In this compelling episode of The Insight Track with Luca Allam, we host Erim Kaur, the biggest Sikh influencer in the UK, and the visionary CEO Founder of a pioneering luxury hair beard care company. Beyond her remarkable entrepreneurial journey, Erim stands out as a resonant voice on social media, with a significant following on Instagram and TikTok. Born from her personal story of resilience and growth in the absence of a mother, Erim has transformed her life experiences into a powerful platform for connection and empowerment. Join us as Erim shares her insights on building a successful brand, the importance of creating supportive communities, and how her unique life experiences have fueled her mission to inspire and unite young women facing similar challenges. This podcast episode is a testament to the power of vulnerability and strength in shaping not just a brand, but a community that uplifts and supports its members through shared struggles and triumphs. Tune in to discover how Erim Kaur leverages her influence to make a difference, one story at a time.
00:00 Intro
01:30 The Mug Story
4:30 The Inspiration
7:23 Safe Word
10:27 Setting Up Business
12:56 Being A Role Model
14:05 Why Do You Do What You do?
15:33 Favourite Brands
21:04 Q&A with Luca Allam
21:39 The Secret To Great Hair?
24:49 Family Time Or Me Time?
26:55 Is Bad Business Day Or Bad Hair Day?
34:59 Being Beautiful : Help or Hindrance?
38:10 Happiest Moment In Recent Memory?
39:50 Hero Product or Hero Marketing?
46:17 Three People You Would Invite For DInner?
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