Dear Bethesda, this is how you handle an oopsie, please take notes.

OK KZfaq Universe, take note: This is how to win lifelong subscribers. Mistake was made. Admission of HIS OWN mistake (did not try to blame others). Corrective action was taken. Humble, sincere apology offered publicly. I accept his apology and give him bonus MAN-UP points. Husbands and fathers take note, this is how it is done.

That was impressive. Company’s could take some notes from you because THAT is how you do an apology. We still love you Matt

Looks like you have been stressing about this dude. You did your best.

One day. It took ONE DAY for Matt to realize what was happening, and then FIX it and apologize. This here is a man worthy of being a role model. And EVERY other company out there should sit up and take note. THIS is how to run a successful business, and how to relate to your customers. Treat them like family. Matt - keep up the good work and don't stop making those mistakes. It's how we learn and how we grow. You are doing great. The day I stop watching your videos will be the day you stop making them. Head up and keep rolling. We love you TOO!

Hey Corporate America...this is how you handle a screw up. Own up, Man Up, Do the Right Thing by Your Valued Customers, Correct the Mistakes, No Half Measures. Way to go Matt.

Never fault a honest man who owns up to his mistakes we need more Matt’s in this world

A man's word is his bond and there really isn't many men like you left in this world. For every one fan you think you lost because of this, you have gained five more that are willing to go to bat for you. Keep it up brother!

Takes some balls to publicly apologize like that. Everyone makes mistakes, you can't do much more than what you've done! Half price and auto refunds is the way to do it, and you've done it. Way to go dudes!

Mat I will just say this this is the most Legitimate apology I have ever seen on KZfaq and the fact that you refunded the people just completely restored all of your credibility

Good apology, good luck with your future endeavors, you’re a real man

Hey Matt, don't feel bad, mistakes are made and you did the right thing. Keep on with it brother you guys got this

He for sure didn't sleep last night

holy shit first youtuber ever who say sorry for overpriced stuff...

This is 100% how you graciously handle a situation by manning up and owning a mistake... Wish there were more like you Brother!! Love watching your videos & keep up the outstanding work!!

I thought he was going to kiss the camera at the end... I was left hanging

Knives so sharp, they're cutting prices!

This guy is an absolute man, never seen any other person ever amounting to how much Matt has done in his life. He's openly admitting his mistake, what some are afraid to do. Props to you man, you're awesome.

So . . . I watched a camera review and for some reason this came on my feed. I barely own enough butter knives, I'll never buy a knife, a gun, or anything that is related to the outdoors (not because I'm an anti-gun liberal freak! I love our 2A!) . . . However, I watched this whole thing and I have to say: I've never seen a company do this. We just had a corporate giant that is known for it's masculine products disrespect every good man on this planet and they don't have half the testosterone you have. If I bought knives . . . I would buy one from you, brother. God bless and take care.

This is a real man

finally a youtuber who makes an actual apology video, YOU ARE FORGIVEN MY FRIEND

Now this is an apology, he recognized his mistake admitted what he felt was wrong and actually went out of his way to fix it and offered refunds to those who bought it. Mind that all of this happened because he actually looked at his comments.

I will be purchasing one of these knives due to this video. The honesty and humility it takes to make this video sold me.

Mat, what a MAN. Seriously, owning up for your mistakes, and taking a hit to your pride for this sincere apology. I don't think anyone can stay mad at you. This actually makes me want to buy the knife even more. props to you man and keep doing what your doing, don't change.

Any true apology consists of 3 parts. 1 I'm Sorry 2 It wont happen again 3 I'll make it right. All boxes checked, great work Matt. Proving of a whole lot of character.

The fact that you guys are refunding the difference is a big show of character

Dude we know you're genuine, you're a good person like most of us. Keep it up man.

If everyone cared about their customers and fanbase as he does, we'd have an amazing market! Great job on taking the criticism and fixing what needed to be fixed.

He protecc He attacc But most importently he gained our trust bacc

Matt if viewers could not feel the honesty and remorse in that apology they are not human.

Love your channel Matt, your an honest straight forward guy and everyone makes mistakes bro! Been watching you for years and will continue to do so always. The world could use more people like you man.

That is a fantastic way to respond to a mistake. I wish all big business would humble themselves as you did. Our future is bright with guys like you!

This is how businesses should be run. Transparency and honesty. This is why I'll continue to support you and your companies.

This is possibly the best thing i have ever seen, you tried something new and quickly realized there was a mistake, the first thing you did after that was read up on some info and instantly uploaded a very good apology video and fixed the mistake at once. i wish everyone was as good as you Matt.

This is the best apology video I’ve ever seen, taking full responsibility. Proud of you Matt, looking forward to my knife when it arrives.

OMG, so heartfelt and sincere. I never believed you guys would intentionally bilk your fans. Accidents and oversights happen, but you set WORLD RECORDS on how well you handled it. kudos.

Name one other company that completely changed their pricing structure because of one day of negative comments. I have been watching demo ranch since the beginning. I heard about it from my sister who went to Texas A&M with Matt. Watching his videos and seeing his integrity and character actually was one of the biggest reasons I am currently at Texas A&M finishing my degree. This man genuinely cares about his customers and viewers and deserves to get the biggest thumbs up ever from us all. Outstanding character and integrity. You make the world a better place, keep up the great work. Ordering a knife as soon as I’m finished typing this comment.

Damn this really shows how legit of a person you are.

God bless you dude. The way you handled this honestly gives me so much hope in people.

The lack of hubris is refreshing. Very cool of you to do this, not just the video and apology, but also the immediate remedy. Much respect.

This guy’s knifes are so sharp they cut the prices in half!

That's some responsible business running; immediately responding to the customer's concern, fixing the problem and owning up to the fault, taking responsibility. You handled it well Matt 👏

I respect you for your honesty. A real man knows when to own up to mistakes. God bless you.

That head-on, honest approach is something to note.. Wow. I am actually amazed. I've seen youtubers messing up in one way or another. I have not seen such a high moral and modest approach. Dude, I hope next launch will be legendary. Love the channel and the content.

Takes a man to come out and say sorry and not only to say sorry but to fix the mistake made and prevent future mistakes. Respect.

and thats why this channel is supported the way it is. matt represents texas well.

I missed that episode... Watching this well after the fact... But honestly, thank you for making this. Video. Too many people don't do this in business.

I'm so proud to be in this channel. Your honesty and courage is just extra ordinary or should I say rare nowadays. Most people today will do anything just to get gain and they don't care about other people but you do. Just keep up the good works. I'll be a big fan forever. Hurrah!!

Gosh Matt , tough spot . Your handling this very well , very professional .

Won’t be the last mistake you’ll ever make. Brush it off. Excellent fast response. Well done

If anyone says Matt’s a bad person, show them this video, taking responsibility for something that he didn’t know was wrong, this is why the community loves you.

So genuine and professional. THIS is how you do an apology video. Take note other youtubers.

The fact that there are dislikes on this is disgusting to me. The man owned up and made a public apology. That's a real man right there boys and girls. Good job Matt, keep it up!

Honesty is a rare commodity, good one Matt!

You have to LOVE this dude and the people around him! GOD BLESS!!!!

This is one of the reasons I love you and your videos. You stand up like a man and fix you mistakes. I hope you read these comments because they seem to all be about how it is great seeing somebody in the world stand up and admit wrongs.

It takes a big person to admit it and a better person to fix it. You guys rock.

This is the reason your my favorite channel to watch along with my 9&11 yr old sons. Alot of people could learn a valuable lesson from this situation. When you do something wrong whether it's your fault or not you face it head on, be honest and transparent and Apologize. I will only buy a knife if its signed by both you and lunkers!!! Imagine getting a knife signed by them and then having dakota Myers and nick Irving sign it. That thing would be an American treasure

I didn't see this when it went up and had to watch it. I'm impressed that you took the time to read the comments and everything you said in this video. Love what you do Matt.

I dont think ive ever seen any videos from your channel but I appreciate this and you got me to look into more of your content for sure. Keep being an awesome person.

Transparency is what separates good youtubers from the bad ones. My hats off to you for the quick and honest response. Much respect.

DEMO RANCH IS THE LAST DOWN TO EARTH HONEST KZfaqR , LOVE YOU MATT

I've got mad respect for you, man. Thanks a lot for making things right!

I saw the vid, but haven't gotten around to looking at the knives to know they were so expensive. Now I'm definitely going to buy one because of you doing what you feel is the right thing by your fans. Mad respect and love Matt. Thank you.

It takes a big man to admit your mistakes matt. Don't be hard on yourself pal.. I think everyone knows you are not a rip off merchant.. brush it off and move on... Don't take it personally.... PEOPLE WHO MIND DON'T MATTER. PEOPLE WHO MATTER DON'T MIND.. Anyone with half a brain knows that you are not like that.. everyone else.... take a walk..... chin up matt . and Thanks for the Honesty.

Honestly who does this? Swallowing your pride and apologizing to all of your fans. Good man and you have my respect and my business.

This how you know a great person - love you Matt :) It takes a great personality to admit to a mistake, especially in a public like this. You are awesome!

This is how you correct a professional mistake, Matt this makes us respect and love you even more. Good job buddy.

Thank you for the honesty Matt! Good job with: A) publicly acknowledging what happened, B) Fixing prices, C) Making it right by those who have already purchased, D) fixing the site NEXT DAY. I wish all companies had your Honesty, Care for your customers, and again how fast you took action to fix the situation. if only more people in this world cared as much as you and Rob do... it would be a much better world, in my opinion. and yes the halved prices make the knives look MUCH more attractive.

Holy shit, the first heart-felt apology by a KZfaqr. Learned his lesson and admitted his faults and didn't try to make it seem like it wasn't his fault. I'm sorry that the shit happened, but i'm glad you got something out of it bro! Keep up the good work man.

You got a big ol set of balls for makin this video, I respect and appreciate you big b

Like some others on here, I just happened across this video. Honestly, after seeing this, I couldn’t hit the subscribe button fast enough! Hat’s off to you brother. True class Sir!

You not only apologized for your mistake, you corrected your mistake as well, all of us know that the last thing you want to do is essentially scam anyone. We can't not accept that apology.

HUGE respect for you guys! It takes a really big man to admit what he doesn't know and even bigger to admit a mistake. Can't wait to get my hands on some and check them out!

Love the honesty, I don't watch this channel it was in my suggested but glad people can admit their wrong doings, well done mate

In Germany we would say "Ehrenmann" (man of honor) ,

Damn... now this is how you run a company and admit to and fix your mistakes. Definitely looks like you didn’t get much sleep at all so it comes across as true.. I appreciate what you guys are doing though to remedy the mistakes!

Hang in there man. You showed not only that you were willing and able to take feedback, but did so in a timely way that almost no company I can think of would. You’re a down to earth GOOD guy who is an excellent example of character.

Massive respect for owning up to this. Cant think of many people who would do this. Thanks Matt.

Thank you for being the type to open up, share you opinions, the facts and finally apologize properly to the community as a whole. I didn't purchase one, but for the quality of the knife it's passable. Well done on the PSA Matt!

Matt you’re a good man. You’re a new businessman and going to make mistakes because you’re human.

If every company did this then the world would be a better place

Honestly a genuine guy. This is clearly from the heart. Idk how i missed this video

Mistakes get made, and when you handle them like this you show what you're made of. Keep at it, you guys are doing great.

Trial and error = success

This is the most genuine apology from a youtuber or business owner, and he didnt even mess up terribly. This is why you have the support of millions of loyal followers!

Don't know much about the situation or this channel, but you're a respectable man. Good on you man!

the way you handled your mistake speaks volumes about who you are as a person. RESPECT

Hey man every company makes mistakes. But you saw your mistake. Fixed your mistake. And more importantly had the guts to Appologies. Respect.

Anyone can make mistakes. The important thing is that you try to solve them, what you did. The fact that you have seen your mistake and also corrected it so quickly is much more important than the error in the first place. Mistakes are simply there to learn from. Good job Matt

This is why we love you Matt. You're a sincere dude and you care a lot more than most about the input of your followers. I myself was thinking about getting one of your knives, but the price was a bit high for a broke college kid, I'll have to check out the new prices because I'd LOVE to own one of yours. We accept your apology my guy, and don't let this ruin your knife company experience because clearly it's something you loved doing. #DemolitiaForLife

Willingness to admit and take steps to correct a fault is honorable. That is a high quality human and a top notch company with great integrity. Thank you for all you do Matt.

It made me sad watching this. I’ve followed you for years, and all you’ve ever wanted to do is bring the best content possible to your fans. I hate this happened to you. Much love from the demolitia! Keep rocking brother!

This is why we all love Matt.

We weren't trying to be mean literally this is how to fix this trust me, change the steel to AUS8 and keep the prices the same or keep them halfed. But you handled this perfectly and there is no reason anyone should stay mad. We forgive you and I'll definitely be ordering multiple of your knives

I love your knives, just wish I could actually buy one. SOLD OUT. Any idea when you'll have more in stock?

This is the absolute best way you could have handled this. The way you handle bad situations says much more than what you did to cause the bad situation.

Took a lot a balls to do this. Good on you

It takes a real man to do something like this. Keep up the great work buddy! Keep inspiring:)

Matt all this shows is character, I love knives and basically an enthusiast with all the knives I own. This is how to own up man. Love you matt.