This video explained what I needed to know in 3 minutes than my MBA class did in 3 hours, Thanks Ian

Ian thanks for spending the time to explain these two forms of analysis so many can benefit from it. A nice short sharp video.

I was searching TOWS analysis for my CA Exam...The explanation is quite awesome.......it saves my time......clear easy explanation.....

After watching this video, it definitely explains a good way to honestly evaluate your company. This is worth watching. Thank you Ian

I am doing TOWS of UBER and i was looking for such info,Thanks alot... very simple and understandable ! keep it simple...

Thank you Anuraag. The TOWS analysis I showed was an example one. In that example, strengths and weaknesses are internal to your company, while the opportunities and threats are external. The idea is to link specific strengths to capitalize on opportunities and specific strenghts to mitigate threats. They don't have to be the same strengths - they can be different. I attached a link to an article in the video description that explains the entire process.

all your videos are great and supportive, thank you

Thank you for explaining it easily to me, i have been doing this for 5 days and looking in google wasn't easy to understand thank you for this video this is my assignment thanks a lot :)

Thank you very much Ian for the clarity on the two TOWS and SWOT,very helpful indeed.

Why did I not discover you ages ago?!?!?!?! Very informative and captivating, excellent presentation skills and content!

Extremely simple and easy to understand. Thank-you

This is really a good brainstorming tool for me. Thank you so much Ian.

Thanks a bunch for the feedback. Let me know if you want me to cover another topic. Take care - Ian

Hi Ian, I have a book that told me using the points from swot analysis and add the weight and rate for those points (this way was taken from Wheelen and Hunger). And you can use those points into the TOWS analysis...do you think the weight and rating table is useful?according to your video...

thank you, it was much needed help, it was clear and easy way of interpreting. again thank you for sharing the knowledge.

Thank you for this vdo. Appreciate the details.. Since I am part of Supply Chain Org, we use SWOT for new supplier selection.. I came across the TOWS for the first time.. I am wondering how could I apply the essence of TOWS into the supplier selection.. I mean what should be on the top (as you mentioned "Internal" & "External/Market")...

I like how you explain the theory by giving example !

this is mighty useful for tapping into one's weaknesses

Wow! This is some awesome information that I much needed. Thanks for the share

Very good explanation. Thank you very much for posting this.

OMG this is the simplest explanation I have ever seen. I have my Strategic Management (MBA final Sem) Exams tomorrow. Such a nice video. Thanks for the upload.

great teaching.... WORTH FOLLOWING MORE OF THESE VIDEOS...

Thsi will probably get me another extra point for my Sales & Marketing exam, great work ! :-)

Extremely helpful, thank you very much Mr. Johnson! :)

Thankyou very much, this was very useful for my degree! Subscribed!

Great, thank you! So simple way of explaining

Straight to the point and informative - Thank you!

I am doing an MBA and was browsing for the SWOT and TWOS and this video seems awesome. So quick and to the point. Thanks for sharing the video. Will you also please share some thing for SOSTAC.

this helped me out alot, thank you!

WOW! That was wonderful! THANKS!

Easy to understand Thank you

Thanks man. This was...for the lack of a better word - perfect :)

good video great explanation

Thank you very much for your feedback.

great explanation, thank you so much!!!!

Wow this is really insightful 💛

Ian, thank you for explanation the TOWS tool in a very easy and clear way. Could you please answer is it always has to be connected in this way: S1 to O1, S1 to T1, O1 to W1, T1 to W1? Or it could be let's say S1 to O3, S2 to T1 etc? I think it depends on my SWOT list I made in a strategy or marketing plan.

nice video and easy to understand. thanks Ian

great video. thank you for uploading

Thank you Ian it is helpful for my module of International Business Strategy

AMAZING EXPLATION!

Great video. Thank you so much. Just subscribed.

Hello, Thanks for the efforts. these videos are really usfull. I have a question that is confusing me, and here it goes, apologize it is a little bit long but it's killing me.I work in a department, and the board members use and responsible for the Strategic Planning process were they use the SWOT tool for environmental analysis and then, the board members asks us in a group meeting to do the SWOT analysis for our department weakness, strengthes... ect.... now after we finish the SWOT, the board members identify gaps and create organizational strategic objectives and then they create the strategy map for the company and then cascade the identifed strategic objective to our department and inform us that we have to achieve this strategic objectives. Now, my question is, since we have already used the SWOT in the beginning, what do we need to do (as a department) or what kind of tool do we use to identify how to achieve the strategic objectives that the board members have identified from our SWOT analysis, do we use the SWOT again? thanks

Good info and thanks for sharing!!

thank you Ian for this wonderful TOWS analysis. I used to depend on SOWT analysis as a tool for situational analysis in marketing and promotion. Now, the TOWS analysis is more deeper and more comprehensive. Thanks again and I think we need more videos about strategic planning from your side. you are very good at it.

Thank you so much, sir. This video is very useful.

Thank you Mr. Johnson. Can you give a hypothetical example of the swot analysis of any organization and a company?

I liked the way of yur explaining sir, basically I'm doing the course of hotel management in mgm ihmcty aurangabad. am from Maharashtra

WOW, thank you so much for this video.. so simply explained

That's well explained Ian. Thanks for the prez. Presumably you can use those links then to determine the items on your Balanced Business Scorecard and track the effectiveness of the strategy?

great video... thanks for the content

It has been of good help to me. Thanks very much. Please a little explanation about STRATEGIC DECISION MAKING using Mintzberg theory

Thanks Ian, This was very helpful.

It is prety helpfulll. Thanks alot, Bro.

Thanks a lot, mate. It helped me so much.

Thank you. This was useful.

thanks, that was easy and simple.

Great effort. Thank you very much.

thanks and it is easy to understand！

Thanks a lot from Germany :)

Mr.Johnson you can use lined white board while writing it will be more better.

Thank your for the educative video.

amazing. thank you so much.

My course sent me here Great explanation

Hey Ian would you also recommend a HOSHIN KANRI approach for Planning and Execution - if not why not ? Thanks

Great idea

great vid again, thanks - can you make a video where you explain mission and visions and impact on the company and the costumers?

Nicely done!

Thanks for the comment and feedback. If there is ever any topic you would like clarification on or need me to do a video on, just let me know.

this was awesome...thanks so much...

Thanks Ian.

thank you very much

Thank you ❤️

How do you pull all the TOWS ideas together into a simple strategic statement and just 3 or 4 strategic pillars.. rather than say a dozen? This is the tricky part where I'm at currently. :)

Awesome!

Very good presentation

My favorite point', TOWS..

Just awesome!

The challenge I'm having is in limiting the opportunities to external entries. There are so many *internal* opportunities for improvement and that is all the company is focusing on. Anyone experiencing this?

Does this apply to business strategy as well?

thank you

Can u come up with a more detailed version of it?

shout out to you Ian Johnson!!!!

thanks!

Thanks.

ian jani mast video h

Nice

Please send me lessons on Emily Thank you

One request to make hope you won't mind if you can speak little slow and loudly that would help immensely as sometimes understanding dialect if English fs not one's primary language. Thanks a ton, in advance.

Yes dude i FUCKING love you

Its a SOR Matrix

still watching in 2023

I do not see any need for a separate TOWS analysis really. Its just a matter of making sure that what you put in your SWOT grid is based on data and evidence not hunch and wishful thinking. I say "just" but it may be quite hard for senior managers to 1. Get the data they need to do a proper SWOT and 2.Be honest with themselves when figuring out what the data tells them. But if the SWOT is based on a proper analysis, you put S and W on one side of the grid and T and O on the other. Surely there is no need to complicate things by calling it TOWS. A SWOT on the fly done round the table for quick brainstorming is probably not much use in the real world as compared to the classroom?

Specify the goal and need money

I GAINED A LOT OF STUDY

Better that melatonine !

PETER GRIFFIN!!!!!!!!!!!!!

Ông lo thân ông đi ông thánh. Định vị bản thân mình cho đúng. Bán hàng là 1 tổ hợp hàm số chứ không phải 1 vài vấn đề ông nói dữ liệu cung cấp ai nghiên cứu vậy ông?

You say " I am allowed to do anything "- but not everything is good for you. And even though "I am allowed to do anything, I must not become a slave to anything " 1 corinthians 6:12 Do not be a slave to sin. Surrender your life to Jesus Christ. Jesus loves you.