A few things: 1. The manual has some cool details about this plug-in. The UA manuals are always a good read. 2. The UA forums has a thread where a lot of detail, history and pictures are posted about the restoration work done to be able make this plug-in. 3. This is not a convo or IR reverb. Yes, it uses some techniques from those methods, but that's not all there is to it. There is mic emulation code and room emulation code also going on. 4. About the door opening, there are some plug-ins that can take a while to load (AKG-BX20, Capital Chambers, Hitsville Reverb) so UA uses a flashing light/open door to let you know that it's still loading. When the door closes you know the plug-in has started processing audio with the new settings.

In Pisa, Italy there is a cilindrical building made of marble called Battistero di San Giovanni. There lays the longest natural reverb I ever heard. It was so long there was a sign begging visitors not to clap their hands. I was so impressed that I can perfectly remember its sound even 10 years after. I wish I would find an IR of that place.

It would be great if you could swap out the door to see if it changes the tone - or choose different engineers to swap out the mic

Wow this sounds SO natural, and definitely gives a vintage feel to the sound. So much variation to what you can achieve. I do think the UI is a bit much but it's also kind of cute. Will definitely be checking this out.

This thing just sounds so good. It sounds "correct", it's so hard to describe lol

This sounds really nice - I was vibing hard to the jazz with the reverb.

I’ve been using this for a few weeks and it’s magical….so smooth and natural…especially on snares and percussion

UA did the same thing with the Capitol Chambers. Fascinating classic reverb sound that we all know from the Frank Sinatra/Nelson Riddle sessions and many more.

The Ocean Way Studios plugin sounds really great too ! That one is just good, it sounds very natural.

This is so beautiful sounding. I love it.

Sounds beautiful! Thank you for reviewing!

It sounds amazing on the track you used, and I'm definitely gonna check it out. I really wanna hear it on vocals

IK have a couple of nice studio reverbs too, with different positions in the room, love using em to create a sense of depth and shared space.

This sounds AAAAAAAMAAAAAAZIIIIIING im seriously blown away over how good this sounds 🤯

It sounds gorgeous

For anyone interested…the “Demo” track is called 42nd Street Shuffle by Rikard From. Great video mate - thank you 🙏

"Ville" is a common English sufix meaning city ot town, etc.. Related to the word "village". Motown nicknamed Hitsville - the city (or place, generally) where hits are made.

I was skeptical but this plugin does have a certain vibe that just works. Great reference track by the way!

This sounds beautiful! So warm! I want to visit Hittsville too! The UAD hittsville EQ is really nice! They offer it as part of the subscription which is nice. I usually don't like subscriptions but.... the uad has so many good things. I find reverb fascinating. There are so many different sounds you can get and i think impulse responses are fun. I'm wokring on a classical project using a response from a church in the netherlands.

uad really got their chambers down. I got the capitol, and it's such a lush and amazing sounding reverb. It eats up a quarter of my dsp though, which is why I often record it like a real chamber from the bad aux with the vocal, also has the interesting side effect of being more different to the vocal, because the vocal gets treated differently than the reverb.

kinda one of the best reverb sounds, ive heard in plugins

Sounds good. It helps that the track you used is absolute fire.

Love convolution reverb! When ever im doing a location recording i allways capture ir's if practically possible. Use it alot in my mixes. A short ir to give realism together with other algorithmic reverbs is allways nice

Very natural and smooth sounding reverb.

I've had signal analysis classes and it is amazing that a system's transfer function (input vs. output) can be fully characterized by an impulse response - but - the system must be linear and time invariant (LTI). I'm sure every physical space is not 100% linear to sound impulses, but the non-linearity must be small enough that it works for the most part.

Man I love the UAudio room simulations. The Sound City is incredible too!

Gesellig! it sounds like a big comfy place where people gather to listen

Hello from Detroit MI USA! I've been there and taken the tour. A couple of my mentors were engineers there. Part of the tour is a demo of the live chamber that's actually in the attic of the house. As pointed out elsewhere, this was Berry Gordy's home studio. When you hear it it is without a doubt the sound of Motown. I wish that this program was available as just a VST that didn't require dedicated hardware. I am aware that IR's are also available for Altiverb by Audio Ease but again it's a very expensive plugin. I did try to get some IR's That could be used with other convolution reverbs [like ReaVerb] from one of my mentors that recently passed but there were licensing issues. Back in the 70's, I worked at Artie Fields Studio that had an entire empty theater as a stereo live chamber. It had 2 Altec VOT's on the stage and 2 EV 664's out in the audience. In order to adjust you had to go move the mics. There were tape marks on the floor where most of the house engineers preferred the mics. Because the studio was on a main thoroughfare and was located next to a fire station, there was always the chance of street noise leaking into the live chamber. Many masters were ruined. I do have the Waves version of the Abby Road Live Chambers and I find them useful. BTW: Impulse Responses can also be done by sweep tone.

I've been using this along with the Hitsville EQ for the past week. As someone who's been chasing the motown sound (I have the Acme Motown DI box which I hiiiiiighly recommend!), I love these. I tracked a band yesterday and put it on, but but they said, "we want a modern heavy sound." Understandable, so I won't use it for them. As a producer, the hardest thing about this plugin is that I have to refrain from using it on clients who want a modern sound.

Yes, down the road from where i grew up.

The opening of the door is an indicator that processing is still taking place to model the new parameters. This is why you should not automate mic movement etc. of this reverb in real time as the results will be unpredictable. On UAD hardware you'll see it takes longer for the door to close as the parameter calculations take LONGER on the UAD SHARC hardware than they do in native (Spark) on a fast machine. (PS it's the same deal when you see the blinking bar under the the chamber name - it's calculating and the changed reverb profile is not live yet)

Born and raised in Detroit. Lived walking distance from Hitsville for a while. Plug-in sounds nice but I've already got plenty of convolution reverbs.

The door being open is a sign that the impulse response is being changed, it is not completely loaded until the door closes. It's a load time, Capitol Chambers has a similar light also.

The EQ you just did a video on (the Kazrog EQ) was one of the units that was used in the same studio that helped shape that Motown sound.

uad just sound so good ! please review more of their plugins.

Whatever they did to make this plug-in. It works like a charm. This reverb sounds so good.

Think door opening is a recalculation indicator, the same as Capital Chambers

I’ve been there, and it’s INCREDIBLE!

I love this plugin The best I have heard so far. 15 days free

Not often that a plug in impresses me. This sounds excellent!

The idea of IR and the conservation of spaces or the caption in time got me really going thoughtwise. Thanks :)

I agree, needing to open the door and then we get a bright light getting in the way each time, is a bit overkill.

Love this plugin because it hits so close to home, hits-ville let us know when you're in town, The Class Fives can show you around 🤘💀🔥

Such a lovely verb

Since you asked, The 'ville, in Hitsville would be pronounced like vil in villain. Rhymes with pill, or hill. The door indicates the time it takes for the different adjustments to become ready to interact with. It's great to hear gezellig used when discussing a reverb's ambiance. "Opposite of convolution...", I think algorithmic is the term you're referring to. Curious if you've worked with some of LiquidSonics' reverbs. They have some cool technology for allowing modifying and interacting with convolution reverbs.

that is a really really nice sound

UAD Reverbs - love or loathe the hardware platform - they always amaze and delight.

I believe the waves IR has a very famous club from New York City, called the bottom line, which no longer exists, and the club tonic, started by John Zorn. It also has radio city music Hall. I did a stereo recording from the mix position when I mixed a show there in 2005 and was able to compare the impulse to my recording. I got a more impressive product using impulse lol. I was able to do the same thing with the Royal Swedish opera House in Stockholm, altiverb has that one. IRs are nice in simple arrangements. not as much in busy ones.

I wonder how it compares to the Abbey Road chambers, which is my favorite. it sounds natural and you can manually set the left/right delay to get width

It should be possible at some point to feed an image into a machine learning system and it will automatically generate a mathematically correct impulse response based completely on the image input.

ok this sounds reeeeaally nice

Ahh, zalig een nieuwe video van Wytse, gezellig! ;)

Great video as always. It was interesting to see you accept the value of the visualization as you were playing with it, especially with how often you (rightfully) criticize plugins for adding useless UI elements like rust and screws. This is one of the few instances where the visuals actually add value, other than the door (which I think is more of a cute touch).

Wow - the track is fabulous!

Nice. If it’s the same as for Capitol Chambers, the door’s open while your cpu computes, the door closing to indicate that the new setting is loaded.

this version of sandstorm is so good. congrats darude

I just got the 3 months of Spark for $0.99 promotion over Black Friday and tried this out. I think this plugin sounds fantastic and I will be buying it before this end of year sale is over. Such a unique flavor.

the Spark bundle being just 1$ right now for BF. this is gonna see a lot of fun use in my studio I can tell (and the 1176!)

I like it!

I remember you once commenting, "harry potter business going on here". That might apply here?, it's spooky how accurately it captures what we're seeing. It proves not all convolutions are the same........this is exceptional!

I live in Detroit. It’s pronounced Hits-vill. The house/studio is a museum now and you can tour the whole place. Come visit!

It's Hitsville like Nashville, Tennessee and you also need to go to Nashville to take a tour of Blackbird studio and the Quonset Hut studio in Music row where all the labels are located.

Like your videos very much!

As a longtime fan of Motown and as an African American I can tell you that Motown to us … it like abbey road and this and the Eq they have from hitsvile is a vintage production engineer’s wet dream lol. Because basically the team berry gordy put together back then basically was the original “bedroom producers” he took 2 story flat and made one the most iconic studios in American history… so much so that it’s a museum now… since Motown relocated to L.A. around 1971 … I’d love to try these plug-ins

Here's the thing about reverb: it's great! This one no exception!

Seriously the best sounding reverb… maybe ever??

i had to shazam this song right away! Rikard From - 42nd street shuffle. Incredible song.

I prefer knobs and buttons, but this plugin seems awesome and sounds great.

I think the rooms needs an option to have different "oud behang" to have more gezelligheid😊

Klinkt heel gezellig. Keurig.

Gezellig!

Gezellig = cozy. Dutch guy here as well, but living in Northern Ireland.

I like the Capital Chambers reverb. I'll have to demo Hitsville. I only buy when their plugs are on sale and I have a coupon in my account.

the open door correlates with the room selector blinkink. i think they are indicating that the plugin is waiting for you to stop moving sliders before the changes take effect

Great! Now I can add this one to my TVerb, Ocean Way, Capitol Chambers, Abbey Road, Sunset Sound, and Fame Studios reverbs…

According to UA's website, I don't think they used traditional convolution but rather a "proprietary Dynamic Room Modeling technology, an exclusive combination of physical modeling and advanced measurement techniques." Not sure what that means

uad plugins are amazing.

vet gezellig!

Gezellige review! Greetings from Rotterdam

Impulse response is what it is, so I think it was good to capture that space, or really any space, However, I feel if they had the time to do the door thing, they had time to make the sound of the plugin better... or make the door do something... like take impulses with the door open and let your leave it open closed or half way...

From the user manual: "Hitsville Reverb Chambers is neither a general impulse response (IR) convolution reverb nor a typical algorithmic reverb. Instead, Hitsville Reverb Chambers utilizes Universal Audio’s breakthrough hybrid technologies, combining expertly sampled impulse responses with advanced algorithmic DSP techniques. "

I just like your Videos instant! i love your stuff so much! keep it coming my man! Much love!

The song is so cool

this looks like the capitol records plug-in adapted for this space. That's a wonderful Reverb as well. I believe they claim it's more algorithmic than impulse.

As soon as you enabled the plug-in, my jaw pretty much dropped like yours did. "Done." I'm not an engineer or producer, but I know what I like. And that sounded so great with that particular track. Jazz at Hitsville, USA. Whodathunk it?

Gezellig,.indeed !

Mary Wells My Guy ending with the finger snaps has the best showcase of that concrete room in my opinion. Don't know which chamber they used. I always thought they had just one up there. The My Guy ending finger snaps really highlight the reverb at Motown Detroit.

It’s wonderfully natural sounding, I brought a interface ages ago and then had it stolen (idiots, won’t actually work without the account access 😂)… but I have plugins already waiting, so wouldn’t be so bad to go UAD again

I actually prefer the Hitsville to the Capitol Chambers plugin. Another added bonus is the Hitsville takes far less DSP than Capitol Chambers. Pair that with the fact that you do not need to be connected to your UAD hardware to run it and that is why this new Hitsville is the winner in my mind.

it sounds really gezellig hahahaha ik ga stuk die andere kamer klinkt niet zo gezellig hahah lov man

nails on point

Gezellig, heel cozy in het engels.

I believe the open door is to let you know the new settings you just put in are "loading" like the capitol chamber plugin

Interesting and Fun. If I want to listen to music and whether it's on a beach with a cheap boom box, it's a party. But if i am depressed and put on some heavy music it can give it a Zen moment. My point is that it has to be in harmony whether it's an expensive echo VST or a free one I don't hear THAT at the time. But when you make a mix, everything should be good no matter what device you play it on . Feeling and Dynamics is the most important thing fore me. Small details make it better but how far should you go and how many VST's do we need 🤔 Greets MiKa

Ein sehr gesselliges Video....😁👍

'Gezellig and not so Gezellig' Cracked me up haha.

sound great! what is the track that you used? I couldnt find it...

Bob Clearmountain uses the "castle de haar" Impulse response in his mixes 😂✌️

a small thing i like ist that the dry mix scale not 0 - 50 - 100 its 0 - 15 - 100 , definitly more fitting for reverb in my opinion

I have Capitol Chambers reverb. Door is open when plugin still loads algorithm…or impulse.