The Mere Exposure Effect: The Science Behind Ads
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Күн бұрынSome people think they are immune to ads. If you are one of them, you might not have heard of the mere exposure effect- a psychological phenomenon by which we tend to like things the more we are exposed to them. Beware, it takes just about 15 iterations for the effect to reach its full potential.
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COLLABORATORS
Script: Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Sasalux
Editing: Peera Lertsukittipongsa
Production: Selina Bador
Fact-checking: Ludovico Saint Amour Di Chanaz
Sound Design: Miguel Ojeda
SOUNDTRACKS
A Toy’s Day Out - Shaun Frearson
Nice Toys - Studio Le Bus
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Today we know that the Mere Exposure Effect is so robust, that it can even be demonstrated on animals as an experiment with fertile chicken eggs has shown. Tones of two different frequencies were played to different groups of chicks while they were still unhatched. Once hatched, each tone was played to both groups of chicks. The chicks consistently chose the tone played to them prenatally.
en.m.wikipedia.org/wiki/Robus...
Read how recent studies also found that exposure is very linked to context and that the mere exposure effect disappears when we present the same item in a completely different context.
pubmed.ncbi.nlm.nih.gov/26120...
Learn more about subliminal stimuli
en.wikipedia.org/wiki/Sublimi...
Read about the mere-exposure effect and the science behind intuitive marketing.
bettermarketing.pub/side-effe...
SOURCES
en.wikipedia.org/wiki/Mere-ex...
en.wikipedia.org/wiki/Familia...
thedecisionlab.com/biases/mer...
CLASSROOM ACTIVITY
Visit our website to get access to recommended classroom activity on the topic!
CHAPTERS
00:00 The power of mere exposure
00:29 Mere exposure effect unveiled
00:49 Two main explanations
01:31 The discoverer of the effect
01:54 Zajonc’s experiment
03:04 Impact on advertising
03:54 What do you think?
04:30 Patrons credit
04:38 Ending
#sproutsschools #psychology #bias #mereexposure
@lorettawatkins5024 8 ай бұрын
Makes it even more important to teach our children how to resist specious ads, and to use logic to differentiate between needs and wants. Thanks, guys.
@shubhams1776 8 ай бұрын
Imagine you see lots of money in front of you and your friends also have that but your parents stopping you take that ... That's how your kid would feel
@richardlynch5632 8 ай бұрын
Politicians are using this effect as well. Lies repeated at least 3x in each exposure is effective.
@sprouts 8 ай бұрын
Yes!!!
@xx133 6 ай бұрын
Being aware is step 1. Step 2 is taking steps to reform/eliminate such exploitative systems in our society, because as long as we are human we will be susceptible to these sorts of psychological manipulation as much of it is unconscious.
@HandbrakeBiscuit 8 ай бұрын
The cartoon panel with the cat becoming besotted with the scary killer mouse is just inspired. Many congratulations to the artist for the fabulous facial expressions..!
@bpdlr 8 ай бұрын
Banksy's theory that ads "belong" to you is pretty useless to most people unless they are a graffiti artist. Instead, in the Western world where "freedom" is so highly prized, it's more useful to see ads as an infringement of our perceptual freedom - they capture our attention without our consent. Whether it's the freedom to admire a nice view, or the freedom to read or watch media without distraction, advertisements violate our public spaces and our media.
@sprouts 8 ай бұрын
Well said!
@BookMattic 8 ай бұрын
I totally have experienced the one about disliking something/someone more and more after being exposed more and more to it/him/her.
@relentlessmadman 8 ай бұрын
donLD TRUMP! thought he was well donald trump ! now I think what has he done to day to destroy mankind!
@DahHar117 8 ай бұрын
"Familiarity breeds acceptance"
@sprouts 8 ай бұрын
so true
@ml3141 8 ай бұрын
I wonder how this very interesting Mere effect is related to "confirmation bias", 🤔
@sprouts 8 ай бұрын
They could be siblings
@shurale123 4 ай бұрын
@@sprouts it's funny, but sometimes the opposite thing happens: the more you see a certain image, person, etc, the more you distrust and dislike it, thinking smth like "those are everywhere, I'm fed up with them, leave me alone!" or "that's a manipulation, stop forcing me into liking it" And as far as I know, this pattern is not that rare. And it works even if initially you felt neutral about that thing you start seeing everywhere Maybe more alert and pessimistic people are more prone to this pattern
@Rafael-ft1hu 8 ай бұрын
I started theorizing about something similar right after the show Wednesday showed up, I couldn't find another reason for Jenna getting that popular in such a tiny time interval
@MrMastera 8 ай бұрын
There are certain things that we are exposed to, whether we want it or not. However, we can decide what we expose ourselves to in our free time and especially on the Internet.
@aedalis8894 8 ай бұрын
Subliminal messaging, not in just ads, but movies, music, social media, and all forms of information we process is also subject to this effect. For example, if we see people punished for a specific opinion over and over again, we will eventually conclude that that opinion is wrong, regardless of debate, logic, or data.
@stephenthompson3309 8 ай бұрын
Makes sense why some lawmakers are pushing to expose children to sexual concepts, under a veneer of righteous indignation against "book banning."
@dirtydan9785 8 ай бұрын
...Okay, book bans *are* fascist but you might be onto something.
@VestinVestin 8 ай бұрын
I love this art style. You made me feel genuine compassion for the fictional lady traumatized by the electric kettle xD. Also, I didn't instinctively feel anything about any of the shapes. I must have brain damage or something. That would explain so much...
@johnl.7754 8 ай бұрын
Maybe that’s why sometimes I see repeats of same commercials online/tv.
@queenofthecapes 7 ай бұрын
This is also why representation in media is such a hot topic. If you're, for bland example, a purple people eater, then being represented in media will lead to being accepted more easily by society. On the other end, people who believe that eating purple people is morally wrong would prefer this not happen.
@senditall152 8 ай бұрын
Thank you, this is very good to know.
@sprouts 8 ай бұрын
Glad it was helpful!
@technoworlddd 8 ай бұрын
I bought an espresso machine ☕ just by this effect , thank you 😂
@sprouts 8 ай бұрын
Perfect!
@isalmankhan1 8 ай бұрын
Superb Thanks for sharing😍
@sprouts 8 ай бұрын
My pleasure 😊
@StateFlow-ns4mg 8 ай бұрын
Thanks
@TomasNader 8 ай бұрын
Excelent!!
@sdbisalive 8 ай бұрын
Let me just put it this way... I would never by a 'My Pillow' or 'Balance of Nature' supplement, simply because the two t.v. stations I watch the most, bombard viewers with those two commercials. So the initial hypothesis of if you don't like something initially, yet are constantly exposed to it, you will dislike it even more, is right on target.
@markhatfield5621 8 ай бұрын
First contact can also be all curiosity rather than fear. Though, fear at first exposure can be a good survival trait.
@yash1152 8 ай бұрын
1:20 simple things that take little mental load thats very subtle but _extremely_ powerful effect for those living their life in mindless sleep mode (aka solely in habbits or in muscle memories)
@sprouts 8 ай бұрын
Right
@Mr_Tokon 8 ай бұрын
All ads are disliked by their intrusive nature. So why do advertisers still do it?
@braincuriosities 8 ай бұрын
They are not disliked enough to be hated, they are more of an annoyance. It works because if you're constantly exposed to a certain brand for a type of product, let's say for a soap for the dishwasher, next time you go to the supermarket and you need soap for the dishwasher, you will be more likely to buy a brand that you have already seen somewhere over those you know nothing about, because humans crave familiarity, that's basically how it works
@raymk 8 ай бұрын
I always wonder how learning this particular knowledge can lead you to be less bias or not. If so, it seems like we have found a cure to the Mere Exposure Effect just by learning it periodically.
@kdot4068 4 ай бұрын
Of all the countless years I've been watching videos on youtube, I can only count on one hand the things ads showed me that I actually would have wanted or would have a use for. If the ad was unskipable, I'd immediately LOATHE whatever is being advertised no matter what it was.
@scoobydoop 8 ай бұрын
With my limited knowledge of the brain and how it links to behaviour (part of my degree profile). I'm aware of how people, companies, governments try to manipulate this effect. We store "truths" in our limbic system and every thought links to our truths before the cortex 'thinks' about it? So linking the"message" with an emotion can hardwire it into the brain and once there it is very hard to remove.. Because we just 'know' that something is true. Even though we also know that it doesn't make sense. This truth fills our minds with emotion at the same time. We can find ourselves actively defending this "message" if others try to question it. Without considering the new information supplied. This might be linked to the material in the video or some seperate effect. Anyway, be careful if some organisation tries to do this. They may be trying to conceal the actual truth by linking their message to emotion.
@aliceinmansonland448 8 ай бұрын
That explains why I can't be in the same room with a Television. I tend to become angry and ready to throw out the TV!
@nevergiveup5939 8 ай бұрын
Why are we here in this life? Why do we die? What will happen to us after death?
@dakoderii4221 8 ай бұрын
To know thyself, know thy God, and which path you'll choose. Basic Instructions Before Leaving Earth
@TorgerVedeler 8 ай бұрын
How interesting it is to watch this and then immediately get bombarded with advertisements from for-profit companies for stuff I don’t need….
@pyeitme508 8 ай бұрын
Interesting
@jimcobbler3954 8 ай бұрын
Wait, so an active hatred of all ads and the products shown within them is a good thing?
@whatonearthamito 8 ай бұрын
the science of ads
@sprouts 8 ай бұрын
Good title!
@rickrose5632 8 ай бұрын
Honestly ads that are un-skippable are like new songs on the radio that get repeatedly played. Its not that they are good, it that the public is forced to endure them when there are other things people like more
@sourabhmayekar3354 8 ай бұрын
Nice
@sprouts 8 ай бұрын
Thanks :) Keep learning
@jamesdonnelly5966 8 ай бұрын
It helps a lot to have an initial dislike of most advertisements.
@sprouts 8 ай бұрын
Very good point
@kingjia90 8 ай бұрын
屁 is fart 2:04
@johndoh1000 8 ай бұрын
I'm with banksy Ads can burn down for all I care. They are paradoxically a cancer on our time and mental space, yet they are the things that enable this messed up system to barely function. Without ads there would be no KZfaq, but KZfaq without ads would be such a much nicer experience.
@braincuriosities 8 ай бұрын
The problem is that everyone needs to live. Without ads there is no platform, with no platform, no content. Ideally everyone would be paid fairly for educating others online but the only way to be able to live from it is ads, which is really sad
@sprouts 8 ай бұрын
So true
@Spoeism 8 ай бұрын
ADHD makes me immune and annoyed by repetitive bombardments Educating yourself guides the unconscious
@garrid3244 8 ай бұрын
so you can be made to hate something essential to your continued existence if it's shoved in your face too much?
@Spoeism 8 ай бұрын
@@garrid3244 how trite or you
@filipeisabelinho3425 4 ай бұрын
I feel the opposite, the repeated exposure to ads makes me HATE them.
@brainstormingsharing1309 8 ай бұрын
👍
@gamerairtias9730 8 ай бұрын
I HATE advertisements. I wish they were all comedic. That way they'd at least be giving me something through brightening my day instead of trying to take my money from me.
@laguitarradepablo 8 ай бұрын
Have you guys made this topic in Spanish?
@braincuriosities 8 ай бұрын
It is coming soon on the Spanish channel!
@RedGyl 8 ай бұрын
I have nothing against ads, rally. I can ignore them, and I can tell my kids 'no'. But what disturbs me is people using this exposure effect to change culture.
@StateFlow-ns4mg 8 ай бұрын
👏🏻👏🏻👏🏻👏🏻
@Subparanon 8 ай бұрын
im self aware and HATE adverts and billboards and the more I see the same ads, the less likely I am to buy that product. A local car dealership uses planes pulling advert ribbons, they will never get a dollar from me for making me see ads in the blue sky
@sprouts 8 ай бұрын
Excellent :)
@annacollins501 8 ай бұрын
2:02 I wonder if they really show them the Chinese character 屁.... that character means fart 🤣🤣🤣🤣
@StubbyPhillips 8 ай бұрын
Well, I completely stopped watching broadcast television over a decade ago because I could no longer tolerate seeing that asinine insurance lizard on every commercial break on every show on every channel all day every day year after year so THAT didn't work. Even skipping it with a DVR every time was just too annoying.
@terrorists-are-among-us 8 ай бұрын
I can barely even stomach anything other than text and audio media. Faces and designs offend my senses.
@toddfraser3353 8 ай бұрын
So Haters are going to hate, or it is an acquired taste.
@OviHentea 8 ай бұрын
This goes a long way to explain conservative values. While I think we need plenty of change as a civilization, people naturally want the things to be like they were.
@SB-dg8hq 8 ай бұрын
This doesn't work for everyone, I've never been interested in fashion and only interested in doing my own thing. Despite constant government advertising, mandates, restrictions and shaming a third of Europeans didn't take the so-called vaccine, even once.
@ea_naseer 8 ай бұрын
The human can override any nerve - Dune
@immortallegend648 8 ай бұрын
Most people who did fell under one of two idealogy. 1) The appeal to authority which also gave the feeling or moral superiority 2) Fear of not being part of the group or ostracization. Both are emotionally motivated, and easlily applied to the masses.
@braincuriosities 8 ай бұрын
no psychological effect or bias works on absolutely everyone, psychology and sociology and economics deal with statistics. Even in politics, to win an election you don't need everyone to agree with you, only the majority of people
@daddysempaichan 8 ай бұрын
They did note in the beginning the 3 diffrent ways this works, either intrest goes up from repeated exposure, intrest goes down from repeated exposure, or instrest doesn't really change at all/cementing your intrest from repeated exposure. You're probably the third one when it comes to most things.
@LorenzMotors 8 ай бұрын
Commenting so that you guys see me more and like me better
@sprouts 8 ай бұрын
Good one!
@carlosduro2665 2 ай бұрын
Maybe this is a good explanation on why xenophobia exists. We reject unusual faces and ways.
@jordanwhitegaming1850 6 ай бұрын
Is this why I keep going back to my ex?
@terrorists-are-among-us 8 ай бұрын
I hate scrolling through crap.
@chiraghanda855 8 ай бұрын
This seems to be the technique used by religious institutions +
@romynebel 7 ай бұрын
my guess is the ugly iPhone design ( cameras look like a stove) is just accepted because of the mere exposure effect.
@aposttheod9820 8 ай бұрын
Commercials must be band for the own good of the community
@k3nny 8 ай бұрын
Yes! Please ban billboards, or at least make them super rare and only for smaller companies, like a local shop or something, not the 1456th store chain that shamelessly donates to republicans putting up walls or pigs. The amount of ads we are exposed to it's frankly absurd, I dare you to try and look at 4 videos on youtube with no premium or adblocker on any device, you'll grow tired real quickly
@victoriamitchell413 8 ай бұрын
Autism:uno reverse card
@zhico123 8 ай бұрын
Make it illegal to advertise in public.
@blank6354 8 ай бұрын
banksy is right.
@NathanDraxter 8 ай бұрын
I dunno if this is true, since a decade ago we started to see “lgbt” rainbow and trans ppl everywhere, even in billboards, that’s as much exposure as it gets and I (who had no formed opinion about it before) hate this particular group
@rezaabdulaziz7914 8 ай бұрын
First🎉😂
@dakoderii4221 8 ай бұрын
This is in the Bible. Guard the gates of your eyes and ears. Be careful what you let through.