Supreme's Billion Dollar Downfall

Рет қаралды 45,229

Күн бұрын

From their luxury-esque streetwear goods to their dramatic fall from grace, here I explore Supreme's triumphs and downfalls. Humble beginnings that caused them to propel to the top of the streetwear and clothing market, as well as the crucial mistakes Supreme made that led to the brand going out of style...Tube Mastery Affiliate: www.digistore24.com/redir/299...

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@nickrub3ns 7 ай бұрын

Consider subscribing for more videos like this ‼️ Much appreciated 🙏

@StanleySkater_ 7 ай бұрын

I am actually a skateboarder and not a hypebeast, I like supremes clothes and I actually wear them when I skate. Glad the hype has kinda died off to be honest.

@ThePrinceton 7 ай бұрын

I think it’s great that the hype is dying down so us skaters can finally wear supreme again

@StanleySkater_ 7 ай бұрын

@@ThePrinceton 100% man

@Jay_nan 7 ай бұрын

I dont skate but I've always been about Supreme for a bit and am glad to see people losing interest.

@yangasidziya3245 4 ай бұрын

The skaters are taking back the brand, thank God

@michaelslifecycle 6 ай бұрын

Let’s be honest, most people bought because of the resale value. Once there were too many resellers to make a profit, and too many people with bots or backdoor connects, most people couldn’t make money on the items so they stopped buying. 90% of people didn’t care about the brand at all.

@soulessone420 6 ай бұрын

You know that seems to be a problem in a lot of sectors from everything to skateboarding to card games to video games and collectibles. The resellers are ruining everything.

@michaelslifecycle 6 ай бұрын

@@soulessone420 You’re right. There is reselling in just about everything now. Probably because the reselling platforms are fully developed now when only 10-15 years ago, mainly all that was out there was Ebay or Craigslist, and they weren’t as widespread. The resellers also create artificial scarcity in the market because they buy up all the product, making it more expensive for anyone that actually needs the product. That being said, I think it has become normal now and if there is any product they can buy and sell to make money, they will.

@ksdncakjnliagbvh 7 ай бұрын

Supreme is just as popular today as it was 10 years ago. It was the hypebeasts who made it into the juggernaut it was for a time and then, when they lost interest, it returned back to what it had been before: simply a well-liked brand for people who skate.

@REJR90 7 ай бұрын

Been skating since 99' and it was around before that.never liked the brand for some reason.i

@hansmemling2311 6 ай бұрын

@REJR90 probably because they don’t really seem to design clothing they just slap their label on products made or designed by others brands. A lot of their apparel is just generic clothing you can find anywhere.

@dopae 2 ай бұрын

@@hansmemling2311 braindead take

@thealienbros5431 7 ай бұрын

Supreme is still just as popular and things still sell out every week. Many hypebeasts just moved on to other brands which is a great thing.

@djjrfromred 5 ай бұрын

Yes 🙌 please all those who don’t want supreme no more 😂 move on and I can finally buy my box logo hoodie 😅

@ryanvarjas9719 7 ай бұрын

I have the Supreme measuring cup. It’s identical to a regular Pyrex measuring cup. I checked. They both do 2 cups of liquid spot on. No one notices how cool I am when I cook, but that’s not the point, is it.

@BigFactz66 7 ай бұрын

Once uppn a time RocaWear, Seanjohn, Phatfarm, Ecko were extremely popular.

@Jay_nan 7 ай бұрын

Personally, I'm someone who found Supreme in middle school in 2016 when it was getting huge and have stuck with the brand ever since. I check back in every week to see their newest drops and still buy a lot of what they have to sell. Honestly I kinda enjoy the fact that brand is losing popularity as they really haven't changed their styles with fashion trends so I just get to buy excatly what I want when previously it was a lot more expensive or just impossible to buy from the brand.

@S62Uce 7 ай бұрын

i started rockin supreme back in 2009, prices for some of my old shit skyrocketed

@tmc3178 6 ай бұрын

The great thing about being poor is you never follow trends. Can't afford it.

@MiloAKAFlaco 8 күн бұрын

Fr tho lol wouldn’t even think about it honestly Till you get some money 😅

@2SHEA 7 ай бұрын

I've been saying this and will continue to say this. Supreme successfully finessed gullible buyers buried under hype, and that success comfortably supported their sponsored skaters. And now that it's getting closer to its roots, I'm all for it.

@bigben1986 7 ай бұрын

I seen a few kids today coming from supreme with a bunch of supreme shopping bags. Not everything sells out but kids are still buying supreme.

@r8der674 6 ай бұрын

Never cared for this brand, but I was somewhat interested in the Raiders sweater they released a handful of years ago

@NinjaNovice 8 ай бұрын

It was a fun time. Exciting every Thursday morning putting a supreme item in the app's "cart" but then finding out when trying to process the payment that it was already sold out. I did cop a bunch of expensive supreme clothes back in the day, and enjoyed wearing them despite being middle aged.

@TheDwightMamba 6 ай бұрын

They are still selling to late-arriving resellers. A wise man once told me... once you become aware of a thing, the market is already flooded.

@omarsidani5767 6 ай бұрын

I’m so happy the prices dropped I can finally afford them 🔥🔥🔥🔥

@KMcirca82 7 ай бұрын

Got to a point where people don't wear that stuff anymore just resell it, it used to be visible fashion. if people don't wear it as often then it loses appeal by default. hypebeast culture ruins everything it touches.

@PresidentCoochieGrabber 7 ай бұрын

Its more appealing to me now that its easier to get and im assuming a bit cheaper to now. Exclusivity is cool and all but standing in huge lines for T shirts or sweaters and wutever else and getting nothing or bots taking everything or just having to pay resale makes exclusivity suck.

@Lp0tr33 6 ай бұрын

One of my friends would go nuts over anything Supreme. Even got the Supreme toothpaste. I tried to get one of the Smurf stickers, because technically I bought the product and he hadn't paid me back for it yet, but he fought that it was all part of the bundle or something.

@biglou9776 6 ай бұрын

I am sucker for the knives every year or lighters

@raiden2543 14 күн бұрын

There's only one Supreme thing I want its the She music video hoodie or The Teal 2009 box logo hoodie

@bobbyhillthuglife 6 ай бұрын

I mean, their entire brand is a square logo on generic looking clothes. Who could have seen this not staying trendy forever? 😅

@aceloco817 6 ай бұрын

Just slap the generic emblem on any damn thing & up the price by 4x! 😂

@mrhf1993 6 ай бұрын

Even the greatest fall

@philtyrich1 6 ай бұрын

It faded once it was sold they had no clue on to persevere that vibe or culture of what it stood for

@fahim.shariar 7 ай бұрын

Great video, keep it up and remember me when you blow up.

@luisjiron8154 2 ай бұрын

If a brand like Fila and Champion made a comeback some time ago, then Supreme will definitely make a comeback. I just bought an OG Box Logo Hoodie in Blavk from Stock X for $300. I still remember when the prices sky rocketed to almost $2,000 for the hoodie. Trends come and go. But I love Supreme for their simplicity. Particularly the Box Logo style. Everything else Supreme is too much for me, and the exact opposite of simplicity.

@SneakerCenk 8 ай бұрын

Did resell on Sup. Never wore it cause im not 12 years old.

@NinjaNovice 8 ай бұрын

But yet you wear kids shoes....e.g. air force ones. Lol, you 12 bro!

@SneakerCenk 8 ай бұрын

@@NinjaNovice I sold them ds you fool!

@John-Smith-1 7 ай бұрын

You wear kids shoes! 🤡

@javyalva 8 ай бұрын

good vid ✌️

@user-ne2xe3nd8g 4 ай бұрын

If you guys have been to stores, box logos and statement pieces still make people line up and they get sold out in every color. It's just the bad designed items that sits which they should've never been produced in the first place. Supreme still has it and all they gotta do is stick to their sprit and aethetic. I do hate that it's mostly resellers that still buys all the stuffs for quick $20 bucks, but Supreme still has power to sell out on products that are true to their aethetic.

@ennz2798 6 ай бұрын

Hit or miss like any other brand...They make decent things once in a while, just ignore the hype.

@bigguccitaurus1395 7 ай бұрын

bro nobody cares about the reputation surrounding supreme... rest is spot on though

@Evdath 7 ай бұрын

OF mainstreamed wayyyy more than Kanye. Oversaturation of the logo killed them off more than VF.

@pilot8948 7 ай бұрын

That's fashion. In and out. It happens

@Ze_das_couves 6 ай бұрын

Hmmmm… this video is gold, and i like it… but just for the record, im not here for the “hype” fuck that, i just buy things and colabs that i like… Hype just make things expensive, and most of the time, i dont find atractive… But yeaw… keep the good work my friend, the video and the editting was just fkn great, gold information here!

@DDAWGslap 8 ай бұрын

underated

@TurdFergusson318 7 ай бұрын

Imagine how stupid you feel if you have all those supreme knickknacks that they charged in arm and a leg for. What are you gonna do with a supreme stapler or kayak?

@silvy6491 2 ай бұрын

funny thing is, theres reddit posts and youtube vids from 10 years ago saying the same thing so...

@CA_88 3 ай бұрын

It went from skateboarding to daddies money and reseller clowns and stupid collaborations

@usctrojan43 6 ай бұрын

The people who grew up on supreme must got older, brands come and go

@mikeb6085 7 ай бұрын

Kids moved on to the fad of Thrasher hoodies

@Ab3ndcgi 7 ай бұрын

Well, at least Trasher and Santa Cruz have remained kind of true to their aesthetics. I for one hate to see independent brands turning into high priced generic commodities. There was this spanish longboard specialized brand (whose name I conveniently can't seem to recall) that made really cool decks and clothes by teaming up with independent local designers in Barcelona. I went to check out their website recently after many years, and I was surpissed to see all their new collections were based on licensed nostalgia, like Dragon ball, Addams family and such. Well, if wanted a dragon ball tshirt, I would just buy a cheaper dragon ball official tshirt.

@Swisspastel80 7 ай бұрын

I knew it was dead in 13'

@movmentztv5189 6 ай бұрын

I CAN TELL YOUR READING HEAVY LOL

@pormaTV99 Ай бұрын

Just don’t release for a year . Hype will be back 😮😅

@meltingspot1064 23 күн бұрын

It lost it’s appeal to hypebeast/normies. Supreme still has the best skateboarding team.

@FadedBlack93 6 ай бұрын

Supreme was always cringe

@Lamby1010 6 ай бұрын

Overpriced crap

@boris2997 6 ай бұрын

Overpriced rags that's all it was 😂

@eswing2 7 ай бұрын

Still supreme fans yall just hypebeast that wear whatever hype.

@gone.golfing 6 ай бұрын

Supreme was never cool. Only to hyoebeasts so that says alot right there.

@hansmemling2311 6 ай бұрын

Agreed. The suckers that bought into it early are suckers as much as those that bought into it later. It’s just a logo slapped on generic products.

@zaf2643 6 ай бұрын

I am glad that I never waste my money to buy this rubbish.

@Homeslice130 5 ай бұрын

Supreme was just a skate company it was never supposed be hype. Skater still wear supreme and they’re the ones that matter.

@Swisspastel80 7 ай бұрын

Supreme is named after a gang

@Elevated805 7 ай бұрын

🤣 😂 Supreme is more alive then ever. Most of the stuff sells out within minutes.

@ryanvarjas9719 7 ай бұрын

Maybe so, but who would want to be seen wearing it..

@Jay_nan 7 ай бұрын

@@ryanvarjas9719 I wear Supreme all the time

@MrBonesAlmighty 7 ай бұрын

@@ryanvarjas9719 People who actually skate and aren't into hype