What Is CREATIVE STRATEGY?

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What Is CREATIVE STRATEGY?

Рет қаралды 28,130

Күн бұрын

What is a creative strategy?
A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics.
In this video, I’ll be teaching you how to write a creative strategy.
Timestamp:
00:00:00 - Intro
00:00:14 - Platform
00:00:55 - Why is it important
00:02:29 - When do you do creative strategy?
00:03:13 - What is the difference between creative strategy and brand strategy?
00:03:40 - When do you do creative strategy?
00:04:34 - What is an example of a good creative strategy?
00:04:40 - Miller Lite Campaign
00:05:06 - 3 things creative strategist has to do
00:05:29 - Idea Formula
00:06:15 - Ecosystem
00:07:17 - Tactical Briefs
00:07:59 - When is creative strategy not helpful?
⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - bit.ly/354vLU6
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⚡️STRATEGY MATE - strategyfinish...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinish...
💡10 BEST STRATEGY PAGES - strategyfinish...
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🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
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🔴 SUBSCRIBE & LEARN STRATEGY: / juliancole
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🔥 Follow me on
INSTAGRAM: / byjuliancole
TWITTER: / juliancole
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinish...

Пікірлер: 39

@JulianCole Жыл бұрын

Are you intimidated by the prospect of working with creatives? You can get this free guide to learn about the holy trinity of trust here: strategyfinishingschool.com/work-with-creatives

@teabag01 2 ай бұрын

Thankyou so much Julian for this informative video. I'm glad to find this video, now I have some understanding of Creative Strategist.

@tomphillips5322 3 жыл бұрын

nice one Jules. Shared with the team. very helpful articulation.

@JulianCole 3 жыл бұрын

Tom!!! I learnt a lot of this good stuff from you! Amazing profile pic, wouldn't expect anything less!

@luisotravez5392 3 жыл бұрын

This is quite interesting. As someone learning to apply this knowledge for a startup, the concept of idea "platform" seem kind of confusing to me, as I get platform and channel mixed up. Great video!

@JulianCole 3 жыл бұрын

Yeah I can imagine in the start up world the word platform could mean something totally different, we just don't see that as much in advertising agencies.

@chineduchukwuma7614 3 жыл бұрын

Always looking forward to your videos Julian. Thank you for all you do.

@JulianCole 3 жыл бұрын

Thanks Chinedu! Glad you find them helpful. Got lots of good stuff planned for the upcoming months.

@rahulmandalcovers 2 жыл бұрын

Apt description. I would say the nature of the role slightly differs probably across geographies, but overall I think you captured it perfectly.

@JulianCole 2 жыл бұрын

Definitely! Thanks for that (:

@othyforyou 2 жыл бұрын

Just paid for the framework factory midway through this video. Thank you JC!

@JulianCole 2 жыл бұрын

Weee, thanks! Hope you enjoy the course

@thebadterrorists5323 3 ай бұрын

Very good, thanks. Makes me think, "Where are the TicTok channel experts today? What are they expert on today,? Not that it's their fault. Demand for horse coach builders dried up.

@JulianCole 3 жыл бұрын

What are the other strategy roles that you would like me to cover?

@quantumecosystemxfjordtren6219 3 жыл бұрын

brand strategist :)

@ninadnaik2474 3 жыл бұрын

@@quantumecosystemxfjordtren6219 Yes pls

@JulianCole 3 жыл бұрын

@Alejandro Campos and @@ninadnaik2474 this is a good one! I think the role changes a lot depending on the company you are doing it at too.

@conisalinas3989 2 жыл бұрын

Integrated strategy

@siphokazisibahledlamini7937 2 жыл бұрын

Digital strategist as well pls

@siphokazisibahledlamini7937 2 жыл бұрын

Does a creative strategist role stem from someone who was a traditional creative, like having design skills? or a creative strategist really can come from anywhere?

@JulianCole 2 жыл бұрын

Anyone can be a creative strategist! I find that a lot of creatives find it an easier transition, the other area is social media. I find a lot of people coming from there are already thinking about the message and the medium at once.

@hamzamahnine1359 3 жыл бұрын

Great video, very well explained!

@JulianCole 3 жыл бұрын

Thanks Hamza!

@Pee3801 2 жыл бұрын

I really want to apply for a role in this field I mean my whole life is in the creative field as a visual merchandiser & in the retail fashion industry for 10+years. I am self taught when it comes to digital editing but overall w/ my experiences I can storytell a brands story, I currently do this now as a VM/store manager of a brand my only set back is having non-marketing education which most companies look for.

@JulianCole 2 жыл бұрын

Good luck on your journey!

@sol312 3 жыл бұрын

🙌🏻✨✨✨

@olalolalola 4 ай бұрын

Does creative strategist come up with creative ides?

@wimukthidilhara7097 Жыл бұрын

Again, You're atrue master.

@JulianCole Жыл бұрын

Glad you're loving it, thank you so much! I appreciate the kind words.

@davesynyard7551 3 жыл бұрын

Julian, a lot of what you put forward, which was super helpful, to me overlapped with communications planning. Not so much the idea statement but the channel, tactics, ecosystem components. Fair to say those two planning roles overlap, or do you see a clear distinction?

@JulianCole 3 жыл бұрын

Hey Dave, I agree there is a lot of overlap with the comms planning role. I would say the nuance with comms planning is they work closer with the media planners and also work up the front more with the comms framework which are created before the creative idea. Some creative strategists do these roles as well but I don't think they see it as a mandatory.

@Ryan-kr4bq Жыл бұрын

SUCH good content, but somewhat difficult to listen to Julian, as your voice is quite nasal. There are particular microphones and sound editing tools that can help this. It will improve your channel. Keep on keeping on!

@danishhs 2 жыл бұрын

Informative video. But where can I learn a full fledged course in Creative Strategy? I am preferring a University .

@JulianCole 2 жыл бұрын

If you are a student then you could do the Miami Ad School, if you are a practicing strategist then I run the Planning Dirty Academy and have over 1,000 strategists who are members.