Friday here.

@edwardpeters6588 Ай бұрын

Very interesting Gary. Personally I like the honesty of the branding, and have always disliked the pretentious name San Martin despite owning one. But the rest of the watch is not to my taste, especially the bezel, hands, indices, dial colour, lume colour, crown, lugs and case shape.

@Happy357mag Ай бұрын

The squeaky chair gets the oil...

@thegorn Ай бұрын

It rubs the lotion on its skin or else it gets the hose again

@MrConraA Ай бұрын

Odd looking thing but it's definitely original. You wouldn't bump into anyone else wearing one. Maybe a good conversation starter. 🤷🏻‍♂️

@Samuell1124 Ай бұрын

San martin didn’t learn from their mistakes, what a shame

@martinallsopp8941 Ай бұрын

I'd like to know what you think about the new Airfix watch collaborate

@KP-wp5sz Ай бұрын

For a brand known for steel finishing- they chose a watch with no bracelet as their first watch. Strange choice. Strange design. Just strange.

@Miginath Ай бұрын

I dunno who the target is for this brand but I am pretty confident it isn't me. Such a baffling combination of design elements. Look forward to the full review but I suspect the tension between your objectivity and desire to maintain a relationship with the brand will be sorely tested this time.

@kresimirpleic Ай бұрын

I can't seem to find their website...

@Horizontalvertigo Ай бұрын

It's just jianghunwatch

@HORIZONTIMEPASSIONEOROLOGI Ай бұрын

Can call Martin San :P

@ulig12 Ай бұрын

“Swiss monstrosities” - so very true. It’s predominately the Swiss that need to watch out, or they are going to have a second watch crisis at their hands in the near future. Not triggered by this particular brand but by their arrogant inability to adapt, especially in times of worldwide economic struggles.

@thehorologychannel Ай бұрын

Jianghun to my eastern-european ear sounds too much like Guanqin. There's no problem in Mandarin/Cantonese naming. Naming is a problem itself everywhere. Even some neutral western brands struggle with identity within Europe. Neutral 'Xiaomi' spent some effort with pronunciation outside China. My suggestion would be to choose some easy-to-pronounce city or region of China. This would create an additional connection with the San-Martin brand, which takes a name from the location.

@bmaclin999 Ай бұрын

They would sell more watches if their site actually worked.

@thetattedpharmacist3215 Ай бұрын

Link doesn’t work for me. IP address not resolved error message

@stephenschroeder6567 Ай бұрын

I'm interested in the dimensions. To me, it looked like a wall clock on a strap. LOL

@martinlowery6244 Ай бұрын

WD40 should sort your chair, a simpler bezel should sort the watch!

@sinjinadams2862 Ай бұрын

I absolutely love San Martin watches but so far I have not been a fan of their original designs. This watch is no different. Maybe one day they will make an original design I like.

@Subcomandante73 Ай бұрын

I like the look of SM watches but I hear their customer service is bad.

@ultimaetsolder Ай бұрын

Hope they make a Santos clone.

@PhineasPhlob Ай бұрын

You say 'interesting', I say 'assault on the eyes' 😮

@alexprendido2023 Ай бұрын

Interesting 🤔

@Mate2Frio Ай бұрын

Mic mount needs a better place.

@Dicey151 Ай бұрын

Sweeping statement, but that’s hideous. 😂 Name isn’t great.

@tonydilucente2342 Ай бұрын

I thought San Martin WAS a microbrans

@multipl3 Ай бұрын

@the_9ent Ай бұрын

*microbrand Edit: the name on the dial and design won’t result in many sales no matter how good the quality is.

@tonyd223 Ай бұрын

Site crashed?

@rimas.kalpokas Ай бұрын

I disagree with the notion that not selling on ali express and not producing homages are prerequisites for being a microbrand. They already are a microbrand, IMHO. And this watch will also find its way onto aliexpress when it fails to sell on some ‘website’..

@D3ZG1978 Ай бұрын

San Martin are not a micro brand

@rimas.kalpokas Ай бұрын

@@D3ZG1978 Sure they are.

@turnbasedtoddy7664 Ай бұрын

That is……………….something alright

@gunnerman1880 Ай бұрын

Yep that name is terrible and sounds cheap and would put me off for sure. I have been interested in a San Martin watch lately. But my favourite mb currently is Aragon great build great quality of materials and no movement and if you time it right a great litterly it would be rude and wrong not too 😉 😊 I have just got a great deal on a armour piece.

@moneymikz Ай бұрын

That was the most English sneeze ever 🤧

@arikcagan7123 Ай бұрын

Love the SAN Martin brand. The only thing that annoys me is the extra sharp edges on watch and bracelet. Maybe you have a way to DIY FIX IT? Please let us know

@BR81-iv6lt Ай бұрын

They are always uncomfortable

@thomasstratford6227 Ай бұрын

Dremel.

@arikcagan7123 Ай бұрын

@@thomasstratford6227 yep

@scollyutube Ай бұрын

Rub with a piece of wood. Is enough to take the sharp off and won't scratch it.

@BR81-iv6lt Ай бұрын

@@scollyutube rubbing a Woody?

@Sam------ Ай бұрын

Good video Like my few San Martín homage o have and this one is butt ugly. Better designs, different designers, and/or maybe create a design and generate public opinion before production.

@shj2000 Ай бұрын

I like the strap. That's it.

@larx4074 Ай бұрын

Nice watch, but why does almost everything they make have polished hands and applied marker surrounds................ so very yesterday................

@Horizontalvertigo Ай бұрын

Well... It's certainly unique? I think creating a coherent design ethos and standing out from the pack are the main necessities for a microbrand so you don't just produce the usual lowest common denominator slop that a lot of micros put out. I don't see a coherent design ethos evolving out of this first attempt, it's a dog's dinner of parts. But hey, maybe they'll improve? Maybe? The branding is fine, I have no problem with Chinese brands as long as they're actually making quality, original work that they're proud of. It might be French-Chinese but Atelier Wen is a good example. It's just a perception issue, people used to think Japanese brands were trash and now look at the cachet Japanese goods have, if the Chinese want the same thing to happen to their brand credibility the first step is to start making good stuff with Chinese names on it.

@sivanstar Ай бұрын

i kinda like it, not bad for a first try, its ugly but good ugly and the other colors are much better. some micros had a horrible first try and look! they use the proper movement.. finally..

@robertmckinlay7242 Ай бұрын

The onion crown's a bit of a distraction in every other respect not a bad watch.

@IRguyIR Ай бұрын

Well... the bashing of the microbrand comes from the guy that wanted to make his own microbrand trying to sell the most generic, overpriced watch in zilon colors and failed miserably. I hated SM for making design stolen watches. But they came so far now and got my respect. And this one is a great step forward. Finaly the name.... I was waiting for Chinese brand to carry the origin of the watch with pride. Finaly a Chinese brand that does that. Bravo SM and good luck in the future.

@S_G_86 Ай бұрын

haha yeah i guess Ben was shitting on San Martin a lot but now he fully embraced it somehow

@ILikeWatches2 Ай бұрын

💵

@serenityinside1 Ай бұрын

Somehow 🤔

@ILikeWatches2 Ай бұрын

Lol

@ILikeWatches2 Ай бұрын

When you are sent $1,500 worth of watches in a box and you make a 5 minute unboxing video, that’s not a bad days work 😂

@S_G_86 Ай бұрын

@@ILikeWatches2 exactly

@Hemebean Ай бұрын

I understand why they want to use a Chinese name. They should embrace their culture and rich history. The 2024 Chinese New Year watches were a great success for example. However, they must be careful with the designs. If I were them, I would search very hard for a great designer or artist with notoriety, not necessarily in the domain of watches, to create a small range of themed models.

@ccr6042 Ай бұрын

I believe they should use the brand where they have most sales : ok for Chinese naming if China is their main market. But not for me then. Some brands are just so odd to my ears. Remember some cars didn't sell abroad in the past, just due to their name. Who wants a product that sounds like sh*te or p**p or whatever in their own language ? Or which has more than 3 or 4 consonants in a row ?

@ccr6042 Ай бұрын

Jianjhun eventually doe not sound worse than Junghans :-) Maybe we, western buyers, feel more secure with a German sounding brand, I don't know. Take Jaeger Lecoultre, who can pronounce that properly ?