The talk begins with an exploration of the psychological effects of social media comparison, unveiling strategies for fostering digital well-being. It delves into why comparing ourselves to others is amplified in the digital era, highlighting the unrealistic portrayal of life on social media and its impact on mental health. Compelling data and personal experiences underscore the widespread effects of this phenomenon, culminating in a call to action for proactive steps towards managing digital well-being and mindful engagement with technology. Sofia Popovidou, a professional with degrees in PR and psychology, has devoted 11 years to shaping brands in diverse industries. As a trailblazer in the AdTech industry, she led international MICE projects. Over her career, Sofia has successfully built and evolved international company brands and initiated HR brands from inception in diverse industries, from electrical engineering to cutting-edge technology. She designed and implemented impactful ambassadorship and employee recognition programs tailored for IT companies. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx