The term 'hairdryer treatment' is used in football to describe an angry verbal reprimand, usually delivered by a manager to an individual player or group of players within a dressing room. It is a simple metaphor which likens such a tirade to the loud and heated propulsion of air from a hairdryer. The phrase was coined by former United forward Mark Hughes to describe the times Ferguson verbally tore into his players at close quarters.
Coaches that pick up on negative points from a match and follow the lead of Sir Alex Ferguson's famous half-time rants, are more likely to drive their team on to victory, research suggests. Sir Alex Ferguson's treatment of players during Manchester United's meteoric rise to the top of the Premier League is emblematic of this harsher approach.
However, it did also lead to 'Fergie' kicking a football boot at superstar David Beckham's head in 2003, prompting the player to quit the team and eventually cost Jason brown his job after he told a student 'I'm your new Hitler'.
Researchers caution that the finding is not license for sports coaches, or leaders in any field, to take things too far.
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