How to Build Habit-Forming Products

How to Build Habit-Forming Products - Nir Eyal

Рет қаралды 223,768

7 жыл бұрын

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Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Nir is also an active investor in habit-forming technologies. Some of his past investments include: Eventbrite, Product Hunt, Pantry, Marco Polo, Presence Learning, 7 Cups, Pana, Symphony Commerce, Worklife (acquired by Cisco) and Refresh.io (acquired by LinkedIn). Nir attended The Stanford Graduate School of Business and Emory University.
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Пікірлер: 138

@nisargprajapati4972 3 жыл бұрын

Here after think school 👍

@rohitmohite6495 2 жыл бұрын

Me too

@naveendabas9825 2 жыл бұрын

😂😂

@sibasispanda8287 2 жыл бұрын

Same here Boss

@raiyyansjkhan2839 2 жыл бұрын

Count me in 🎉

@hymjais 2 жыл бұрын

Mee to

@madhuradeshpande8082 3 жыл бұрын

1. Trigger 2. Action 3. Variable Reward 4. Investment

@anikethosamani8920 2 жыл бұрын

Yup Indians are good at *only* taking notes - Mahatma Gandhi

@sunnybatabyal7357 2 жыл бұрын

What a product (The book) marketing 👏 1. External Trigger - This talk 2. Internal Trigger - The feeling of "Mind being hacked through technology" 3. Action - Buy the book 5. Reward - In depth concept of the facts discussed 6. Investment - Our valuable time

@arthimore6937 2 жыл бұрын

Haah.. Well said

@bipinmamba113 2 жыл бұрын

🐍🐍💥 marketing hooked

@twox2034 2 жыл бұрын

It is an event, it can not form habit. But habits may form with the books already present in your bookshelf.

@RiteshKumar-wx5bu 2 жыл бұрын

👍👍👍👍

@asurasat9139 2 жыл бұрын

book purchased and finished reading leads to another trigger to read his more books.

@LeonidKotelnikov-jg9fi Жыл бұрын

Genius! I love how he asked people to raise he phones - to promote his instagram and increase ability for opening the website

@theinnoverse 2 жыл бұрын

"It's not the best product that wins, it's the product that captures the monopoly of mind"

@Englishempireedu Жыл бұрын

Yeahh!!!

@akhileshakhil8637 2 ай бұрын

Super bro

@BebeSoule 4 жыл бұрын

I'm watching this from KZfaq, got me hooked.

@SK-le1gm 2 жыл бұрын

ITCH. That concept right there.

@Nikhilsharma-dp9tw 2 жыл бұрын

hooked with this talk!

@sanskar5308 2 жыл бұрын

Everything here is a gem.

@martinnhantran 24 күн бұрын

10:40 6 Factors of ability (6 things to increase the likelihood of action) 1. Decrease time 2. Decrease money 3. Decrease physical effort 4. Make things easier to understand (Brain cycles) 5. Social environment (Social deviance) 6. Habits (Non routine: You are more likely to do something that you have done in the past)

@abro99 Жыл бұрын

👍Think School .. oh godness .. thank you 🙏

@akhileshsinghthakur1266 2 жыл бұрын

Everyone looking for product building must atleast go through this video for once ,, one of the top most video on buying behavior about humans. Thank you so much Nir Eyal sir❤️

@dipudtt 2 жыл бұрын

Wonderful presentation

@AnthonyTumbiolo1 7 жыл бұрын

Very interesting.

@mariacarolinachaves5449 4 жыл бұрын

That's so intriguing and fascinating at the same time!

@thebongtwister 2 жыл бұрын

Just Amezing. I don’t know why there are only 38 comments here. This is Gold Level Content

@adamyabansal 2 жыл бұрын

More then that

@jilsonjoseph1140 4 жыл бұрын

Must read book for those who addicted with social medias

@melissasamworth9195 4 жыл бұрын

The principle "variability" is another name for intermittent reinforcement, a basic principle of human psychology that accounts for addiction to gambling, unhealthy relationships, and so on... It's an interesting talk, but please, let's build products that truly help people and help the world, not hack the most vulnerable part of our brains into "unconscious" behavior.

@prayk11 2 жыл бұрын

That reminds me about a quote from Elon Musk I guess... Many of the most inteligent people on Earth are working in ways to make us click ads and buy products instead of solving real world problems.

@abro99 Жыл бұрын

Thanks for reminding this, Theming to do exactly the same .

@vinodm11 2 жыл бұрын

informative it provides a framework for forming habits. Good thing is it also also outs into perspective two other research that is BJ Fogg and Skinner - Thank you

@RiteshKumar-wx5bu 2 жыл бұрын

Just awesome

@ashu2502 3 жыл бұрын

Thanks to technological advancement now we can access loads of beautiful information with little to no effort.

@sumanthvartha820 7 ай бұрын

Ohh god, one of the best content I have ever witnessed learned a not 🎉

@oceaniasmith2205 3 жыл бұрын

I like your talk, I was aware of this. Your talked confirmed things I thought, brought it to life and gave me a road map to move forward, personally and in business. Definitely will be reading your book, I am "Hooked"!

@shashankbidkar6582 2 жыл бұрын

smartly & scientifically making people addicts......adding to the distractions

@gustavopereira717 Жыл бұрын

Do I need to read the book after watching this video? I will find relevant content beyond what is shown in the video ?

@Amar-bt2ur 2 жыл бұрын

i have read this kind of topics in Atomic habits by James clear

@pranayreddy5824 2 жыл бұрын

I understood how we are hooked to this mordern technologies like facebook and whatsapp.

@brangmai5956 7 жыл бұрын

I running one of entrepreneur association due to I want to share to messenger but youtube hasn't featured yet.

@hanoimuaxuan 6 жыл бұрын

I read his book "Hooked"

@gulfmen86 4 жыл бұрын

do you recommend it?

@oseiostore1755 2 жыл бұрын

@@gulfmen86 yes

@arikashtontube 2 жыл бұрын

Interesting...human programming.

@alexandrurobu5578 4 жыл бұрын

Is it just me but this speaking style and even some of the wording, and element of moving his hand, even the story is very close to Tony Robbins , TEDex talk from like 10yrs ago.

@user-gu5ts5nx8r 4 жыл бұрын

link for that ?

@nainaagrawal3106 2 жыл бұрын

Wow 🤩

@Julian-Weber 5 жыл бұрын

kind of sad

@jzk2020 5 жыл бұрын

Erhm..... deep.

@deborahwright8646 2 жыл бұрын

I guess the link isn't working right now

@arpitkumar1781 2 жыл бұрын

Complete summary of BGMI business model

@bookism923 2 жыл бұрын

Super

@praveenkumar-nd4oy 2 жыл бұрын

After going through this I was remembering Google Pay rewards.

@casuryaprakash4324 7 жыл бұрын

Your book is really nice 😅

@anuragmishra.4829 2 жыл бұрын

I come on this talk after watching Think School

@shubhamprakash7509 Жыл бұрын

Unfortunately , I am hooked too😮‍💨🤒 One question:- I always want to hear music. Am I hooked to the music 🎶? And,Is it bad?

@kendallschumann2413 2 жыл бұрын

This is messed up on so many levels. The description should read " how to setup products that manipulate users emotions and set up an addiction to the product. It's good for the bottom line"

@mobydog99 5 жыл бұрын

And for this we're destroying the planet. Super cool. I mean does anyone else see, or care, how absolutely fucked up this is?

@anonymous_246 2 жыл бұрын

It just depends on how you use it. Take an example of youtube, if you like a particular video you get recommendations based on that video which gets you hooked on the platform more than you initially decided to do. This can be a bad and good thing. If you liked a comedy video you will get comedy video suggestions which will waste your time but if you liked a video suppose on coding you will get more videos around that topic which will allow you to learn more of it. In short, technology is not bad, it depends on us how we use it. We blame the company because we get fail to unhook ourselves from our phones.

@kendallschumann2413 2 жыл бұрын

@@anonymous_246 that's a fair argument... But what about when the algorithm is optimized for recommending videos that will hold your attention no matter what the content?

@kendallschumann2413 2 жыл бұрын

@@anonymous_246 and the dude was literally talking about how to setup an addiction in the user. How is it just the people's fault?

@brianwaidyaratne1910 Жыл бұрын

@@anonymous_246 this is a bad take. Companies are not interested in keeping up hooked for the sake of our learning. They want to sell products. That's it.

@ichudotcomm 2 жыл бұрын

Think school open my mind 🙂

@bukhtawer 2 жыл бұрын

At first, I thought sweetgreen uploaded this.

@goldenmath4091 2 жыл бұрын

surely our subconscious bias will ultimately direct us, the principal emotional response says yes/no it's instant if money drives desire, the outcomes are created to addict if moral drives design the net positive is higher , you can create an expanding positive wave from conditioning

@adityagupta3068 2 жыл бұрын

Summary of hooked

@X.Com__ 2 жыл бұрын

After think school?

@adityagupta3068 2 жыл бұрын

@@X.Com__ No I am preparing for product management and also a great fan of Think school

@aniketdesai9246 Жыл бұрын

Variable Rewards: GPay Scratch cards

@akhandpratap__ Жыл бұрын

Actions 9:00

@norajat3928 2 жыл бұрын

@Neerajpl7 2 жыл бұрын

05:50

@mechanicalengineering1645 Жыл бұрын

After think school👍

@powerpath659 Жыл бұрын

While we are on a habit forming product

@info-omarhanafi8011 4 жыл бұрын

1K likes why not

@vidyasagar6592 2 жыл бұрын

the content of this video looks very much similar to ATOMIC HABITS BY JAMES CLEAR....

@proprabhat221 2 жыл бұрын

To end the debate. 👉 Gathering information like this is not a bad thing. It's just an information. 👉 What you do with an information like this is what actually matters. 👉 If you have the awareness about stuff like this, you are less likely to fall in a bad trap. 👉 People are already using this knowledge of product design to create something that adds value in millions of lives. 👉If you are busy accusing giants using this method. Your time could be better spent on researching how to use it for good. Or create an entirely different process that adds value in people's lives.

@hirengajjar33 2 жыл бұрын

Variable reward system That's what Gpay did 😅😅😅

@dasikakn 2 жыл бұрын

People don’t just buy products for their moods. People also buy a product because they need it to get their work done. If you need these gimmicks, you are creating a product with no intrinsic value and relying on addictive hacks to make them buy/use more. You know, like heroin - that has no nutritional value but people buy because of how it feels. Has tech really come to this? Engineering used to be a respectable profession 🙄.

@rameshb5130 Жыл бұрын

Here after watching think school, are you?

@myoldskoolmixedwhits 5 жыл бұрын

That's why I didn't buy that book so u hooked haha .You buy what u actually need for making good in human society, it's not easy to find what's better for you,book won't help .Sad Reality.Only who helps it's you.

@pawelallable 2 жыл бұрын

"really much excited"... Who let this woman host?

@Slava-om1sz 5 жыл бұрын

I disagree about his claim (actually common, also claimed by Tony Robbins) that we use or buy things to make us feel something different. A feeling is just an indicator. It's a biological equivalent of something like a LED light that indicates that your laptop is charging. What a feeling represents is a perceived potential benefit or a loss. It's basically a shortcut to otherwise long and complex decision making process.

@shoesandcarstv23 5 жыл бұрын

Slava your efforts to appear smart failed miserably

@jont2576 2 жыл бұрын

Yes that's what emotions are,but he also says people have the tendency to seek distractions to avoid pain, discomfort and anxiety So negative emotions like loneliness triggers us to seek activities that

@Slava-om1sz 2 жыл бұрын

@@jont2576 Of course people have the tendency to seek distraction to avoid pain, discomfort and anxiety. Humans (and any living organism) function by doing more of the things that are beneficial (and feel good) and less of things that are psychologically and physically damaging (and feel unpleasant). Even if those losses are just 'potential'. Just thinking about a loss triggers feeling bad. So the brain automatically leans towards actions that feel pleasant or pose even greater risk of loss. Both are types of distractions. Loneliness is your brain indicating potential loss on your success as a biological being. I strongly recommend collecting knowledge from hands-on scientists like Antonio Domasio (emotions) and Robert Sapolsky (evolutionary biology) BEFORE trying to interpret commercial talks from influencers like Nir Eyal and Tony Robbins.

@gumodokamehuna915 7 жыл бұрын

Best product wins...most important is the team.

@andromedaAndy 2 жыл бұрын

He talked so damn much without saying anything important.

@MultiHeywatsup 3 ай бұрын

Well its opposite of the success of pokemon go

@mercytoday 2 жыл бұрын

It’s whole concept so incredibly unethical and sleazy. Add Ai to this and you the worst weapon created.

@SeanPDurham Ай бұрын

"Social deviance", and "non-routine", are not the right attributes, or descriptions. I think he means, social confirmation and familiar routines. Social deviance is a description of social perversion!

@hackeem7 2 жыл бұрын

I don’t agree with this

@marriagepartnersministry5942 6 жыл бұрын

HELP! How can I hook people on developing a great marriage with my assistance?

@chronic888 5 жыл бұрын

first of all, by not posting on your company account so everyone can see that you don't know what you're doing

@pieterbonte9130 Жыл бұрын

Creepy?

@pawelkapica5363 2 жыл бұрын

This is sad

@powerpath659 Жыл бұрын

Indistractable what a joke

@AlecFinderton 6 жыл бұрын

he didnt do a great job....

@hanoimuaxuan 6 жыл бұрын

AlecFinderton why ??

@ramkumarr1725 9 ай бұрын

Is it wrong to misuse psychology on others without a formal qualification or MOOC has an iota of scientific truth? Say yes or no Yes Do I have to have belief in soul to use psychology ? Say yes or no No Is modern psychology come from psyche or soul ? Say yes or no Yes ChatGPT ❤❤🎉🎉

@joanbelmont5450 5 жыл бұрын

Boring.

@lisaa6099 5 жыл бұрын

Ohhh my god. Thank god it wasn’t that person who introduced him ‘I’m really much excited to introduce.......” cant get the basics of English right. Awful.

@eldenvedetta635 5 жыл бұрын

All she left out was one word, "I'm really VERY much excited" and then it's proper English, some people forget basic things because they're not used to speaking in front of an audience or they're just not comfortable with it. But of course someone as ignorant as you with the intelligence level of a stick wouldn't understand that, since you choose to judge people based on a small mistake that has nothing to do with their intelligence. Hahaha, it's pretty pathetic, but thanks for the laugh! You're obviously FAR more ignorant than someone who just makes simple lingustic errors. You ***can't even remember to put an apostrophe in the word "can't." HAHA how pathetically ignorant are you? I'll answer that question, VERY.