Want to learn how to go from invisible expert to being able to scale your authority, income and impact using KZfaq? Check out my Free Masterclass at www.workwithsunny.com

Sunny, this difference between a Creator and a Entrepeneur just blows my mind, lots of reflections and a big class with hot takeaways. Thank you! Hope one day to be able to make your course!

Thank you Sunny! I really appreciated this video because it wasn't just about building an online course, but about an approach like mine to become an authority on YT so I can find clients for my DIY Solar business.

Thank you Sunny… I watched this video till the end… I’m sure this is going to help me build the right audience on KZfaq for my business.

Another great video Sunny! I've followed your journey for years and now make a good living from my membership. Thank you.

I LOVE your enthusiasm, you can tell how much you love what you do! ❤️❤️

I still use notes that I took from Sunny’s videos back in like 2019. She always has the greatest ways of breaking things down❤️

Learning about the distinction between a creator and an entrepreneur on KZfaq is so many 💡 for me! The advice given here will help me so much refocus and get my channel moving in the right direction! So love everything you put out there! Thank you from a fellow Canadian 🍁

After 3 years of enjoying you, you still make the BEST educational biz videos. Much appreciated. P.S. I watch Brandon M.! Love that you coached him!

I love how you teach about numbers that matter. Seeing views go down or subscriber numbers plateau can be so discouraging. But learning how I can still be successful without those vanity metrics is so reassuring and SMART.

Wow, and there I was wondering why I'm struggling to become an entrepreneur... Meanwhile I was behaving like a creator - worrying myself with all the metrics that really don't matter! I don't have a KZfaq channel but I always fell for the "likes" metric on my IG page & now it all makes sense what you've been teaching all along Sunny - that metric is important for content creators. And I ain't trying to be one, hahaha! I'm so excited to officially join AA tomorrow :) I actually just got off a call with Connor - my joy is through the roof! I've waited for this moment for over a year now. At last, WE ARE HERE! Thank you for continuously and consistently being such a massive inspiration to us, Sunny. I don't comment often but I've watched you tirelessly because of all the passion, wisdom & generosity you put into your channel. Can't wait to be just a tiny bit like you - that will be more than enough for me :)

Terrific video, thanks so much! I agree that quality rather than quantity of viewers is so important. My biz is very niche (brand new attorneys who need to learn practical skills to do their jobs) and isn't meant for a wide audience. I'm definitely in the entrepreneur camp. Thanks for the great info on analytics, too. I've been debating whether a KZfaq channel is right for me to drive people to buy my course, and after listening to you, I know it is. You're a terrific speaker and deserve all your success. Best, Lesa

Magic stuff Sunny, you do this so well. Helped me heaps and I am really deep in this process now, yet, you have really clarified a strategy for YT that I knew NOthing about. Thank you for this.

Thanks for another great video topic Sunny! Loved your differentiation between creator and entrepreneur and also the explanation of what metrics matter most

Great video with an awesome focus. Your videos are hitting home with me and having thr focus of target instead of masses has been a breath if fresh air for me. Thank you for you awesome content!

Good teaching, as usual Sunny. Especially metrics that matter vs. vanity metrics. I'm learning this too. My house sitting videos get the least views but really get my payment notifications going. I'm thinking about switching to a different email provider that tracks where each lead magnet click came from to help me see how well that video did. Also, CTR is difficult to compare from one video to another, because if the algorithm opens the floodgates on a video, the CTR will take a nosedive. Doesn't mean the thumbnail isn't performing well. Just means the impressions really took off. While a video can have a high CTR just because basically only Notification Gang was recommended the video so it's getting very few impressions.

This video opened my eyes into what I need to care about when it come to analytics. I now know that I’m a entrepreneur and need to care more about retention rates vs views. Thanks Sunny.

Thanks. As a bit of an introvert I've struggled with the testimonial part. I appreciate your explanation that this is not really about me, but reassures the viewer to stay watching.

Thanks Sunny! The nuggets that really struck me today were the hook and the metrics that REALLY matter. I am going to start implementing changes today! Side note, you look absolutely fantastic! Your joy and passion really shine through. Gorgeous girl!

The difference between the creator and the entrepreneur was super helpful! Also, it's very reassuring about the longer, more tightly niche videos on my KZfaq channel too. It was so stressful trying to make the videos short. This is such clear guidance. Thank you!

Hi Sunny. I have been a fan for a long time and this video just clicks for me. I am putting together a course to train Retail Marketers on-line to become my resellers, covering both MLM and my closely related Catalogue products. I need to watch this quite a few times cos, as is often said, one gets more understanding from each viewing. Cheers,Tony

As always, thanks for getting to the point and highlighting the priorities. I love your style. The biggest takeaway was the realization that I really need to determine my ideal client more. I have a few great offers, but need to really clarify what I’d like to be known for.

It's amazing, but I haven't seen a video on KZfaq which puts all this knowledge in a nutshell like this video, especially what metrics are important and how one should evaluate them. This video is gold! ❤

This is such useful info! I help people launch their courses and memberships online and am always worried that my keywords don't have high search potential, but now I won't worry about that so much!

This has been a great video. I have been on YT for almost 3 yrs and I’m still a “baby” because I don’t ever offer anything to “sell”. I am going to watch more. I have watched 3 today. Or maybe 4. Very very informative. Thank you

Sunny, so much KZfaq creations growth strategies ~ balancing content, channel tips & guidance and the heart of the long term outcome for attracting evergreen leads to us as the expert!

Wonderful & transformative video. Thanks so much for sharing your insights in such a succinct manner. I've watched several of your videos and really like your candor & genuine willingness to help.

You’re amazing Sunny! This video was spot and exactly what I needed to watch! I’m a work in progress but each week I iterate my videos following your tips and they’re definitely working! All the love to you 🦋🤍✨⚡️

Omgosh 🙈 I’m in a Sunny video!! Thank you for your amazing mentorship Sunny. You’re the queen ❤️

Thanks Sunny, Great content. I have listened now 3 times. Back on track now.

Watching and re-watching the videos you make is an amazing education in itself. Thank you so much

Thank you so much for saying that it took you a while to figure it out too. I’m a raving fan and a KZfaq for bosses student. I grew my KZfaq channel to about 3500 people after taking KZfaq for bosses but realized I was talking to the wrong audience! I’m finally figuring it out But the guilt was real and this video made me feel so much better. Thank you ❤️

It's the best best best video I saw over the years. Just what I needed now. I have a broad audience, good subs, good views and I always want to go viral, wondering why my sales decreased. I will now do the opposite and make more Evergreen content for my ideal clients. Thank you, Sunny!

WOW! You're awesome, I am so so so glad I found your channel!

I changed my KZfaq strategy and I posted a video that got 5 views, but I got 1 new lead on my email list! Its not about the views, its about the QUALITY of the viewer! Love you Sunny!

Well what can I say, there is always a light bulb moment in your videos. Loved every minute. Thank you! xx

This makes so much sense! Many entrepreneurs I speak to say you only need a small hyper focused audience in order to make your money.

Sunny I recently had pacemaker surgery , and am starting up again. This video was totally appreciated and is helping me get building again. It's been a challenging 4 years. I'm so glad that a person of your quality is out here. Eve Keith

Aside from the top notch content, the fire in your voice and soul really resonates with me ... shows me just hoe important it is to really love your niche to attract the right audience and sustain yourself mentally and financially over time. You ARE what you speak Sunny. Kudos. ❤

Thank you and very helpful as I prepare to have a 3-day workshop here later this week.

Hey Sunny, haven't watched in a while. Just wanted to say this is super valuable information. A lot of these things I have come across through my own experience. Especially about evergreen content. I have videos that keep getting regular views and over time they keep brining in quality comments and many thankful people. Those are my review videos. I would say my strategy has been content creator so I have been in that boat of making various video types that probably messes with the algorithm because they vary in video type and style. I plan to stick more closely to more review videos as they seem to be providing the most value for the people who tune into my channel and also they are getting me interest from companies that want to promote their products as well. So it's working in two ways for me. Watching your videos always gives more clarity to what is being experienced even from my perspective so thanks for that! :)

OMG I was literally just starting to plan my course. Girl you came at the right time xx

Hi Sunny! I recently got some comments on my business YT channel saying that they don’t know why my channel isn’t as big as X channel. I didn’t know how to explain that we don’t care about being super viral because we’re still able to live from our online business with the “small” audience that we have on YT because we’ve learned to talk to the right people and convert (part of it because of what you’ve taught us over the years, so thank you 😊). Now I know that I’m an entrepreneur and not a creator. I needed to hear the difference and be reminded of what matters. Thank you for everything you do.

I really appreciate that you separated content creator from entrepreneur. There truly is a difference in the approach. ❤Thanks for providing so much value!!!

This is so amazing! Thanks for all the valuable information I’ll definitely use it

I have been resisting the 'marketing' route suggested for on line course creators because I don't want to 'feed the beast' of Social media, and views, and likes, etc. So it's very refreshing to find out how to use content creating on KZfaq to target the best prospects and build a long term business. Thank you for this. And for the illustrations that make it more 'visual' and memorable.... from a Visual Merchandising and Display Consultant... for about 30 years.... Old, but good!

. . . why did I stop watching your videos?!? This was GOLD!

Hi Sunny, This is FAB content. It totally switched my mindset and also made the prospect of creating KZfaq content much clearer and easier My other takeaway is that these principles are applicable to content on all social media channels

I'm a KZfaq 4 Bosses member, so this isn't the first time I've heard you talk about why the number of views don't matter, but the way you described it in this video really helped that hit home! I'm definitely going to start paying more attention to my retention (in addition to comments) and use that to inform whether or not the views are a good number to look at per video!

Love the H.O.T acronym! That was really helpful :)

Wow, Sunny. I’ve watched a lot of your videos and this was new content for me that I’m very excited about because Im an AA member and I am starting to work up several of the initial foundational building blocks. I’ve only recently decided that KZfaq was going to be part of my picture so this was exactly what I needed

Glad to have found this channel. Great content!

Light bulb moment of Influencer vs Entrepreneur!! A whole new lens to work with. Thank you!!🙏❤

This video was so packed with value! I literally felt like I was in your paid course. Thank you so much!

Thank you for this video. The retention piece really landed for me.

Thanks Sunny. I took your course on courses and have learned so much. Now ready to up my You tube game.

Amazing content Sunny, really looking forward to implementing a lot of your ideas. Many thanks.

Sunny your advice is really golden. So practical and well explained. I can't wait to do another RTB - Right to buy video so I can have more impact on UK First time buyers. I can't thank you enough.

Thanks for your advice. I have a channel with 400k subscribers but for years it’s been a struggle for me to increase revenue. My customers are mostly from Latin American countries where a $10 dollar product is already expensive for most of them.

Wow Sunny this was very thorough. Love 💕 the visuals!! Great reminder about the metrics as in my niche most are “creators” - they share all about their travels and RV life. I’m more of an entrepreneur who teaches people how to get into the RV lifestyle. I have seen the spikes or lack their of but then see amazing retention on certain videos so I get what you are saying about the numbers seeming disheartening! And you’re right this video only scratches the surface of creating an online course or attracting the right audience with KZfaq! I wish I would’ve known this before creating a channel. Also, I’d LOVE advice on how to FIX an existing channel? Is it to create more ideal viewer content and forget the old videos you did? Does it eventually fix itself overtime? Sometimes I feel like I’m trying to get rid of old viewers (subs) that joined for the wrong reasons or aren’t interested in my content so they skew my numbers??? Hope that makes sense! Loved this one Sunny!!! 😘 - Bloggin Brandi

so useful! i immediately felt such relief understanding the difference between being a creator vs. entrepreneur

Did help me get a little more clarity, thanks!

Sooo helpful. God bless you!

I was looking to see how to create a structure for my videos and content, and I'm loving this video. Sending some comment love ❤❤

Amazing! your free content is game changer

I am always one of your 100% retention rates!! Thank you!

Very instructive and useful session...Spot on with your analysis as well IMO...Thanks much...👍😎👍

I love this ♥️ so helpful!

Appreciate the insights - value timing at its best for me unfolding a rescripted approach to what I'm being FOR the World, WITH the Planet, and FROM the Whole - TU! ))smiles The World, The Planet, The Whole for environmental entrepreneurs - looking forward to what is unfolding!

I have a Crypto Channel and you are teaching me a lot and your channel is full of value. I wish I would of focused on these metrics from the beginning.

Omg, comment, comment, comment!!!! Lol I love your content ❤❤❤❤

What a great video! Thank you for sharing :)

Love your videos Sunny, always so motivating and I'm learning a LOT. Thanx a bunch! 😍

Blessings to u and the family ❤️

Since they're your love language, I gotta let you know how helpful this video was by commenting 🤗 I'm a bit in the middle of a creator and entrepreneur so I was taking tips from both sides. I totally agree that retention is supreme and the quality of the viewers is what counts. Thanks so much for always sharing your tips so openly and honestly 💕

Good job!! Been on YT for 6 years (3 channels) & the whole concept of not focusing on views is a tough one to try and tell new creators. Everyone wants to hit the jackpot of views & subs...

I am totally enjoying your videos and have a lot of hope that I can learn these strategies as well.

Loved this!

This I one of your best videos! Thanks.

This is really a great video Sunny. You come from really refreshing angles, and your video is really packed with insights. I am just starting to check out online courses today and came by your video after searching on Graham Cochrane. Am pondering whether it's better for me to sell ebooks or online courses, but will be extremely challenging for me cos technically, i'm a website dummy. I just built a website that failed, wondering whether it's better to let go and let the idea die or to tweak the whole site which will be very exhausting. Thank you for sharing your expertise with us 😊😊😊 Have a great day!!

Amazing content, love from Nigeria.

Very informative and valuable content. Great going!

YOu are amazing thank you so muc h from this overwhelmed newbie!!

Thanks for this video! I like the reminder about the HOT script

Awesome. Thank you Sunny. 😊🤗

Great information. Thanks.

Great reminder… makes me think … I can continue to remind my ICA’S cause they’ll forget !! Thanks Sunny ❤

thank you so much for this wonderful video!

The video structure was super helpful because it said the video up for retention 🎉

Hay Sunny. I'm Arye from Israel. following you for years & love your content! this concept that you don't have to be an entertainer in order to reach the right people is very liberating and suddenly makes it seem possible. My question is, if in my field of expertise there are two different crowds that I want to reach, should I have two different channels on you tube?

Thank you! This was so profound! I am an entrepreneur, not an influencer!

Thank you Sunny you are fantastic!

This is really, really helpful, Sunny-thank you!

That was really useful - I think I've been doing it all wrong, worrying about view numbers and subs. Since I never go my hockey stick, I should just start focusing on making sure the content is fitting the AVATAR well....thats the hard part

Creator and a Entrepeneur good reminder thanx

Sunny is rocking... Always!

Great video. I made one video as a project which had a digital product for fun and I made almost £500 in six months. It had inspired me to properly go for it and actually put some work in and imagine what can be done !

Really helpful thanks 🙏🏻

Great Video!

I really appreciate you video they are very informative .you help me a lot with my thought process. And setting up my channel. Hi from burnaby Highgate area