This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book ‘Double Your Success’ with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.
The discussion also covers practical strategies for private practice owners to improve their business operations by:
1. Negotiating with insurance companies
2. Writing a patient accountability plan,
3. Expanding practice services
4. Building a brand
Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: getbreakthrough.com/grow
00:00 Welcome to Grow Your Practice Podcast
00:25 Meet Dr. Sterling Carter: Entrepreneur, Speaker, and Physical Therapist
00:44 The Inspiration Behind ‘Double Your Success’
02:22 Building Sterling Staffing Solutions: A Story of Resilience
06:52 The Power of Passion in Business
09:56 Key Business Principles for Scaling Success
11:50 Brand Awareness and the Importance of Niche Marketing
13:30 Influential Books and the Quest for Knowledge
16:26 Becoming a Key Person of Influence
18:00 The Value of Giving in the Marketplace
19:01 Navigating Challenges in Physical Therapy Practice
20:11 Exploring New Marketing Strategies and Productivity Measures
21:04 Achieving Big Wins with Negotiated Rates and Cash-Based Services
22:42 Innovating Patient Care with Add-On Services
25:17 Enhancing Patient Conversion and Retention Strategies
26:19 Community Engagement through Free Workshops
31:25 Leveraging Inner Circle for Business Growth
33:39 Connecting with Sterling and Final Thoughts
36:51 Apply to the ‘Profitability Under Pressure’ Course
You can find Dr. Sterling at www.drsterlingcarter.com