Good example

It isn't only the government, though. From the interviews, even the people seem to have a similar mindset. There's a need for re-orientation

I prefer Nord to Innoson because of their design and packaging

See, the real reason why most people can't buy these cars is because of financing. If you live in the US for an example, you can spread your car payment over a long time. Here in Nigeria, we don't really have that luxury, even with the cost of living these days is crazy. Oh, also you'll notice most of the cars imported are used cars which are way cheaper than the new ones (produced in Nigeria)

​​@@StevenNdukwu​ Only IVM is produced in Nigeria. The NORD guy is lying. Let him show us where NORD manufacturing plant is located not assemblage location. Let them get it together and avoid conflating manufacturing with assemblage

Well said

How do you want to purchase a brand new car for 5 million in 2024? A brand new keke goes for 3 million naira.

That’s a good idea and you have made some valid points

You can spare ~$3000 for a brand new car made in Nigeria😂😂😂

Your points are well made, in fact I was going to make a similar point. For one thing, these Nigerian manufacturers are making vehicles similar to what are made outside and notably outside Nigeria in DEVELOPED COUNTRIES and brands, when they simply need to look at the emerging economies and their car manufacturers to learn what they did to get big and penetrate their markets And yes, it comes down to price$ I have told my Nigerian friends years ago to take a feather from the hat of Tata Motors (India), their approach is the best solution, they focused on making affordable cars that are adequate and within reach to their own market and it was a great success, they have grown and gone on to make many other vehicles in every range of luxury, with their large dominance in India they went on to buy some of the best luxury car brands in the world ( notably Jaguar & Land Rover, still made in the UK, but owned by the Indian multinational Tata (Motors) Group). This is what Nigerian automakers need to learn, the largest companies, brands and all businesses make their money focusing on key their target markets, not reaching for the stars Be Practical, learn from the similar markets and stop comparing yourself to developed countries/brands/markets You aren’t in that paradigm and won’t get their until you identify your key target market

check the price inna jmd it no bad

The reason why Nigerians aren't buying vehicles made in Nigeria is because the industry is untrustworthy. They need to destroy the corruption in the local industry to change the trust levels.

Then buy a South African made BMW, Mercedes-Benz, Toyota, Nissan, Ford or Isuzu!

Does Jamaica currently build their own vehicles? Love to see those.

I'd buy one. A car is a car.

Except they are crap Chinese cars assembled in Nigeria… they will break down before the first oil change

Aggressive marketing for which target market? That will be a waste of advertisement. How many Nigerians can afford a new car or a clean direct Belgium?

They make 10 a month in the shop. They wouldn't be able to handle a rush if buyers

I agree with you there,,infact they should market this cars to Kenya 🇰🇪 and other African country...

That's the problem. The people of Africa KNOW how good these cars are which is why they don't buy them.

Yes, they outsource but they come up with the engine architect. They pick their previous model and remodel the engine to produce a better output, these designs are down to the smallest component of the engine and take these designs to production plants that now bring that design to life. Afterward, they carry out product tests and UAT, stress tests, and accident tests. Engine performance test. I love Nigerian car companies and what they are doing but what we have is they order parts without design or architecting, then bring them together. The BMWs, Benz, and Toyota are already doing architectural designs for 2025 - 2027 cars. They are also coming up with other concepts of cars, can we say the same of our own car companies. We hope they get there one day when we come up with a design architect that the BMWs and Benz will look at, and copy by ordering parts in China and merging them together.

Swears.. Even Bugatti don't produce some of thier own engines

That's the poor mentality and knowledge impacted in them to believe that everything foreign comes in quality

They design and engineer their cars from scratch and then outsource some parts to be manufactured by 3rd parties. Ask yourself, why do these "Nigerian" car companies have 10+ car models. it took telsa a new company to 5 years to make their 2nd car model. Rivian still has 1 car model after 3 years. Same can be said with every new car company. it takes years if not decades before they can develop their 2nd car model. but these are billion dollar american compies, but a nigerian car company with little resources can have 10+ models? the math is not adding up.

Other vehicle brands designed 100% of their car parts and specs and outsourced production to other companies to produce for them. Unlike innson that imports the steel, cables/ wiring, tyres, batteries, Everything in the interior, and then claims to be manufacturing. Innoson does not have a research, development, and testing team that every original vehicle manufacturer has. INNOSON doesn't even design its cars to start with. They only press steel, weld and then assembly every other thing asides some of the plastic components which they actually manufacture. Notice how Nord and Innoson has similar vehicle design. The Nord guy was actually honest.

First, don't call them manufacturers. They just assemble components. 2 As someone who has worked in one of those companies, I can tell you that their cars are of low quality. Very low quality and can't even compete with a fairly used product.

​@o_m8717 what are your reasons for saying that they are of low quality?

CAPITAL NO... THEY'RE MOSTLY CHINESE MADE VEHICLES, ASSEMBLED IN NIGERIA,AND EVEN LESS EXPENSIVE TO IMPORT THE ORIGINAL FULLY BUILT UP FROM CHINA,THAN BUY THOSE ASSEMBLED IN NIGERIA..SO HOW WOULD THEY SELL?

​@@o_m8717almost all car manufacturers simple assembly car orders components from all over the world so stop this backwards talking

Please be quiet. Low quality my ass .

Yup

edidyable They could if they wanted to. It's simply cheaper not to do so. That's very different than what we're doing in africa. Also, outsourcing doesn't mean they didn't design it themselves. Look at Tesla in america. They created a whole new production line and production method for building their cars. Since their cars are electric they had to come up with new solutions and ways of doing things, design their own engine and batteries etc. Can we do that in africa? So yes they outsource but many times they are parts that designed themselves If you truly want to call yourself a car manufacturer you should be able to do that, and only outsource because it's cheaper, not because you don't have the technical know how. Assembling cars that someone else has already built is false advancement. We are fooling ourselves if we think it's the same as what other countries do

@@blackblaze5271 you talking too much shit, thats not how shit works

That's true, but they don't use shit manufacturers thought 😂😂

Thank you. Even Rolls Royce, a luxury brand collects over 70% of its part from BMW. But because it is Nigeria automakers, there will be a lot of critics.

​@@johnpeterigboayaka9977that because rolls Royce is a part of BMW

Takes sense

Makes sense

Yeh … but come on…it’s a dusty warehouse with like 10 guys there and the most basic equipment… and they claim to be able to produce and sell vehicles that cost less and are on par with Toyota? Come on … something else is happening here…

​@@viewviewview1236Go watch another video of IVM.

That, right there, is the problem! Most Nigerians cannot afford a brand new car even if it's cheap. The Nigerians who can afford a brand new car would rather not experiment with a whopping $20,000+! Unless government can pay subsidies for making these cars a quarter of their prices (like China is doing with their EVs), these Nigerian companies will suffer. If I was Innoson, I'd try in another African country before coming back home because this country is not serious.

Driving one would be awesome.. Owning one would suck.. I live across the river from you bro in Windsor.. Building quality cars requires quality skilled people running the assembly line..Thats why cars built in Mexico are crap, and toyota don't build Lexus brands in any other country other then Japan and Canada..

@@WALTCHARAMBA To be fair, Toyota like most major manufacturers build thousands of cars per day. For instance on average 13,000 corollas are pumped out a month. That's in comparison to just 10 of these Nigerian cars. These Nigerian cars are basically built by hand. That's more like Ferrari. They build just 14 cars a day. So you can have high quality low volume cars. They are basic cars that look to be serviceable by most repair shops. I'd be willing to buy one. Every major brand started off small.

@@gl7011 lol Toyota does not build 13000 corollas a day. Maybe 1300, but not 13000.. And these Nigerian cars are not made anything like a Ferrari..And no one buys them, cause parts are hard to get and you'll always be needing parts if you do buy one..And there is no aftermarkets parts for them cause they don't sell enough of them..

@@WALTCHARAMBA Dude they sell 1.1 million of those annually. It's sold in 150 countries. That works out to roughly 4400 a day, Globally. In just the United States they SOLD 21,237 in May 2024. That's 707 a day. They sold 232,369 in 2023. That works out to 636 a day. The point is, they are a volume manufacturer. The production process is very complex when you're producing at scale. But low volume can be high quality and profitable. That's the main point I was getting at. Production doesn't have to be overly complex either. As demonstrated by the ultr premium name plates. They are all hand built.

@@WALTCHARAMBA You're right, I meant to write 13000 a month. That was the number sold I came across for Jan and March of 2023.

Nice👍👍👍. Government too has their role to play in it💯

Tax is high in Nigeria too, we just don't care ​@@AbimbolaIsrael

Um, a typical Nigerian will rather pay the high tax and get his dream car😂

I went to Accra Ghana and was looking for foreign soap but didn't find any. I wasn't happy at first, but I got used to it, as in, no other options

@@ebubeprecious1207you are a liar! You went to where?😂😤🤣🤣

From a business standpoint, it might not even be cost effective to manufacture from bottom-up, aka, vertical integration, as this is very capital intensive and laborious to maintain. Like you said, as time goes on, our local market will undergo maturation. So, what our local manufacturers need to aim for is also becoming OEMs or ODMs for the African market with backing from government and the people.

No automobile company manufactured up to 50 percent of their car components in-house, except Tesla which is an electric car company. Tesla manufacture up to 95 percent or more in-house. The Rolls Royce we all know used over 80 percent Mercedes S class parts with Mercedes logo, which still doesn't mean Mercedes manufactured them. Innoson can go to those OEM manufacturers and simply tell them to stamp the Innoson logo on parts. BMW and Mercedes and many other car companies sometimes get their parts from the same OEM manufacturer. Those who call Innoson a vehicle assembly is being extremely mischievous. The Honda passport my brother used to have in here in the US in early 2000s come with ISuzu engine. For Innoson to expand, he needs to transform his company from one man show to an investors driven company. This will give him the fund he needs to build real vehicle assembly plants and significantly reduce the cost of his cars and make them very affordable for most Nigerians. His car is just too expensive! Igbos should stop running one man show businesses that always dies when the owner die or become incapacitated. Innoson need to sell certain percentage of his company to investors to raise necessary capital and ensure the survival of his company if he is no more. It's better to own 30 percent of a billion dollar company than to own 100 percent of a 50 billion Naira company. He is probably going to do what other failed Igbo businesses moguls did, which is to send their children abroad to study in hope that their son will take over the company from them. Well your son will take over and run it to the ground. Innoson might not be so much educated but he must have foresight to avoid the same faith that befall others. He needs funding and borrowing from banks can't deliver the kind of funds he needs. He needs investors. He doesn't have to be publicly traded to get investors.

@@joem551 I’m a young Ambitious Igbo Nigerian soon in my twenties and I must say you really spoke with knowledge and all you said makes lot of sense,thanks and God bless .

@@joem551very well said

100% correct. Government regulations (tarrifs, import quotas, incentivising buying locally manufactured goods, government partnership with the brands etc) will set the ball in motion.

Fr

He can't have such business if he's not intelligent na😂. But how our government couldn't understand this simple stuff is bewildering. One of them was talking about maintenance after 4 years, like they use their cars for 4 years... mtchew. Well, my first choice vehicle is IVM GRANITE sha. Having seen Nords SUV, I will also consider it for a Family car.

The problem is that they are very expensive for the common Nigerian. China builds expensive and cheap cars .

​@@kingdavid6476rest dude, lately Nigeria spend over 10m to import used vehicles from US UK etc and you can see 10m vehicle branded new in Innoson.

We are fvcked. The brainwash continues, these young people choose mostly foreign cars over contributing to their own society.

And the first innoson u watched wasn't transparent enough 😅😅😅 tribalism still dey una blood

​@@henrybenzer5209 Innoson make their cars and they also make spare parts!!!

If only the Bsans can do things like this without the whites san

AMEN!

❤❤❤

God bless you

Just say, you're inspired not "we" because you don't know what you're talking about. You're being scammed and you buy that 😂

Most major global automakers have steep employee discounts and preferred parking for their company's products in the factory's employee parking lots.

That guy is olódo. He should be sanctioned. Even if he drives a different brand, he shouldn't have mentioned that in the video. Does he not test drive the Innoson vehicles? So if he says he drives Innoson he wouldn't be lying? And honestly I think that part should have been removed while editing because it subtly defeated the purpose of the Promotional efforts.

So he should lie I'm producing something I can't afford to buy is rubbish ​@@bluepipacademy

@@bluepipacademy Not even on the biggest companies you will see 100% loyalty. There is a guy making videos on a Mercedez dealership and he ask the workers which car they drive, and only a few said MB. And when asked about favorite, nobody mentioned MB. It was a USA dealership. Freedom of choice, that is it. The guy might not be able to afford a brand new of the car he produces.

😀 That automatically answers all the questions

New cars are not cheap, years ago banks use new cars for maximum of 2years and sell to their workers until Buhari happened

They have toyota corolla type

Toyota corolla started from somewhere

Because they’re trash? If you will force people to use low quality product, it will not end good.

Yeah bs on that. $500k for a used shuttle bus? Nah

@@Tungsten23 yup. check out coach buses online they are 200k-500k. Small limo buses are about $50,60,70k.

Mauritius imports almost everything and yet very prosperous, you need an economy that will attract people and investment. Nigeria is very far from it, quite the opposite. Too much government, corruption, bureaucracy, incompetence, the list goes on and on.

@@m99226 How can you compare Nigeria with Mauritius. Mauritius is an island with few inhabitants and attracts a lot of tourism. And regarding investments, you have to filter, an investment to build a beer factory is not the same as an investment to build an airplane factory.

@@m99226 Nigeria is a country with 200 million people, it cannot live on tourism alone, it is necessary to industrialize the country.

This makes sense

Nigeira does not import everything, we just import much more than we produce, get your facts right. We also produce certain things. Make una dey calm down😅 An example is vehicles, and you saw in this video that we produce them, not so? But is it being patronize enough?

I will be the first person from Abeokuta South LG. Ogun State to buy Innoson Motor.

Amen!

@@oluwaseyiogunlana3572 And i from Nnewi will by Nord amen

Good for you young man 😊

Amen bro

Exactly. They are probably not doing aggressive advertising

Aggressive ads, good offers for the public for repairs and warranty, offering customers customization. Nigerians will go for it

It’s expensive to do that kind of advertising. It FgS duty to help them grow

They're being stingy. The Korean and Chinese are partnering with Cubana and paying influencers in Naija while innoons remain stingy.

@@ikemmanuel7859 Yeah. They obviously don't want to spend money. For the PR guy to be driving an Avalon speaks a lot. So they can't provide him with an official IVM brand? Smh

because no system in place for Nigeria to buy car in credit, if there is a system i bet you there will be 20 million new cars in Nigeria road

You've got a point.

Well guess what. Innoson provides installments for purchasing the cars. Same as GAC, Suzuki etc. they provide car loan services in collaboration with commercial banks in Nigeria. If you contact them you can get more information

Yet they don't do good marketing. Even to contact them na war, I tried contacting them via email nothing ​@@chinomsookoro4003

@@user-wm9oz5nk3q There was then, those who took out the car loan 'diasppeared' without paying off the debt. so it had to stop.

Lmao why u proud of dese Nigerians dey cant even make cars for they folk. U should be proud of what we got goin on up north in Atlanta. We built a whole city in a country that hate us. Nigeria cant even shine i na country full of Nigerians.

It doesn't have to be new. 🌚 It has to be of great quality For that price, you won't have to look far back in time to get something that you'll love and be comfortable in.

Made in Nigerian cars has no good PR and also no government support

You can't be serious. Japanese and German are way ahead. It will take time to catch up. Even US has not been able to reach that level. Better start small and not compare yourself to giants for now. Nigeria should ask Japan to help them establish a whole auto industry ecosystem

Yes, government employees and representatives should be required by law to drive Nigerian cars. Get them out on the roads in front of people. They definitely look like good quality, well made vehicles. I was kind of surprised Steven didn't test drive one in this video.

Fix the fucking roads first

​@@andychhour9544let them drive it first

​@@andychhour9544Both can be achieved simultaneously

Same thing about me.

Are they more expensive then foriegn cars

ME TOO

@@chieke-chinyere you can easily get it if you just tap in with your real power

​@@ZaharaImoleNigerian cars are more expensive than imported used cars. And their prices are way beyond what an average Nigerian can afford. If Nigerian people can afford the cars, a lot of people would be purchasing them. The made in Nigerian cars are made only for the rich....

Exactly...how will you judge the quality of the car without trial. You try, criticize and the manufacturers improve.

That’s right

Trueee

You are totally right that we don't spread the payment over a long time. I think this is as a result of recovery may be difficult.

How did you buy it? Do they have a dealership in major cities?

@favour2020, how did you buy. Is it affordable?

@@ceejayachky6279 Is Your Range Rover Affordable In Nigeria?

These junks are made in China and assembled in Nigeria.

Yeah except the fact that this was not an assembly line and he just import those trucks

yes that's my point. Nigerian made car companies do not engage us enough with media publicity of their cars.many Nigerians do not even know they exist.

There’s probably some chinaman pulling the strings somwhere

They are in business with the chinese partly owned

If we can go to their schools, compete & come out the best graduating student's, etc. Why then do we need their help to run & manage our own affairs/business? We would collaborate if it makes $en$e, no doubt. But we Nigerians would rather own our sh#t, outright. The trickery of the west is beyond what the ordinary eyes can see. We Africans must learn.

​@@Tefera-hf8fwno that's lie.

@Tefera-hf8fw Even the Chinese would deny that lie. We have always owned our shit, home & abroad. That's something we don't see in other African countries.

Much appreciated

Absolutely!

propaganda anti-USA bullkrap

Because the japanese cars are

Japanese cars are better brother

Led to believe*** When you’ve driven and owned an American built vehicle then owned and driven a Japanese vehicle then you KNOW the difference, first hand. Japanese clearly is the Best option. I don’t need anyone else to tell me a damn thing. Toyota/Lexus for Life!!

They are superior to American junk…can you compare Chevy to a Toyota. I have owned fords and they are all crap, constantly having faults while my Japanese cars run with no issues.

They need to partner with govt to introduce car loans. One minister was talking about car loans for made in Nigeria cars, but they have piped low on that.

@@judeandehmake Una carry car go sell for Cotonou 😂😂 Nigeria never reach car loan system

Then you can just have a target market(professionals) and ensure that they are in paid employment before handing over your cars. It's so simple. You don't have to give your cars to every Tom Dick and Harry. Start with the middle class first and see if it will not work.

You made valid points here

@@StevenNdukwu Thank you. Thank you for the video. It was an eye opener.

Nord CEO said the truth because he is the owner hence no consequence for saying the truth, the Innoson guy is just an employee trying to protect his job, he may say the truth & lose his job. If it was Innoson himself, he may say the truth as well.

​@@judeandehReally? For a company? 😂😂😂 you people can't stop amazing. As Rep in my company, you're mandated to say truth always or you get sack. It's part of core values that Companies don't joke with.

​@@judeandehI love your view on this

​@@abasssanusi3348what company do you work for or own?

Chocho cho. You are just finding fault.

AND FUND IT PROPERLY BECAUSE THEY CAN. THEY DID WITH THE PROPAGANDA MOVIE TO KILL IGBOS!🤣🤣 FEATURING IKEDUBA✝✝

I strongly agree with this idea. My country have no Dodge car dealerships but many American movies making me want a Dodge

Thanks for watching

Do it. 😂😂😂 It won't work. People will come back for the BETTER product. Aim should be to reach that level of quality or maybe balance price until you reach that quality