The Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the world. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". Schlitz first became the world's top beer producer in 1902 and enjoyed that status at several points during the first half of the twentieth century, exchanging the title with Anheuser-Busch multiple times during the 1950s.
The company was founded by August Krug in 1849 but acquired by Joseph Schlitz in 1858. Schlitz was bought by Stroh Brewery Company in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Company in 1999. Pabst now produces Joseph Schlitz Brewing Company's former flagship brands including Old Milwaukee and Schlitz beer.
16mm film to video transfer by Gerald Santana