Venezia why.

Wouldnt mind a club badge tier list now. The passion about badge designs was a surprise but i'm here for it.

The Juventus’ new logo, although very good for a brand and remembering the shape of the “Scudetto”, doesn’t have the same identity because that crest was there since 1900. I truly despise Internazionale’s logo, but what the f**k were they thinking at Fiorentina and Cercle Brugge!?

I swear Fiorentina's badge was already so beautiful and simple, even having a unique shape. Why did they botch it like that

THANK YOU! Every year I have to witness some of the worst rebrands I've ever seen (Juventus, Nantes, Metz, Reims, Bordeaux, Angers, Hellas Verona, Inter etc and now Girona, Fiorentina, Cercle and Solihull Moors). It just wipes away the identity and history of a club and it just looks bad most of the time imo. Can't wait for every club to just have a circle in the colour of the club as a logo.

Let me be really clear, I adore minimalism, in music, design, in the amount of furniture I own etc etc etc That been said, I don't want to see it near any more Football crests. A football team's crest is like their coat of arms, it needs to look and feel somewhat regal.

I can't wait for every football logo to just be the name of the club spelt out. You know, for the brand.

When a club from a city known for some of the best art ever made creates an abominable, hideous, pathetic excuse of a logo that makes my crappy stick figure art I made when I was 5 look like the Mona Lisa

As a Crew SC fan I couldn’t agree more with your take on our logo. The OG logo was weird but it was at least unique.

As someone who draws logos for my own channel, I found an appreciation for the older logos, with characters. Not a big fan of the new "less is more" trend that tries to fit as few things as possible in a just round circle. Brilliant video as always ⚽⚽⚽⚽⚽⚽⚽⚽⚽

I think West Ham’s new logo came around the same time they moved from the Boleyn ground to the new London stadium. They took out the iconic castle design in the old badge to modernize the look with just the two hammers left. I get it, but I still miss that older design and the ground itself 🥺

One statement I live by is "If it isn't broken, don't fix it." I'm convinced that modern football needs to stand by this statement too however the organisations that do this have made their bed and have to lie in it.

Chicago Fire newest badge is representative of the city flag with the colors and the star. They went back to the fireman shape a tad too. It's far better than the other 2 logos.

The Korean Football Association (KFA) also had a logo which had really cool looking tiger inside a shield, but after they rebranded they changed the tiger with a sh*tty hexagonal tiger face and simplified the logo way too much which I hate it a lot

As a European let me tell you you're the best football talking head on this platform and you've only been making these videos for about a year. Most of these other channels nowadays are stale, keep it up.

Fiorentina has historically had minimalist logos. So it is not something we find weird. It still has the Fleur-de-lis which is the most important part of the logo. It's honestly not anything as bad as Inter's or Juve's

My club, Sporting clube de Portugal, actually did change it's logo to a more modern versions way back in 2003. The "new" logo is better than the previous one, in my opinion. The original was the same since 1976, and the club really needed to change.

Your content is amazing, you make me feel hopeful for football content on this platform, your personality shines through without being football twitters mouth piece, you NEED TO CONTINUE my brother, there will be huge opportunities for you.

As a jazz fan my eyes will never be the same after seeing the new jerseys

As a German I'm glad it rarely happens here. The only recent ones I remember are Stuttgart (basically back to an old one) and Fürth (this one is shit).

As a J League fan, Gamba Osaka's rebrand made me want to cry. I'm a Cerezo fan and some clubs have gorgeous crests that look regal and classy and I'm all for it. When your logo is a bunch of lines, that's dumb.

Damn I remember the Inter logo the first time I saw it in PES. For sure thought PES has just lost the Inter license or something. Shocking.

Galatasaray went the opposite way from a very minimalistic logo as their first ever badge and went to a regal design afterwards

My club also "modernized" its logo and YES it was made by the same org as the Juventus logo. The club what im talking about is DAC Dunajska Streda. One year later I still despise the logo but unfortunately the initial criticism slowly faded away so the new logo will most likely stay. Take a look at it... if you dare ;)

I’m a Sunderland fan and when we changed stadium or badge done the opposite. The old badge before 97 was a picture of a ship on the sea with a ball and Sunderland afc being written on it. It was simple but captured the identity of the city and Sunderland’s ship building history and being the biggest ship building city in the world in the past Our new badge when we moved from Roker Park to the Stadium of Light had more design on it and had the history of the city and the identity of the city on it with the black cats on the side. It looks better than the old badge and represents the city.

I get what your saying about Chicago Fire, but as a Chicagoan I want to say, everybody in the entire city loves the new logo. (Including me)

I've watched a TON of your videos the last 24 hours... I love your content god damn! I watch my local soccer youtubers but you are an amazing content creator and I enjoy a LOT hearing how americans think about soccer. Greetings from Mexico

Aston Villa recently announced they'll change their badge in the coming years. I pray to God they don't ruin that club with something outrageous

I'm not a big fan of too minimalistic logos, but I think that the key for not doing shitty things is take inspiration from the club's iconography and history

Sparta Prague did a pretty good job rebranding their crest about a year ago. There was a hint of minimalism but they kept the key elements and it sets a nice example for the other clubs.

upload more, we need more maqwell in the off-season😫

Thank you for doing this. I thought I was crazy for thinking this.

3:26 the background sound even sounds like music used for a logo revamp, well done!

I already know what it is, it's new people in charge who want them to have a new design that they can point to and say "that's me, and it represents what I've done here" it's usually done with uniforms

This was a very common trend in the 70s too so this is actually nothing new. Look at Romas old Wolf crest or Juventus zebra crest for example. The crests will probably look radically different 10-20 years from now when trends change.

Sometimes clubs need to refresh the identity. Most of the old “historical” badges they are changing from were also once new badges as well. Don’t get me wrong, some of these are tragic, but I don’t mind most and some are great

You’re the goat, thanks for coming on the podcast and partying w me bro!! ❤️‍🔥

As a former graphic design graduate I agree. Sometimes simplicity isn't needed. I felt the same with football logos they had more personality before the rebrand. My mind was in a constant state of fighting with myself on designing simple logos or complex logos. I think simplicity is better for getting the point across quickly but a complex design will feel unique and usually memorable.

Here in Toulouse we went from a minimalist logo to a detailed logo and I love it

Great vid dude, been watching you since you had 50k subs. Would love to see you make a vid about man u’s history. I’ve been a fan of the Red Devils for a while and watching the 21/22 season made me die inside btw maguire still gives me nightmares

If done right, minimalistic badge designs could work, Norwich City being an example imo. But I haven't seen it done right 9 times out of 10, with Norwich being the only team that comes to mind and thats just because they just made the badge have a nicer flow to it, it's still basically the same badge

The only one I might disagree is Central Valley Fuego. The crest is actually pretty well designed if you look into the symbolism of it. Even down to the shape of the crest being a spade to represent the fertility and farming of the Central Valley.

One badge redesign that I really hate is that from Romanian giants Dinamo Buceresti, they change the two iconic red dogs, the club nickname is "the Red Dogs", in the older badge with just a D. I really can't understand how you can messup so badly.

Lmao never thought you’d mention Bristol city- I don’t mind the new badge I prefer it to the old one but they could have done more deffo

I literally just saw a post on Solihull Moors changing their crest and the backlash that got, and I remember thinking that they somehow made a club's crest look like one of those SB Nation sites for fans of certain teams/clubs. That's one of the worst I've seen so far.

Just had an operation today! Feeling okay and a maqwell video always helps (im at home btw im okay!)

Even subtle changes can make or break a crest for me. I really liked the Portland Thorns crest back when it was green and red because, hey, that's what a rose looks like. Then they made it all red a few years ago and that just kinda ruined it for me.

Omg I started spazzing when I saw the Fuego badge pop up on my screen 😂😂😂 I can’t believe people outside of my general area have heard of them. Vamos fuego!

It’s essentially all to do with the online marketing and it being easier making things for online marketing. Similar thing happened in the 1970’s when badges were regularly making their way onto shirts. Many of them badges only lasted around 2-3 years

Now the Norwich kit has come out, I have to say I think the new badge looks better, at least on the kit. It feels strange to look at in and of itself but on the kit it's beautiful (the kit is also the best that will be released all season and half of them are yet to come out). My local team is Altrincham (I actually live halfway between there and Old Trafford but I'll be damned if I ever support United) and we could really do with a bit of a redesign badge wise.

Omg Fiorentina had such a nice badge too. Same with Inter. They were SO WELL DESIGNED. Arsenal did a kinda cool thing where the one jersey has a minimal cannon and the other ones have full badges. I feel like putting weird minimal logos is cooler when it’s not mandatory, and it’s on the away jersey/third jersey.

The new Chicago Fire badge actually has alot of identity with the city. It has the colors of the city of Chicago flag. Alot of the fans actually love the new re-rebrand. The one with the crowns was abysmal.

It be dope to get a series of u reviewing club logos

Love your work!!

Meanwhile in Germany where almost all Clubs have minimalistic Logos bc they always had them

we are just used to certain badge style: lots of symbolism and fine details, heraldry like, and these badges go against our expectations and I love it, they look fresh and btw, Imagine if Borussia Dortmund had some kind of black eagle on the shield, people would have gone nuts to hear they change it to yellow circle with "BVB" and nubers, but we grew up seeing that badge and we don't think it's ugly or too simplistic, some might say it's iconic, It's all a matter of expectations and experience

You don’t understand how much the CF Montréal rebrand has destroyed our club in all areas

Hi, Maxwell You did a great job as you always do best. So, for next videos, could you talk about: *The Glasgow Rangers comeback (2011-2022) *Match fixing scandals: The Calciopoli affair (2004-2006) *The Chapecoense tragedy (2016) *The fall and return of France (2006-2018) *The reigns of domination: Olympique lyonnais (2002-2008), Bayern (2013-2022), Juventus (2012-2020) *Real Madrid's triumphs in Champions League

hey maqwell your one of my fav youtubers i always look forward to watching your videos👌 was wondering if you could do a display of all the jerseys and kits you own

I remember when maqwell did a video like this months ago 😂😂

When I compare your content to other channels run by journalists, you are doing very well I hope you have more money so you can improve the style of videos Check how they use tech and programs I enjoy your sense of humor Keep it up

Wanted to hear your take on the Liverpool crest, albeit the rebrand from the full crest to just the Liverbird on the kits was years ago

the goat has uploaded btw do a vid on the transfer window

complex designs can actually grow on you as you notice the details. but the oversimplified designs will never.

we need a sequel to this, ESPECIALLY if the FA decide to change England's badge.

Funny thing is my club Bristol rovers changed from a minimalist badge to a more complex badge in the late 90's.

1) The Fiorentina redesign just sucked. I liked the approach from last year to take an older logo for the jersey, but the new badge is just horrible and soulless. 2) I don't dislike the new MLS badge, it makes it more clean and it is nice for the jerseys cuz the logo can adapt each teams color combos. 3) And thanks for the Jazz rebrand, I didn't notice it at all.

In 2009 Chivas wanted to completely change his shield, leaving the contours behind the lions was repainted in red-white, we fight & we win to keep our crest now only drop the stars

I’m just happy my team (Hull City) has had a good badge for a while now. The badge we had during our last Premier League season (where most people would’ve seen it) I liked but I like the new badge and I’m welcome to the new tiger we have on the badge

Cruzeiro (Ronaldo's former club which he now owns) in Brazil has done a minimalist design since the 70s. The badge is a circle with the Cruzeiro do Sul (Southern Cross) Constelation inside of it, and "Cruzeiro Esporte Clube - Belo Horizonte" written around the circle. From the 70s most of the club's jerseys only have the stars instead of the badge, and since the 2010s the same goes to the marketing, social networks etc. The last shirt with the full badge is from 2013 and for the 2022 season Adidas made the 2nd kit with a blue round badge with the stars.

i kind of like Ecuador's New (2020) logo, the maintained the cóndor in an abstract way. To be fair, it wasn't hard to uprgade from the previous one

i think one good logo is with Thailand’s badge. it actually modernise it and enphasised the elephant with the shape of crest. really cool!

I quite like logos and badges that are minimalistic or tend towards minimalisme, like Nashville, the MLS, Tottenham, Liverpool, Arsenal, but i do agree that it should not be the defult. Alot of badges aren't improved by a minimalist makeover, and to often it seems clubs just use a minimalistic badge, because it's a minimalistic badge. Moreover they seemingly then use the first design they came up with. Atleast i hope so because I would not like to imagine what the other proposed idears would look like if that new Fiontina, San Marino, Mexico, or Cercle Brugge was the best they could come up with.

For the USL Fuego they are technically a new team. The old logo was for the USL 2 amateur side that they based it off of. Which reminds of North Carolina FC their rebrand was hell of a lot worse in my opinion if we want to talk about lower league US soccer.

Spot on and no one is talking about this. Subbed

Swansea changed their badge a while ago but I actually think it was for the better and they added more detail to the badge

Well theres another country and league that minimalized their logo for marketing. Australia and its domestic league did so a few year back now. For the national team badge, it went from our coat of arms to the exact same logo as the A-League with a different colour to it. While for the league it started off with an orange ball looking like it was coming at you to just 3 orange lines to make a ball. Then just last year they changed it again to a rhombus and circle to look like a half assed A. Thats it. Even then my own club the Brisbane Roar after our last championship season thought it was a great idea to change our logo from a lion head with a lot of detailing to just an orange crest with a white lion wrapped by a cloth with the club name on it. It felt so bland at the time but its grown on me since

Cruz Azul had a badge redesign as well. It’s a little cleaner but loses out on the “mexico” being on it and it’s stars

A great choice for a football shirt for this video specifically

Hi, the city badge that they have is not a redesign, it is simply a slightly altered version of their original badge. The one you called old was actually a complete redesign

So lucky to be a Dortmund fan - almost no changes over the years

The fact that there's actually a Pokemon soundtrack in this video makes it great

Istg all new football badges look like fucking shop logos

I definetly should do a vid a League and Rated the Old and New Club Logos (Like Top 6 European Leagues n J- League or even the K as well). The Iceland old one i kinda like it even thought looking at it now it looks like the logo of a Ferry Line Company, Gamba Osaka New one looks like a copy of Gent From Belgium and Spurs 21-22 away looks like a Jackson Pullock art piece and i like it tho

Remember when Barcelona tried to simplify its badge it looked horrible glad people stepped in and prevented that from happening.

I liked the old Arsenal crest. Idk why for one they moved from Highbury to the Emirates and two changed their crest. And yeah Columbus Crew's badge was cool as hell. I really want to throw hands on the people that made it the way it is now.

Mexican Football Federation has the sport taken as a hostage. The new badge is just a badge to let everyone outside of Mexico know...

Also, as a lifelong Arsenal fan I have to say that while I do not hate it I am not a huge fan of our current badge. I would love to see either the lone cannon or the badge with a much more detailed cannon and some kind of trees in the background.

I preferred the old mancity logo too, until i realized the eagle the wings and those stars meant nothing nor did they showcase thr club’s history. So the rework was actually better

I agree with most but you're actually faded when it comes to Bristol city the new rebrand is so fire I'm looking them up and buying one of their kits right now

I loved the OG Italia Crest they used in 2010

I like the Yakuza memes in between the football talk.

I see Fiorentina's new logo was something that is out from Assassin's Creed 2. I prefer the old one but the new one is still good. It doesn't change much the personality.

Fiorentina badge is actually quite good. It takes the shape of one of their oldest logos and combines it with their last logo design.

The new logo of Botev Plovdiv looks better that the traditional one but also it has some controversy because it is very similar to Rapid Vienna's one. Also it was changed over 10 years ago but not because of the minimalistic trend.

Honestly, I wouldn't mind a yearly series where you review terrible football badges. Redsigned or not. Keep up the good content.

As a Mexico fan, I hated the new logo at first but after a while and seeing the leaked new jersey design it’s starting to grow on me

I want a football logo tier list from you now Maqwell. Also make a video trying to minimize iconic football logos but actually make them good lol

Actually in Russia there is a team called “Spartak” from Moscow. They’ve made a redesign and made a ball in the middle of logo deflated by cutting it in half. Thankfully, they’ve changed it to round in the end after a lot of fans suggested

That spurs away shirt is lit asf