In this video podcast episode, James unravels the complexities of sponsorship from the perspective of a seasoned sales growth expert. He dives into the various forms of sponsorship and shares his personal approach to utilising sponsorships in his business for teams and events. With a common misconception surrounding sponsorship expecting immediate lead generation, James enlightens us with his eight key insights, demonstrating the true value of sponsorship beyond the surface level. He offers actionable advice on how to enhance your impact through sponsorship and achieve your strategic objectives effectively.
As you may have seen James has a new course coming out shortly around building a sales plan for your business, if you would like to find out more or join the waiting list click here: www.jameswhite...
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