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SWOT analysis and TOWS Matrix for strategic planning or organizational strategic plans. An example of a case study is PT X, a distributor of pharmaceuticals and medical devices, which began operating in 2019.
After obtaining the swot results of the internal environment producing the factors from the dimensions of strengths (Strengths) and weaknesses (Weaknesses), the strategy (strategy) and strategic objectives (strategic objective) of PT X company are identified using tows analysis. The strategy or strategic goals are the concept or strategic planning draft or PT X's strategic plan.
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