Before IV, the III was go to for professionals... slight changes and upgrades came up now suddenly its an occasional camera.

I'm a Canadian who's been living in Japan for over 15 years...the pond hockey portion had me rolling!! Thank you guys!

I love very Canadian Chris, more of him please. And also today's episode looks great, more anamorphic in the future 😍

Never have I ever felt more rewarded for excusing a commentary segue in a review. Had a good laugh, Chris does a great Canadian impression. Cheers!

I just wanna thank you guys for freezing your asses off again and again to keep us all warm and well informed. Cheers from sunny California ⛄️

When I have a question about a camera, I always check to see if you have a video out about it before anything else. Love your content!

Very well structured and commented video. Awesome work guys!

Great insight. You answered many of my questions. Well done.

Really well done video! Love the ranking system...Great work guys!

dope video man, love the work you put into this guys! merry xmas!

Really appreciate this good, well made and full of Infos video. Thank you guys!

Just dropping a comment to say that the framing and grade at 4:52 looks absolutely gorgeous. That is all.

I've briefly used an a7iv and I can confirm for pro photographers I highly recommend that camera for it is faster in so many ways. For the occasional pro user the iii is still a great choice and very affordable on the used market! To sum up I agree with Chris and Jordan

Great, professional job as ever guys 👍

I didn’t pay attention to anything Chris said, just enjoyed the anamorphic wide video experience. It’s something about it

Great review, well explained!!!

"If you're doing some landscapes, casual portraits, and maybe some wedding work..." Yep that basically describes me right now. I have an a7iii and I shoot about 1-2 weddings a year and do a few portrait sessions too. I have no need to upgrade right now. All I'm really missing is the real time tracking AF. Totally content to wait until the a7V update in a few years time.

This video helped me a lot. All questions answered. Thank you!

Looking forward to the review of the Vazen lenses

Great job structuring and delivering the content! You made some good summary as well! I am in your first category (buy A7 for the first time) and this video helped A LOT. Thanks!!!!

It's just so good when you explain the things outdoor.

Video looking so good, Jordan!

This Video made me feel secure about my decision. I got my A7III for $100 more than an A7C. Coming from a DSLR (non-articulating screen), I’m focused on mastering the many functions as the menus are quite daunting. It’s gonna be a while but so far my pics are improving. Love the compact body and it’s so well built. Thanks Sony and DPReview and to BH for my good deal! 👍

Loved the footage!!! 👍

I'm contemplating side stepping from the a7Riii mainly for bird eye AF and real time tracking. Coloured focus point is a bonus.

Of course what Chris and Jordan say is spot on. Since I have a few minutes I'll throw in my half penny or two since Chris did suggest the a7r lineup toward the end...I chose a lightly used a7r (first edition) as my very first full-framer a couple months ago for $950. I looked at the $2000 a7iii and of course the more expensive and in-demand brand-new a7iv. The iii and iv of course seemed great, but for more than $1k less I got a great camera that covered my needs. I got a 36mp sensor, weather sealing, durable shell and relatively compact (I have big hands, so the grip is barely even big enough for me). Yes I do have to put up with the click-clack of the a7r's clunky shutter. I believe later a7r models get rid of that issue. Either way when I switch over to my a6000, I hear that single shutter sound and think, "ahhh, just hearing that in my next full-frame will mean I upgraded sufficiently." Lastly, since I'm almost exclusively a landscape photographer, I don't at all care about the special focusing features and those sorts of things. In other words, don't forget about good used gear from a reliable source, or even older but unused models. That's all I can say right now. Great review as always, guys. Stay warm up there, aye?!

Just wanted to say the Vazen Anamorphic Lens made this video look very pleasing and filmic. I hope you use it in future. For those with 21x9 screens, would it be possible to crop the black borders for a full-screen presentation?

Nice comparison. I’m definitely a candidate. I still use my old a7ii so it will be a worthwhile upgrade to skip the iii and go for the iv. I shoot architectural photography at least 4 days a week, 8 to 10 hours a day so any little improvement is a big deal. As capable as the a7iii is, the extra programmable control wheel will eliminate the need to use that fiddly little back wheel, the extra digital stabilizing, better autofocus with more options, touch screen with option to shut it out, higher megapixels and curtain cover for lens changes is more than enough to make me jump to the iv. It’s no contest. 😉

I think the body and menu alone would be worth it. Im always using my sIII for photography because it feels and controls so much nicer. I just hope all the new video stuff from the a7IV will be added to the a7sIII too like focus map or iso auto/manual switch

As always, this is the most informative review while also being informative. Thank you

Really great video man finally somone that gives good reasons

Very helpful, thank you so much!

I had a choice between the A7R4 and A74, I choose the A74 because of the flip screen. I do pet photography and being able to get that low angle in portrait orientation without having to lay down on the ground was the deciding factor.

Very useful comparison - especially the part where you break it down between a new Sony buyer and the one looking for an upgrade from A7III. Thank you.

Nice video guys! Jordan - loving the Vazen lenses on the GH5. Any chance we can get a review on those?

Loving the GH5S video colors. Great stuff

the intro is so lovely!

This video looks so good!

Nice video. I'm still very happy with my A7III. It does everything I need and the image quality is very good. I rather spend the money on new lens(es).

Excellent explanation!

Guys, your sketches in between are so funny, I could totally imagine you both making a short film!

I love the video on this episode. It just looks amazing

Best comparison video imo

3:09 - such great Canadiana! I felt like I was watching Bob & Doug…

Couldn't listen to what was said in the video because the shots were all so beautiful! Well done!

Great video! You should also mention that the A7IV does 10bit video, that's a huge selling point for many people.

Diggin the results on that Anamorphic lens! What gloves are you guys wearing, I recently just ordered some from Vallerret.

What a great cinematography. Just a neat video. Preaty helpful too!

Great video. Any chance we can get some info on how the auto-focus of the A7IV compares with the A9II?

Man that anamorphic is NICE. Need to get more of that on KZfaq vids.

That flip out screen would finally slow me to vlog, even though I don't do that, but want to. When I did, I was always worried it was not in focus or framed right... But it's also very helpful for my photography! I just don't like how the C1 & C2 button layout has changed. Odd that one is in a different spot. And the added MP is perfect! Not very high, but much better than 24mp Would love to upgrade my A7iii for the A7iv

The GH5S footage looks really nice Jordan.

This is SUPER helpful!

I jumped from the a6400 to the sony a7iv and absolutely am in love.

Great job, short into the point, good content.

10-bit video makes this a no-brainer 3rd camera for wedding work, alongside our A7SIIIs. Thanks for the confirmation, because this is my first pre-ordered camera ever!

Amazing quality video from Jordan

Thanks for this review the Sony A74 all the way for me. And also I love the colour grade used on the Panasonic gh5s

Great video as usual. Thx guys. I'm now facing a strange sitaution : i've got an old nikon (d300) and I want to switch system. And i really hesitate between the canon R6 or the the sony A 7IV. I prefer the sony's specs, but the canon lenses catalog (even with an adapter) is crazy big, you can find good deals with the second hand market etc. We'll see !

Fair assessment. I agree, image quality is very similar. $800 price bump for better AF and usability makes more financial sense for people who use this as their daily camera to earn a living. If you're only a light commercial or consumer user then it will come down to if you have deeper pockets and money isn't an issue, then by all means get the newer camera.

Hi, thanks to youre your nice video. A question please: can you tell me if the stabilizer of Sony a7 IV works fine? It is important for me because I always shoot freehand and without tripod for my documentaries. Then ... if I shoot in 4K 25p 10bit 4:2:2 is there a crop or is it full frame? Thanks

In my opinion, the upgrade is only worth it if you are a professional. And then only if you need the video features. If you only use the A7III for stills, the upgrade is definitely not worth it. The A7III's auto-focus is still ahead of most of the other cameras in its price range. I've never had a camera before where I pressed the shutter and knew exactly: the focus will fit 99% of the time. I simply don't need more. Also, I find the whole 10bit discussion to be overhyped. Here on KZfaq, thousands of videos have been uploaded that were made with the A7III, and I bet hardly anyone has ever complained about the colors.

That anamorphic glass looks amazing!

Loved the Canadadiana segment aye 🍁

Another option is keep the A7III and spend the $1500 or so it'll cost to upgrade (with a trade-in) on a lens that solves a photographic issue... Also the A7rIV is discounted down to about $500 above the A7IV at the moment. Oh and for sports types a used A9/A9II might be worth considering...

Nice compare but (there has to be i guess). There are also many things that might make someone happy from the much improved ftp en networking options. The wifi and usb-c upgrade (including faster charging), new menu system, full hdmi, 4 channel audio input etc etc. I would personally take your list and then add $10 for each small feature you like and soon you will find it makes sense to upgrade if you can get your hands on one and sell the A7III when it still has value. two important ones would be a new shutter design (since the A7III is the worst shutter sony has made the last decade) and future updates the A7IV has the new dual XR chipset and runs the same platform as the S3 and A1 so we can expect more upgrades and the A7III to get very few new updates from now on. If you enjoyed your A7III for the last few years it makes even more sense to upgrade to extend that feeling by knowing you have the followup that will make you ready for 3 more years at least. I might get one myself as a backup to my A1 since many of the features now overlap.

Great breakdown fellas! 👏🦖

Ooh, curious what video is coming to explain the anamorphic view!

Excellent video

man, this video from GH5s and the Vazen lens..... is so good!

What really impressed me with this review was the video quality of the GH5S, so much so that I didn't really listen too much to what you said about those Sony cameras. Time to upgrade from the G85 I suppose...

You videos shot on your Panasonic always look extremely good.

I have a7c is it worth the upgrade. awesome video guys .

Great video, you should do Sony A7 IV vs. Panasonic s5

Each video is more cinematic than that last. :D

I am hobby photographer so take the following for what it is worth. I do not have to earn my living from photography. I am over 60 and up until 2004 I shot with film. My camera was stolen and I invested in the new digital format. My first camera was a sony, 4mp almost point and shoot. My kids were young and the photos I got are priceless. I digress. I stayed with sony because they were always pushing the boundaries and I hated the big form and weight of a Dslr. However the fun of taking a photo was missing so 3 years ago I invested in the Fujifilm system. I have a sony A73 but I always took the Fujifilm XT3 or 100V (my desert island camera) for a day out. I tried the A7IV last month, ordered and received yesterday. The A73 is still a great camera but the A7IV with the improved handling has given back to me the pleasure of taking a photo. This is the first Sony camera I actually really enjoy the process of taking a photo and and I have have had many. Instead of thinking I am going somewhere nice, need to take a camera, now I have a camera, where can I go! Of all my subscriptions you two come first.

good review and i agree with everything except the iso/noise performance. every test chart and image comparison shows the a7iii has less noise.

Hey, nice comparison ^_^. if I may ask, with what lens did you guys shoot this video?

that intro was gold! 😆

Great video, as always 👍 Already curious to see a comparision between Sony, Canon and Nikon 🤩

Which lens have you used for these videos, it looked amazing.

All well and good, but the best part of this video is definitely Chris gloves!

I love the animorphic lens to use to shoot this video

Awesome video

woaw, this image is so beautifull Jordan...

Anamorphic! MOAR!

That anamorphic looks gorgeous.

Hi Chris, I like the bag you are carrying around. Please post the name in the description. Thanks!

$2499 can buy me some exotic glass if I chose to stick with my existing A7III. Thanks guys, your review just prevented this 💸!

for stills shooting, a7iii is enough. amount of it was so high, many good second hand deals now, 1000~1100USD in my region for a clean, nice looking second hand camera. if you want high mp with decent autofocus and 10fps shooting, a7r3 is also still great. sports, a9 is quite affordable and had animal eye AF + tracking available. Honestly unless you do video, dont really commend a7iv

More anamorphic videos please!

tqvm

Are there any improvements in SOOC JPEG and video quality, most specifically in AWB performance? Is it now as reliable as Canon or Fuji or there is still a problem with green/yellow (sometimes magenta) tint when using AWB?

This audio is excellent for outdoors, did you have a hidden lav mic somewhere?

Whooo! The GH5s looks glorious 🙌 gonna go hug my GH5 and G9s lol been neglecting them for the Sonys lately

Very good in depth review. Can you pls me. I’m clueless when it field too camera. For someone who isn’t looking to do professional work. I’m looking for a camera that shots pics when I’m travel w good quality. What camera would u recommend for me? Not necessarily the Aiii or AIV. I just want a camera that has good resolution and can shoot moving shots. Also does these two models offer self timer for photography?

The articulating screen,coloured focus square,bump in resolution,better autofocus,better weather sealing,better grip,better buttons and more customisable……I bought the a7iv and kept my beloved a7iii…..win win.

Thank You

Great video guys. Would love to have an a7c vs a7iv comparison

I’ve just ordered an a7iii to go along side my a9. Got it brand new for just over £1000. No way the upgrades of the a7iv justify double the price to me. For some it might, but I’d rather spend the difference on a decent lens.