It is very, very expensive. However, watching a movie on VP is awesome.

I went to pick up a new iPad Pro the other day and booked a demo to try the VP. I felt like I was on drugs after I took it off. If it wasn’t pushing 4k, I’d probably have walked out of apple right there with it in hand. Insane tech, it’s almost hard to believe it’s real.

Personal theater. I don’t have room for a tv or able to watch at a volume to really experience a movie. Visionpro solved those issues for me. Wish it is 1/2 the weight and price. Still hurting from the purchase but the video quality of movies and some dedicated contents is stinking amazing.

If the processing was done on the iPhone, wouldn't it drastically reduce the iPhone's battery life?

I love the AVP and use it almost every day. I rigged it with a halo headstrap so it’s totally comfortable now, as I couldn’t wear it with the straps Apple provided. Love it for immersive movie and entertainment experiences. And with the halo headstrap, I’m able to take off the light seal for augmented reality applications, and the AVP just floats in front of my eyes like a pair of glasses. That way I have all my peripheral vision. It’s such an amazing product, can’t wait for the next iterations. I’m also really looking forward to the extended Mac display for work situations, video production, etc.

A cheaper Vision model is the way to go but comprising on the display & with smaller FOV is a massive mistake. I hope that’s not the case.

Ppl don’t realize that they updated hand tracking from 30hz to 90hz. That’s a huge update

Money , I love it but there is nothing that I necessarily need it for for 3500.

Wish they would "de-prioritize" the price

Well the cheaper model definitely doesn’t need the front screen. So that has to be some money saved right there

I'm in Singapore and most of us live in tiny apartments/flats with limited living space. I think it will sell very well in Asia considering our population density and overall smaller home sizes as compared to the US. Rather than spending thousands of dollars on renovations to maximise space or getting multiple monitors, a single AVP headset virtually extends our computing needs way beyond physical boundaries. Really look forward to the cheaper model when it comes out and I believe it will release much sooner than expected.

Price is NOT the #1 problem of the Vision Pro. The problem is that most people (aka average consumers) STILL don't see utility in using a AR/VR headset. It can cost $1,000 and it STILL would be collecting dust in people's closets after 1 or 2 months.

I really do want one. As I would watch so much content and having the Mac display bigger is awesome! The price is too high for me. Apple Vision is not yet available for the United Kingdom.

Brian, did you kill your signature "that's a bad apple" joke? It was funny!

I bought the AVP on day one with the intention of seeing what the hype was then returning it. But I was blown away by the quality and spacial video experiences. I now use it almost daily to consume media. Flying with it is priceless. Comfort is great for me as-is - no extra straps. Sharing was a fail in my one attempt. When the ultrawide display is enabled, it'll be perfect.

I love my AVP - i use it every day for content/entertainment and some productivity. Love some of the exclusive spatial apps like What If and Spatial video. Everytime i watch a video, i am always in Awe with the resolution/sound. It's quite literally my new "mac" Obviously the weight /comfort is a big issue for many. I can't highly recommend enough to buy an adapter that allows for a trop solo strap knit to help with weight. Game changer. Hopefully when Apple releases a more affordable model, it's lighter , and I think that will sell just as well as any Macbook Pro would IMO (I still wouldn't expect iphone like sales just yet, VR is not for everyone)

Damn this was a great video! The hard work shows Brian!

Thanks for sharing. I appreciate the Vision Pro technology. Blessings on your day.

Love mine. I use it regularly and am developing some apps for it. When a cheaper version is released developers will see the market grow. Here for it!

It’s not dying it’s just gonna take time

The updates for 2.0 are huge. So pumped

VisionPro is doing exactly what I expected following the initial hype. It is a very niche product with limited applicability to the majority of consumers and like 3-D TV's it is a hard sell to ask people to wear a heavy headset for hours to consume content. The closer they can get to regular eyewear the better and more market share they will gain.

It’s just a tad too expensive currently 😢

I’ve seen so many people talking about the AVP costing 7x more than the Quest 3. I’ve seen no one then multiple the number of AVP units sold so that we can talk apples and apples. Because then, things get really interesting - especially for a first-gen Apple product.

I predict Vision Pro usage will be exponentially more greater. It has already shown to be a great piece of hardware. Just needs the software integration for different uses and more people will get on that. Has a bright future.

Great video! I have the VPs and they are fun to use with my Macbook, espcially now how the keyboard punches through the environment now! The latest beta update with the new placement of control panel and volume, etc. was much needed. Its a fun, but not necessary productivity tool, that I'm excited about the future with it.

Impressive video brother good information share

Thanks Brian Tong! you are the best bud!

I think it’s partly that people get quickly underwhelmed with VR. I keep hearing plenty of people excited when they get it (VP or other VT headset) and after a bit of usage over a couple days or weeks or even months, before long they just kinda wander away and need come back. VR is better than ever, but still not easy enough for much more than a mind-blowing gimmick for most people.

Keep up with the videos bro!

I actually think they could soup up an M4 chip to replace the two chip system on the current Vision Pro and reduce the silicon costs to make a cheaper Vision product.

I totally agree regarding the ‘sunglasses’ product. They should definitely be called iGlasses 🤣

Baller takes! I would love some meta glasses competition

I think Vision Pro is amazing. I don’t own one, but got to use it quite a bit. I think they probably could’ve figured out something else for the light seal and headband option. To make it more universal and not so customize.

I was thinking the same meta glasses nailed it

Love it for movies, but hate that there isn’t an easy way to sync up to a proper surround system. Any chance of seeing Apple TV4K support in 2.0? Or has anyone found an app that makes it possible to simulcast with AppleTV?

Great video

great job Brian. exciting things coming for Apple in the Vision Products space for sure. so excited about gaming on Vison Pro Games

I’m Still waiting for it. I hope it will be available in Luxembourg soon

The last thing that is missing is to be able to share persistence of AR objects. Meaning if I set screen layout in a certain way and other separate VP headset can access the same alignment and positioning of virtual objects. The second thing is to allow access to the lidar as part of their Enterprise API access feature.

Just got one. Needs phone support. More iPhone native apps. Better api kit for devs to bring over the features they already use in their iOS apps. Ability to clear display of apps and leave environment on.

I’m totally into Vision Pro tech and if I could afford one I’d definitely do it. But maybe in 5 years it’ll be at like the cost of my M1 MBP (when bought at release) and I’ll dive in!

As soon as I heard the news about not working on the next gen I went out and spent the $4,400 right away to buy one. Worth it by far! This thing is amazing. I just needed to know it wouldn’t be replaced for years to come. Now that I know that’s the case I’m happy with it. A cheaper model next year for poor people is fine but it’ll be stripped down on tech and features.

The pricing of the ‘standard’ or cheaper model will still be eye-watering 😂

8:16 It is a “walk around and move experience.” But I guess that speaks to how you use it. I take and will take more 3D pics and videos - often out and about on vacation, or (carefully) playing with my kids, etc.

It's so hard to explain. I love my Vision Pro and I struggle to find enough things to do with it regularly. It still shows a lot of promise. #1 reason I use it now is to play Demeo and #2 is to watch movies (especially 3D).

I would also love to see 3d object persistence after you turn the device on and off. That would be amazing. Again allowing someone else with a vision pro to tap into your 3d layout

Hey Brian, a solid video. The FOV needs to be like the Rokid AR Lite and I did not know the hand tracking went from 30 to 90 hz For ENTERPRISE related solutions, a better latency time of 90 would be very useful particularly when you combine that with the ability to use a mouse whatI’m talking about is tech and biotech stock trading options specifically that require a split second decision making and the headset ability with the visionOS 2 with the wide screen capability incorporating three screens at the same time would be very useful for that

I am absolutely hoping to get the cheaper model of the Vision Pro when it comes out. I'd like to see it made with more light-weight materials as well. I also want a bit more focus from Apple on the VR side of things -- I'd like to see them partner with Sony to use the sony VR2 controllers and have access to Sony's VR2 games, and maybe offer some benefits to Sony in return.. that would be a good partnership, especially since they both have eye tracking. The tough part for Sony's VR2 has been building a big enough market to entice developers to actually make games for it, so I could see this working! But, I also think the further development of Sports apps and maybe a Netflix show or something made with immersive 3D VR180 video in super high resolution could REALLY sell it as well. It needs those truly killer apps still. One great feature would be a partnership with instagram or tiktok for a 3D-VR feed. Like a separate tab that features only the reels/etc that are made by creators filming in immersive video.

Brian i just finished your video. Hey you should be a tech advisor in the PR department for sure for Apple. Your suggestion concerning the AR glasses like the meta ones that would be designed around Warby Parker or whatever is a spot on fantastic idea . 1. AR glasses based on what you just said which I totally agree. 2. Light headset for concerts sports, etc. like I put in my other discussion thread If those two areas could be incorporated by Apple, they would dominate this sector

I just find it amazing, that how a creator, can ignore one of the possibly biggest downside of vision pro: loneliness

Price for the vision is the issue for normal people. Also, you are right a smart glasses line that has their beats and add in their new AI. Would take off.

THANK YOU FOR CALLING IT FOOTBALL ⚽️!!!

the biggest problem with immersive content is quality. 4k is barely good enough for vr content. 8k looks great, but the size of the files is huge.

Apple, test w/pros @ SFO with air traffic controllers in ATC centers. Seems like a natural fit sending radar data into an AVP 3D virtual environment

It's a pie in the sky. It's like a concept car. I could see many of us using it in the future but will take some time to get there but not yet, not with that kind of price.

They should give low cost eye glass as accessories. A low power smart chip enabled glass. Which can just see the screens or just one screen pinned using the main device. Like, when everybody wants to see a movie. Everybody pick one of those accessory glasses and enjoy the experience, it doesn’t have to be immersive as it is for the main user . It just have to let people participate in the event.

I'm waiting on an astronomy app from Apple vision pro and a golf game 🎯

I hope AVP brings 3D back to market acceptance. I’ve been shooting 3D vid w my 15 Pro max, which is why I upgraded from 14

Brian, you have the inside track with Apple. When do you think we will see the expanded Mac Virtual Display? We need that ASAP!

Like most people, it’s the price along with the lack of software support. It’s a lot of money to pay for something with just a few use cases.

I use my AVP just like my MBP16, 1-3 times a week For specific purposes. My Daily drivers are my iPhone 15 pro Max and my iPad Pro 13 M4.

Here I'm waiting on an Apple Pencil to connect to it... Heck, imaging playing Beat Saber with it :)

So true, Brian. Those two products would be amazing for Apple shareholders. Imagine a $1500 Apple Vision that requires an iPhone XX to run the device's brains. Plus, the glasses with Siri 2 working alongside Apple Intelligence could be game-changing.

I tried the demo at Apple and it was really cool but needs to be under $2k for the offering. $4k is to much

Trying to use the product as a medical device but there are major regulatory hurdles and it would help if Apple was more compliant.

the prIce tag!!

They could have easily implemented the A.i into the Vision Pro. It would make using it a game changer, I have one myself so, having a virtual assistant in augmented reality would be an amazing add on for productivity.

You're pretty much spot on. There are things on the VP that I wouldn't miss (if I had one). I don't need virtual eyes. Weight is a big issue and maybe they could offload some of that into a battery/cpu combo and make the VP more of an I/o device. And did I miss the audio solution? Ambient audio is not going to cut it. We'd need some sort of sound isolation to make it convincing. With optional feed through of course. All devices like this will be driven by content so that has to happen. Now, about Meta. I think they have a product that is overpriced and again the content is not there. They need to get AI in there yesterday. Don't leave us hanging. It's possible that the price point is still to high for middle class but hopefully that will come down but you have the glasses floor and those sunglasses are expensive anyway. Get the glasses component priceworthy and they'd kill the market. I don't think Apple will do that because at some point or another VR is still their bailiwick.

Totally agree about Warby Parker Apple Glasses idea. Been saying that for awhile. Especially now that they are moving into AI. They should also build a full TV.

I find myself only using my Vision Pro to watch video, whether that be Netlfix or KZfaq, and the experience is lackluster simply due to big platforms such as those refusing to make apps for the platform. Sometimes I go weeks without even touching it because it is simply easier to just use my Mac.

I think it’s a great product but boy is it expensive! I do worry that it would make me bad after using for any length of time.

Yes, the Apple Vision Pro is too expensive. Your idea to cut the cost by removing the external eye display, and tethering to another Apple device like the M series iPad Pro or M series Mac systems is a good idea, in addition to Apple possibly creating an iPhone with an M series chip… if the cost could be 1.5 - 2K starting price maybe I might look at one…

Too expensive... and I really don't need one of these. Maybe I'm old....

Look over your shoulder at the original Mac and consider what that cost when it was released and how limited the capabilities of it were at the time. It’s not for the mass market right now hence the Pro in the name. I think that Apple realizes that the most compelling use case for the average consumer is the immersive content (sports, concerts, TV) but to get content produced they need a large market so they have a chicken and egg. They’re prioritizing a lower cost model to get it in more hands. Regardless I’m convinced the Vision line will be successful.

I sent mine back. Watching movies. Insane. But that's about it. Needs more qpps and useful things. $3499 for a movie player doesn't cut it.

I hope they release a pair of glasses for the mainstream market such as the Meta Ray-Ban glasses. I’m not sure how they thought the Vision Pro could possible be a profitable product.

i just made it into an Apple Store and was really really impressed by the demo of it. smaller and lighter than I thought. honestly they need a $1500 version yeah to still give you a reason to buy the $3500 version. im totally okay with plastic and high-end iphone thethered processing, less cameras at worse quality and no EyeSight. they need a dev ecosystem to get going. even if they have to cut back on the display quality inside or put a really old chip into it, it's worth a cheaper version to get into people's hands. even if thats just a one off and only the premium version sticks around. I would be in no hurry to update the premium current Vision Pro now, the display and audio quality will be amazing for years to come

I‘d like them to support VR controllers for games or make their own ones. Get rid of the tethered battery, drop the front display, make it plastic instead of metal, get rid of a few sensors and maybe a slightly lower resolution display. I‘m mostly interested in their software and platform tie in.

I haven't gotten on yet because I haven't won the lottery yet. One killer feature for me would be if you could use the Vision Pro with a bluetooth keyboard and mouse/trackpad to control your Mac without opening it. Leave it in your backpack while you get to work. Surely that's possible, right?

I returned mine because I need physical buttons on my hands. But the main reason is not enough things to do and my neck hurts.

If they want to concentrate on a light version, go for it, making the price somewhere around 1999 maybe we even lower. But vision third-party app developers need to incorporate the ability to have services that will allow live streaming for concerts, sporting events, education, and travel. If they can’t achieve this with that lower price point with the services, I just mentioned Apple will have an indispensable device that will be Very important in every day activities. In other words, they will hit a home run just like UT did and winning the college football World Series I just watched the home coming parade . It was incredible

For me personally I would love to see Apple create a cheaper model with macOS connectivity I do not mind the iPhone tethering but it needs better visual effects that gives you the matter of appearance you are in the future.

Vision OS will probably get the iphone continuity function MacOS has. I don’t understand why the iPad can’t have this app.

I hate that I have to raise my hand and look at my palm. I used to just gaze up. Now I have to move my neck to find my hand. It might as well just reach up and press the button

My opinion is that in China, the sales volume cannot be that high, maybe toB will be a little more, because many geeks or digital enthusiasts have already bought it in the US

It is too expensive

I find it odd that working toward a cheaper Vision Pro was not the original plan.

Whats stopping me? MR Tong? Price is TGH! ( too goddam high!) Lol

I’m in Australia it starts at $6000 for base model. NO WAY !!! Can buy specked out 13 iPad Pro and a M3Pro MacBook Pro.

Also, This also reminds me of when Apple Watch was released. Tech reviews kept comparing the Apple Watch (with a Hi-Res color display, Heart Rate Monitor and other sensors, Bluetooth for music and accessories, GPS, etc) to the Simple FitBit of that time. Asking why the battery life didn’t equal FitBit! lol…… They were two completely different devices! Same with AVP and Quest. If Apple has a big challenge I actually don’t really think its price, for a PRO Market it’s not, They knew what they were releasing, they did research. The big challenge is getting people to understand that it is COMPLETELY DIFFERENT THAN QUEST! The should not be compared. And you have people who had a Bad Quest Experience or a Bad VR experience with motion sickness and all… to understand that AVP is completely different.

Nice. But toʻoʻooooooooo expensive

What’s up with it?? Uuuuuh the PRICE

I keep wondering how removing the M series chip from the Apple Vision Pro will reduce its weight by any significant amount. I haven’t gone through any kind of analysis but those things weigh next to nothing, right?

AVP is going the way of PSVR 2

Put the m2 chip inside the battery pack

Apple allows you to show anything in the developer beta since the developer beta is FREE and available for ALL users. Most of us already downloaded it.

I’m not a big gamer and $3500 is a lot for a portable big tv today. I know it can do much more but I can’t find a use case for me. It needs some killer app or a few must have experiences before I would even consider it. Currently, I don’t see a way for it to be commercially successful in the near future. Today(& I could change my mind in the future) it looks like one of the devices Apple stops talking about and a few years later quietly disappears. I don’t ever see me owning one.

I want one as well, but waiting for software 2.0 to be released. Then I’ll bite.

Price price price.