Surviving 50 hours with Ludwig

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Күн бұрын

Today we explore the world of streamer and KZfaqr Ludwig Ahgren. We learn about Mogul Moves and his Production studio OffBrand.
Check out OffBrand: offbrand.gg/
00:00 Intro
01:57 Mogul Moves
12:54 The Yard
19:50 Offbrand Studio
Watch Ludwig
UNPAID INTERN FEAT. @jschlattLIVE, @LilyPichu, @Kyedae, @danielthrasher !RedBull !OMEN !HyperX
• UNPAID INTERN FEAT. @...
I Forced a British Man to Try EVERY Fast Food Restaurant
• I Forced a British Man...
I Confronted KZfaqs 'Scary' New CEO
• I Confronted KZfaqs ...
HUGE STREAMING CONTROVERSY
kzfaq.infop1QR_Khk...
Filmed at the end of 2023
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on KZfaq. We also interview creators and try to get to the bottom of what’s working on KZfaq and where the creator economy is headed.

Пікірлер: 654

@jackieho9301 2 ай бұрын

The dry humour during the guys tour of Mogul's rundown, dystopian-level office and all the random stuff is absolutely hilarious. Ludwig just says everything with a straight face while showing piles of trash and empty rooms lol

@WW_Studios 2 ай бұрын

IKR XD

@jakeleo4518 14 күн бұрын

Meanwhile the entity hiding back there in the shadowy corner with white eyes 0:32 ya what ever this loser is saying I been standing here for ages and he still hasnt noticed me 😂😂

@stayfocused6481 2 ай бұрын

It’s very interesting to see Lud talking so candidly about the business. He’s usually cracking jokes but a good amount of the time here he’s legitimately just talking about how he runs thing. Super interesting.

@obviouslyPSM 2 ай бұрын

The fact a gorgeous set like QT’s is just hidden amongst this utter calamity is hysterical to me

@duskpede5146 2 ай бұрын

idk even know if its a set, it might just be her normal office. i've never seen her use it

@anushgopalakrishnan 2 ай бұрын

it's the wine about it set@@duskpede5146

@hexagon2178 2 ай бұрын

@@duskpede5146I think she’s used it for a few podcast episodes but since her and maya live in different states they usually just do it over zoom or smth

@nicks9733 2 ай бұрын

they use it for in-person wine about it episodes. i remember it being used for the yard x wine about it ep

@bridge_four 2 ай бұрын

@@nicks9733 No that's a different set with Maroon Drapes, this is for a new show (Late night inspired) she's making soon.

@Archetapp 2 ай бұрын

Ludwig seems like the perfect example of someone who knows to surround himself with people that are smarter than him to get things done. Being able to hire someone and trust them enough to do things on their own is really admirable & it's not really easy. [Edit] Saw Ludwig reacted to this! To be clear, I’m not calling him stupid or anything. Acknowledging that you cannot learn and do everything and embracing that is a great quality to have as a leader. 👏

@timothycauley4765 2 ай бұрын

I know he says we only ever see him at his best, but he really does seem like such an incredible guy. You can tell he puts a lot of thought into how he can use his position for good rather than trying to get himself as big as possible

@mattg2551 2 ай бұрын

Shake? Yingo?

@funky555 2 ай бұрын

Lud is INCREADIBLY buisiness smart and he always has been. its crazy

@psycofire93 2 ай бұрын

@@mattg2551 Shake, Archie, Polite are all goobers but they're some of the best editors in the business. I just saw Archie post a promo vid that he made for Hivemind and it's absolutely insane, they're all super talented. Yingo is one of lud's closest friends and helps him keep his life together and organized which is no small task, even if he's a bit of a goober himself

@aoe4_kachow 2 ай бұрын

Fortunately it’s very easy for Ludwig to find people smarter than him

@ResidualSol 2 ай бұрын

Colin, Samir, I beg of you guys to do a longer form documentary with him. The fact he's a creator willing to be candid and honest and how well the three of you gel is so amazing. I just want more!

@bryceeller2742 2 ай бұрын

Would love this!

@Jamm3r 2 ай бұрын

Lowkey - was surprised by the shortness of this one. Shoulda been 1 - 3 hrs 😂😂

@hjewkes 2 ай бұрын

I went from "What a waste of $15k a month on a studio they barely use" to "Shit the yard makes so damn much they can pay that just for a place to put their set"

@SwagJaws 2 ай бұрын

And they workout there!

@clementgoh9270 2 ай бұрын

Where else would Aimen play Valorant shirtless

@lukeh1172 2 ай бұрын

Crazier thing is the yard makes 215k per month just from patreon, that’s not including KZfaq views, Spotify, and other platforms + growth on Ludwig’s main channel

@EvilAngel3JR 2 ай бұрын

⁠@@lukeh1172don’t forget all the sponsors they have on the podcast

@giannistaz 2 ай бұрын

@lukeh1172 bro they have stable sponsors that appear twice a podcast, they are making crazy money, each. Slime has been very open about how crazy his salary is and I think has said the current amount

@XEONFX23 2 ай бұрын

I love how slightly unedited this was, like the camera guys and boom ops were there. Lots of camera shake, just felt so authentic. I'v also never seen this side of Ludwig. No idea how that guy is just so calm.

@davidgorvy 2 ай бұрын

Haha sometimes you gotta just lean into it, felt right in this.

@karlmarx9255 11 күн бұрын

the camera shakes in some shots where way too much and it was noticable that they where unintentional for example some of the still b roll shots or camera pans that is just bad filmmaking and not a stylistic choice they just ran out of good shots and had to use the shaky ones in the edit also in some shots the framing is wayy of

@MoonFrogg 2 ай бұрын

loved how open and honest Ludwig was from the business side of being a creator; huge respect to him for that and the way he cares about his employees + the companies he's a part of.

@ToastingCheese 2 ай бұрын

This is actually really cool to see the BTS stuff for Ludwig. It feels like he's everywhere, but this made me realise we only get to see so much

@ToastingCheese 2 ай бұрын

#ludwigimyourfriend

@unfortunatereport6545 Ай бұрын

No. BTS is lame and ruins everything

@SimontheSiameseCat 2 ай бұрын

Ludwig is so smart at what he does. I’m super excited you guys made this video to hear his perspective on everything 👏

@whitesox4524 2 ай бұрын

7:19 not that smart but he does know what his name brings to the table

@ct5625 2 ай бұрын

I started watching Ludwig last year and until very recently I didn't realize just how smart he is. I've long understood that successful business people diversify, they never put everything in one basket. Take your profit from one project and invest in something else. Ludwig is a clever businessman, and he's an ethical one. I hope all the people who work with him understand and appreciate that. I'm gonna enjoy everything he does right up until he retires to go and open his bakery in Japan.

@LiveOutLoud321 2 ай бұрын

6:46 QT’s new late night show studio looks so sick!!

@the_l_generator1779 2 ай бұрын

26:18 It is really cool that they want to make Offbrand a worker coop. Very interested how they will develop in the future.

@JacksonMack3742 2 ай бұрын

Shout out David, Tyga, Jesse on the good work making our viewing pleasure possible. You're just as critical as what you're filming. Keep it movin and groovin muchachos

@realdavidpain 2 ай бұрын

Without them C&S would just be a blank screen :D

@krmendozaa 2 ай бұрын

As someone who works with coops, the fact that Offbrand is converting to a worker-coop is amazing! Most people don’t realize coops exist outside of the agricultural/farming sector so to see a company (a creator one at that) talk about the viability of cooperatives makes me so happy.

@voralek 2 ай бұрын

Man, I really love how Collin and Samir can talk to anybody! I learn so much every time, and I think it's thanks to the way you can bring out everything from these creators.

@Joe-so6su 2 ай бұрын

I love Ludwig turning Offbrand into employee owned. That's crazy but also really cool and seems like a caring move to make. Also it seems like there's a lot to learn form Ludwig and how he does business despite the way he talks being so low key. There's way more going on than he gives way. Although it doesn't seem like he's purposefully holding back, just seems like how he sees it.

@philosophiabme 2 ай бұрын

HIs ability to stay super lowkey while still executing on big ideas is incredible. Most people who have such big aspirations tend to be a little frantic, but he manages to cut through with a calmness.

@heckinharvey 2 ай бұрын

You absolutely forget that ludwig is not just mr streamer man. Crazy how hard hes working on 2 companies, while streaming, podcasting, and showing up to do collabs all across the streamer community.

@tanishik4599 Ай бұрын

wait really what all companies does he work for

@duskpede5146 2 ай бұрын

ludwigs office is so crazy cause each room will be like "fully kitted out gym space", "the set of getting over it irl", "a wizards chamber", "a completely normal editing bay", "the unmitigated power of the sun" and "a back yard (also entirely inside)"

@ElectricityWave 2 ай бұрын

As someone who's been in the streaming, twitch, content space for 6 years now it's pretty interesting to see what goes on behind the scenes with a creator as successful as Ludwig. It's amazing to see what opportunities are out there for aspiring creators and how far the potential can be expanded in the business world. Appreciate you both for making this video and showing the transparency of all the factors that go into business decisions, revenue etc.

@bigmiker35 2 ай бұрын

It's great to see how level minded Ludwig is. He trusts his people which is huge in any sort of job not being micro managed all the time. He throws money into content whether it's a guaranteed payout or not just to create fun and interesting things for his viewers. He has a long term goal and great exit strategy. The man deserves an award for legitimacy and authenticity. Great work to Lud and the Teams.

@kirap7729 2 ай бұрын

Cool vid. I really enjoy hearing Lud talk honestly about business and the video creation space. he seems like a very down-to-earth guy.

@maxkrill_ 2 ай бұрын

this is great like one of (if not numer one) favorite like inside interview like this, loved hearing lud talk so in-depth and like transparently(? about the business and how it works, the numers and stuff, great stuff

@tanayidk 2 ай бұрын

ludwig is going crazzyyy rn ngl!! You too guys ( love your content colin n samir)

@ShadowfoxEX 2 ай бұрын

I remember Lud's first introduction to these guys was him thinking it was a Deez Nuts joke

@AlM22 2 ай бұрын

Lmao yes when I saw the video recommended that's the first thing I remembered too

@oh3831 2 ай бұрын

"Samir Deez Nuts across my face?!" -Ludwig

@AMMARvx 2 ай бұрын

“callin and semere deez nuts all over your face?”

@Dumland 2 ай бұрын

Colin and Samir these nuts across your face

@dannyg.4421 Ай бұрын

Yeah I was there that stream. It was so funny how they met

@BrettWestgor 2 ай бұрын

I absolutely love that you guys are shaking up your usual “podcast”. Please do more videos like this!

@CohenThompson 2 ай бұрын

Man this was great! We need more of these studio tours!

@paullowe2750 2 ай бұрын

Shout out to Aydan doing Cocaine in Australia

@AndreiTache 2 ай бұрын

The real mvp

@TheWorldISeeYT 2 ай бұрын

it is the cocaine capitol of the world

@NamuIsIdle 2 ай бұрын

Aiden*

@jeeling 2 ай бұрын

@@NamuIsIdle*Aimen

@catpigturtle8338 2 ай бұрын

@@jeelingAimen (gamin’) Ross

@Milkmexican 2 ай бұрын

The best! Now I need a video that’s 48 hours thank you🤝

@CrystAAHHL 2 ай бұрын

Oh my god YEEESSSS this content is exactly what I was looking for from you guys and you absolutely delivered and nailed it! Seeing behind the scenes and the day in the life of how these creators work is incredibly fascinating especially with this documentary style. Keep up the great work team!!

@FunziesGuy 2 ай бұрын

Really cool insight to see exactly how his businesses run. I knew there were some staff but didn’t know how many people were needed to make all the events. Also huge respect for how open he is with the costs, revenue, etc..

@spencerledbetter8388 2 ай бұрын

I really enjoyed the style of this video. It gave a behind the scenes look at the way Ludwig does things, while also keeping it natural. These videos are always my favorite, but are uncommon. Keep up the great work guys!

@kitrodriguez992 2 ай бұрын

I saw Nick or Malena say this before, but it's amazing how Ludwig just flips his YT switch on. He can go from casual talk, to all of a sudden a clean ass improvised YT intro.

@bee74209 2 ай бұрын

awesome video! ludwig is one of the creators to watch, he's got connections to so many others - offline tv, twitch streamers (fuslie, miyoung, sykunno etc), mrbeast and karl, youtube (valkyrae etc) and even kick (sapnap etc). looking forward to seeing what he does next :D

@whatskraken3886 2 ай бұрын

This video has such a beautiful, quiet, poetic, artistic, understated aesthetic. The grading, the framing, the sound, everything. It feels nostalgic and meaningful in a really fragile, gentle way. Hats off to the team.

@MattFitzgerald 2 ай бұрын

Love these doc-style videos! They are wildly authentic!

@Hunzygg 2 ай бұрын

I found this channel like 2 weeks ago and now I just binge videos all day at work. Really helps me develop new ideas and strategies for my channel. Love the amazing questions and guests you have on as well.

@cosygracegames 2 ай бұрын

Love seeing these type of behind the scenes videos with creators! You guys are awesome!!

@kayzlazerbeam007 2 ай бұрын

Amazing behind the scenes of Ludwig and very amazed to hear about the workers co-op that is a great way forward for himself and employees and I gotta applaud him for that. Many content creators see themselves as the be-all-and-end-all and for Ludwig to have this vision and to be able to implement a system for his employees where they have a stake and decision with OffBrand is impressive and very commendable

@shanemiles252 2 ай бұрын

MORE OF THIS!! Love this format!!

@n0v3mb3r7 2 ай бұрын

great video, love the way ludwig talks about his work. you guys should do more stuff with him.

@KoldsnedLP 2 ай бұрын

All the time they were in the warehouse space, I was just having CowChop PTSD flashbacks

@manfallingoffaladder 2 ай бұрын

I'm glad I wasn't the only one! At first glance I thought it was the same but that's just how LA warehouses look i suppose

@zackhouff 2 ай бұрын

I thought for sure it was the cow chop warehouse

@maxhoe 2 ай бұрын

I was going to comment the same thing hahaha

@jaimeeshivers5001 10 күн бұрын

miss them every day

@PaulandMorgan 2 ай бұрын

Eehhh the ‘48 hrs with’ format is fresh and fun🔥 I like it

@TodoWarcraft 2 ай бұрын

Love these kind of videos, keep 'em coming! :D

@moviesaredope 2 ай бұрын

7:00 I unironically thought "QT is the Taylor Swift of awards shows" before remembering she's a Taylor Swift fan

@Lionel.Crespo 2 ай бұрын

Loved this video, excited to see more videos like this

@easyasme 2 ай бұрын

Hi collin and samir! Would be great to have a strobe warning at the beginning! Great work as always

@AdamHazelton33 2 ай бұрын

I love these videos so much. Please do more of these!

@gg_gaming_101 2 ай бұрын

Damn. I wanted this episode to just keep going. Such good stuff.

@IBQ1 2 ай бұрын

Incredibly insightful in-depth interview, thoroughly enjoyed

@WithMarlon 2 ай бұрын

Loved it, low key was hoping for like an hour to two hour video aha

@forzaflash 2 ай бұрын

Lud creates a very casual environment for work, yet it remains sustainable because everyone cares about what is being done, like his community, Lud takes the responsibility of making a healthy environment for everyone super seriously, yet he shows that efficiency can come from respect and fun responsibility. I love Lud's comment about the time of arrival. "Why is no one here", "I dunno it's 10am lmao" "So when does work start" "I dunno people roll in..." (and clearly do the work, they work what they need to, no need to act like you're working to keep your job, that is so needed everywhere man...) edit: typo, I typed "fun" twice haha

@CriIp Ай бұрын

great video, good pacing and i am also a fan of ludwigs stuff

@muqmanor 2 ай бұрын

Banger video. I really respect how open Ludwig is about his creative thought process, his finances, his workflow, and basically everything he does as a creator/businessman

@lilskippydude 2 ай бұрын

"surviving" is a crazy title lol- i love these videos though, thanks for giving more insight on the creator community!

@gibranhassan9430 2 ай бұрын

this was super dope to get an inside look at the business end of things when it comes to mogul and offbrand.

@moresnqp 2 ай бұрын

so awesome that Offbrand is a co-op, with such a creative industry and company especially!

@melihong 2 ай бұрын

WHAT NO WAY. COLIN AND SAMIR PLUS LUD???? yall are literally my favorites my top two watched channels. I'm so happy right now. gonna dive into this video harddddd

@JoeVirella 2 ай бұрын

Wow, this was such a well-edited, insightful, and all-around great documentary. Had no idea of the size of Ludwig's operation. Online content companies like his are going to take market share from the live cable TV guys for sure.

@brrboy6 2 ай бұрын

after being a yard listener for so long it's awesome seeing where the magic is done

@KillerTacos54 2 ай бұрын

My only complaint is that I wish this was longer!

@maxfliearman6435 2 ай бұрын

I’ve always looked up to Ludwig and his approach to streaming, I’ve watched him since he was originally casting Melee. Great to see such in-depth insight from him on business and streaming growth.

@yourstruly5738 2 ай бұрын

Ludwig is literally living the dream. This is exactly where I feel most content creators (or at least me) would like to go. Being able to have a company like Off brand producing interesting varied projects and doing good by your employees

@JustcallmeTags 19 күн бұрын

Man these "spending X hours with" videos are so well done. Love this!!

@funky555 2 ай бұрын

Ludwig seriously has to be the best boss to have. Its amazing how humble he has stayed and how obviously he actually cares about who his workers are

@peregrinecovington4138 2 ай бұрын

Ludwig is pure content. Great video, thank you Colin & Samir

@Fluckinoob 10 күн бұрын

I absolutely LOVED this video. Ludwig has been my favorite content creator along with his team for a long time. Id love to spend a day there. 🤞 maybe some day

@ryanlefaivre3967 2 ай бұрын

I would love to see y’all do something like this and get real inside baseball with more creators. Also talk with the Donut media host and see what their process is since they are faces of the channel but they don’t actually own the channel (or at least I don’t think so). Their business is so interesting to me.

@carsonic_ 2 ай бұрын

11:58 The camera man drinking soda is so funny to me idk why good interview! Very cool to see day in the life style content with a creator! Hopefully one day I get to this level.

@TimTimTheTim Ай бұрын

I love the video you guys dip your toe into the creators space!

@ArmanZaidi 2 ай бұрын

what a fantastic video, this is super surreal to me because I have met all of you guys I will work hard and try to get myself in similar positions as you guys in the KZfaq space

@MAST1 2 ай бұрын

So cool to see lud transform BTS into another purpose noticing the tied flaw of esports. I was really sad to see it close up shop, but now glad to see it live on in such a great environment.

@ww3k 2 ай бұрын

Didn't' know much about Ludwig before this, but learned he's a brilliant creator today and funny AF.

@KytiaLamour Ай бұрын

Samir not wanting to let his head touch the bed at 8:10. I don’t blame him at all. 🤣

@moviesaredope 2 ай бұрын

Sweet. Very excited for this one

@zulaaislynn 2 ай бұрын

Ludwig is such a good and cool guy. Genuinely seems so humble and nice. I mean at least from what we can see from the online side.

@duskpede5146 2 ай бұрын

i remember seeing a destiny clip where he talked about how he's literally never heard anyone say anything negative about ludwig behind the scenes. so fingers crossed he's not a pedophile

@aaronjohnsonmedia 2 ай бұрын

This gave me a fresh perspective on the future of Live entertainment. It’s really neat to see the contrast between the 2 entities

@ricecakesforlife 2 ай бұрын

It's really cool to see this side of Ludwig. He jokes around and acts dumb for his viewers a lot but we all know he's a responsible, smart, and creative dude. Thanks for taking us behind the scenes!

@JustDerik 2 ай бұрын

These are such awesome cool videos and Ludwig seems like such a dope dude!

@duskpede5146 2 ай бұрын

omg the yard set looks so much better here than it does in the yard. idk if its the angle they film at or the lighting or what but it's just so much more detailed and vibrant here

@tday8214 2 ай бұрын

I never noticed how crazy the tree looks on the right until today

@duskpede5146 2 ай бұрын

@@tday8214they put like ferns and shit on the side its wild

@ajearlywine4622 2 ай бұрын

My favorite creator atm, genuinely a stellar guy. I hope I can try his bread someday

@ryankielma5144 2 ай бұрын

Sprinted here from instagram - two large thumbs up 👍👍

@astrovation3281 Ай бұрын

26:20 thats what im talking about! the people control the means of production, incredible work

@bunniey3290 2 ай бұрын

I love putting on events for communities I'm apart of, I can only dream of doing something on this scale. Probably why I love lud and qt so much

@decoheth 2 ай бұрын

Other people have said it, but I would love to see you guys do more long form content with Ludwig, because of how candid and open he is to talk about things

@chanceroberson7517 2 ай бұрын

I love how they had to wait for “Unpaid Intern” to drop before releasing this vid.

@blitzar2258 2 ай бұрын

Such an interesting guy, great video guys

@pandaforce6162 2 ай бұрын

Followed Ludwig from smash events to The Yard to his typical youtube videos, had no idea Offbrand was becoming a co-op, that's sick as hell. big fan

@NightKiller_2 2 ай бұрын

It's been amazing to watch Ludwig grow as not only a creator but also a multi business owner

@darklinkk12 Ай бұрын

lud's love for melee is unmatched. even when he's going crazy with brand deals, he never forgets his roots

@pandill0 2 ай бұрын

I love these videos!!! PLEASE MAKE MORE!!!!

@Stolenbiclighter 2 ай бұрын

I’m going to Japan in a month and I think this is the start of my collection for Japan plane videos

@delta927canadien-francais5 2 ай бұрын

You know, you respect a creator sometimes and you don’t truly understand why until you get to see all the behind the scenes that is going on. This video has been truly insightful and this is definitely the video I will use to present Ludwig to people who aren’t familiar with his game from now on.

@EwokPanda 2 ай бұрын

That camera and overhead-mic work on the Yard set xD

@catgrrrlart 2 ай бұрын

I love that Offbrand is becoming a co-op. That’s awesome.

@asktoseducemiss434 2 ай бұрын

I adore how somewhat uncut this was, as if the boom operators and cameramen were actually present. A lot of camera shake; it seemed very real. I haven't seen this side of Ludwig before either. I have no idea how the guy stays that composed.

@ErokNastyCat 2 ай бұрын

This was a very insightful video. Makes me as a new creator really dream bigger

@j.hadens 2 ай бұрын

¨Make cool stuff!¨ What a way to end it. Great video guys!

@animedonequick6588 Ай бұрын

Always cool to see where Ludwig has ended up from where he started, watching him go from a couple hundred viewers to what he does today is truly impressive, and through all the years just remaining the same person to his viewers.