Confectionery Production magazine editor Neill Barston offers an exclusive behind the scene review of this year's Sweets & Snacks Expo, as it moved to Indianapolis, Indiana, US, from its previous long-term home in Chicago.
We speak to Carly Schildhaus, public affairs director for show organisers, the National Confectioners Association, Yann Bastien, marketing director (for Tic Tac), Ferrero, Laura Bergan, brand manager for Barry Callebaut, Greg Guidotti, chief marketing officer at Ferrara.
In addition, we also speak to Momin Bhatti, of Hershey, Sylvia Buxton, CEO and president of Perfetti Van Melle North America, Steve McGowan, RVP for strategic partnerships at Mondelez International, Brady Anderton, marketing officer for Trüfrü, and Elvin Willgrass, sales director, Freedom Confectionery. Pictures, Neill Barston, additional images/go-pro footage courtesy of NCA.