Strategic Planning Process Explained In 15 Minutes

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Strategic Planning Process Explained In 15 Minutes

Рет қаралды 10,816

2 жыл бұрын

In this training, you will learn how to do strategy.
Learning the strategy on a page method. This training will help you master the fundamentals of writing a strategy.
Here are the download links for the sheets:
24 Consumer Goals Cheat Sheet: bit.ly/2WQr9wJ
10 Examples of Strategy on a Page: bit.ly/3yNSoow
⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course.
Here - bit.ly/354vLU6
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⚡️STRATEGY MATE - strategyfinish...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinish...
💡10 BEST STRATEGY PAGES - strategyfinish...
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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🔴 SUBSCRIBE & LEARN STRATEGY: / juliancole
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🔥 Follow me on
INSTAGRAM: / byjuliancole
TWITTER: / juliancole
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinish...

Пікірлер: 24

@JulianCole 2 жыл бұрын

Here's the download links for you! 24 consumer goals cheatsheet here - strategyfinishingschool.com/24-consumer-goals-cheat-sheet/ 10 Examples of Strategy on a Page: bit.ly/3yNSoow

@IRAMBU 6 ай бұрын

Thnaks Julian - I feel like you are my guardian angel, you always have a resource I need

@marketingchristine 2 жыл бұрын

I LOL'ed at "Fill in the blank formulas don't stop you from filling the blanks with trash." 😂 That is so true.

@JulianCole 2 жыл бұрын

Haha you know it!

@nicolasblondet8054 2 жыл бұрын

Thank you very much Julian for this! It helps me a lot everyday in my early strategist career!

@juliancole5366 2 жыл бұрын

I'm glad to be of help! Keep it up! 🔥🔥🔥

@onzeman 2 жыл бұрын

This video made me realise most of the strategists I’ve worked with really need your training. And that’s putting it mildly. 😂

@JulianCole 2 жыл бұрын

Haha! Send them over to me!

@peachybrets 2 жыл бұрын

Thanks so much. This morning's webinar was a great peak to the academy. Very helpful!

@zainabbabar4844 Жыл бұрын

These videos deserve millions of views.

@titilopeodeyinka6784 2 жыл бұрын

Thank you so much for this video!

@JulianCole 2 жыл бұрын

You're always welcome! 🥳

@angellip12 2 жыл бұрын

Thank you a lot!

@JulianCole 2 жыл бұрын

No problem!

@aeebeh 2 жыл бұрын

Man good stuff love the Chanel

@JulianCole 2 жыл бұрын

Thank you! 🤩

@dee-xo8rn 6 ай бұрын

You star!

@JulianCole 6 ай бұрын

thank you!

@dee-xo8rn 6 ай бұрын

You are welcome i emailed you about your course and would love a response i am super eager to pay for the course but just have a few questions about it @@JulianCole

@ManForToday Жыл бұрын

How do strategies come up with a specific figure in their business goal if it hasn't been done before and the results and even forecast is unknown until the strategy is developed much later on?

@jadfares4088 3 ай бұрын

Sorry for my lack of knowledge, but what does TYRE mean ?

@jadfares4088 3 ай бұрын

Hi @JulainCole was watching your video and thansk for such amazing content, but you let me know what is meant by TYRE ? Wouls appreaciate it

@apurvasinghai7224 2 жыл бұрын

How do you pick the consumer problem? I have heard about 5 whys method to arrive at the human problem behind the business problem. Do you also arrive at the consumer problem in the similar manner or do you arrive at it differently? Also, are consumer problems often related to perception or behaviour related to a category instead of brand ( most of the examples that you use in your videos have consumer problem rooted in a category or culture).

@JulianCole 2 жыл бұрын

I 'like' the 5 whys but I also think talking to the consumer, reading reviews of other products starts to unravel the problem. I use benefit ladders a bit too, I feel like every benefit has a problem it is solving!