SPONSORED VIDEOS ON BOOKTUBE
Рет қаралды 7,813
8 жыл бұрынHey! If you don't wanna hear me drone on about different types of advertising and what actually consists of a sponsored video, you can skip to 4:44 where I begin talking about how it affects Booktube :)
I also want to clarify that this is in NO WAY directed at any specific people in our community or on KZfaq in general. The HONEST reason behind this video is that I've seen a lot of people complaining that BookTubers only create sponsored videos (which again, is not true) and I wanted to help clarify for those of you who might be a little confused as well! My main point on how it plays into BookTube is that this is a POSITIVE thing that has been brought into our community and I'm happy for everyone that gets these opportunities :)
R E F E R E N C E S :
Articles on Native Advertising & Sponsored Content:
www.mediapressstudios.com/blog...
blog.vimarketingandbranding.co...
blog.stackadapt.com/sponsored-...
Videos on Native Advertising & Sponsored Content:
Last Week Tonight With John Oliver - Native Advertising: • Native Advertising: La...
South Park on Sponsored Content: • Video
Federal Trade Commission Endorsement Guide: www.ftc.gov/tips-advice/busin...
Sponsor Definition: www.google.com/webhp?sourceid...
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@theaudiobookaficionado 8 жыл бұрын
There are some youtubers I watch who make sponsored videos very openly and naturally. And I'm happy for them that they're able to make genuine content and get monetary compensation for their work! But I also get REALLY frustrated with some people who make a ton of sponsored videos and you can tell that they're overhyping a product they don't care that much about, or make it seem like it's not a paid video when it is. And I really agree with your comment about the importance of people choosing sponsorship deals that are aligned with the content of their channel.
@maryhelen7588 8 жыл бұрын
I don't make content on KZfaq, but as a viewer, it personally doesn't bother me when people do sponsored videos on products unrelated to their typical content. It takes me no effort to skip a video if it doesn't sound interesting.
@RileyMarie_ 8 жыл бұрын
THANK YOU FOR CLARIFYING THE DIFFERENCE BETWEEN SPONSORED AND FREE PRODUCTS. I've see so many people mistaking "books sent from the publisher" as being sponsored and it's very frustrating.
@emmmabooks 8 жыл бұрын
+Riley Marie ugh girl i feel you!! it's so annoying for so many people to think that every booktuber is a sell out just because they haul a few books lol
@AClockworkReader 8 жыл бұрын
This is such a great discussion! I've never had very negative opinions on sponsored videos because like you said, I trust the creators that I watch. Also THANK YOU for pointing out the difference between sponsored videos and companies sending products for review. I've done unboxings and reviewed products for companies on my channel, but I've never made a sponsored video, and people still ask me if a video was sponsored even when I mention that it was not. Again, wonderful video Emma! ☺️☺️
@emmmabooks 8 жыл бұрын
Thanks so much! I totally get your frustration girl
@couragouscharlotte 8 жыл бұрын
you should do a fashion one! make your youtube videos about anything. if one person doesn't like the video but 10 do its a major opportunity. i completely understand what you mean by holding it from your viewers which is very important and its great that you think so highly of that!
@royaevereadsbooks 8 жыл бұрын
This was so informative Emma, thank you for making it! I totally agree with you about sponsored videos, I'm happy to watch them if I'm interested in the content and obviously if it's a youtuber that I love of course I want them to have all the help they can get :) They deserve to be rewarded and given the opportunity to grow as a content creator. I never really thought about youtubers who do sponsored videos on things unrelated to their channel but now that you point it out, those are the kind of videos I tend to skip over and if they do it allllll the time I may lose interest in them altogether. Excellent points xx
@LaurenMillerZoePhee 8 жыл бұрын
This is such an awesome video, Emma! I totally hear you, girl! I have the same sort of problems on my dog blog when I do reviews. Hardly any of them are sponsored but I get sent product in exchange for an honest opinion. So many people complain about sponsored stuff.. I don't even do them very often. LOL I wish more people understood the terms and stuff.
@BookaflixTaylor 8 жыл бұрын
Thank you so much for taking your time out and making this video! I think it was very informative for a lot of people and viewers! You did such an amazing job discussing the topic! You and you're channel are seriously the best!
@emmmabooks 8 жыл бұрын
So happy to hear you enjoyed it!!!
@ikram-tc3hx 8 жыл бұрын
I've never really thought much about sponsored videos, but now I'm informed! Love this video!
@sandyreadsalot 8 жыл бұрын
You do a great job at explaining what a sponsored video consists of! I definitely agree with the points you bring up!
@emmmabooks 8 жыл бұрын
Thanks so much sandy :D excited to meet you this week!!
@proudbooklion2094 8 жыл бұрын
As long as your honest to yourself and your viewers I don't care if your videos are mainly sponsored or not, honesty is whats more important. This community and I think all yt channels are a way of interaction and communicating between viewers and creators. And as you wouldn't lie about something being good when it's really not to your friends, you shouldn't lie about things to your viewers either, that's juts my opinions tho. Have fun at BEA and BookCon, awesome video!
@emmmabooks 8 жыл бұрын
@pierashannon 8 жыл бұрын
Super eye opening video! Didn't actually know a lot of these terms / correct meanings! Shows how little I know about Booktube haha! Also just straight up love watching you talk! Your passion radiates, boo!
@emmmabooks 8 жыл бұрын
+Piéra Forde aahahaha well money is such a taboo topic on booktube i'm not surprised most people wouldn't know the inner workings of it :)) thanks so much beautiful
@SimplyThoughtfulBooks 8 жыл бұрын
All of the research and info you put into this was so helpful, thank you!! Also I love the outfit you wore in this
@emmmabooks 8 жыл бұрын
Thanks beautiful xx
@allisn611 8 жыл бұрын
This is why I love and you appreciate Emma! I respect you and your opinion-and the way how you see things. I'm personally just a viewer since 2012 and I've NEVER ever thought negatively about booktubers getting sponsorships but it's so sad how some people just see that negatively… Thank you for posting this video :)
@emmmabooks 8 жыл бұрын
+June Allison thank you for all the kind words!!!!
@Hinjinx_abound 8 жыл бұрын
Thank you so much for the clarification. I have noticed some of the "accusational" videos floating around and was curious about what was going on. I really appreciate that you took the time to clarify the differences between sponsored videos and videos where you discuss specific books you've received for review. (and that you researched it!) I see no issue with sponsored videos as long as the person states that it's sponsored. The viewer can opt out if they don't want to support that content.
@emmmabooks 8 жыл бұрын
+Raven J glad to hear you don't have any reservations about sponsored content :) thanks so much for your kind words!
@georgia8922 8 жыл бұрын
I love your videos like this!! Clearing up problems in the booktube community! there always so helpful and you make so many good points in the them for people to understand problems like these !!!!
@emmmabooks 8 жыл бұрын
+Georgia thank you thank you thank you! this comment was so kind :)
@BooksAndThings 8 жыл бұрын
I really enjoyed this video! You're discussions are always super interesting and well done :)
@emmmabooks 8 жыл бұрын
Thank you so so much!
@bookninja6128 8 жыл бұрын
Thank you Emma for clearing this up for us and for always being honest with your viewers. Hands down one of the reasons I love watching your channel so much and will always be a loyal fan of yours. Im hoping to become a booktuber myself one day and Im thankful for all your tips and tricks. You rock!
@emmmabooks 8 жыл бұрын
+Book Ninja aw thank you so much! i hope you join our community one day :)
@gingerreadslainey 8 жыл бұрын
Definitely feel like a lot of people need to watch this, so great job explaining things so well. :) I think 99.9% of the reason booktube viewers get confused about what is sponsored/what is not is because the content creators aren't stating in their videos that the videos are being sponsored. I think a lot of the confusion comes down with the phrasing in the video and then the lack of statement in the description of the video. Then the confusion starts and viewers feel a dishonesty from the booktuber. At least, that's what I've just seen around the watering hole at this point xD
@emmmabooks 8 жыл бұрын
+gingerreadslainey thanks lainey!!!! yes i've noticed a lot of creators not explaining that something is sponsored and just leaving a quick "thanks for sponsoring this video!" in the description which definitely isn't clear to viewers, ESPECIALLY ones just entering the community who don't really understand how sponsorship and whatnot work i totally agree! a lot of it definitely is rooted in confusion that may stem from the booktuber either not being honest or not taking up all the responsibilities to be clear to their audience XD
@danieller3580 8 жыл бұрын
Thank you for this clarification. I very much enjoy your videos. Watching you makes me want to really get involved in my own channel. :)
@karaskinner3597 6 жыл бұрын
I'm really glad you clarified because I really wasn't sure what counted as sponsored videos. And I agree that sponsored videos would be really helpful for making booktube more profitable. Great video!
@Frumious 8 жыл бұрын
This is awesome. Thanks for all the info, there aren't many places you can find it all so I'm glad you made a video on it!
@emmmabooks 8 жыл бұрын
+FrumiousReads thanks so much! that means a lot to me :)
@MandaTheGlitteryNerd 8 жыл бұрын
This as an awesome video! My only problem with sponsored videos is exactly what you spoke about in this video, those people that don't disclose or it seems like they are lying about a product, I haven't actually haven't seen this in Booktube really thank goodness. I've had some weird requests for talking about apps that were sponsored, and it seemed suss, but it also wasn't book related, so I of course turned them down. As a viewer I would feel weird watching someone do a sponsored video about something they don't generally talk about, so as a content creator I would never do that. Again, awesome discussion!!
@emmmabooks 8 жыл бұрын
+Manda The Glittery Nerd thanks so much! i'm glad to hear we feel the same :)
@laurencydni 8 жыл бұрын
I found your channel randomly through other booktuber's recent bookcon videos and I'm so glad I did. YOu have great content and earned yourself a new subscriber. This was a great video to clear the area for viewers. As a booktuber myself, I've never been given free merch, books, or been paid for sponsored content so I was always curious about how it worked. Not going to lie, I used to not enjoy sponsored content because it didn't seem like someone's genuine opinion but when you put it in this perspective, it totally makes sense :-)
@emmmabooks 8 жыл бұрын
awh you are so sweet!! thank you so much for all of your kind words
@laurencydni 8 жыл бұрын
emmmabooks you're very welcome! :)
@kaitlynabroad 8 жыл бұрын
I really appreciate you giving this info!! I didnt really know much about sponsored videos and so this was very interesting! Emma you are such an honest and caring content creator and I know all of us really appreciate that!
@emmmabooks 8 жыл бұрын
Thanks girly!!
@aideeng8259 8 жыл бұрын
I live how you do discussion topics like this from time to time! I don't know about the different types of advertising you mentioned! Love the hat by the way :P
@emmmabooks 8 жыл бұрын
+Aideen G thank you!!!
@jessn1017 8 жыл бұрын
Thanks for the video and the explanation of each of those terms. I've never had a problem with people who are sent products in exchange for an honest review - there are lots of services/companies that do that, and as long as you don't let the fact that the product was sent to you for free sway your opinion, it's not a big deal. When I've done the same, for example, winning a book from the Goodreads First Reads program, or offering to be a review reader for a new indie author, I try to take the point of view of someone who had to pay full price and really consider what kind of value the item provides for that price. As for sponsored content, I share your opinion - it can be a positive thing as long as the person is upfront about it, honest in their opinions, and it makes sense for their established style/format/focus.
@SophieReadsBooks 8 жыл бұрын
This was so helpful! I'm what would be considered a small BookTuber but I am slowly expanding and really hope to be able to produce some videos that are sponsored in the future for financial purposes! Especially for putting back into my channel like you said! And this video and your opinions really made clear what I would personally be happy to show and endorse to my viewers, thanks!
@emmmabooks 8 жыл бұрын
+BookfinityAndBeyond so glad to hear we're on the same page!!
@TheLovelyBooks 8 жыл бұрын
I was so glad to see you made a discussion about this topic because literally a few days ago I found some recommended videos about BookTube culture and a lot of them said they can't trust sponsored BookTube videos, pointing fingers at the more well known BookTube content creators. I wish more people would do a little research and think about it more because as long as someone is being genuine about what they're advertising on their channel, it's good for them and their viewers and I see no problem with it. I really like your discussions and this is so relevant and important for the creators and viewers of our community.
@emmmabooks 8 жыл бұрын
Love love love everything you said!
@TheLovelyBooks 8 жыл бұрын
Aw, thanks! I love how much you care about your viewers and the BookTube community.
@avivahartman8161 8 жыл бұрын
I don't mind sponsored videos at all unless it changes the approach by the youtuber. When suddenly all of the reviews are sponsored (not just books) and your reviews are always positive and you never have criticisms anymore I start to question your authenticity. Luckily I have found in the book community most youtubers have found a nice balance and remain authentic... I think booktube as whole is full of youtubers with great integrity :) This was a great discussion video 😘
@emmmabooks 8 жыл бұрын
+counting the pages i totally agree!! i think it's totally fine to love all the books you read and products you show in your videos, but it eventually CAN reach a point where it's obviously false. i think booktube is definitely one of the better youtube communities when it comes to sponsorship and i'm so happy to be a part of it!
@gotbookcitement 8 жыл бұрын
This is just me, but I tend to get annoyed by booktubers' whose every video is sponsored. Or like every other video is sponsored. I don't mind a sponsored video occasionally, but every one just rubs me the wrong way. I mean, I still watch the videos, but it's always in the back of my head of how genuine they are being and should I trust what they are saying. Great video!
@emmmabooks 8 жыл бұрын
+acbsgotbookcitement i can totally understand that! i know a lot of youtubers who have only produced unrelated, sponsored videos for like 6 months and it feels so inauthentic. where's the content i subbed you for?!!? thanks so much for sharing your opinions with me!
@eglathren 8 жыл бұрын
Awesome video Emma, your insight on this topic is great and your message came out very clearly. Thanks for the info :)
@emmmabooks 8 жыл бұрын
+Rumpelstilzchenriel thank you so much beautiful!! :)
@giuliatalkstoomuch 8 жыл бұрын
This was so infortmative! I always wondered what difference between "sponsored" and just "sent by the publisher" was so this was helpful! I don't mind sponsored videos as long as I trust the person I'm watching. If I'm subscribed to their channel, it generally means I thin they're honest :)
@emmmabooks 8 жыл бұрын
+giuliatalkstoomuch so happy to help :) i totally agree with you!
@flourishandblotts0561 8 жыл бұрын
This video was so informative I completely agree with everything you said! I think that the most important thing to take away from sponsored videos is that you've received a genuine opinion rather than someone raving about a product for some money. Great video :)
@emmmabooks 8 жыл бұрын
+flourishandblotts05 thanks so much!!! yes i think it's great when booktubers are geunine about their opinions, and you can really tell when someone is ACTUALLY excited about something and faking it just to satisfy the sponsor haha
@annaj323 8 жыл бұрын
I have honestly never been bothered by sponsored videos. It honestly makes me happy that it's possible for people to make money out of booktube; it's keeps the community running. I think I don't ever had any trouble with sponsored videos on booktube because I feel like all booktubes (at least the ones i watch) are very honest and share honest opinions. I don't ever feel like there are booktubers that are doing a lot of stuff just to get money. All booktubes I watch are passionate about the stuff they talk about and make videos they seem to be wanting to make. So I see absolutely no reason to be bothered by sponsored videos. I also think this is because I want to become an author and seeing that there are so many effective ways to promote books makes me happy. :)
@PositiveWriterr 8 жыл бұрын
Thank you so much for shedding light on this subject!! I've always wanted Publishers to send me now to review because, who doesn't love free books?! But it hasn't happened yet.. But perhaps that's a good thing! Thank you again Emma!
@emmmabooks 8 жыл бұрын
One day ;D
@Sam_BBarnes 8 жыл бұрын
yES EMMA THIS VIDEO IS SO IMPORTANT!!!!!! I'M SO GLAD SOMEBODY IS TACKLING THIS TOPIC!
@saybbabe2184 8 жыл бұрын
lol this is so random but i but im drinking coffee and eating cookies and for some reason i cant get sam cortland outta my head!!
@AspiringAshleyW 8 жыл бұрын
I'm so glad you made this video! And I totally agree with you. Sponsorships are a great opportunity for creators, viewers, and sponsors to do something greater than they could do on their own, but they need to be handled wisely. I haven't gotten to the point where sponsors want me, but I recently turned down a book from an author because it wasn't the type of book I read or enjoy. Creators should take pride and in their content and not sell out for a few bucks. Also, I feel like knowing who you are as a creator and saying no to opportunities that don't fit you opens you up to better partnerships and makes you a more valued asset to sponsors. If you are a known horror reviewer, for example (the complete opposite of me!), you're going to be really good at that particular kind of review and able to make links to similar books. The content you'd produce for that sponsor would be way better than something I would do, which benefits you and the sponsor, and makes a continued partnership between you two more likely.
@emmmabooks 8 жыл бұрын
Totally agree with you! Glad to hear you know yourself and your channel so well :))
@JuliaLeighE 8 жыл бұрын
Thank you so much for this information. I feel much better informed! I personally don't see a problem with sponsored videos so long as there is transparency. The amount of work and time that booktubers put into their videos is so extensive, why shouldn't they make money off of it? Also, you are very well spoken! And I love the hat!
@emmmabooks 8 жыл бұрын
Thanks for all your kind words!!
@JuliaLeighE 8 жыл бұрын
emmmabooks :)
@Nihel19 8 жыл бұрын
It's very cool how you made it super clear for the viewer to differentiate the types of "sponsorships". I appreciate that. Personally, I believe sponsored videos are fine. If you get the chance to work with a brand/company you love, it's even better and it will shine through and make the video more natural. The only time I don't like sponsored videos is when I feel like I'm being used or I'm lied to by someone of whom I respect their content. But other than that I get it, youtubers need money to build and make their channels better and that's understandable :)
@emmmabooks 8 жыл бұрын
+Nihel clear information can go a longgggggg way on the interest ahhah thank you!!! YES whenever i see another booktuber get a great opportuntity with a great company im like LOOK AT YOU YOU GOT THAT IS AWESOME i totally feel the same way about your dislike for certain videos :) love all your thoughts!!
@geekykiki4435 8 жыл бұрын
I just wanted to say thank you for putting informal videos. They're super helpful and not everyone post them very often or if at all. :)
@emmmabooks 8 жыл бұрын
Thank you! It's much appreciated :))
@OnTheGoWithCarson 8 жыл бұрын
I am so happy you made this video!
@TapsLIFEandBOOKS 8 жыл бұрын
This is a great video concept and discussion Emma. I think you always have such a great personality and views on things!! I would so love to meet you but I live in AUS :(
@emmmabooks 8 жыл бұрын
+Tap'sLIFEandBOOKS thank you so so much! ahhh hopefully we'll get the chance to meet one day!
@elizziebooks 8 жыл бұрын
YESSSSS. I feel like it's also knowing your audience and knowing what they would be receptive to. Not to say that you can only make stuff your audience will like, but know that you are the only one responsible if you make a video that doesn't align with your morals and the community you've built!
@emmmabooks 8 жыл бұрын
Great point!! I totally agree :))
@hananhm4928 8 жыл бұрын
Thanks for clarifying I actually didnt know the differences. OMG YOU LOOK GORGEOUS BTW!!xx
@emmmabooks 8 жыл бұрын
THANK YOU
@JayGTheAwkwardBookworm 8 жыл бұрын
Loved this! Very informative. I feel like a lot of people get all the different terms extremely confused!
@emmmabooks 8 жыл бұрын
+Jay G (TheAwkwardBookworm) thanks so much girl!!
@ReadByAmanda 8 жыл бұрын
Love this! I totally agree with you! Fantastic video as always Emma 😊💕💖
@emmmabooks 8 жыл бұрын
+Read By Amanda thanks so much amanda!!
@akaMissFierce 8 жыл бұрын
This was legitimately so helpful, thank you. :)
@emmmabooks 8 жыл бұрын
Thanks so much!!
@YABookwormBlogger 8 жыл бұрын
LOVED this video Emma! I agree with many of the points you made...honesty is by far the most important thing when it comes to sponsored videos :)
@emmmabooks 8 жыл бұрын
+YA BookwormBlogger aw thanks for the kind words!! YES honesty is important in normal videos alone, but it's ESPECIALLY important if you're making money from it :))
@YABookwormBlogger 8 жыл бұрын
+emmmabooks Yes! Totally agree :)
@devinrae843 8 жыл бұрын
this was a very much needed video!!! thanks Emma!!
@emmmabooks 8 жыл бұрын
+The Shelfie thank you so much love!!
@theunicornreader 8 жыл бұрын
Omg thank you so much for making this video I completely agree with everything and hate all the backlash that Booktubers get because of this. I love sponsored videos and non sponsored videos alike because I get SO much from them :)
@emmmabooks 8 жыл бұрын
Glad to hear were on the same page :)
@TayliciousReads 8 жыл бұрын
I think that this is really interesting concept, because I never really judge a video by it being "sponsored". I really don't mind if someone says it's sponsored but I don't like the dishonesty. If it's just a sly slip in the description that the video is sponsored that causes distrust because how do you know if a video's content is really genuine. I love when other Booktubers are able to work with companies to share their input as long as they are honest! I totally appreciate your last statement since one of my booktube friends and I were talking about how you have to be picky about who you agree to work with! Great video Emma! Thanks for informing me more on the subject! (Also how are you always so gorgeous?)
@emmmabooks 8 жыл бұрын
Aw thanks for all the kind words!! I totally agree with you :3
@MrHappyDreaming 8 жыл бұрын
I think it's very cool that you make videos like that, from time to time, to clear up some misunderstanding. I have nothing against sponsored videos, as long as I know that people ale genuine about their opinion. I mean, if someone recommends me a great book, that I will enjoy very much, the fact that the company send this book to them doesn't really matter. As long as the opinion is honest. And I agree about the consistency. It really shows when you say something that you believe in and when you just say it to get money. I like your channel, because I always feel like you are honest, not just throwing commercials in my face.
@emmmabooks 8 жыл бұрын
+MrsHappyDreaming yes i totally agree! i think so many people get set off by booktubers saying they like books that were sent to them from a publisher, but i feel like a lot of booktubers genuinely like a lot of the books they read, so what's the issue?! thanks so much! that means a lot to me :)
@MrHappyDreaming 8 жыл бұрын
No problem and I totally agree ;p
@tahirareads 8 жыл бұрын
You are so pretty and you did a great job in explaining all this sponsored videos stuff! :)
@emmmabooks 8 жыл бұрын
Thanks so much!!
@GwendolynKensinger 8 жыл бұрын
I've noticed a lot of people saying I am working with XYZ on this video. And I think ok it seems to be sponsored but then as the video progresses I don't think they are actually being paid to show a book for example. I think content creators need to know what they are talking about just as much as viewers.
@emmmabooks 8 жыл бұрын
That's a good point!!!!!!!
@BoardGame_Bird 8 жыл бұрын
Thanks for making this video and for actually providing your viewers with a clarification to how sponsorships work. It's so confusing! But what I still don't really get is how can a video be sponsored in parts... And if this is the case in a video do you have to clarify what part is actually sponsored?
@emmmabooks 8 жыл бұрын
To my knowledge if a BookTuber says "sponsored in part by...." it means they are either being sponsored by multiple companies to make the video, or else I think it can be taken as only a specific part of the video is sponsored, like the first 30 seconds-a minute instead of the full video.
@ReadBooksRead 8 жыл бұрын
Great video - and I totally agree! Love your makeup btw 😊
@emmmabooks 8 жыл бұрын
+Read Books Read thanks so much love!!
@ShadowRayne16 8 жыл бұрын
I agree I absolutely hate when the sponsorship is something completely unrelated to anything they have ever done or mentioned before. Like that game app that is going around. That's fine if you play games and take about it. But if you have never mentioned games on your channel and you take that sponsorship and talk all about it and how much you love it I cant help but roll my eyes.
@emmmabooks 8 жыл бұрын
Hahaha truuuuuuuuuu
@aviatorashleyreads 8 жыл бұрын
This was extremely informative. Sometimes sponsored videos bother me, especially with the beauty gurus. I feel like sometimes some KZfaqr's, when they post sponsored videos the videos aren't as authentic as their non sponsored videos. Also I would love to see you do a video on NetGalley if you use it!!
@emmmabooks 8 жыл бұрын
+av8tor1988 i'm glad to hear you got some info out of it! yes i think with some sponsored videos they can be less authentic than normal editorial content. if someone has the opportunity to make it a little more special and entertaining for the audience, i think it would really contribute to the viewer's experience :)
@aviatorashleyreads 8 жыл бұрын
+emmmabooks Exactly. A lot of times I find some sponsored videos boring, this is more with the beauty gurus. It's like they're making a video just for the sake of making a video because they were paid to do it.
@nataliagowacka2235 8 жыл бұрын
Everythink you touch becomes a gold even simple video without music and specjal effects is great to watch i love this ❤️
@emmmabooks 8 жыл бұрын
Aw thanks so much
@ItsMeMyBooksAndI 8 жыл бұрын
I don't mind sponsored videos. As you said. Every KZfaqr in order to continue making good quality videos has to have a boost to give back to his/hers viewers even more! Thanks for the into and clarifications :)
@emmmabooks 8 жыл бұрын
+ItsMeMyBooksAndI glad to hear we both agree! it's nice to know most of us (at least those i've seen in the comments) all don't seem to mind sponsored videos so much:))
@ricardaseven6083 7 жыл бұрын
Hey, I just stumbled upon this video whilst doing some research myself and wanted to thank you for talking about this! Also, would it be okay if I used this video for an essay on 'KZfaq as the New Marketing', maybe including some quotes?
@emmmabooks 7 жыл бұрын
absolutely! just make sure to credit :))
@ricardaseven6083 7 жыл бұрын
yes, of course! thank you
@MariasLife01 8 жыл бұрын
I hate when people just assume youtubers do everything for money. Truth is that its maybe 5% of youtubers who do that and advertise everything but most of them give their genuine opinions
@emmmabooks 8 жыл бұрын
+Maria's Life totally totally agree!! x
@KrystalBr0wn 7 жыл бұрын
Your lighting changed. I like it
@Fun4u5678123 7 жыл бұрын
is it okay if a booktuber who makes booktube videos for years makes a hairstyle video not because they're getting payed but because they've started to get interested in hair that's not what happened on my channel but I'm just asking
@Ray.500 8 жыл бұрын
Emma, I can't express how much I agree! :)
@emmmabooks 8 жыл бұрын
+rayhan jalil so glad to hear we're on the same page!! x
@AbigailD23 8 жыл бұрын
I don't mind sponsored videos either! As a youtuber, I'd love to eventually be able to make some money off my channel so that I can put more into it (equipment etc). I'm totally supportive of people who are able to do this, because I know if I had the opportunity to take sponsorships, I probably would. What really annoys me, however, is when the sponsored content has nothing to do with the rest of the video. I don't mind if someone makes a separate video about a teeth whitener or something, because then I don't have to watch it if it doesn't interest me. But if they throw the sponsored content about a teeth whitener in a video that's a book review or something else unrelated, that's when I get annoyed. There's a movie review channel I like to watch, but often before they get into the review they'll say "this video is sponsored by whatever," and give the audience info on the product, but it has nothing to do with the movie they're talking about in the review. Drives me crazy lol.
@emmmabooks 8 жыл бұрын
+Abigail D that's very true! i can totally see why that would upset you and it would upset me too hahah but yes we do all have the ability to not watch sponsored videos when they don't interest us, though i think a lot of the frustration with those types of videos is that the sponsorship aspect isn't exactly clear at first ex. if a booktuber uploads a fashion video i might be like "oooooh what's this!" but at the end of the video find out it's sponsored by a clothing company i'll be like "ohh i see what happened here"
@AbigailD23 8 жыл бұрын
Yeah, that's a good point too! Some youtubers (mainly beauty youtubers from what I've seen) will put in the title/first line of description that the video is sponsored. But sometimes it's not super clear, and that can really lead to frustration. I'd rather find out at the beginning of a video if it was sponsored instead of at the end, especially if the content was totally different from what the person usually puts out (like a booktuber doing a fashion video).
@Wolfhailstorm 8 жыл бұрын
This needed to be said! I just quickly want to mention that I used to think ''so what if you're not being paid, you're still receiving free stuff'' but I now can see that's a totally unjust way of thinking! So what if you receive a book for free, it's not going to have more power over someone liking the book than if they were actually getting paid to say that... If you get what I mean? So, I'm glad I don't feel like that anymore! ^^ (Gosh, I hope that wasn't confusing to read, haha). I see a lot of booktubers getting slated for showing books that had been sent to them when they, and you too, clearly say they are not being paid for making the video! It upsets me when people misunderstands and causes negativity on an otherwise wonderful community! Hopefully this video will educate misinformed viewers! :3
@emmmabooks 8 жыл бұрын
i totally understand what you're saying!! i'm glad your perspective has opened up :)
@Wolfhailstorm 8 жыл бұрын
emmmabooks Yay and thank you! I'm glad too :D
@michaelbooklion7824 8 жыл бұрын
So smart so many terms so much explanation damn ma!! I feel smarter after watching this!
@emmmabooks 8 жыл бұрын
+Michael BookLion i c u 2moro we will literally be hugging almost at this exact moment in 24 hours do u understand
@gracehzhuang 8 жыл бұрын
All the info!!!! Thanks Emma!!!!
@emmmabooks 8 жыл бұрын
+LovingDemBooks THANK YOU GIRLY
@gracehzhuang 8 жыл бұрын
+emmmabooks i totally know what you mean about the situation in which sponsored videos are complained about on youtube. i personally received a couple of comments that stated that i posted "too many sponsored videos" when only about 3 of my videos have been officially sponsored. i state the fact that my videos are not sponsored and that i receive books and products for free in exchange for my honest opinion (mostly in my description because i forget to mention it a lot). THANK YOU FOR THE EXPLANATION SO THAT WAY ALL OF THOSE THAT ARE CONFUSED KNOW. GOD BLESS
@emmmabooks 8 жыл бұрын
+LovingDemBooks see those are exactly the types of situations i want us to avoid! it's totally not cool to just assume that someone posts so many sponsored videos when they're just items being sent to be shown. i'm sorry people say that to you, it's honestly so unfair
@yago_16 8 жыл бұрын
Totally agree!!! Wish everyone thought like this, you're a great booktuber! :)
@emmmabooks 8 жыл бұрын
Awh thank you! That means so much to me :)
@SarahSunbeemz 8 жыл бұрын
YAAASS EMMA This video is so on point!
@emmmabooks 8 жыл бұрын
Thanks girl!
@charlottesreadsthings211 8 жыл бұрын
I think wording has a lot to do with it. i've seen a booktuber say "I'm working in partnership with..." halfway through a video. I say in my videos when I've been sent a book by the publisher but all of that time I've put those requests in but it can seem like it's sponsored. GAH
@MsCaseydilla 7 жыл бұрын
I think it's awesome that Booktubers have the opportunity to make money off of KZfaq, I just don't like when I can't tell what is sponsored content and what is completely their own content. Sometimes people are vague about it and I can't tell which books in a haul they're being paid to promote and which books were just sent to them or which books they chose themselves.
@mel-kh2jb 8 жыл бұрын
could you make a video about your clothes and your fashion. sorry if this doesn't really relate to your channel but i would looove to see this.
@emmmabooks 8 жыл бұрын
I'll definitely consider it ;D
@ababaigalit 8 жыл бұрын
This video is very interesting and very informative. Thanks for sharing
@emmmabooks 8 жыл бұрын
thank you!
@Ridethewind1427 8 жыл бұрын
I'm not one to hate sponsored content. But, you sure had me thinking... Thanks for changing my perspective.
@emmmabooks 8 жыл бұрын
You're welcome!
@monicabooklover256 8 жыл бұрын
this is a great video so many great point
@franciscatoledo2378 8 жыл бұрын
I personally do not bother me the sponsor video, because creating content for subscribers is a waste of time, energy,etc.and so therefore I do not feel bad that they receive payment for it unless they are not honest, for example if a publisher send them a book and pay them for show and they did not like the book and that they did like it, that seems wrong, other than that I have no problems with this kind of videos. ( sorry if something is misspelled, I'm still learning English.) greetings from Chile, i love your videos and I love that you make this kind of videos, because they are topics interesting and important to discuss. c:
@emmmabooks 8 жыл бұрын
Thanks so much for your input!! xx
@michelleli3373 8 жыл бұрын
You're such a sweet little cinnamon roll! I really want to meet you, Emma! Are you attending any events on the east coast? (and does anyone know if there are book conventions during the summer cuz I couldn't seem to find any and that's the only time I'm free everyday)
@emmmabooks 8 жыл бұрын
I don't know of any conventions this summer but I hit up quite a lot of New York book signings if you're ever in the area :)
@michelleli3373 8 жыл бұрын
emmmabooks I might go there during the summer! for book signings (and to stare longingly at the theater where Hamilton is at cuz I can't get tickets)
@matt5107 8 жыл бұрын
QUEEN
@MissJouannaac 8 жыл бұрын
what i really miss is you doing tag videos ❤
@emmmabooks 8 жыл бұрын
+jouanna abou chacra my next video is a tag ;D
@MissJouannaac 8 жыл бұрын
+emmmabooks yay!!! =D :*
@raesterling 8 жыл бұрын
My view on this is pretty much the same as yours - be honest and choose sponsorships that align with your brand. Also, I think getting people to buy more books is usually a good thing! This industry needs all the help it can get ;)
@emmmabooks 8 жыл бұрын
Speak the truth!! ;D
@AmzyElizabeth 8 жыл бұрын
Really good video. thanks for the amazing vids 😘
@emmmabooks 8 жыл бұрын
+AmzyElizabeth thanks so much girl!!
@DazzlingBooks 8 жыл бұрын
Great video !
@emmmabooks 8 жыл бұрын
+Dazzling Books thanks so much!!
@ReadLikeaGilmore 8 жыл бұрын
I completely agree. It annoys me when people have a sponsored video out of the blue that has nothing to do with the content usually on their channel.
@emmmabooks 8 жыл бұрын
+Silly Little Ravenclaw i'm glad we agree! the way i see it is, you've gotten this great opportunities because your followers have the same interests as you! so i think if you've gotten the opportunity to show your viewers something new and get paid for it, it should be something they enjoy! and obviously we can all choose to ignore that one "out of the blue" sponsored video, but sometimes it gets a little excessive and their channel isn't the same anymore :)
@ReadLikeaGilmore 8 жыл бұрын
+emmmabooks Exactly. Of course as content creators, we all have the choice to make the videos we want to be making, but I personally believe you should be more focused on also making your viewers happy, since they are the ones watching. That said, if any content creator wants to do a bunch of random sponsored videos, then by all means do that, but that doesn't mean you'll keep your viewers.
@emmmabooks 8 жыл бұрын
+Silly Little Ravenclaw totally agree! without your viewers, you wouldn'tve been asked to make that sponsored video!
@ReadLikeaGilmore 8 жыл бұрын
+emmmabooks Exactly! Your viewers should come first when you're considering which sponsored offers to take.
@LeahElizabeth240 8 жыл бұрын
preach 🙌🏻
@emmmabooks 8 жыл бұрын
+Leah Elizabeth
@erinmariecece 8 жыл бұрын
Honestly ever Booktube videos I'm fine with sponsorships, It's only when it EVER SINGLE VIDEO, but the way I see it, the more money youtubers have the more videos they provide and the higher the quality of said videos.
@emmmabooks 8 жыл бұрын
Totally agree!!!
@thefaeriewilds 8 жыл бұрын
Great video! I agree with pretty much everything you said, although, I totally wouldn't be offended if you were to do like clothing or makeup videos, because even though you're a booktuber, I also see you as someone who has good makeup and fashion haha, so for me at least, that would still totally feel natural coming from you. But yeah if some booktuber was like "Here's a review on this vaccuum cleaner" or something I'd be like "What?".
@emmmabooks 8 жыл бұрын
+Paper Faerie thanks so much! ahahaha aw that's such a compliment, thanks so much!! omg yes i totally agree hahahaha
@SunriseFireberry 8 жыл бұрын
+emmmabooks Some day u could start a fashion channel as a 2ed channel & post eg. once a month, like Polandbananas20.
@bookishsami 8 жыл бұрын
thank you thank you thank you for all the clarifications! I totally agree with your "controversial opinion" on not making videos that don't pertain to your channel and its "message". I follow many groups on KZfaq including, boviously BookTube, but I also dabble in Fashion and Makeup Gurus and lifestyle vlogs! And while I love all these topics individually, I don't like when they mix and the KZfaqr's opinions don't seem genuine. I have found BookTubers that have been sent clothes from chinese wholesalers to review on their channel and I just found those videos off putting because sure I like clothing hauls but your interest in the clothes was lackluster and it was clear the video was rushed and simply for money. I unsubscribed. And it saddens me because I like the videos some people produce but then sponsored videos that have nothing to do with what I thought was this KZfaqr's interests really make me second guess their motives for being on KZfaq. I really enjoyed your thoughts and video because it definitely touched on a lot of my opinions as well! Thank you and love you!!!
@emmmabooks 8 жыл бұрын
Definitely agree with you! Thanks for your input :)
@SyazaMunawir 8 жыл бұрын
DAMN, EMMA! YOU ARE SO GORGEOUS! YOU ARE ALWAYS GORGEOUS! Love, Syaza Munawir
@SyazaMunawir 8 жыл бұрын
GREAT VIDEO! I LIVE FOR YOUR AMAZING BOOKTUBE VIDS
@SyazaMunawir 8 жыл бұрын
I TOTALLY AGREE ON EVERYTHING YOU SAID BEING HONEST IS THE BEST THE FALSE OPINION ONE: YAS! I 100000% AGREE!
@emmmabooks 8 жыл бұрын
+Syaza In Bookland you're so sweet !!
@CherrieWalker 8 жыл бұрын
Yay I hope everyone sees this video that doesn't know the difference between getting sent a book for free to read and review and give an honest opnion on etc and when you get sponsored and you get paid to make the video...personally I don't mind watching sponsored videos aslong as it remains the youtubers honest opinion but I hate receiving negative comments/dislikes just because a publisher sent me a book and they think I'm getting paid to talk about it!
@emmmabooks 8 жыл бұрын
Totally agree!!
@SunriseFireberry 8 жыл бұрын
Booktuber Jen Cambell spoke on this issue also. Some things are grey rather than black or white. The issue of corporate involvement & influence on booktube is very relevant & is never going to go away. Some booktubers use patreon to get more $$. Not many. Some booktubers are just sponsored generally but not by authors or publishers. Again not many. A site like socialblade will tell you who if you put in enough individual channel names. These channels are just part of an umbrella group of youtubers. Another way to get $$. If you find booktuber(s) who break ethical rules, you can unsubscribe (if you were subscribed) & also not watch their videos. But would you call them out & say to your viewers: channel(s) I'm mntning now are compromised & indeed bad news?
@baileyblickenderfer2266 8 жыл бұрын
Friendly opinion sharing: I support sponsored content as well, I recognize that it is a great way for KZfaqrs to improve and to earn money. Where I run into issues with it is when there are so many videos posted to a channel that were created solely because of a sponsorship and it seems like it's even a chore for the creator. I have been subscribed to a few KZfaqrs, not even specifically BookTubers, who when I first started watching had so many great original ideas and fun things to talk about and it seemed they lost their passion for the money. I think it all has to do with what you said about the advertising that blends into their normal content instead of it popping up in your subscription feed and thinking "This is a strange thing for this person to be posting"
@emmmabooks 8 жыл бұрын
+Baileys Reads i totally agree with all of your thoughts! sponsorships should add to one's channel, not take away from the content they: A. have gained a following for B. enjoy creating!
@nomdeplume1358 8 жыл бұрын
And also...Sometimes when a book tuber does a sponsored video about some book I actually do sometimes question if they actually do like the book.
@emmmabooks 8 жыл бұрын
+Thuto Kgengwenyane i think that unease is SUPER common in a lot of viewers, but in my opinon, it boils down to how much you trust the youtuber them-self. i know that i trust all of the booktubers i currently watch to tell me if they actually like a book or not, and i don't think money would affect that, at least for my friends and favorite booktubers :)
@nomdeplume1358 8 жыл бұрын
Yes....I usually do trust a book tuber if they have sort of the same reading tastes as I do and whether I like the books they recommend and to be honest a lot of the books I own and love where actually ones I bought just because a book tuber recommended it. But the unease is still always lingering somewhere there.
@emmmabooks 8 жыл бұрын
+Thuto Kgengwenyane i feel the same way! it's very difficult to put that unease away and when i see something that's sponsored and not typical on someone's channel, i definitely question it
@nomdeplume1358 8 жыл бұрын
I know right. It's nice to know that there's someone who feels the same way as I do and It's really great that you posted this video it has really helped me in getting a better understanding on the whole concept of it.
@kayleehash2904 8 жыл бұрын
This video will help a lot of people with KZfaq also it is a big topic thanks @emmabooks
@nomdeplume1358 8 жыл бұрын
I wonder how much one gets paid to do a sponsored video...
@emmmabooks 8 жыл бұрын
+Thuto Kgengwenyane it can vary depending on how long the video is, how much the company is able to put into marketing, the amount of effort put into the video, and i would think your following also plays a part. i've never discussed how much people make for sponsored videos on booktube, but potentially one youtuber could make $100 whereas someone with a much larger following could potentially make thousands. again, not totally sure on that last part, but there are a lot of different factors! it's definitely a little confusing to grasp hahaha
@BookNerdSue 6 жыл бұрын
While I was trying to like this video, I accidentally unsubscribed. *Good job, Ansu!*
@sierrareads 8 жыл бұрын
But If red bubble sent you stuff to make a video with, to advertise their products, than that is a sponsored video lol. "Product placement"
@emmmabooks 8 жыл бұрын
+sierrareads for the purpose of the video, i'm using the working definition of sponsor being "to provide funds for" meaning monetary compensation. there are quite a few definitions of the word "sponsor" (i mean technically a sponsor could also essentially mean someone providing merely help and support), so there are various forms of "sponsorship" that don't equate to money, but the videos i'm talking about as the ones where people receive funds in order to produce a video in contracts for videos where i've received money, it states that i must disclose it was officially "sponsored" whereas in unboxings sent by companies and videos like the one i did with redbubble, the guidelines state that i only must state that i was sent the items so that's part of the information i went with for the video
@sierrareads 8 жыл бұрын
+emmmabooks oh my bad. Lol didn't mean to share my opinion where it wasn't wanted. I'm sorry. You're right.
@emmmabooks 8 жыл бұрын
+sierrareads oh no girl, your opinion is always wanted! believe me, i was so confused with all the different types of sponsorship when researching for this video so i know how easy it is to mix everything up. looking back on some of the articles i've read i'm still like "this is not entirely clear but aight" X)
@sierrareads 8 жыл бұрын
+emmmabooks Oh no... I'm not confused. I just decided to drop it. Lol.