Рет қаралды 28,130
What is a creative strategy?
A creative strategy is the organizing plan of action for a creative idea through. POT are the three outputs that a creative strategist is involved in. Platform, Orchestration and Tactics.
In this video, I’ll be teaching you how to write a creative strategy.
Timestamp:
00:00:00 - Intro
00:00:14 - Platform
00:00:55 - Why is it important
00:02:29 - When do you do creative strategy?
00:03:13 - What is the difference between creative strategy and brand strategy?
00:03:40 - When do you do creative strategy?
00:04:34 - What is an example of a good creative strategy?
00:04:40 - Miller Lite Campaign
00:05:06 - 3 things creative strategist has to do
00:05:29 - Idea Formula
00:06:15 - Ecosystem
00:07:17 - Tactical Briefs
00:07:59 - When is creative strategy not helpful?
⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - bit.ly/354vLU6
---------
⚡️STRATEGY MATE - strategyfinish...
📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinish...
💡10 BEST STRATEGY PAGES - strategyfinish...
---------
🔴 WATCH NEXT
➜ How to write a creative brief: Seamless Example bit.ly/3h1JyNe
➜ How to write a strategy plan: Ikea Example : bit.ly/3zRER1j
➜ What is an insight vs observation : bit.ly/3cwW8mI
➜ How to write a creative brief? The Problem Statement bit.ly/3jcHTY6
➜ Creative Strategy In Advertising: HP Example : bit.ly/3db4Dnt
---------
🔴 SUBSCRIBE & LEARN STRATEGY: / juliancole
---------
🔥 Follow me on
INSTAGRAM: / byjuliancole
TWITTER: / juliancole
---------
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
WEBSITE: strategyfinish...