Setting Up Your Pre-Launch Strategy On INSTAGRAM 📲

  Рет қаралды 70,411

Ashlyn Writes

Ashlyn Writes

Күн бұрын

It's time to put your Instagram pre launch strategy in place! What worked in 2016 is NOT going to work with your Instagram content strategy 2021. I'll show you how to pre-launch on Instagram with my 4 part Instagram content calendar plan.
We'll dive into Instagram marketing-whether it's reels or stories-and determine the best Instagram pre-launch plan to quickly connect with your audience leading into your launch.
Launch Copy & Content Checklist Freebie → aw.ink/checklist
🛑 The ✨NEW✨ Primed to Launch™ Playbook to plan your marketing & content calendar ($37) → aw.ink/PtLplaybook
xx
ash
🔔 Subscribe for the latest! ➡️ aw.ink/AshlynWritesKZfaq
🚀🍾Get Primed to Launch: Content for Creatives & power-glides into your upcoming launch ➡️ aw.ink/YTPtL
⬇⬇⬇
// RESOURCES:
FREE Launch Copy & Content Checklist ➡️ aw.ink/2HiRFUV
FREE Guide for How to Define Your Brand Voice & Tone ➡️ aw.ink/Brand-Voice-Guide
✏️For all my copywriting tips + hacks, head to ➡️ aw.ink/site
✍️COPYWRITING TEMPLATES + EMAIL TEMPLATES ➡️ aw.ink/thecopybar
💌Get my weekly Dogear newsletter for tips ➡️ aw.ink/YTdogear
📲Peek BTS of my business & life on INSTAGRAM ➡️ / ashlynscarter
#ashlynwrites #copywritingforcreatives
___
// 🛑 BINGE WATCH THESE SERIES NEXT:
➡️How You Can Write Better Website Copy! → • How You Can Write Bett...
➡️Setting Up A Client Management System Your Clients LOVE → • Setting Up A Client Ma...
➡️The Secrets Behind Email Marketing & Writing Better Newsletters → • The Secrets Behind Ema...
➡️Getting started with copywriting? Watch my best copywriting tips here → • 5 SIMPLE Tips for Writ...
➡️Need to be more productive? Watch the playlist → • Plan with Me | How I P...
___
// BUSINESS TOOLS I RECOMMEND:
🍯Nail Your Client Projects with HoneyBook:
• 5 TIPS FOR GETTING STA... & get 50% Off Honeybook Here → share.honeybook.com/fh8n6
📂 Get Organized With Asana:
• My Instagram Content S... & ashlynwrites.com/asana (enter "ashlyncarter4296" for 10% off annual + premium plans!)
🖥️Get Your Website Design Template with Tonic Site Shop:
• My Secret To Picking T... & get 15% with "ASHLYNSENTME" here → aw.ink/YTTonic
✅Plan Your Goals With Powersheets:
• Powersheets Review & W...
📧Build Your Email List With ConvertKit:
• The FOUR Types of Emai...
📸Get Stock Imagery for Marketing at Social Squares:
aw.ink/AWSocialSquares
⚖️Get Your Contract Templates With The Contract Shop:
ashlynwrites.com/contracts
📚Get My Book Recommendations:
www.amazon.com/shop/ashlynsca...
🖥Snag More Freebies, Downloads, & My Go-To Business Tools:
aw.ink/YTresources-page
___
// JOIN THE PARTY:
📱Insta: / ashlynscarter & #copywritingforcreatives
💻 Facebook: / ashlynwrites
🥂 Pinterest: / ashlynscarter
✍ Twitter: / ashlynscarter
___
// p.s. Ready to work together? Chill the champagne, throw your hands in the air, because we're 'bout to take your message from zero to launch. When you're ready, you've got some options:
1 | Work directly with me & my agency
Check out aw.ink/TYwork-with-me to apply to be an agency client
2 | Master your message, write your site, & launch it to sell inside Copywriting for Creatives
Forget about the 4-figure price tag for a pro copywriter: Learn how to master your message & DIY write your site, so you can run a meaningful, profitable creative business that sells. Head here to learn more: aw.ink/YTCfCInfo
3 | Watch my FREE workshop
Learn 3 secrets to stand out and sell with personality-packed copy-the expert’s guide to write your site (& more) without sounding sleazy or busting your budget.
aw.ink/YTCopyClass
___
// DETAILS & CREDITS:
Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, The Herrintons, Creative @ Heart, the Dapper Drive, and One Fine Day Productions for bumper video footage.
hello@ashlynwrites.com
DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!

Пікірлер: 93
@racheltenney2996
@racheltenney2996 3 жыл бұрын
This. is. so. golden. Thank you so much, Ashlyn! I'm working on launching a new business venture (SOOO hyped!!) and this was just what I needed. I've been binging all your launch videos! You da best.
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Rachel! Omg! I need allll the details-sooo excited for ya bud! :)
@cyramclennan2580
@cyramclennan2580 Жыл бұрын
Finally 👍 been looking for a channel like yours to explain this to me. Been planning a business for a while but just feel stuck with the bringing traffic to myself part! Thank you 😊
@mariavalente6304
@mariavalente6304 2 жыл бұрын
FREE Launch Copy & Content Checklist the link doesnt work.
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Maria! Thanks so much for the heads up-we are a tiny but mighty team and some things fall between the cracks! You can grab your freebie here: ashlynwrites.net/launch-copy-content-checklist :) xx.
@tameckaadell
@tameckaadell 3 жыл бұрын
This is right on time! Thank you for responding to your subscriber's questions.
@AshlynWrites
@AshlynWrites 3 жыл бұрын
I'm so glad to hear that, Tamecka! I ~loove~ answering everyone's questions-please let me know if you have any questions along the way ... ok?? Cheering you on!
@sarahmorganwellness
@sarahmorganwellness 3 жыл бұрын
Ashlyn, this is such helpful information. Thank you so much for sharing!!
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Sarah! You are so welcome buddy! :)
@LuanaOnMaui
@LuanaOnMaui 3 жыл бұрын
So much awesome info!! Thank you!! 🙏
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Thank you for your kind words, Luana! :)
@vivianamacipemarigot4513
@vivianamacipemarigot4513 3 жыл бұрын
Super handy! Love your channel (:
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Thanks friend! :)
@gabriellac7284
@gabriellac7284 2 жыл бұрын
So grateful for this!!!!
@AshlynWrites
@AshlynWrites 2 жыл бұрын
I'm glad you found this helpful, Gabriella! :)
@muskduh
@muskduh 2 жыл бұрын
this is incredible advice. thanks so much
@AshlynWrites
@AshlynWrites 2 жыл бұрын
You're so welcome, Glenn! :)
@supermumdetox
@supermumdetox 10 ай бұрын
Every video I have watched from you has been incredible! Thank you for being so generous in sharing your knowledge
@AshlynWrites
@AshlynWrites 10 ай бұрын
It is truly my pleasure, buddy! I'm here if you have any questions along the way, ok??
@juanmaerazo3124
@juanmaerazo3124 3 жыл бұрын
Thanksss beautiful, U just helped me quite a loottttt
@AshlynWrites
@AshlynWrites 3 жыл бұрын
You're so welcome, bud!
@ninaninabonita
@ninaninabonita 2 жыл бұрын
so happy to have found this ch! im trying to download the copy but im getting a 404 error--any suggestions?
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Nina! As it turns out, a handful of our links are down temporarily! Can you email McKenzie on my team-hello@ashlynwrites.com- & we can send it straight to your inbox?! Thanks so much for your patience! xx.
@ozema87
@ozema87 2 жыл бұрын
The link to the schedule is broken, could you please let us know the new one?
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Sorry about that, friend! Are you looking for the Launch and Copy Checklist? You can grab yours here: ashlynwrites.net/launch-copy-content-checklist . I hope this helps! xx.
@jrendep1289
@jrendep1289 3 жыл бұрын
Argh! I hate reels! I don't want to do them. lol. But I guess I better go onboard. Thank you for yet another fabulous video. Your videos are the only ones that I faithfully watch on KZfaq.
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Bahaha. You aren't alone buddy - I'm so nervous to do them!! YOU CAN DO IT! :)
@jrendep1289
@jrendep1289 3 жыл бұрын
@@AshlynWrites Ugh, I'll try! :-D
@poetryfromdaheart
@poetryfromdaheart 2 жыл бұрын
Hi, thank you for this video. Your checklist link isn't working.
@poetryfromdaheart
@poetryfromdaheart 2 жыл бұрын
The link under this video was working for the check list.
@AshlynWrites
@AshlynWrites 2 жыл бұрын
I'm glad you were able to download this freebie! Let me know if you have any questions! :)
@poetryfromdaheart
@poetryfromdaheart 2 жыл бұрын
@@AshlynWrites so sorry I meant to say it wasn't working. An error message keeps coming up.
@klsn3646
@klsn3646 3 жыл бұрын
feeling a lot more stressed after this...
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Bahh, sorry to hear that bud! Let me know what questions you have!?
@excellenceanonymous5711
@excellenceanonymous5711 3 жыл бұрын
Found this at the right time
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Glad to hear it, Eddie! :)
@shanelllynette9159
@shanelllynette9159 Жыл бұрын
Thank you 😊
@JMICTHEBRAND.
@JMICTHEBRAND. 5 ай бұрын
New subbie!! I am about to launch in March my luxury candle business! I am wearing ALL the hats girl lol so it's a lot. And the marketing is a whole other world. I am a hands on person, i can make the quality product but Marketing is stressful lol Glad i found this, still researching about it
@AshlynWrites
@AshlynWrites 5 ай бұрын
Happy launch month!! How is it going? I am so glad this was helpful for you!! xx.
@FortheLoveofDogsNY
@FortheLoveofDogsNY 3 жыл бұрын
What can I do if I’m scheduled to launch my campaign in two weeks? I’ve started to “market” the KS but didn’t have your advice and not sure how effective it was. Any suggestions on how I can use what you’ve laid out do something now till I launch? How can I modify your approach to fit my quick timeline?
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Rosalinda! Ok so if you have already started marketing then you have started priming your audience which is great. If you are doing a hype piece (webinar, course, challenge etc) this is a great way to continue to prime your audience-so I would definitely push that so that you can get as many people into that hype piece as possible. You can send out 4 emails over the next two weeks leading up to your open cart period! I hope this helps! xx. Team AW
@FortheLoveofDogsNY
@FortheLoveofDogsNY 3 жыл бұрын
@@AshlynWrites awesome! Thanks for your quick response. My Kickstarter is helping to launch a pet services business. Any ideas on the types of challenges/events I can use to drum up excitement and attention? Also, any tips on connecting with “influencers”? I know who they are but not how to connect with them.
@bolivianflake5769
@bolivianflake5769 3 жыл бұрын
Great info! What was the app name you use to check specific times to post on instagram? Thanks in advance!
@AshlynWrites
@AshlynWrites 3 жыл бұрын
I recommend using Prime : www.primeforinstagram.com/ ! I hope this helps!
@bolivianflake5769
@bolivianflake5769 3 жыл бұрын
@@AshlynWrites Thank you! 👍🏼😊
@chloep8808
@chloep8808 2 жыл бұрын
Hey, Your checklist link no longer works 😕
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Chloe! As it turns out, some of our links are down at the moment! Shoot an email over to hello@ashlynwrites.com and we will send it straight to your inbox! :)
@chloep8808
@chloep8808 2 жыл бұрын
@@AshlynWrites thank you 😊 I will!
@isabellabanda4196
@isabellabanda4196 2 жыл бұрын
This was great! It seems the checklist link doesn't work anymore. Is there a new link to download this? :)
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Isabella! A few of our links are down at the moment-if you email Mckenzie on my team (hello@ashlynwrites.com) we will send it straight to your inbox! xx.
@easybillz
@easybillz 3 жыл бұрын
currently working on a candy/snack retail husiness but i dont have my hands on my goods yet any ideas on what content i could make
@AshlynWrites
@AshlynWrites 3 жыл бұрын
I love it! We walk to our local candy/ice cream shop weekly. :) Let's see-off the top of my head: theme days would be a natural fit (ex. national ___ day), maybe some fun nostalgia stuff (ex. history of pez-what is a pez despenser you remember from childhood? We have a fresh load in, so come introduce your kids to them!), top 5 ways to infuse play in your life as an adult ... jump in a pool with your clothes on this summer, light a firework, blow bubbles with bubblegum, eat a snack picnic (ex. some stuff that involves what you sell) ...
@lottigroll
@lottigroll 3 жыл бұрын
Would you post your hero content at the beginning of the week and drive traffic towards it? Or at the end of the week and use your socials to drive curiosity first?
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Hey Lotti! Ooooo, this may be something to play with, but I do hero content on Thursdays, and then stretch social content through the next week (not a calendar week, clearly, just numerical). I think either could work well!!
@yensounta6501
@yensounta6501 3 жыл бұрын
Is this fresh 2021 IG info in your Primed to Launch course? Is the course updated and do we have access to these updates if we join now and say things change in a few months or you add more info?
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Yensoun! GREAT question. Yes, all the strategies and tools that I mention in this video are inside Ptl. The course is available to you for a lifetime ... any updates made along the way you will have access to. The course is housed inside our online education portal, so any changes update automatically. :)
@AbbyGraceCo
@AbbyGraceCo 3 жыл бұрын
PtL is literally the BEST money I've ever spent on a course- I bought it last Spring when it first came out and I'm going back through it again now as we prep to launch!
@ReadyReviews
@ReadyReviews 2 жыл бұрын
Nice
@AshlynWrites
@AshlynWrites 2 жыл бұрын
Thanks, friend! :)
@excellenceanonymous5711
@excellenceanonymous5711 3 жыл бұрын
What can I post if I don’t have products yet to take pictures. Any suggestions?
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Eddie! Great question. I would definitely recommend investing in a styled shoot once you have your products.In the meantime, you could use stock photos as your images-i think this post here could help you with that: ashlynwrites.com/diy-styled-shoot/ :) Hope this helps!
@mkh8771
@mkh8771 Жыл бұрын
Thanks for this valuable video. I have a question. I am preparing my web shop now and before going live, I need to test shipping with my shipping partners to make sure that the webshop is working properly. Now my question is to wait until I luanch the web shop and then launch my Instagram, or launch my instagram and then keep the audience waiting for releasing the shop? Thank you
@AshlynWrites
@AshlynWrites Жыл бұрын
Hi friend! Congrats on your upcoming launch! :) Once you have your offer rock solid-you can absolutely start building out your content strategy. This will prime your audience for that offer that you are about to put in front of them. Let me know if this helps!
@mkh8771
@mkh8771 Жыл бұрын
@@AshlynWrites Thank you! Ofc ourse it is helpful. First I need to prepare the webshop to the point that it is 100% ready, second I should pre-launch (6-8 weeks) the brand on my social platforms without mentioning the website link, finally maybe 2-3 days before the real launch, I should start talking about the website (with a count down function and perhaps some exclusive access to mail subscribers).
@glowupwithme5496
@glowupwithme5496 8 ай бұрын
Great information… What's the Social media app you mentioned
@AshlynWrites
@AshlynWrites 8 ай бұрын
Hey friend! I mention using the app Prime: When to post for Insta. Let me know if this helps!
@Yanafumani
@Yanafumani 3 жыл бұрын
its was very good, but you talk too fast... too fast
@AshlynWrites
@AshlynWrites 3 жыл бұрын
Bahaha-I do tend to talk a *little* fast when I get excited! ;)
@Yanafumani
@Yanafumani 3 жыл бұрын
@@AshlynWrites yeah me too😁, but english is my second language , although im good at it, but it was too fast ... anyways it helped alot! thank yooooou...
@Yanafumani
@Yanafumani 3 жыл бұрын
@@AshlynWrites yeah me too😁, but english is my second language , although im good at it, but it was too fast ... anyways it helped alot! thank yooooou...
@ashlyncarter5816
@ashlyncarter5816 3 жыл бұрын
​@@Yanafumani You can always use the speed up/slow down feature in KZfaq to control the speed that works best for you.
@KristaMollion
@KristaMollion 2 ай бұрын
Great info but you talk so fast at 2x speed it is stressful to listen to. Would be perfect if you slowed down to 1 x. More Zen = better experience. I edited the playback speed to slow it down.
@AshlynWrites
@AshlynWrites 2 ай бұрын
girl you're sleepin' on video speed controller. it's a chrome plugin, you'll love it! ;)
@jt3257
@jt3257 2 жыл бұрын
Might be great info, but you talk to fast and use to many social media terms that a newbie won't understand
@AshlynWrites
@AshlynWrites 2 жыл бұрын
James! Fill free to use the slow down/speed up feature to find the best speed for you. :)
@lisastanfield109
@lisastanfield109 2 жыл бұрын
How is it that everything you are recommending is in another video!!??? do you honestly expect people to sit and watch 20 of your videos to get some value???
@AshlynWrites
@AshlynWrites 2 жыл бұрын
You can't win 'em all, Lisa!
@lisastanfield109
@lisastanfield109 2 жыл бұрын
@@AshlynWrites I completely understand that the point is to drive people to other content but I couldn’t help but be frustrated while watching this video. Every time I thought it was getting good and there was some great advice coming up another video suggestion would pop up. Definitely can’t win them all
@yael.bendahan
@yael.bendahan 2 жыл бұрын
If you think she’s supposed to fit an entire pre launch plan in one 10 minute video, I’d probably recommend adjusting your expectations…
@irinap.5507
@irinap.5507 3 жыл бұрын
Jeez, you talk REALLY fast! The content seems good but I need to slow you down to actually absorb what you say.
@ashlyncarter5816
@ashlyncarter5816 3 жыл бұрын
@Irina! You can always use the speed up/slow down feature in KZfaq to control the speed that works best for you. ;)
@vintagevirgo
@vintagevirgo 2 жыл бұрын
Watch it again
@karthykrajan6329
@karthykrajan6329 2 жыл бұрын
The right word is thank you.
@irinap.5507
@irinap.5507 2 жыл бұрын
@@karthykrajan6329 You're welcome!
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