Seth Godin: The Practice of Picking Yourself

Рет қаралды 13,812

Күн бұрын

Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages.
Seth’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip , Purple Cow, and This Is Marketing, an instant bestseller around the world.
His newest book is The Practice: Shipping Creative Work.
Full show notes at freeyourinnerguru.com/seth-go...
CONVERSATION HIGHLIGHTS:
-Why courses don’t work.
-The change Seth seeks to make.
-What marketing is and what marketing is not.
-What it means to pick yourself.
-Scarcity as a tenet of the industrial age.
-Why you get to pick yourself.
-Different kinds of fame and the smallest viable audience.
-Empathy and generosity as core values and compass of leadership.
-The solution for imposter syndrome and self censorship.
-The pandemic. Now what are we going to do?
-How Seth built the Creative’s Workshop and wrote The Practice.
-The process of turning “pro.”
-Why streaks are important.
-Perfection, perfect, and good enough.
-The mistake of listening to unqualified critics.
-The journey of the creative professional vs the journey of the hack.
-Marketing and morality
-Synchronous vs asynchronous communication and learning
-The role of genre in creating an impact with your work, or hiding from it.
-Where The Practice fits in the book store.
MENTIONED IN THIS EPISODE:
Seth’s blog - seths.blog/
Book: The Practice: Shipping Creative Work - amzn.to/3pVgWsD
The Creative’s Workshop - thecreativesworkshop.com/
Laura's Daily Letter - inspired by The Creative's Workshop (now Pictures + Words) - lauratucker.com/pictures-plus...
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Пікірлер: 30

@PabloKillian 3 жыл бұрын

Great interview Laura! I have read, listened to and watched more material about Seth than about anyone else and this is one of the best I´ve seen You gave enough space for him to deliver while touching the right buttons. Thanks!!

@FreeYourInnerGuru 3 жыл бұрын

Oh wow, Pablo, that is high praise. Thank you very much! If you're looking for another one of my favourites - the most recent episode with Kim Chestney is a stand-out. We actually talk about Seth as an example of a creative visionary.

@PabloKillian 3 жыл бұрын

@@FreeYourInnerGuru great, tks for the recommendation, I will check it out. 👍👍

@FreeYourInnerGuru 3 жыл бұрын

@@PabloKillian I just remembered there is a full Creativity playlist here on KZfaq. (smh)

@louiswright5023 2 жыл бұрын

Seth doesn't miss

@stevelenores5637 3 жыл бұрын

I never get tired of Seth Godin videos. When I finish "This is Marketing" which I read a little and reflect, I will get his book "The practice". Even though I don't have an invention or idea that is marketable yet I put into practice the rest of his principles. I also need to learn how to use the internet tools to get my message out to others I can help. Work in progress. I hope in a few months to change that to "Work in practice". :-)

@FreeYourInnerGuru 3 жыл бұрын

Hi Steve, Thanks for the comment! If you ever need support with any of that, let me know. I may be able to provide, or recommend someone who is a fit. Have a great day, and thanks for watching. -Laura

@ianbee1959 2 жыл бұрын

Great interview! Really helped me out. Thank you for sharing :)

@DrDianeThompson 3 жыл бұрын

Great interview! Thank you.

@FreeYourInnerGuru 3 жыл бұрын

Thank you, Dr Diane! I'm happy to know it resonated with you. I listened to it last week so I could appreciate it again. Hearing him tell me to let go of having expectations that anyone will look/listen/read made me laugh the way I wished I had at the time. Did anything in particular resonate with you?

@Infinitelightwizardry 3 жыл бұрын

Awesome, 🙏

@LauraTuckerLT 3 жыл бұрын

Thank you, Anthony!

@johnscottsmith4954 2 жыл бұрын

Excellent interview! Thank you for sharing this.

@bobninda 3 жыл бұрын

Great interview. Love Seth. Thank you.

@FreeYourInnerGuru 3 жыл бұрын

Hi Bob - My pleasure! Thank you for your feedback. Seth was a gracious and generous guest. I am as pleased that he enjoyed himself as I am he's bringing daily practice to creative culture.

@andradasaftescu8042 3 жыл бұрын

Thank you so much for this interview! I have been literally consuming all the podcasts and interviews about The Practice ❤. It's such an inspiration, and so are you! 🤗

@FreeYourInnerGuru 3 жыл бұрын

Thank you for taking the time to comment! I'm so glad you found inspiration in this conversation with Seth. You might also enjoy the episode with KA Tucker. It seemed the perfect followup to the conversation with Seth - an example of practice put into practice.

@itsroman2243 3 жыл бұрын

I love this episode 💓

@FreeYourInnerGuru 3 жыл бұрын

Thank you, Ronan - It was a pleasure to interview Seth, and rewarding to know you enjoyed it.

@randianne9351 3 жыл бұрын

Excellent! This is one of my favorites.

@FreeYourInnerGuru 3 жыл бұрын

Thank you, Randi Anne! I feel the same way, although my list of favourites keeps growing. Happy New Year! Laura

@randianne9351 3 жыл бұрын

@@FreeYourInnerGuru Thank you for sharing Laura, and Happy New Year to you too.

@robinfletcher6718 3 жыл бұрын

Great interview. Great interviewer.

@FreeYourInnerGuru 3 жыл бұрын

Thank you, Robin! I hope you'll check out some of the other episodes. Kim Chestney, BLKBOK and Louise Karch are all complementary topics to this conversation with Seth. Laura

@anjosanchez739 3 жыл бұрын

Great interview, you got yourself a new subscriber here

@FreeYourInnerGuru 3 жыл бұрын

Thank you for your kind words, Anjo, and welcome! Depending where your interests lie, there's a number of back episodes to choose from. More from Seth's world: Louise Karch and Charles Wilson, Kim Chestney on intuition, visionary leaders, and creativity... I'm happy to make recommendations and keep meaning to make a playlist. Enjoy!

@hopesdawn7035 3 жыл бұрын

This is sooo good and has helped me so much. Who am I not to contribute? I get to give because I can give. Thank you.

@FreeYourInnerGuru 3 жыл бұрын

So happy you found our conversation inspiring! And grateful to be able to contribute to your journey. Laura

@robert-janstuessel8316 2 жыл бұрын

Seth keeps blaming the industrialzed society, probably for good reasons. How on earth do we want to keep markets up and running, if we want to enter a totally split up business world where each and everybody follows a dream and own business idea?

@FreeYourInnerGuru 2 жыл бұрын

Hi Robert-Jan, thanks for your thoughtful comment and question. I gave it some thought on my walk this morning. I've spent a lot of time in Seth's and/or Akimbo workshops these past three years. I think Seth is a visionary and a bit of an idealist at times, not an anti-capitalist. My take on his critique of industrialized society is it's the result of the industrial mindset which yields predictable results that define most of what exists today. The underlying assumption is that a lot of what exists today is not working as well as it could. To shift that, it means leaders need to step beyond the industrial mindset. Seth's audience is not primarily traditional (read industrial) business people, although he is listened to and followed by many in traditional business. It's "creatives." Just like it's not realistic that everyone be in the top 1 or 10%, it's not realistic for everyone to follow their own business idea. But it is possible for anyone who wants to, to create something that may or may not thrive as a business. This podcast is an example - I started it in 2017 as a passion project, before I knew of Seth. It's only recently become something I am looking at as a potential viable source of meaningful income in and of itself. Some podcasts - mostly started by famous people - are immediately viable. For someone like me it means showing up consistently, creating something that enough people find enough value in that they will share it with others, and creating avenues of financial support. It's all creative work, and it's based on a "dream," but it is not for everyone. A lot of days I question if it's for me! Which, to your point, is a good thing. On the macro level, changing things takes time and critical mass. Creative thought and innovation beyond the industrial mindset is just as important in the boardroom as it is in the home office I use to create this podcast. I don't think I've ever heard Seth say "let's blow it all up," but I can't possibly consume every bit of content he creates or is featured in! No matter what, he gets us thinking and communicating with each other. It was a pleasure and an intellectual workout hosting him and I'd have him back any time. When I do, I will ask him your question.