Step-by-step guide to create an effective user research survey

Step-by-step guide to create an effective user research survey | Sarah Doody, UX Designer

Рет қаралды 39,630

Күн бұрын

How to create a user research survey? What are the best questions to ask when you do user research? And once you've done the research, how the heck do you analyze hundreds of survey responses, especially open-ended questions?
In this video, I will show you the user research survey I created to do research for my upcoming book. In the video you will learn:
- The 3 things that every research project should seek to uncover
- The exact user research survey I used
- Why the UX of your user research survey matters
- The step-by-step process to analyze the user research survey results
⬇️ Here are some user research resources that may be helpful
❓35 questions for user research interviews
www.sarahdoody.com/user-resea...
***
ABOUT SARAH DOODY
For the last 6 years, I’ve supported hundreds of individuals in getting clear on their personal career roadmap and developing the materials and skills to effectively sell the most important product you’ll ever work on, Product of You … which is also the name of my upcoming book!
In 2021 I founded a program called Career Strategy Lab where my team and I support UX and product people to become confident candidates by teaching them how to create career materials that stand out in a crowded sea of applicants and develop their communication skills to help them move through the interview process without playing the numbers game of applying to hundreds of jobs like throwing spaghetti at the wall.
***
CAREER STRATEGY LAB
Career Strategy Lab is a job search accelerator and career incubator for UX, Product, and Tech professionals. Our clients have been hired at: American Express, Blue Origin, Home Depot, Microsoft, Salesforce, Wells Fargo, and many more companies!
💻 Apply to join: careerstrategylab.com/apply
🎯 Success stories: careerstrategylab.com/success...
CAREER STRATEGY PODCAST
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***
CONNECT WITH SARAH
🌐 Website: careerstrategylab.com
🎤 Podcast: www.careerstrategypodcast.com
📬 Newsletter: careerstrategylab.com/newsletter
🐦 Twitter: / sarahdoody
📸 Instagram: / sarahdoodyux
💼 LinkedIn: / sarahdoody

Пікірлер: 82

@MariposaMarie_ 3 жыл бұрын

Thank you, Sarah. I've been following a lot of your content for some time now and every time I walk away learning something new!

@iamjuliabee 3 жыл бұрын

Thank you for such insightful video and all the energy you’ve put in making it, very much appreciated.

@johnterlajejr9008 4 жыл бұрын

Thank you for sharing the helpful info!

@anthonybailleux7226 3 жыл бұрын

Thank you so much for this content. Real life saver! Just started a training to become UX :)

@amritraoofficialchannel4038 3 жыл бұрын

You are the best when it comes to research content. Thank you :)

@isabelrojo3858 4 жыл бұрын

this is super useful and very easy to follow. Thanks for sharing your tools and your process. I´d love to be in a full seminar learning this stuff... tks so much.

@SarahDoody 4 жыл бұрын

🤔 Want more help with how to do user research? Here are 3 ways I can help you learn more about user research or help your team use research to create a better product experience: 1️⃣ [Free Guide] 35 questions for user research interviews: www.sarahdoody.com/guide-user-research-questions 2️⃣ [Online Course] User Research Mastery will teach you the step-by-step process to plan, conduct, and analyze user research: www.userresearchmastery.com 3️⃣ [UX Audits] Hire me to evaluate the UX of your product so you can optimize conversions, achieve business goals, and give your customers a better experience: www.sarahdoody.com/ux-audit

@kajlavlogs3781 Жыл бұрын

Thank you so much for this great content. just loved it. Please keep sharing more real-life examples with us. Have a lovely day.

@wajahatshah9489 Жыл бұрын

Thank you so much very helpful. This is fundamental and concrete concepts.

@tamaghnachandra6776 2 жыл бұрын

Sarah, this is amazing. I am trying to build a solution for a wicked problem. Before I start with user interviews, I want to do the survey to understand the target group and the present problems they may be facing. thank you for the step by step journey.

@Spyqaws12 2 жыл бұрын

I really liked the first part where you explained how you're trying to determine where the user is and where the user wants to be. It is only logical to determine the obstacles after finding these two points.

@stephenpeterikiyegha673 9 ай бұрын

This is absolute Beautiful to Follow, You did a Great Job Thank You Very Much.

@fatimabaiyent. Жыл бұрын

This is overwhelming - most surveys have more questions, that's alot of info to analyse. Good to know what UX really entails. Thanks.

@shammahadesiyan Жыл бұрын

Hi Sarah, thank you so much for this video. I didn't want it to end This is an absolute gold mine of information. I usually ask myself why people don't leave long form answers on my surveys but now I know how to get this kind of answer. Thank you 😊

@Kathleencarla09 2 жыл бұрын

Sarah! This is absolutely a goldmine of valuable information. Thank you SO so much for sharing your personal story and how you used user research surveys in an actual real life example. I'm going to now look into your book and get it!! Excited to read :)

@SarahDoody 2 жыл бұрын

You are so welcome!

@soniasharifi6819 Ай бұрын

Great video, I learnt a lot on how to interpret qualitative data. loved it, Sarah.

@SarahDoody Ай бұрын

So glad!

@abudhabi9850 2 жыл бұрын

Hi Sarah, amazing video, learned a lot, thank you!

@CaptainLenK 3 жыл бұрын

OMG this is a gold mine, thank you SO much, Sarah!

@SarahDoody 3 жыл бұрын

You're so welcome! Glad you found it helpful. Just over here trying to produce as much "UX GOLD" as I can for you guys!

@Joanamadasun Жыл бұрын

I do user research, but I’m definitely going to incorporate graphics into it like you did. I feel it will make it more engaging and people would be happy to pour out more of their thoughts.

@SarahDoody Жыл бұрын

Awesome to hear! Glad you found it helpful!

@mattsh3336 Жыл бұрын

Sarah, I just wanted to say a big thank you for sharing your research steps. I learned so much from it! Your generosity in sharing your knowledge is much appreciated, and I'm sure it will come back to you in spades. Keep up the great work!

@SarahDoody Жыл бұрын

You are so welcome! Thanks for letting me know 🙌

@vmorgan_io Жыл бұрын

I took a lot of Notes. thank you very much.

@NuwanWithanagenu1 4 жыл бұрын

Great questions! I really learnt a lot from this video on how important to articulate questions right. Thanks Sarah.

@SarahDoody 4 жыл бұрын

Glad it was helpful!

@randybetancourt6368 Жыл бұрын

Hi Sarah! A little late on this video but just wanted to say thank you! I'm a product designer but I'm just starting to learn about UX research and these couple of days I've learned so much from your videos that I almost cry of excitement knowing you gave this away for free! It's all completely gold and I'm looking forward to apply all these practices, thank you for sharing!

@SarahDoody Жыл бұрын

Glad it was helpful!

@saroman_valar Жыл бұрын

thank you

@voke753 2 жыл бұрын

really helpful

@juliuschooi6008 3 жыл бұрын

Thanks Sarah for the insightful video. Would like to know more tips about how few UI/UX designers work together or UX project management related topic. Thanks!

@natasamakri5423 2 жыл бұрын

Wow! Amazing work... You cannot imagine how much you helped me with this video. Thank you!

@SarahDoody 2 жыл бұрын

I'm thrilled to hear you found it helpful! Thanks for letting me know.

@MegaTintin84 4 жыл бұрын

Hey Sarah, thank you so much for sharing this video. I'm still haven't had the opportunity to do a survey but this video was really helpful and inspiring. What I found really helpful is the importance of asking the right questions, how to write them so the participants give real life answers.

@SarahDoody 4 жыл бұрын

Glad it was helpful! EXACTLY!!! Asking the question in the right way can help encourage someone to recount a previous story rather than have them think "hmm, what might I do if this happened". A big difference between an event that happened versus a hypothetical response :)

@sekinatoloyede9262 Жыл бұрын

Thank you so much for this, have done research surveys before and with the new knowledge from you. I know I didn’t do it right and why I got the kind of results I got. Thank you I will be implementing this in my new survey questions.

@SarahDoody Жыл бұрын

Glad it was helpful!

@Joanamadasun Жыл бұрын

Thank you so much Sarah❤

@SarahDoody Жыл бұрын

No problem 😊

@mdpsom Жыл бұрын

Slide 9, time 0730, absolute wonderful capture of situation of life. My best wishes to you

@chaitanya6737 4 жыл бұрын

This is a great video on user research survey, learnt something related to user research. I think you can make better visuals on your presentation and good marketing, so that you can reach more audience.

@joeyp734 2 жыл бұрын

this is so awesome. I am starting a new personal ux project, and this is perfect to help me get started on the right foot.

@SarahDoody 2 жыл бұрын

Wonderful!

@abououattara7351 3 жыл бұрын

Fantastic job Sarah, could you do one a digital product?

@LazarusStr Жыл бұрын

This was very helpful. You broke down your perspective well and introduced me to a new tool (the program to analyze words in one's text). I appreciate your efforts as it has given me direction as an aspiring UI/UX Designer 🌺

@SarahDoody Жыл бұрын

Glad it was helpful!

@dineshyaduvanshi646 2 жыл бұрын

I have a UX interview tomorrow. You are a saver. Thanks a Lot.

@SarahDoody 2 жыл бұрын

Glad it helped!

@meenakshisaxena5214 Жыл бұрын

Dear Sarah, I can not thankyou enough for your efforts in putting this quality content on youtube for free. Subscribed 👍👍

@SarahDoody Жыл бұрын

You're so welcome! Thanks for letting me know!

@Dianateodoro92 3 жыл бұрын

Very very useful!

@SarahDoody 3 жыл бұрын

Glad it was helpful!

@wendyluo7549 3 жыл бұрын

I rarely leave comments on KZfaq, but I wanna thank you for putting together such great content free of charge!

@SarahDoody 3 жыл бұрын

I'm glad to hear you find the content so helpful!!!!!

@jsummar 4 жыл бұрын

This was very helpful, Sarah. Thank you for sharing. I'm struggling with some difficult stakeholders a lot. My organization is beyond low UX maturity, but they aren't high UX maturity, either. I feel like it's a real fight to gain access to some of our clients' users for research. They are all for user research, but when it comes down to asking to speak with the users, people drag their feet. Frustrating, as I feel I can't do a good job with my UX efforts and thus I feel that I'm being set up for failure, unknowingly by my stakeholders.

@SarahDoody 4 жыл бұрын

Read this: medium.com/@sarahdoody/how-to-get-buy-in-for-doing-user-research-9dae432a8ec6 And this: medium.com/@sarahdoody/why-user-research-should-be-an-ultimate-focus-for-your-product-business-7b3da0e8451c?source=---------20------------------

@minzhu6094 2 жыл бұрын

Learned a lot! Thank you so much! Just in need as a student learning user research! Really curious how did you learn these skills such as the way to phrase research questions? is it by long time research experience or by reading any book? Is there any book you would recommend that could be used as golden rules in research? Thank you again! An audiance from Sydney:)

@WeAreVenom800 2 жыл бұрын

i just want to say you are a genius.

@SarahDoody 2 жыл бұрын

Haha thanks for letting me know!

@HimanshuYadav-nt9zp 4 жыл бұрын

Thankyou 🙂

@SarahDoody 4 жыл бұрын

You’re welcome 😊

@cmdv42 2 жыл бұрын

💯

@tranz4mdone 2 жыл бұрын

Hi Sarah, this video is amazing. Thanks for sharing it. Question...you mention this is a low cost solution, do you mind sharing an estimated cost and time consumption of this process? Thanks in advance for your response

@yairlaime1063 Жыл бұрын

Hi Sarah! I love your content, do you know another page to analyze text?

@suchitthakkar3408 Жыл бұрын

Hi Sarah ! Thanks for sharing your method of making survey forms. I had one question how can I get more responses to survey. What can we do get more people fill survey with limited resources

@grape9317 2 жыл бұрын

Hey, thanks for the video. One question: I see you can either conduct a survey or interview to understand your user persona. But when do you know which method to use?

@saragerdes9325 2 жыл бұрын

very helpful, thank you! Can you link the textanalysis tool? I cannot find it on google/ entering the url that was visible on your screen. Thank you!

@rodrigoreyesmex 4 жыл бұрын

How many surveys you recommend to do so it's something representative of a group of users?

@jadekealy2357 2 жыл бұрын

Are you able to share the link to get textalyser at all .?

@fabyvaldez9186 4 жыл бұрын

How do you decide what questions are important?

@DailyExercises.1 Жыл бұрын

👍👍👍👍

@juegosjuegos_pe Жыл бұрын

How do you get a lot of answers ? They came from your site ? Ir do you Google ads ? To get a lot of visitors to your survey

@olamidecooldude 2 жыл бұрын

Maybe you have learned one or two things? I have learned a trove!!! Thank you or sharing!

@coop4476 3 жыл бұрын

Here is a link I made to the template: docs.google.com/spreadsheets/d/1wQmxuI7VJEJbVQoROUwkHSabk5euPhcMsDrgkhAYknM/edit?usp=sharing; use by doing File > Make a Copy

@bruttavoglia 3 жыл бұрын

Hi Sarah! Awesome stream of informations, thanks! I'm a UX student who's got a little problem: how can you effectively get targeted people into complete the survey? I mean, take me: I've got no Facebook and I've tried my IG following (whose not so in target with my idea). 0 answers! 😂 Do you know any other ways to share surveys? Thanks, however, for your informations! 😉

@SarahDoody 3 жыл бұрын

Try watching this: kzfaq.info/get/bejne/iLZoZ9OCkrbVl3U.html