Shopify: Ultimate Google Analytics 4 & Google Tag Manager Setup

Рет қаралды 11,380

8 ай бұрын

The ultimate guide to setting up Google Analytics 4 (GA4) and Google Tag Manager (GTM) on Shopify in 2023.
I will show you everything from A-Z, including setting up conversion tracking and importing the conversions into your Google Ads account.
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Пікірлер: 117

@BeforeTheAsteroids 7 ай бұрын

I love clear and straight to the point videos. Helped me alot

@dominate.marketing 7 ай бұрын

Glad to hear it!

@Storytime2941 7 ай бұрын

You are the best. So simple and straightforward

@dominate.marketing 7 ай бұрын

Thank you!

@saurabhnair9377 5 ай бұрын

Finally!! I have been going across so much content and google documentation to set up clear conversion tracking on google ads from my shopify website. There are so many ways that it confuses you, and some ways have become old. Somewhere in between I setup Google merchant centre also, currently i dont know whats its exact use. But you solved the conversion tracking part for me!! ThanksMan, Liked and Subscribed 👍

@dominate.marketing 5 ай бұрын

Glad to hear it helped!

@aundrayvee9733 6 ай бұрын

Dude, you rule. Thank you for this!

@dominate.marketing 6 ай бұрын

You're welcome!

@inotelif 18 күн бұрын

Thank you for an easy and fast tutorial man

@dominate.marketing 18 күн бұрын

You're welcome!

@sunaofe_furniture Ай бұрын

Great Video! Thank you!

@dominate.marketing Ай бұрын

You're welcome!

@Entrepreneur0100 4 ай бұрын

I'm really thankful for this video. Thanks a lot!

@dominate.marketing 4 ай бұрын

You're welcome!

@user-xh3wl1uq6z Ай бұрын

Hello mate. I want to send a heartfelt thank you to you for this video! I've had campaigns set up since 2020 and my performance has been good, but I'm now convinced I had conversion tracking set up incorrectly the whole time. Since tracking conversions via Analytics I'm seeing more accurate and quicker data in my ads account which actually matches up with sales I'm seeing through my Shopify stores. It's very early days but my campaigns have all of a sudden got more profitable and volume is picking up - I'll report back in 30 days! Thanks again

@dominate.marketing Ай бұрын

Awesome very glad to hear it helped! Let me know how you go.

@Harry_ams 3 ай бұрын

Full video of high quality content. Thanks for sharing!!

@dominate.marketing 3 ай бұрын

You're welcome Harry!

@loeloeba 17 күн бұрын

Damn what a killer tutorial! Saved it for all future stores I will be setting up.

@dominate.marketing 17 күн бұрын

Glad it helped!

@user-xr9yp3zw8p 4 ай бұрын

Finally! Thanks man \o/

@dominate.marketing 4 ай бұрын

You're welcome!

@VedikaKannanDesigns 5 ай бұрын

Thanks so much! that was so helpful.

@dominate.marketing 4 ай бұрын

You're welcome!

@Zii73 22 күн бұрын

Thank you so much!!

@dominate.marketing 21 күн бұрын

You're welcome!

@nir8620 2 ай бұрын

thank you, great video

@dominate.marketing 2 ай бұрын

You're welcome!

@MrJoyM 7 ай бұрын

Thanks man! This video is a goldmine.

@dominate.marketing 7 ай бұрын

You're welcome!

@glowmarketer219 3 ай бұрын

Amazing explained everything... :)

@dominate.marketing 2 ай бұрын

Glad to hear it helped

@user-yg4sk5dr9y 5 ай бұрын

Best tutorial yet, out of all of them

@dominate.marketing 5 ай бұрын

Thanks Abdul.

@difference8x86 6 ай бұрын

Such a good video.

@dominate.marketing 6 ай бұрын

Thanks!

@DitoiBeauty 5 күн бұрын

Very practical video. very helpful

@dominate.marketing 4 күн бұрын

Glad it helped!

@arunsagar7268 Ай бұрын

Thanks a lot man.......

@dominate.marketing Ай бұрын

Your welcome!

@olgacardona5219 3 ай бұрын

Super completo este vídeo 🙌🏽 Thank you

@dominate.marketing 3 ай бұрын

You're welcome!

@wanderlustJXH 6 ай бұрын

Hey, really loved your video! Very useful and well explained :) I just have one question - I had already installed the Google Analytics code at the head of the theme. What should I do with the Google Tag Manager's code now, should I put it above that, below or replace the GA code with the Google Tag manager's one?

@dominate.marketing 6 ай бұрын

You don't need to put the Google Analytics code on your website, only the Google Tag Manager code. Then, follow the process I showed in the video to set up the Google Tag in GTM to pass the info to GA4 with the measurement ID and you'll be good to go.

@noamshmil4842 7 ай бұрын

hello thanks for your video, i did everything but I don't see purchase events at the youtube shorts campaign

@dominate.marketing 7 ай бұрын

Hi Noam, what do you mean by "KZfaq Shorts Campaign"?

@milenstoynov8720 5 ай бұрын

Hello this is wonderfull video. Aren't these two methods kind of doing the same thing? I am little bit confused. Thanks!

@dominate.marketing 5 ай бұрын

Are you talking about this video and the other video? If so, yes, you only want to do one of the methods, not both.

@elpipila1 2 ай бұрын

Amazing

@dominate.marketing 2 ай бұрын

Glad it helped!

@Babsojo 3 ай бұрын

Hi, great video! I have a question I did the same thing but now in Google Analytics I have 2 page views per page for a single user it returns the event 2 times. What should I do? Thanks.

@dominate.marketing 3 ай бұрын

Sounds like there might be a doubling up of code somewhere. Did you put the GA measurement ID in the app as well as the header code? If so, that might be what's causing it.

@jamesh3687 7 ай бұрын

When you add ATC/Initiate Checkout as conversions, will those conversions populate under the conversion tab on Google shopping, or will it only show the conversions you are optimizing for?

@dominate.marketing 7 ай бұрын

If you mean on the ads you are running through the Merchant Center, then yes. If you don't want that to happen you can add them as a secondary conversion in Google Ads so that it only monitors them but doesn't optimize for it.

@sebastiaocunhareis925 27 күн бұрын

Amazing video! I previously setup my GA4 using the Shopify app "Google & KZfaq". Should I remove the GA4 property from the app and delete the app if I want to use GTM and your setup?

@dominate.marketing 27 күн бұрын

Hard for me to say without seeing it, but safest bet would be to start clean, yeah.

@alexcorpse666 2 ай бұрын

Thanks, brother! Do you think Simprosys GSF is any better than the native Google & KZfaq Shopify app? I've heard the native one is limited compared to the GSF one, is it true? Which one would you recommend using? Thanks!!

@dominate.marketing 2 ай бұрын

I haven't heard of GSF nor have I tested it so I can't comment unfortunately.

@marcel1494 2 ай бұрын

Awesome tutorial, liked and subscribed. I noticed that when I use a coupon code + gift card + free shipping coupon code in checkout, the total value of purchase shows incorrectly on datalayer (in this case, the total conversion value will show wrong at GA4). I noticed that the gift card information is not applying (the datalayer is not detecting this info). Could you please tell me how can I fix that?

@dominate.marketing 2 ай бұрын

I'm actually not sure about this one. I'll have to look into it, if I find a solution I will let you know.

@rfish2 4 ай бұрын

In the Analytics overview the purchase conversions is after 24 hours still greyed out, but greyed out switched to the right (like at 12:46) and the count is up. So I think this conversion is already on by default. I was wondering though, could you build a conversion better based on the visit of the "thank you for your purchase page", because what if they cancel the payment during checkout (on paypal for example).

@dominate.marketing 4 ай бұрын

Yes it may well be on by default in some cases. You could do what you are suggesting with the Thank You page if you are using something like Woocommerce. However I'm not sure if you are able to do that with Shopify. In theory though the conversion should not fire if the payment fails in the method I showed in the video.

@ruanholsteyns7047 3 ай бұрын

Great video, was almost there. Everything is firing except the purchase event 😞 Can you help me out? I've followed instructions but no luck...

@dominate.marketing 3 ай бұрын

Did you test it more than once? I had that happen once and then when I tested again it worked.

@KevserKurt-os8ni 6 ай бұрын

Awesome man. it helps a lot but can you show how to setup a google remarketing tag for ecommerce businesses with custom parameters

@dominate.marketing 6 ай бұрын

Yes I will look into making a video for this.

@buybuybuybuy2248 6 ай бұрын

hey i fowllowing by your video , i did everything like you said , but the debugview not working icannot see the purchase there. another thing im not sure , if should i delete the convertions linker from google tag maneger , and keep just the google tag , in addition , what about the triggers in google tag maneger, should i keep it empty correct to 2024 and just do it like you done in the video ? im appriciate any help . thank you (:

@dominate.marketing 6 ай бұрын

Are the other events like "Add to Cart" showing in the debug? I would start clean from the beginning, if you have lots going on you'll probably have some errors.

@buybuybuybuy2248 6 ай бұрын

thank you for importent answering , in the event in google analitycs just the purchse set up as event , but not the rest , however , in the debugview, i can see just the view_page and user_asugment , also in in the tag maneger , i dont see the purchase , not sure if i need to do it manually , through , google tag maneger , that it will show up in google analitycs , as well , thank you for you important answering a i got bit lost with this , and appricate any help (: @@dominate.marketing

@gennarociotola_ 3 ай бұрын

Hi Friend, I watched your video because I'm having trouble tracking the purchase event. I followed the step by step guide but when I carry out the various steps in Debug View I don't see the event names like ADD TO CART etc.

@dominate.marketing 3 ай бұрын

Is it firing the tags at all in GTM? Also are you seeing Page Views in Debug at all or no?

@KarimMohsen-pk8nd 2 ай бұрын

Hi, You installed GA4 Config tag in GTM, and GTM into Shopify. You also installed GA4 directly into Shopify. Won't the data be recorded twice now? I know GTM is used for tracking emails, calls and form submit, but since GTM is installed in shopify liquid code, and GA4 is also in integrated in shopify, why include GA4 Config Tag in GTM? I have a client and even if GA4 is not installed in GTM, the custom events such as calls and emails still trigger in debug view since GA4 is installed already in Shopify through the "Google & KZfaq" integration. Let me know thanks!

@dominate.marketing 2 ай бұрын

GTM is what passes events through to GA4. If you don't include the GA4 config tag in GTM then GTM has nowhere to pass the events to. You can do it without GTM if you don't need custom events (I showed how to do it in my other video). The point of this setup is to allow you to add other events that are not passed by the app. Not sure how that setup you mentioned is working, but there must be some event trigger setup somewhere.

@ZayLaVee 2 ай бұрын

FYI... adding code to the Checkout Page in the 'Order status page section' at 4:52 in your video is now Deprecated. Do you have a video to handle this?

@2013pitttguy Ай бұрын

I had this same issue, I used Chat GPT, with the following prompt: "Create the code for this google tag, [insert your google head tag code] as a pixel in Shopify's new customer events. This tag will be on my thank you page after a customer purchase". AI spit out code that I put in Customer Events on Shopify and everything seems to be working fine.

@marcosguimaraes9083 3 ай бұрын

Muito bom FUncionou tudo

@dominate.marketing 3 ай бұрын

Bom de se ouvir!

@ZayLaVee 2 ай бұрын

If we use GTM for GA4 for Shopify AND we use the native Shopify integration with GA4, doesn't that duplicate data?

@dominate.marketing 2 ай бұрын

I didn't have that issue by doing it the way I showed in the video.

@ohill5 15 күн бұрын

Great vid, but a word of warning on the way you've set up conversions in Google Ads, the way GA4 reports conversions is different to that of Google Ads. GA4 has a much more "smart" attribution model, and also takes into account all the other channels feeding into analytics, and awards a portion of the conversion accordingly (i.e. social may have played a part, as well as organic search etc.). Whereas, Google ads, only has sight on the paid Google products, not other channels, and therefore is a more accurate representation of Google ads performance (not Google ads, plus Facebook, plus organic etc.). So, I'd recommend setting your Google Ads conversions as your primary, and your imported GA4 goal as secondary. You can then use both to compare performance, so Google Ads conversion for optimisation, and reporting and GA4 for reporting only as it is a better representation of overall digital marketing performance.

@dominate.marketing 14 күн бұрын

Yeah, that's good advice. Appreciate you adding that in.

@briantan2963 3 ай бұрын

I'm not familiar with analytics. Why do you need to do GTM manually when we can just add the GA4 code into Shopify and gets tracking? what difference is GTM vs GA4 in this use-case that GA4 couldn't do/track already?

@dominate.marketing 3 ай бұрын

GA4 can't trigger and track specific events, it can only track the data fed to it. So if you put it directly into Shopify, it might not track all the events/conversions you want. For example, form submits, phone number clicks and things like that. GTM is used to send the events to GA4 so it can track them. If you don't need this, then you can do it directly in Shopify (I have another video showing how to do that).

@robertobarorebolledo8578 3 ай бұрын

Hi there man, many thanks for your video. I need some help maybe you can help me! I've a migrated my account from GA Universal to GA4, the thing is that I'm missing data from sales, orders and also the checkout process. With another store, I've followed up the steps that you teach on this video, and everything works perfect, then, I would like to replicate it to my other stores, specially the one that is not tracking good the data. I'm think of creating a new GTM Container, and create a new GA4 account and link my google ads conversion tracking to this new containt and g.ads 4 account. What would you suggest me to do? My actuall GA4 is very discordant with my shopify store data, so I want to fix this. Also, it's very important for me to link the actual g.ads conversion pixel, because it's the most profitable channel for me. Can you please suggest me a solution? Many thanks!! Roberto!

@dominate.marketing 3 ай бұрын

Hi Roberto. If you used that Migrate feature within Analytics to go from UA to GA4 then I would make a new property and start clean. That feature didn't work to well in my experience, and is probably the cause of your issue. Just make a new GTM container as you said, and a new GA4 property and start clean.

@PoltergeistLamb 5 ай бұрын

What if I update the shopify theme? wouldn't I lose this changes?

@dominate.marketing 5 ай бұрын

Just make sure all the codes are in the new theme file.

@alexcorpse666 2 ай бұрын

Why is it necessary to add GA4 tag in the GTM if we then connect GA4 to the shop via Google & KZfaq app? I thought it does the job for us.

@dominate.marketing 2 ай бұрын

Because you won't be able to send custom events.

@alexandertaylor4190 7 ай бұрын

Great video! I have 2 questions: 1. How do stop duplicate page_view events showing up? I'm guessing one is from Google Tag Manager and one is from the official Google Channel app. 2. How can I associate Shopifys customerID with GA4s User-ID for all my logged in users? Thanks!

@dominate.marketing 7 ай бұрын

Thanks Alexander. To answer your questions: 1. Sounds like that might be a setup issue, I'm not aware of that being a regular problem. Might be the case if you put the GTM or GA4 code in the Google Channel app as well as GTM, then it might send two. 2. I'd be surprised if you could do this considering Google's push towards more privacy. Possibly a method does exist, but I'm not aware of it at this point in time.

@thauanpereira7259 6 ай бұрын

I'm with the same problem you said in question 1.

@dominate.marketing 6 ай бұрын

@@thauanpereira7259 Double check that you definitely don't have the code twice somewhere on your site.

@Paula-jq5bo 5 ай бұрын

Hey! Thanks so much for the video, it’s great! I actually have the same problem with duplicate page_view events and it looks like you have the same in the video. I believe it comes from having the google tag in the page code and also the Google&KZfaq App on shopify. If someone figures out how to fix it, it would really help. Thanks

@dominate.marketing 5 ай бұрын

@@Paula-jq5bo I will investigate further, but yes it does sound like a duplicate code issue.

@AgnaySingh-fd8hj 3 ай бұрын

why can'ti not connect directly from shopify the option they are providing

@dominate.marketing 3 ай бұрын

No idea

@robbertdezeeuw1198 7 ай бұрын

I think i did everything the way you showed in the video, but instead of add_to_cart i see form_start in the tag manager. And after a purchase i don't see the purchase event in the analytics debu mode. Any idea what might be wrong?

@dominate.marketing 7 ай бұрын

Did you connect the Google & KZfaq App in Shopify? Sounds like that isn't installed so the events are not passing.

@robbertdezeeuw1198 7 ай бұрын

@@dominate.marketing thanks for the reply. Yes i already had the google & youtube app installed. i had it connected with google ads and merchant center and was running a campaign. I never saw a purchase conversion though, so that was what i was trying to accomplish. I didn't have the tag properly setup, i have now i think, thanks to your video. i see all the events now in the analytics debugger, except for the purchase, that shows as a form_start event.

@dominate.marketing 6 ай бұрын

@@robbertdezeeuw1198 Message me privately and I'll take a look into this for you.

@JosephGarni-dk8xf 6 ай бұрын

I am also facing this exact problem as well - any reason why this happened / how to fix the issue? Any help / info much appreciated :)

@dominate.marketing 6 ай бұрын

@@JosephGarni-dk8xf I am looking into this and will let you know. Might make a video on it depending on what the issue is.

@adityananda5575 4 ай бұрын

When i click debug view i get a message saying internal error

@dominate.marketing 4 ай бұрын

Sounds like an issue on Google Analytics' side. I've never seen that before.

@mosheyuval350 Ай бұрын

Great but you didn't explain how to set the checkout event for Google Ads / Meta Ads / GA4 etc. Pretty easy to do...

@dominate.marketing Ай бұрын

You need Shopify Plus for it to show.

@YonePepe 4 ай бұрын

Great tutorial but damn, why the hell Google has to make it so complicated? Extremely confusing

@dominate.marketing 4 ай бұрын

Tell me about it, no idea why they chose to do it this way.

@AllAboutSkinDoha 2 ай бұрын

why you are doing all this so fast

@publikanguro.tecno.marketing 4 ай бұрын

Thank youfor this great tutorial.

@dominate.marketing 4 ай бұрын

You're welcome!