STOP Caring About Your Brand... Do This Instead!
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Күн бұрынI'm breaking down why you should pivot from branding to direct response marketing. I'll share with you the key differences and why focusing on direct response is crucial for tangible results in your business. If you're ready to boost your marketing effectiveness and see real, measurable success, then this is the video for you.
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WHO IS RUSSELL BRUNSON?
Over the past 20 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
As of 2023, Russell’s training, teaching, and software has helped over 2,825+ people to make it into the prestigious “Two Comma Club” - meaning they’ve grossed over 7 figures inside of a single sales funnel!
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@russellbrunson 5 ай бұрын
Watch this next - From $0 to $1 million in 1 year... Do THIS: kzfaq.info/get/bejne/jKd2ot2EnuCVdKc.html
@user-in3st9xz3z 5 ай бұрын
I agreed with you.
@irmaromero8946 5 ай бұрын
I yoki thas is my problema have nice day😊
@Grod77711 3 ай бұрын
I binge watch your channel Russel, your inspiring and the value is absolutely the best of any YT channel out there, much love🙏🏼
@itsravish 5 ай бұрын
If you are just starting up, you can't wait for years to build a brand before you start acquiring customers. Acquire customers using direct response + organic, offer great product & service, it will automatically build your brand as more and more people come into your ecosystem. Gary Vee works with 100 yr old Fortune 500 companies who already have a brand.
@russellbrunson 5 ай бұрын
Great point!
@isaiahharris7046 5 ай бұрын
This is why Nuance is so important when it comes to advice. One of the biggest things I hate about Gary Vee is the fact that he discourages people from buying courses and coaching programs to further their education of how to have a successful business. If you had a business coach they'd be able to tell you the Nuance of when you should apply direct response and when you should apply branding. I feel that Gary Vee creates a bunch of motivated idiots, people with hustle and grind but because they have no clue what they're doing they do it in the wrong direction. Also this is coming from someone that used to be a Gary Vee fan and after I saw him speak live stopped being a garyvee fan.
@derekf9017 5 ай бұрын
Yes it is@@russellbrunson
@deathveteranxd6650 5 ай бұрын
What did ge say? 😂@isaiahharris7046
@kaitiezhee 5 ай бұрын
You said it shorter and sweeter than I did in my response, but YES! 100% agree. This is exactly what I was thinking, too. And for whatever it’s worth, I’m a senior marketing exec with 15+ yrs experience
@isaiahharris7046 5 ай бұрын
If you survey the average Gary Vee fan and the average Russell Brunson fan and ask them how much income they make Russell Brunson is going to win every single time. Most fans of garyvee that I've met just have business ideas fans of Russell actually are running businesses.
@Jackson_Zheng 5 ай бұрын
It seems to me like there are stages to the game. For instance, before people really get serious, they'd try and copy what the most influential businesses are doing - branding, but since that's a very long game, they then give up on it and move to direct response because they got that quick win and got instantly rewarded for doing that. But, as the business grows, eventually, you'll hit a ceiling since direct reponse scales only linearly at best whereas branding and word of mouth scales exponentially. Once you have a brand, you no longer have to rely on outreach or ads since your audience will naturally promote it for you. Once people realise that, they come back full circle, but now with the perspective and understanding of the nuances with both approaches. Take Alex Hormozi as a great example. First he was the king of advertising for gyms, but eventually, when he realised that Kylie Jenner made significantly more than him through branding, he shifted gears and now look where he's at and where he's headed!
@edidiongandrew 5 ай бұрын
You say no lies
@Bossuhzi 5 ай бұрын
Where’s the lie ?
@heinnsethu3456 5 ай бұрын
Yeah! Yeah! And funnel hackers are making millions every single year. That’s true.
@thesoundmajors9858 5 ай бұрын
so basically that both fan bases understand both positions? You weird
@fromdonwithlove 5 ай бұрын
Direct Response gives you the money you'll need to bring more people into your sphere of influence and experience your brand. I love the clear callouts in this video, e.g., "Acquiring a customer is expensive on the front end. The second sale is the cheapest". This harkens back to the classic 'A ha!' from Dan Kennedy. “Whoever can spend the most money to acquire a customer wins.”
@russellbrunson 5 ай бұрын
Yes, so true!
@TheRestorationContractor 5 ай бұрын
Russell - you are the GOAT. You got me into coaching... We now do over 1M per year with 1 employee... You made it sound super simple a few years ago when I bought into your 2k infoproduct. It was much harder than I thought but I made it Thank you for your work
@the.sevens.channel 5 ай бұрын
thats amazing... when did you start?
@ValentinRosas-pz9ju 5 ай бұрын
“Direct response marketers are the only ones who know what they’re doing” - David Ogilvy Dan Kennedy has another great book called Branding by direct response! I 100% agree. Another book called Flip The Brand I interpreted that it goes along the same lines, but gives you actual metrics to measure your brand on the back end, which I think is what were all looking for!
@djedjynho17 5 ай бұрын
I started this journey as a direct response face-to-face marketing coordinator; I was tricked by God to become an entrepreneur; and now I will use direct response to teach direct response to my fellow Haitians for a better future Haiti, isn’t that crazy? Haha 🇭🇹
@tonystark701 5 ай бұрын
You were tricked by God?
@djedjynho17 5 ай бұрын
@@tonystark701 long story
@ryanmaya 5 ай бұрын
ive done $10,000,000+ in product sales using direct response, and all the paid traffic eventually builds a brand over the 5 years of doing it, direct response all day
@ikwangatderrick7081 2 ай бұрын
my g , your the main, direct response all the way
@evanworldwind5468 11 күн бұрын
I found the conversation about “Direct Response” marketing to be incredibly insightful. The principle of Immediate Reaction is based on providing genuine service and recognizing that those we help are a reflection of ourselves. It goes beyond the question of a self-interest mindset, but a deeper understanding that serving others is, in essence, serving the one inside us. This concept is teaching me to be in harmony and in the flow of the marketing journey. As I remind myself, “The server is the one who needs service”. When we view others as an extension of ourselves, we establish genuine and creative connections. Call branding if you wish. I call it remembering who we are and why we are here.
@Max_Ivanov_Pro 5 ай бұрын
Thank you so much Russell!
@joshuafcenters 4 ай бұрын
Its kinda cool how we all have different definitions. I would disagree and say branding is the vibe you give from any content or media you put out. Its how people feel, think and act because of your content regardless of direct response marketing.
@MichaelX1 5 ай бұрын
Direct response is the lifeblood of marketing and sales. Great video Russell.
@russellbrunson 5 ай бұрын
Couldn't agree more!
@eyeswideopenpod 5 ай бұрын
I'm definitely a direct reponse marketer. I don't want to build my brand first. I know I can but eh I do what feels best for me and my business and that's direct response.
@streamshrewd 5 ай бұрын
I think both are important as a content creator who has a personal brand. Ultimately people buy into me because of the content I put out which sends them to my offer and helps them convert easier on the backend because of the trust and value I’ve built on the front end. Basically it’s kind of like my personal brand is doing organic direct response marketing because I still have an offer on the front end. To me direct response marketing works great if you’re paying for ads on the front end and you know what you’re doing. But if you don’t know what you’re doing you’ll risk losing a ton of money. With that being said…I think doing both are equally important depending on your business. But at the end of the day you need brand, marketing, and an offer. The way you structure that May not be the same for everyone.
@streamshrewd 5 ай бұрын
Coincidentally I only know about click funnels because I know, like, connect with, and trust Russell Brunson. It’s not the other way around 😅
@thesoundmajors9858 5 ай бұрын
@@streamshrewdyeah but it's not because of anything done organically, it's because you've probably seen his paid ads a bunch of times and that established validity but you saw clickfunnels as a business solution not Russell the person because he doesn't run ads like that lol
@desmondaberdeen2004 5 ай бұрын
I agree with you. Let's take a look at Peloton's direct marketing strategy. Initially, their marketing spoke to me about the benefits of owning a Peloton bike, which for me was to lose weight. However, through their branding efforts, I became interested in purchasing their apparel and eventually decided to buy a Peloton Treadmill. Interestingly, it was easier for me to pre-order the Treadmill compared to the bike, which took me months to purchase. Now I'll be in your Two Comma Club coaching soon, then Atlas :)
@drfrank777 4 ай бұрын
I was a fan of Dan way back in the '90s. I went to a whole bunch of marketing seminars. I created a DR landing page on my first info product website in 2004 that converted at about 35% right out of the gate. I'm a total believer in the power of a good prospect-oriented sales page.
@aw885 5 ай бұрын
Russell, you are right. Starting with direct marketing and good offers builds your brand automatically, and it is less expensive and more efficient than starting with the brand only. I do listen to Gary a lot.
@thesoundmajors9858 5 ай бұрын
Not necessarily true, because what you have to remember is they are speaking for two different types of entrepreneurs. Russell speaks for the one who is looking for a product or something to sell and needs a funnel and they're going to run some ads towards that product or offer. Personally I'm not signing up with anybody no matter how good the offer is if I don't know who they are. Gary is the personal branding guy who's going to say focus on community, building and providing value for 6 months and then pitch something. Some people have no interest on being on camera or building a personal brand they only care about creating a logo on canva white labeling a product and setting up a funnel and that's a 100% valid too. They have two different audiences with two different objectives.
@aw885 5 ай бұрын
This is your opinion, and you have a right to have it; only some have time to build an audience for six months, and both strategy have their strengths.@@thesoundmajors9858
@luismorenon.7344 5 ай бұрын
Russell wins this
@lawalkamorudeenolamilekan2398 5 ай бұрын
I will be biased with my answer honestly!, i love you both! But i have always been a big believer of direct response...so I'm on your side I always lead with direct response.
@russellbrunson 5 ай бұрын
haha thank you!
@pjcstrong 5 ай бұрын
So well put Russel! The timing on this video is great. Gary is a good dude and worked hard to get where he is. But many start ups don't have the time to build a brand and need a revenue source. Appreciate you!
@mattschatt 5 ай бұрын
This video is 🔥. I have been studying your books and content and I didn’t realize it until watching this video. Had this idea and have been focusing on my offer to get people in the door and creating content to build relationships with them once they are in. Direct Response then branding is the way. Thanks for this! 🔥🔥
@contendforthefaith84 5 ай бұрын
A brand is the "face" of the company, if you will. When you first see someone, you see their face. That's it. You don't know if you can trust them or believe in what they are doing/selling. You have to learn more about them. DMR, by contrast, is the engine that makes the car go. So, DMR is very important up front. HOWEVER, that "face" - or brand - becomes more critical each day that goes by. Why? Because it represents who you are - it represents your culture, your beliefs, your actions, etc. Why do some companies change their brand? Because of severe, negative connotations that it provides about the company. Why are some brands big fixtures in American society? Because we see what that brand represents. In conclusion, good DMR will overcome bad branding but good branding will never overcome bad DMR.
@azevedo.ventura 5 ай бұрын
I think both are important dependig on the context they are being emplyed
@lukmanondeku-cg2iu 5 ай бұрын
Out of all the videos out there, I bumped into this! I've been going the route of branding for some months now, and while I have attracted some clients, it's just not up to my expectations. I am going to run some Facebook and Instagram Ads in the next 2 days while still going about my branding. So, in a way, I am for you both. I agree with how you've put it, 'Direct Response Marketing brings them in and branding keeps them.' PS: You've got a new subscriber here. Great video!
@captureyouradventures 5 ай бұрын
It's not able months with brand it's about years and you need both. Not one or the other. All the best on your journey.
@lukmanondeku-cg2iu 5 ай бұрын
@@captureyouradventures Thank you!
@JennyHansenLane 5 ай бұрын
Direct response marketing changed my life...along with you RB. Great video.
@BizMorning 5 ай бұрын
Okay I agree with you but….I do believe in brand meaning as soon as you announce you wrote another book, I’m buying it. Oh crap, or is that I’m a fan? 🤔 Anywho, you are a brand but I do agree with direct marketing as well. That said, I love your brand! 😊
@mark_mckellar 5 ай бұрын
Appreciate you staying true to what you know and do best 👊Have been waiting for some time for you to address this. Thanks again Russell!
@DonnieHoover 5 ай бұрын
While I love learning from you both, I do lean towards the direct response side… I 100% agree with your ideology of bringing them into your world with direct response marketing and then hooking them into your brand…
@thesoundmajors9858 5 ай бұрын
I think the only issue with that is you have to know what you want to sell from the beginning. Direct response 99% of the time means ads which means you need some kind of ad budget to begin with and if you're starting out you're not going to have that. I can see the benefit of running direct response campaigns to introduce people to your ads but let's be real the majority of people use direct response marketing to SELL something. Not to build brand awareness or omnipresence. Which is why a lot of people say funnels don't work because nobody knows who you are lol That's where the personal branding focus from Gary comes into play. Where the idea is to focus on building a community to a certain extent first so then your conversions go up because you're not pitching the strangers. Both sides are needed though for sure because they're systems that play well with each other.
@kostaftp 5 ай бұрын
You are the best, Russell. You, Jay Abraham and Marcus Campbell are the guys that made me really understand marketing ❤
@AChristmasStoryFamily 5 ай бұрын
You won! I agree with you and your strategy helped us take a 40 year old movie and build a brand around it with the original cast of the movie through direct response marketing! Indont know if you're an A Christmas Story Movie fan but we’re a Russell Brunson fan.
@michaellazarus8112 5 ай бұрын
I remember this same debate happening in the world of dating advice. I’m sure it’s still going on today.
@CopeBUILT 4 ай бұрын
We're leading with Branding... and communicating the value we create... the peace of mind we offer... and then serve our clients at a really high level... and counting on our loyal tribe of raving fans to continue recommending us in the FB Mom's groups when someone asks , "which contractor do you recommend for XYZ at your home."
@edwardgasu5820 5 ай бұрын
Thank you, ever so kindly for All you Do, for so many and for going above and beyond for so many. Im working / Hustling and having a Fun time.. yet how can i continue to scale it in a bigger marketplace
@richnetwork5 5 ай бұрын
Branding takes time. In my opinion, direct response is the way to go because sales are the bloodline of a business, and DRM can get you there quicker. Branding will be the byproduct of your DRM
@mikeg3810 5 ай бұрын
Yeah, I agree with Russell. Branding is the second to Direct Response.
@telestorypictures 4 ай бұрын
Interesting debate, Russell! I know Dan Kennedy‘s material quite well and I know GaryV‘s approaching as well, but I’ve never considered them put it against each other or juxtaposed, in a debate. People going online or customers are looking for solutions not necessarily a brand and so introducing them to an idea to solve the problem, your direct response marketing, opens the door for them to see a potential solution, and eventually build that relationship with a brand. Thank you for posting this and bringing this to top of mind
@Deedzproductionz 5 ай бұрын
I think it’s a preference thing… I noticed that both can build a company and has its pros and cons…
@carljohnson-uc6qm 5 ай бұрын
Direct response on the front end, branding on the backend
@chriscorridore285 5 ай бұрын
Hey Russel I’m goin to shoot my shot because you’re in my Dream 100. Based on your definition, it sounds like there’s a fundamental misunderstanding of what branding actually which is hurting you. Would love to give you a super quick overview on what the real difference between brand and branding is - no pitch and not asking for anything in return. Just a thank you for all the years of super valuable content and information
@RLD225 4 ай бұрын
Your best bet would be to either lay it all out in the comment or make a video and link it here. Your "ask" is for some of his time, which I'm sure you know is these guys most guarded asset/commodity.
@chriscorridore285 4 ай бұрын
Great point thanks for the tip! @@RLD225
@damian_romeero 5 ай бұрын
I will always vote for direct response marketing. As you say, your brand isn't even your own brand, because if Instagram or social media disappears tomorrow, what happens? Thanks Russell, you are my inspiration and I admire you a lot, I recently launched my ad software and I want to follow your steps, greetings from Argentina!
@jasonstallworth 2 ай бұрын
That’s a tough one man. I created and started selling my metal guitar courses after building an audience on KZfaq. And that’s how I continue to sell the bulk of my courses. Of course, the videos are a form of direct marketing. But I’m not certain that I would be selling courses if I were unknown. However, perhaps a great funnel and copy would have sold (and would sell more) of my courses. So I understand both viewpoints and they’re equally important. The branding could build a sense of trust to get that first purchase.
@marineg8415 5 ай бұрын
I agree with you Russel. I believe direct response marketing is the way to go.
@RosieMontoya 3 ай бұрын
I love what you are saying! Lead with direct marketing makes so much sense! I dislike being at the mercy of the algorithm and am done with putting so much time into posting on FB & INSTA. I much prefer youtube and would rather pay to reach people as opposed to playing the algorithm game. Thanks for sharing this insight. I look forward to creating a funnel too.
@matthewtheron2505 5 ай бұрын
While branding is valuable for building relationships and memorability. Direct response is still King for me. Though both have value.
@EmmyWilsonGifts 5 ай бұрын
100% agree with you! Just acquired 50+ new customers and branding did not come into play. My question is, what should the next thing in my value ladder be if the current product was seasonal?
@faithanyisia8229 4 ай бұрын
Very good question here pls Russel if you could answer
@carljohnson-uc6qm 4 ай бұрын
This will depend on how well you know your target audience and their needs /wants. Creating a product or service that will cause them to comeback from time to time for maintainance/mentorship can be a solution..also depends on what you're selling
@oscar18777 4 ай бұрын
I am more of a direct response marketing and show people what they can get when they partner with me and purchase what I have to offer them. And then build a connection overtime. Ultimately having them return to me for everything that I have to offer them. Branding is good, but the brand building comes later. The brand loving comes later all of what is brand building comes as a result of people loving you for what you have given them and have taught them
@creatorsmartspodcast7138 5 ай бұрын
The product-first approach vs. the audience-first approach. Both work but they're different games.
@dgreatgold 4 ай бұрын
I go with Russel’s strategy probably cause I am a direct response guy. This strategy is what works for me
@officialxmanish 5 ай бұрын
As a student of this topic, I choose not to offer any personal opinions, but I do have a few things to say. I firmly support Direct Response Marketing and stand with you on this matter. Both are equally important. While Garyvee's followers discuss new business concepts and strategies to grow their social media presence, we focus on time-tested frameworks and proven methods that are bound to succeed if executed correctly. Thank you,
@thesoundmajors9858 5 ай бұрын
That's literally what Gary said in the video. The math that will always be there is very important and then theres the "art". Because guess what? You can't have a funnel with no product or no idea so there is a strategy that's required. But the real difference between the two is Gary is a PERSONAL BRAND guy and Russell is a conversion I don't care what product it is guy That's it.
@RichardKelleyMD 5 ай бұрын
What's In It For Them (First). Makes so much sense. Thx!
@callemorgan 4 ай бұрын
What you are saying makes a lot of sense to me, due to the algorithm. After you broke it down that way it’s a no-brainer to me.
@LoriLynnGreene 4 ай бұрын
Good argument! I think direct response first is better. I think a brand is only built by making it about the audience we target. Therefore, the brand is the result of direct response marketing. Just my 2 cents. 😃
@galecarney1688 Ай бұрын
Russell, I've been a FAN of Dan's for a long time, and I've been doing direct response marketing for over 37 years. I sent Dan and his partner at the time something to get a person's FOOT in the DOOR and it was featured in their newsletter, which was a kick ass newsletter. So many people don't know how to write a good, conversational newsletter, but hey some people hate sending out a newsletter that costs them money. The problem is, they don't understand people. Personally, I don't think GARY V.'s viewpoint was valid, but hey, if you have that kind of team, maybe you can say that, but I'm with you. Direct Response Marketing is KING and will always be KING as long as there is a mailbox and internet. Just my view and yes, I'm tainted in a way, but they, you asked for a comment, so I give you mine.
@SmartWealthMakers 5 ай бұрын
I think direct response marketing is more effective and the way to go. Besides all the advantages of DRM you mentioned, it also helps the founder to sell the business and the new owner who wants to rebrand it. But, I can't deny that branding is important too, but as you said it shouldn't be a priority.
@TeodorPetrovic7 5 ай бұрын
Throwing rocks at other opportunities :D Jokes aside, I agree with you. I don't think someone will care about someone's story without first looking at what's in it for them. Maybe they would care if it's something exceptional and is generating a lot of buzz. But considering that most brands are not that relevant, I think it''s better to go DR than branding, as you mentioned.
@manifestwithastrology 5 ай бұрын
You're right bro, I am going to do this now
@gregdigital 5 ай бұрын
First of all, Russell you’re right about direct response. Branding is more to do with the emotion one gets when they see/interact with your brand. In this case, I’m 110% with Russell
@L0ngstrip 5 ай бұрын
I believe that DR first and then introduce to your brand. What I have seen about branding is that it’s more successful if you already have a certain level of popularity. Both ways work but DR -BD can work for anyone at any starting point.
@FlexClosing 5 ай бұрын
Never had it explained like this. I've paid 10s of thousands for personal branding mentors which has been a slog. Thankyou Russell as always for providing so much value and so much sense🙏 Direct response lets go!
@godspurposetheone 5 ай бұрын
RUSSSELLLL. YOUR THE BEST. I LOVE YOU ❤
@GilliMarieMoody 3 ай бұрын
OMG, Dan Kennedy’s No B.S. Sales Success. This was from back in the day😭. He was instrumental in interesting me in sales. Wooooowww. It’s been so long. I am sooooo old, lol. Thanks man.
@444Hz 5 ай бұрын
Russell I think you’re right, because the customer’s needs ALWAYS come first. And what’s the point in buying into your overall brand and products if they don’t immediately see what’s in it for them. And then on the flip side, I believe Gary is also correct, because branding is not just your logo and overall visual design. Branding is the core message, values, and overall lifestyle of what your business represents. So I think it makes perfect sense to blend both together, and lead with both at the same exact time.
@EcomExpanseLLC 5 ай бұрын
Everything you said makes a lot of sense to me. Even if you have have already built your brand, direct response marketing should always be used when marketing a new product, because people are not just going to give you money. Additionally, not everyone is familiar with your brand. They will always want to know what is in it for me, first, and that will never change. Making the offer as shiny as possible, at first, is always going to be the most imporant thing you do. DRM wins because it is the fastest way to build your brand. Thanks for opening my eyes to this. BTW, I've discovered if you make too many edits to a comment, KZfaq simply deletes it.
@akrambenbouza 5 ай бұрын
Direct response marketing give you the ability to survive when things become complicated that's what branding can't do!!
@samrajunaidha 5 ай бұрын
I fully agree with your viewpoint. It is controversial only because there is a huge talk about "Branding Make You Rich".
@centenarianhub100 5 ай бұрын
For a start up DRM would be definitely a priority unless you have big sharks marketing budget then maybe go for branding straight away. But if the budget is tight paying for branding would be a total waste, a drop in the ocean.
@christopherdaniel8230 4 ай бұрын
direct marketing gets to the point of what the buyer/client wants faster, it’s the hook that gets them into your brand, which is the who that you are. This is the way every day business is done business to business and business to consumer.
@erikagardenia1253 5 ай бұрын
Just commenting to help Russell with the algorithm lol I am still learning about both, but I like Russel's information/style better 😊
@russellbrunson 5 ай бұрын
haha thank you!
@ASCARMY 5 ай бұрын
We are 100% about direct response, but from a media buying strategy leveraging social we are now testing a combination of both which has been proving to lower costs overall for our FES! Engagement/VV ads to cold audiences really focused on "Belief/What we stand for" and then retargeting strictly DR.
@erikholmes6488 5 ай бұрын
On average it cost over a million dollars in advertising before anyone would recognize your brand in a local community. Even if they know your brand there is no guarantee they will choose you over other brands, direct marketing with branding on the back end for free is the only way to go…
@JasonAKMitchell86 5 ай бұрын
Definitely a Direct Response guy...build a brand with direct response.
@robertcantatore5000 5 ай бұрын
I think a little of both. many people agree with that. The question is direct response more for just purchasing a product or affiliate, which works better for network, marketing direct response or branding? Is it possible to work on both at the same time? Do you need the know, like, and trust with direct Or is that what branding is for?
@GalacticGainsTribe 4 ай бұрын
You just make it make sense again! thank you champ!
@russellbrunson 4 ай бұрын
Glad it helped!
@JordanMulson 5 ай бұрын
For the BIG MAJORITY of folks, I agree with your take on it. Most people need to see a return as soon as possible, or they’re toast. So direct response is definitely more valuable for the far majority, just as you’ve described. 👌🙌
@CarlosOtero215 5 ай бұрын
I WANT MY PIC AT SUPER CONFERENCE!!!!!!! THANK YOU!!! IM HYPE! LOL
@wyhawkins 4 ай бұрын
Honestly, both elements direct response marketing and branding are interconnected, and strategies may overlap because you need immediate customer acquisition and generated sales as well as a strong and recognizable identity for business longevity. But customer experience needs to be added because it's foundational and can influence the success of both direct response marketing and branding efforts. Customer experience is the overall perception and interaction a customer has with the brand throughout the entire journey from the initial awareness to post-purchase interactions and beyond. At the end of the day, a business must use iterative and adaptive approaches, adjusting strategies based on the evolving needs and its customers.
@CarlosOtero215 5 ай бұрын
Team direct response
@Shadeogou 5 ай бұрын
We are the round pegs in the square holes, we definitely are on your side!!!!!
@JustinPandelo 5 ай бұрын
I'm an outlier. I have seen Gary speak for years and love much of his thesis, but I'm with you on Direct Response Russell. Jab, Jab, Jab Right Hook fails to take into account the Mike Tyson effect. Direct Response is just that monster and when prepared for the fight (or deployment/launch), you can rest assured that you will annihilate a market as you have clearly proven in your thesis with ClickFunnels. I remember watching that presentation live chromecasted to my TV in Jersey. Gary seemed to be full of piss & vinegar that day as I remember he roasted Forti in the Q& A that day. If I had to take an educated guess it seemed like a competition for relevance that day & as Gary "day trades attention" he did it Jersey style. lol I also take issue with one thing he said that day about making you math and his brand philosophy the art. Having been in the Digital Marketing community, you cannot tell me there is not art in a sales funnel, the copy, the VSL scripting, the production, the graphic artistry and photographs, etc. That was a weak flex in my opinion. This is how it looked from outside the room in the cheap seats that only a broadband connection could provide, but hey, it is what it is. Like Harvey Specter in Suits says: ""Winners don't make excuses when the other side plays the game."" Another banger Russell, thanks for the reminder. I'm back to basics in my business as I shift out of the agency world into affiliate and info products/courses. This was a message I needed to hear/be reminded of. Enjoy your week.
@alexjoh13 5 ай бұрын
I think branding and direct response should go hand in hand, BUT for a long-term win, branding is the more powerful tool and gets you cheaper conversions in the long run. Which is also why you make these videos, Russell😉 Loving the frequent uploads!
@faithanyisia8229 4 ай бұрын
Lol, but your forget he already built a business from direct response first, hence Branding Now. 😊
@alexjoh13 4 ай бұрын
@@faithanyisia8229 his business wouldn’t be half as big if he didn’t have a brand. Russel Brunson is a brand and people trust him, therefore his business is booming. Like I said, long term, brand beats everything
@zaakirabdulsuthar 5 ай бұрын
They both have their place ❤🧠💯
@DanUsherFilms 5 ай бұрын
So good!
@onurdegirmencitv 5 ай бұрын
not going to lie Russell, I didn't really like your style. But after this video, I like you much more. This was a very good video.
@artistsunitepodcast 4 ай бұрын
Funnels, impressions, and Super Bowl ads - all mean nothing unless it increase sales over a period of time, also needs to be a good product. I love how these "agencies" sell "impressions without results". Every time I hear "remove all the words off your page" for ART - "Less is More" - as an SEO guy I always laugh - no more is more.
@lubosimaboshe 5 ай бұрын
The problem with branding is that someone can not start up easily- it is more of like you have to know the right people and influencers to start up but with direct- response you give the customer what they want from the get go with an inexpensive offer and build -your audience from there so i pick direct response for audience building
@peter-holzer-dev 5 ай бұрын
I really can imagine that you are right here. 😊
@ryanmaya 5 ай бұрын
i am 100% a fan of this, love it russ
@nfamama 5 ай бұрын
I think it depends. Direct Response Marketing will favor businesses that lean more on service based offers vs branding which favors more of an impulsive target audience like e-commerce. Personally I prefer Russell Brunson’s approach. Start off with DRM and then follow up with a branding approach. With that said, RB wins here 👏🏽👏🏽👏🏽
@getchipbot 4 ай бұрын
Awesome video! How long have you been in the business?
@amandanunn2364 5 ай бұрын
I will listen to you!💫✨✨
@MrPantanal2014 5 ай бұрын
It's like compare organic to paid traffic. Both have their part, but they are much better together!
@daviddelmundo2187 5 ай бұрын
Totally agree. You don't want to be a slave of the algorithms.
@aiexbelton7613 18 күн бұрын
Direct response is key!
@BenjamynHofer 5 ай бұрын
I think one of the biggest issues with 'BRAND' is it is misused and 99% of people don't know what a brand actually is! A Brand is NOT a Logo
, A Brand is NOT a Product,
A Brand is NOT a Promise
, A Brand is NOT a Sum of all impressions A Brand IS a Customer’s Gut Feeling about a Product, Service, or Company. (From the BRAND GAP by Marty Neumeier) Old cycle of Branding Company ➡ [creates] ➡ Brand ➡ [attracts] ➡ Customers ➡ [sustain] ➡ Company New cycle of Branding Company ➡ [creates] ➡ Customers ➡ [build] ➡ Brand ➡ [sustain] ➡ Company Just like how you can’t decide what your reputation will be, a company does not create their Brand. A Brand is NOT WHAT YOU SAY IT IS
A Brand is WHAT THEY SAY IT IS
So what’s the point then? Though you can’t decide what your reputation will be, there are things you can do to influence peoples opinion. Like being kind, being funny, or wearing that hat no one acknowledges.
An organizations goal is to leave breadcrumbs along the way to ensure you achieve the desired brand experience.
@patman2193 3 ай бұрын
great video
@BlakeDrivesIndiana 5 ай бұрын
I have a car dealership and we have higher ticket items for merchandise. Average car price is $20,000. I've heard It's hard to make direct response off the first sale for higher ticket items. Can you suggest me to a video or maybe a response? I would greatly appreciate it.
@thegrowthconscious 4 ай бұрын
Russell Brunson all the time. He gives you more clarity than Gary. The way they teach is awesome but Russell will have a bigger portion of students who will have high honors
@yusufg9674 5 ай бұрын
If you buy ads - you need direct response approach, if you don’t and rely on organic traffic from social media - you need branding approach. It’s that simple.
@realheckertrustmebro 5 ай бұрын
If profit is the main motive of business then use whatever that gets sales. You can't sell a commodity with branding, and you can't sell coca-cola with direct response. When your customers' association to certain feelings that can't be brought through direct response becomes more important in their purchasing decision, is when you leverage branding. what did i just say? idk i just came up with that
@LearnHowToTradeOfficial 15 сағат бұрын
Im in agreement with you Russell so where can I learn direct response marketing?
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