When I hear Jobs talking, the main thing that stands out for me is his confidence and enthusiasm, and re-insurance that this confidence is shared by the rest of the team.

His communication and fluent delivery is awesome. Language and idea are aligned

Coursera brought me here :-) The focus and simplicity Jobs highlights is really appealing. What struck me was, he's so confident in his vision that he's prepared to talk about people in the team who'd had projects cancelled buying into and being excited about the new direction. Not sure how true this was, I imagine many of them would have been concerned about job security, but he sells this really well :-)

'97 Steve Jobs in his a-game! Thanks for posting this footage of one of the greatest innovators and visionaries - Steve Jobs!

"Got milk is about the absence of the product" Steve definitely used this strategy following this speech for Apple.

I can listen to him talk for hours - extremely smart and inspiring.

In five minutes, Steve gave us an MBA. It's inspiring to see something that has worked for 20+ years and will definitely last for the next generation. The product, the marketing, and the distribution. Focus on the customer. That was awesome!

The overall confidence he exhibits is amazing. You can tell he has a passion for his company and to make it the greatest company out there.most of all how he can get that dream to reality

Each word, each attitude match perfectly. I guess he practiced and improved this moment so many times and replays it very often in his head

I just got laid off from my job. Here looking for inspiration, looking to work for myself and to finally bring my ideas to life. Listening to Steve Jobs can be inspiring, pushes you to open your mind to seek the answers to your questions.

This guy was a genius. One of the greatest leaders of our time. His spirits lives.

Anyone from Coursera course ? :D

He has a remarkably personable demeanor. He speaks to his audience as peers with confidence while narrowing on key points of focus; product, marketing, and distribution. I enjoyed his emphasis on putting the focus back on caring and listening to the consumer to identify and meet their needs.

He had a clear vision on where he wanted to do with the brand in terms on products, marketing and distribution. excellent body language and motivating speech.

What made me feel energised and impacted by Steve Jobs' words was his spontaneous way and self-confidence to share his vision on Apple's potential to grow and write a new story in company chapter. He agrees that Apple has had his own learnings and will not be compared by Windows and other competitors, but its strenghts and values as a brand, a product and distribution will be its direction and strategy. Steve Jobs communicates clearly a shared purpose and inspires individuals that this vision is real and possible.

He had a clear idea about what he wanted to do and now he did it.

RIP Steve Jobs….absolute genius, there really isn’t any words.

He had so much confidence and passion about the company he loved. Very inspirational.

His confidence is impressive and demonstrates how readily apparent the path is for him. There is no need for uncertainty in anything we do if we are certain of what we are doing.

I want youtube to recommend me more content like this

Love your story

He did a great job setting the stage with confidence and positivity. The first few minutes helped the audience understand the great vision and also helped everyone understand the importance and significance of everything else he is about to discuss and share throughout his discussion.

It was very motivating to listen to it. He speaks in such a simple but at the same time close way. Clearly the ability to lead a team.

He is very confident, very in control and understands how to speck to his audience. He inspires his team to focus, and by concentrating on just a few things at a time instead of a 100 different things, the business will benefit.

Not only is he talking about complex things with diluted words (which helps to engage more rapidly with the crowd), but is also encouraging the people to believe in the idea he has about Apple, which reminds me of the idea he had, "believing first in your proposal before explaining it to others so others could believe in it also".

In a few minutes Steve Jobs gave an experience of more than 20 years. Great job

I love how he acknowledges the fact that they ALL have been working hard. He included his employees as a whole. He has a vision that he has set and he seems confident that this group of people can help him accomplish that goal as they have already accomplished so many.

Too bad the video is cut off at the end. The "Think Different" ad he was about to show is now symbolic for Apple's rebirth in the late 90s.

Motivating employees using such an easy and basic language is a huge plus. Liked how he simply talked with his team, and how he simply shared his vision.

his tone and the way he was delivering each statement with complete attention to his employees reactions

Things that stood out to me were: "vision - is this something I want to get behind?; His thoughts about having a clear vision about the brand; remembering what you as a company are about; and going back to basics to make the best of the best.

The greatest marketing man to have ever lived

As I listened, I thought about how he appeared to be a part of the team and not talking down to the team and to share there would be change, but for the benefit of everyone who's working on the vision. It was clear and succinct on what the three Pilars would be and easy to follow for employees at all levels.

You know he’s a convincing speaker because you gave him a pass for presenting in shorts and you didn’t even think about it until now.

What really capture my attention is what he said to staying to the basics and making things simpler and less complicated for customers to understand what the company is about and what are the products line of the company.

The confidence for me and the use of "we" rather than "I" in most of his words. The clear line of what to do and how to go about it tells a lot about the leadership style.

A great reminder to all to not make things too complex and that sometimes, the simpler the better. What you do well at, do it really well, listen to the customers and don't over complicate things.

the clarity of thought and vision

"They finally understood where the heck we were going" This affirmation is very strong. Sometimes it is very hard to make this vision become reality in practice.

Great simple message. Be simple, be clear, be focused

This is so amazing! Customer-centric approach!

His confidence in shifting the course of the company he stated, was removed from, and then brought back into, shows and incredible resilience, great character and growth. While the exhaustion was evident, the delivery of his new vision was very direct and simplistic, and that is what I found inspiring

I like the way, how Stephen simplifies everything. His message is short, clear and understandable.

Basics: great product, great marketing, great distribution

you can tell how at ease he feels communicating to his audience his vision for the future of the company, while staying confident and reassuring everyone that the future can start now.

Such a visionary leader. Expressing very clearly in a few words his vision about Apple & how he is gonna get his company back to success. One of the best introductions I've ever seen.

He inspires confidence. His tone is calm and he keeps a simple use of language, which makes the message clearer and relatable.

Steve Jobs is looking at a great product, great marketing and great distribution as company' opportunities, and all of them are values and are equally important for him. He is realistic, and sets simple and achievable goals, which are clear and are oriented not only on the team's but also consumer experiences.

I loved the way he speaks about values and how important is to believe in a product to be clear and simple

He talked a lot about going back to basics and simplifying everything to be able to regain focus. I really liked the way he expressed himself in a very simple, honest and even basic kind of way. I don't mean it in a bad way, more like he was not redundant, or nor did he overly embellish what he had to say. He went straight to his point and lay it all out, saying what they had done, why and what would be changing, period. Also, always saying in it in a sense of "we", as including everybody as a team, making them feel a part of, motivated, like they are most definitely an important and necessary part to begin to generate that change. He was smooth and did not repeat himself unnecessarily, just made sure he emphasized what he wanted them to know was their goal as a team, and not what hey had to try to maybe achieve, but say it in a way that they will get there for sure and soon.

He understood clearly what the company needs and was able to deliver the informations as clearly to the employees. He specified the 3 things Apple should have (the basics): great product, great marketing ang great distribution

To create a brand that will build a deep emotional contact with the customer. To build the principles and vision of the company that will resonate with customer’s desire to acquire the same values. To create community.

As I watch this on my Apple iPhone… what a trailblazer

He was great at marketing and motivation. He shared his vision and was able to communicate it in a clear process.

Steve is sharing his vision for the company in a simple and clear way. He is bringing his team to innovation to meet the expectations of the customers. He is also speaking about the brand he wants to sell, a brand that speaks values.

Thanks a lot for sharing

The way of saying that they have a great team in every way makes you feel part of the team!

Steve impacted me with his self-confidence. His vision was clear and well thought out. He shared purpose.

The message is very simple but still detailed. It was ensuring and motivational to the employeers and giving them hope that better days are on the way in the near future.

As i saw the video, he always have the calm, composed, and great body languange to emphasize every Important Point .

Very interesting College Lecture. Greeting from Angola.

I like where he talks about projects being cancelled but people still excited about the vision and how to move forward as a company! Sometimes NO isn't always a bad thing! They had a vision of simplicity and growth.

I was inspired by him sharing about his vision and thoughts about Product Line, he said marketing is all about Value and how to restore back vitality and relevance was great approach as a leader, he gave a good example about Nike, it was never about their shoes, it was about how best they made the Athletes feel, they valued people more. I like this sort of leadership.

A great balance between simple and effective words. The "great great great" reminds me the song "One Vision" by Queen and it is the part that most impressed me, personally. But he communicates to 360° also thanks to the use of body language: any move wisely underlines words and concepts, shortening the distance between him and the spectators.

Simple and direct message! Focus is the most important thing

I can observe the following. 1. He share the connect with his team members who are sitting as audience, which can be observed from his smile at the start of the speech itself. 2. "Back to the Basics" is the first critical thought he passed to his team... 3. The emphasis on Simple and Best is quite understandable and clear in itself. 4. He criticised the team using "Drifted Away" & "Lost Focus" in a very polite way and in a manner where no one should feel humiliated and take offence. 5. He passed his thought "To be more focussed, Work on Basic features first, Achieve the Best Quality, Team Work etc." in plain simple english, which are easy to understand by all.

Pemilihan kata dan gaya bahasa yang menarik membuat orang-orang tak begitu bosan menontonnya

Steve Jobs's vision and what Apple has achieved over the years shows that its more about doing the simple things right consistently.

Steve was very smart to know whay was not working for the company and he quickly create measures by looking into what the customers needs, marketing etc

Coursera brought me here. I like that Mr. Jobs admitted that parts of their product weren't right so they fixed it. That kind of product accountability is important as an owner.

Simple yet such powerful ideas

Very motivational

The way Steve places importance in contact directly with the customer and learning from what the needs are of the consumer is what makes Apple so successful. They spend time focused on innovation and evolution of what already works, and they stay in their own competitive lane.

True leadership in action

In his speech, Steve Jobs describes how his business works, and expresses his vision about excellent products and being proud about Apple being one of the top companies in the world

Steve Jobs Used An Effective Strategy That is using Inspiring words and inspiring languages: Great Product, Great Marketing, Great distribution; Incredibly nice; This words are motivating the employers to do their best to achieve this goal, He encouraged them emotionally that make everyone who listens to his speech get motivated by this way, Furthermore, He used simple words and simple languages that make his speech easy-to-understand and enjoyable; This Method allows the listener to pay more attention to what he say

Very nice 👍💕

I like the simplicity but powerful strategy

Great 👌

clear, concise, focus on few things. Mentioning the 3 things together and then breaking down and analyzing each in few points. Nice to see the use of few silence pauses.

Steve Jobs, a visionary with exceptional ability to anticipate consumer needs, aimed to make Apple's technology accessible and user-friendly.

The simplicity of the message is crucial here.

This ending... It's priceless!

To be a good leader it is necessary to have the power to communicate and motivate your team to achieve results. The video demonstrates how important it is to communicate clearly and simply towards a goal.

As a leader, it really seemed like Jobs was good at connecting with his team and with his audience/clients, even in such a short time back at the company. He was able to listen and understand that the folks that worked for/bought Apple products wanted transparency, simplification and was able to set those expectations well.

Back to basics, don’t forget the roots. 👍

I am impressed by his confidence

Show this document to the current board of directors - and fire them all

that's really nice

Thank you

His confidence, passion and vision is inspiring. What stood out was to go back to basics, investment and caring and honoring the great attributes

Wonderfully

Very good in setting foundation for a successful business

Back to basics is really important, what he highlighted was great products and great marketing. Be simple and this makes the product to become even better.

Clear Vision with Positivity.👌

Short clear vision that unites

Short, Clear and Understandable.

Clarity of thought and vision

What I heard is that someone is working really hard with the team to deliver strategies on product, marketing and distribution to get a company back on track. His and his team's work were well received.

Educational