Vote with your wallet, don't buy it.

I'm Italian, I'm sorry for my England friends, thankfully my country is waking up and fighting against wrecking culture

If the England players had anything about them, they would refuse to wear the shirt.

the language they use is a trojan horse. “playful update” “forward thinking” we all know what they’re pushing here.

It is an insult to our country. Nike need to have their kit rights revoked.

Changing a country's flag: Just Don't Do It.

Don't buy it, cancel orders, dig out the old umbro kit.

Give it the Bud Light treatment..!!!!

I'm a Scot but this is a f****** disgrace.

Absolutely disgraceful!! I bet they won’t change their own logo!! What the hell is this country becoming!!

It's deliberate and pernicious. They know what they're doing. And it's time the public respond accordingly.

I’m an Irish man so I’m not an England fan at all in no shape or form but the English should boycott this jersey. More and more these big multinational corporations are trying break down and destroy western culture. Money talks and if the English boycott this jersey then it sends a clear message to Nike that they cannot make these changes to the England jersey without consequences

I’m Ghanaian and even I am confused. All these changes for change sake is unnecessary. Just put the damn flag on the national kit just as it is.

Love him or hate him. Simon is talking facts on this one

Sick of seeing this NONSENSE in football, get it all out!

Why can England never be allowed to celebrate our culture?

Utter disgrace

As a Welsh man I think this is an utter disgrace, to a countries identity.

A bloke said to me recently do I consider myself British or English. I replied "English of course"... I said " And you?" "British".. He replied he went on to share how being English was perhaps a view of being far right in your views in today's world. It's such a sorry state of affairs that being English is perceived by some that it's almost something to be ashamed of. I'm English and proud 🏴󠁧󠁢󠁥󠁮󠁧󠁿

This is spectacularly embarrassing. I’m an American who visits England often, I’m also a supporter of the country and of course a huge fan of English football. The outrage and anger would be deafening had Nike done the same with the USA team kit.

Its not an England shirt.

The point is propaganda. Its in our movies, tv shows, music, advertisement, schools, and now our sports. They force it infront of you at every opportunity to try and force you to accept it.

It certainly inspires me... *to never buy Nike items again.*

That’s not the England flag 🏴󠁧󠁢󠁥󠁮󠁧󠁿 therefore it’s not an England shirt

They wouldn't dare do it to any other country. Do not buy it and force them to change

Proud Welsh man here. What is happening in this country of ours is absolutely absurd it is being erioed right in front of our noses and this small little change to the England shirt is yet another attack on our once great country/union. The Welsh FA would never do what the English FA have done the public would be absolutely outraged it ever happened. We activley promote Wales through our football and England should be doing the same.

I'm surprised it's not a Palastinian flag

Its a Budweiser. Light all over again. Boycott them. Absolutely disgusting

Nike, ticking the wrong boxes amongst England fans. Our survey says...❌❌❌

This is Nanny Southgate's doing :)

£124 for that shirt is disgusting!

When they said they wanted to put pride back in the shirt, this isn’t what we expected

Wtf. An American company changes our flag?

I'm saying this as an Irishman, Simon is spot on.

Don’t understand why an English company can’t design and manufacture an England kit and at the same time make it cheaper for children

The new kit is £80! They can keep it

That isn't a St. George's flag, therefor it isn't an England shirt, or course they can do a U-Turn, they did one for moaning Mary Earps

BOYCOTT!!!! It's not enough that we let everyone into the country- now we have to sacrifice EVERYTHING to appease them!

Whoever signed this off at that F.A should be out of a job!

It's a shame. The home shirt otherwise looks great and I was eager to get my hands on it. No more. Modifying a country's flag for your own "woke" agenda is a disgrace. 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Why can't people just leave things alone these days.

I'm disgusted that Nike think they can deface our national flag. If I was an England footballer I'd refuse to wear it

by changing the colours, the England flag simply isn't present on the shirt. That in itself is fine, but why put a multi-coloured cross, which represents absolutely nothing, in its place? It's a ridiculous decision. They may as well have put a picture of a bowl of custard. However, making the statement that they have chosen to 'update' the flag is undoubtedly disrespectful.

This is disgusting. This country has become ridiculous. Look what we have become. Everyone get down to Whitehall 3pm on St George’s Day. We need to show solidarity against this nonsense 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Total disgrace. F. A should cancel the Nike contract .

In an era when it seems like people are trying to ban and frown upon the st George's flag and even the Great British flag, this is an unbelievably stupid move. Looks like sly pandering.

As an American, I find it funny how some fellow Americans and football fans are saying England is overreacting to this. Reverse the roles. Change the colors on the American flag, and then watch that meltdown unfold. We are so soft half our country can't handle people kneeling during the anthem. This was a dumb idea by Nike, and changing that little flag on the collar actually is going to cost them a ton of money too. Vote with your wallet, its a pretty average kit design anyways. Umbro always made the most iconic England kits man.

Sign of the times, we're being fed with so much brainwashing and political programming on so many levels compared to 10-20 years ago. Subtle but it's 1984 esque

Buy a retro Admiral one instead.

This country is losing its entire identity. Ridiculous.

Its not an England kit anymore.

Boycott these kits. Shame anyone who wears these kits

Who the hell are Nike to change the English flag on the shirt and why have the FA approved it

Our country just lets everyone take the piss. What are we becoming

It's the national flag of England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Sick of the wokeness and political games. Why change our national flag!!

The FA, the England Team management should hold their heads in shame. If England players wear this then they are just as bad.

I look forward to seeing the "playful updates" to the Saudi, China and Nigeria kits.

Well said Mr Simon Jordan 👏

We know exactly what they are doing. They are desperate. They know how badly they are losing. Another retro England shirt for me this summer 🫡

The type of people who say get over it would be so fast to get upset on behalf of any other nation Pretty much sums it up

It's a disgrace, also the £130 cost. Don't buy it.

It’s a disgrace

Defacing a countries flag is disgusting and them colours look very simular to the alphabet unicorn them/there/it flag

Don't buy the kit and boycott England games until the English St George flag is reinstated on the kit, the Nike contract is terminated and the entire FA executive resign.

Pure disrespect Looks like they trying to please the alphabet squad

I am surprised they don't make them wear sports bras. Nike have a history of this nonsense.

There’s bigger and more important things to be incensed about in this country !

Older American here. I have a long history of purchasing school / team uniforms from major uniform manufactures. Before a manufacturer makes a set of jerseys / uniforms someone, on the purchasing side, has to sign-off on every detail of the layout / logos, etc. before the uniforms are actually produced. I don't believe that uniform manufacturers like Nike just come up with their own designs. Why isn't anyone concerned with this issue trying to track down who actually approved the layout / design change? Ask any professional graphic designer working for a sign or clothing manufacturer, one of the cardinal rules is that you never alter any part of a team logo or governmental seal, emblem or trademarked design or insignia & that all designs are approved, by the customer, before manufacturing. Again, who approved the modifications to the cross?

I'd like to SEE the person who signed off on this

dont buy it simple!

If an English Shirt does not have an English Flag on it then it is not an English shirt.

Crazy part is somebody at the FA would still have had to sign off on it and say "yeah that's fine"

What a load of shait it is just offensive to England and it's history why is it wrong nowadays to be proud of your own country ?

Sums up the state of affairs generally.

Hope no one buys the shirts, use the old ones

I’d like to know what plans Nike have to do playful interpretations of the Nigerian, Polish, French, Dutch flags or any other countries flag

So disrespectful 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Boycott buying these shirts!!

I thought that was George Lucas for a second 😂

100% Garreth Southgate approved this.

Who allowed it more importantly.

what the bloody hell were the FA thinking of, giving this the ok?

Nike would not dare charge anything on the American flag, nuff said.

Ryan the gaurdian reader 😂

I look forward to Nikes playful update of Middle Eastern and African flags.

you respect the flag of Nation you don't do your own playful remixes, how disrespectful can you get?

"Environmental, social and governance (ESG) refers to a collection of corporate performance evaluation criteria that assess the robustness of a company's governance mechanisms and its ability to effectively manage its environmental and social impacts"

It somehow makes me hate Southgate more

I make Simon Jordan absolutely spot on I will not buy this kit I’ll get a retro one

Nike! stop messing about with our flag, and your price for the England shirt is disgusting

Try messing with the Nike swoosh and how they react to that. You'll be fighting off lawyers before you know it.

England make themselves a laughing stock yet again.

Would Nike have the nerve to change the stars and stripes on a US strip?

Unbelievable. What is happening to this world? What the hell

Adrian Bevington was at the FA from 2010-2015. The England away kit at the 2012 euros had four crosses on the back of the collar, these were red, green, purple and blue. Those home kit also had small red green purple and blue crosses across the shoulders. Designer Peter Savile said that this was to represent the diversity of England.

England kits should be manufactured by Umbro

It is disgusting. Proud Brit/Irish here and that’s surely against the law??….

I’ve just raised this on the Nike chat bot. There response was ‘my apologies for the sudden changes on the flag on the England Jersey. let me help you with that’. Good old AI.

The people okay with this are the guys who dont get the girl

Why are they turning the England flag to a trans flag wtf