Starting a photography business? Here's what they don't tell you...

Рет қаралды 22,613

Күн бұрын

There are a lot of videos out there talking about the steps to starting a photography business, and I've made a few myself in the past. You've probably heard the usual stuff: Camera, website, portfolio, experience. But what else? What about the things they don't tell you? That's what this video is about. The OTHER (and sometimes less exciting!) things you need to learn and know about.
⚡️ This video is brought to you by Focal - the all-in-one tool for photographers to simplify booking, galleries, website, and blogging.
📸Check out Focal HERE bookfocal.com/joy
Video mentioned to watch next for those starting a photography business: • Beginner Photography B...
Chapters & Time Stamps:
00:00 intro to starting your photography business
00:30 3 things you need that are not a camera
00:47 Join Photoboss!
01:07 1st thing - Compelling Copy
02:28 2nd thing - Your content for search (blogging!)
03:31 3rd thing - crafting strategic packages (offers)
04:02 are your offers compelling?
04:40 How do you feel about writing copy for your business?
05:15 Focal - tool for photographers! ⚡️
08:01 Tip 1 for writing better copy: Use an AI tool
08:30 Tip 2 - create a copy bank [helps you to write how you actually talk]
10:30 Tip 3 - pay attention to copy that compels you
🎙 Listen to Joy's Podcast - The podcast for ambitious women chasing both business dreams and little ones: joymichelle.co/called-to-both...
👩🏼‍💻 Join the Photoboss® Facebook group: bit.ly/photoboss
📹 WHAT TO WATCH NEXT:
✓ How I Grew my Photography Business
• How I Grew My Photogra...
✓ How to Start a Photography Business • How to Start a Photogr...
✓ 4 Things Every Photographer Needs to Go From Hobby To Pro • 4 Things Every Photogr...
✓ Tips for GREAT Wedding Photography Poses • Tips for GREAT Wedding...
✓ Tips for Photographing Large Bridal Parties • Tips for Photographing...
✓ How to Use Honeybook (for photogs!) • How to Use Honeybook f...
YOU MIGHT ALSO LIKE:
👩‍💻 My favorite business books, tools, and biz resources: joymichelle.co/resources
🤩 My Amazon Shop: www.amazon.com/shop/joymichel...
WORK WITH JOY
👉 Business coaching 1:1: joymichelle.co/ways-to-work-t...
👉 Pitching Templates for visbility: joymichelle.co/pitchpower
👉 For Photographers...Hobby To Pro Toolkit: joymichelle.co/hobby-to-pro-t...
📸 WHAT'S IN MY CAMERA BAG:
Backpack kamrette.com/
Nikon Camera: amzn.to/2MqpaVo
Nikon 58MM 1.4 g: amzn.to/3tlRwrG
Nikon 70-200mm 2.8: goo.gl/TbyfUm
Nikon 50mm 1.4: amzn.to/2ejjijU
Nikon 60mm 2.8 Macro: amzn.to/2fwAyj5
Nikon 85mm 1.4: amzn.to/2fBTfRp
Nikon 24-70mm 2.8: amzn.to/2fQlr7O
Memory Card Case: amzn.to/2fkYLZd
Zeiss cleaning wipes: amzn.to/2eJLIlI
Nikon Sb910 flash: amzn.to/2fBUDDp
Pocket Wizard Triggers: amzn.to/3kgADci
Genaray Video light: amzn.to/2fY5XxU
Hoya close up filters: amzn.to/3kbVihU
5 Way reflector amzn.to/2sTiARU
Camera Rolling Case: goo.gl/0d0HsP
Fav portrait lens (85mm 1.4) : amzn.to/2fBTfRp
TOOLS I USE FOR BUSINESS:
►► Honeybook (invoices, contracts, questionnaires + more!) 50% off: share.honeybook.com/fTi8j
►► Photography Contracts thelegalpaige.com/?aff=22 Code: JOY for discount
►► Kajabi (host courses, landing pages, email newsletter etc.) app.kajabi.com/r/5TGzzfMA/t/j...
📲Come hang with me on Instagram: / joyymichelle
🎙 Listen to the podcast for moms running businesses: joymichelle.co/called-to-both...
Disclaimer: These are my honest opinions and thoughts. Some links may be affiliate links, meaning that at no cost to you, I may receive a small commission if you choose to buy it.

Пікірлер: 50

@Joymichelle 7 ай бұрын

What do you wish someone told YOU when you were starting out?

@aimeecooper6564 7 ай бұрын

Crazy you just posted this today. I’ve always done photography as a hobby and took portrait photos on birthdays for friends and family. I just did that recently and realized I can really start doing it professionally. I’m thinking I’m interested in low light scenic photography (selling the prints on my website) and group portraits (family photos). The portrait and wedding market is pretty saturated here but I might get there! Thank you so much for your video, I’ll be building my portfolio and will come back to this comment when I launch my website. Taking notes for the future!

@Joymichelle 7 ай бұрын

So glad you found it! I love that you’re interested in the family portrait market because I think documenting family legacy in photos is SO IMPORTANT! I have a few resources you’d love for your business back end at www.hobbytoprotoolkit.com whenever you’re ready to to pro!!

@wewilliams22 6 ай бұрын

These were such great ideas! I never thought to create a saved folder of copy that compelled me in order to inform my own voice. Thank you!!

@Joymichelle 6 ай бұрын

So glad this was helpful!! You’re welcome

@adventuresofjandk 7 ай бұрын

Great information. Working on my portfolio currently. Got me LLC and gear. Now I just need to find time to a actually do it.

@Joymichelle 7 ай бұрын

🎉🎉 so exciting!! What kind of photography do you offer?

@AlexOliveira-zi2vi 6 ай бұрын

Goodluck!

@MrAgentElsewhere 7 ай бұрын

Great content! Thank you so much!

@Joymichelle 7 ай бұрын

Thanks for tuning in!! 🙌

@FilipLjungberg 5 ай бұрын

Great information. thanks for this 😊

@Joymichelle 5 ай бұрын

Glad it was helpful!

@joelene4041 4 ай бұрын

Finally some actual tangible advice!!! So many in the industry just give the run around

@Joymichelle 3 ай бұрын

Girlllll tell me about it

@kellytheresaalves6322 4 ай бұрын

Hello Michelle! I am starting my own photography business and I just came across your video. I find it very helpful, thank you for sharing. Subscribed 👌

@nau123 3 ай бұрын

which website/blogs are you starting with? i want to start too but i don’t know which website is the best

@Joymichelle 3 ай бұрын

Woohoo!!! So excited to have you here!!

@WebbPhotography 3 ай бұрын

Great video!

@Joymichelle 3 ай бұрын

Glad you liked it!

@ClaudiaGoodwin 6 ай бұрын

I would love a video on your organization / filing when you get a new client and organize all your different clients!

@ClaudiaGoodwin 6 ай бұрын

Do you keep everything in Honeybook (contracts and invoices) or print them and file them too? Do you have different calendars for all different sessions? I just think I can be a lot more organized!

@Joymichelle 6 ай бұрын

That’s such a good idea. I used to print everything out and have file folders because I used to be very analog and how I tracked everything but now I rely completely on my digital CRM. and then I sync that to my personal I calendar so that my husband and I both can see that and then we have all of our personal appointments on there as well, but coded under a different color.

@georgedavall9449 3 ай бұрын

Ya know, it was really hard to focus on your video, when You are so distractingly Beautiful! 😊 Great Video with some sage advice, and communicated well. It is not hard to see why You are so Successful. I like to comment on videos like this, that are informative and helpful to others. There is a lot of tools and resources out there, but it can actually be confusing and daunting to someone that is starting out. Where was all this when I began Photographing many many ‘Moons’ ago? 🧐🙄 Thank You for putting out good content. Stay safe and well. Happy Shooting.

@ednunes4000 5 ай бұрын

Most people see photography as a cell phone picture. Give most people a high end dslr or mirrorless camera, and they are clueless. Photography is a business of wants for John Q Public and not a business of needs. That is why you see more car dealerships than boat dealerships. Photography has gotten alot easier vs the film days. So perfecting your craft is much easier. So with everyone owning a camera (cell phone) and most people could go through life not needing a photographer, the customer base is very small compared to large number of photographers in major areas.

@loriallen6223 7 ай бұрын

What do you mean by writing copy?

@Joymichelle 7 ай бұрын

Good question! When I say copy - I mean the words and messaging around your business. The words on your website, social media posts etc :)

@sigmundklaus 4 ай бұрын

what the hell is 'copy'? I know several meanings of the word but neither makes any sense in the context of sentences in this video :D

@sofimei_jmj4567 4 ай бұрын

"Copy" is essentially text and information, and the style of the way its being written or shared. Usually it has to do with businesses having a particular 'voice' in their advertising and posts, on their website. Some businesses have a funny or snarky tone, others are very serious. A 'copywriter' would be someone hired by a company to create more text/posts/webpages with a writing style that matches previous texts from that business. In this video, she is essentially highlighting how the tone of how you write and post for your business is important and you should find a style of 'copy' (a style of writing voice' that fits you and your work, while also appealing to your target audience.

@sigmundklaus 4 ай бұрын

Thank you, you kind fellow youtube dweller :)

@Loki_Dokie 3 ай бұрын

Copywriting. It essentially sells your service by creating a scene and mood in the reader's mind which in turn gets you to sign up for a newsletter, then you're bombarded with an email campaign. It's designed to form a relationship and tell the client who and what your business is. I was going to be a copywriter before falling back in love with photography. If you want to learn the gritty part, check the Adweek Copywriting Handbook

@widepies 3 ай бұрын

Right, I was wondering the same thing. Wth is copy???

@paigeinprogress 3 ай бұрын

So what is the difference between Focal and HoneyBook?

@Joymichelle 3 ай бұрын

Focal is a website provider, gallery provider, & booking software all rolled into one! HB is strictly CRM!

@paigeinprogress 3 ай бұрын

@@Joymichelle I currently use honeybook as well as squarespace and shoot proof. Could I switch focal and just use the single platform?

@Joymichelle 2 ай бұрын

Does your current system work for you?

@paigeinprogress 2 ай бұрын

@Joymichelle yes and no. I really like the features of Focal and would really like the all in one aspect of it not having to do both. Because for ne currently it's pretty pricey. But I love how I can fully customize my website on squarespace

@olympicstudios4131 2 ай бұрын

not going to lie, I have no idea what you meant by writting 'copy'. Someone please help

@Joymichelle 2 ай бұрын

Sorry, I mean the words you use! In the business world it’s called copy! 🫣 I def should have rephrased that!

@BryanKremkau 6 ай бұрын

is wedding collection three in lewes? haha

@Joymichelle 6 ай бұрын

Yes!! Do you shoot there?!?

@BryanKremkau 6 ай бұрын

@@Joymichelleha, recognized those docks and boats. yeah i live in the area so always in lewes. starting up my photo business, besides concert photography that i've done for over 25 years. switching gears to portraits, etc.

@chelseasorsa5730 4 ай бұрын

Do you mean Phrasing?

@oosteveo315 5 ай бұрын

I see something I like... LOL

@user-vt6ok3dg4k 3 ай бұрын

Could you use your blog AS your website and portfolio? Or should your website be seperate to your blog?

@Joymichelle 3 ай бұрын

You can , but it won’t function as a sales page the same way you would probably want your website pages to! And you still need a contact page etc! But yes, a blog can make up the majority of your website and portfolio needs if you like