Quite surprising take on email. I like it. Also surprised that with so much talent at Google and considering Gmail is one of their premiere products, they haven't innovated more in the space.

22:11 "I don't care if they don't care; I care" - LOVE THIS 👏🏻

22:13 "I don't care if they don't care... I care! " Exactly.

The passion and thoughtfulness in this video is noteworthy. I'm glad I watched it to see a CEO product manager at work.

25:02 When you’re recording a product video but at the same time DHH is getting into the car to drive home. :P

Did I just watch a 40 minute long product demo without pressing "->" and increasing playback speed? And my coffe got cold because I forgot about it?

I recall meeting you at your Chicago office 6 years back and what caught my attention was guess what - SPACE. The stunning utilization of space. The absolutely symphony of collaborative and private space. And I love the fact that hey is just that. Space! Love the new take on email. Can't wait to get through the waitlist :) Thank you for making this happen, Jason and DHH. You continue to shape and change lives through software.

Love you, Jason!!! Love Basecamp, Highrise, Campfire, and really everything you've ever done!!! Also loved Getting Real and Rework! Thanks for all you do! Keep it up!

I can't wait to see how high I can stack the Reply Later list.

IIt will be a perfect solution if Hey includes a to-do list as well. My point is that "Reply later" usually involves some tasks to accomplish before the reply. So, in this case, we can create a task and link this task to the original e-mail, which goes to "set aside" stack. So we need one to-do list and one stack instead of two stacks.

Chapters (Powered by ChapterMe) - 00:00 - Walkthrough of HEY 00:08 - Imbox 00:40 - What's different about HEY? 🤔 01:42 - Screener 03:13 - Imbox - New for you 03:58 - Imbox - Previously seen 04:44 - Reply later 05:20 - HEY is about workflows! 05:27 - How reply later works? 05:55 - Reply later stack 06:26 - Focus & reply 08:21 - Set aside stack 08:42 - Add email to a stack 09:01 - View the set aside board 09:14 - Inspirations for HEY 10:36 - Read together button 10:59 - What if you want to triage an email? 11:08 - Mark all as seen 11:15 - Quickly clear out new emails! 12:15 - HEY menu 12:45 - The feed 14:25 - Paper trail 15:05 - Screen people into a category 15:53 - Every contact gets a page 16:12 - All messages with the contact 16:27 - Recent files from the contact 16:53 - Delivering to a category 17:54 - Screener history 18:18 - Renaming email title/subject 19:43 - Merge threads 22:43 - Push notifications 25:24 - All files 25:40 - Specify file type 27:25 - Clips 29:30 - Ignore this thread 30:18 - Spy tracking pixel 32:42 - Keyboard shortcuts 33:15 - Forwarding setup 34:40 - Note to self 35:33 - Sticky 36:40 - Labels

If there was such a thing as "love at first sight"... It would probably be what I feel watching this demo right now. 💌 Thank you, Hey! Can't wait to try this out.

I watched this whole video with the excited grin on my face, can't wait for the invite.

Never thought I'd sit through a 37 minute video about email.! Got to say I think this is absolutely brilliant.

Aside from the excellent features, this is one of the best product videos I have seen. Having ADD, I usually bounce after about 2 minutes but your presentation kept me hooked for the entire presentation. Very well done!

After watching this, I now know why they say Jason is wicked smart. I love how this program changes email fundamentally.

I love giving you money. Excellence. Elegance. Simplicity. Tight and deep thinking. Special company that I look forward to paying, don't care how much they charge.

I’ve watched this completely and now I just want these people to basically redesign every application ever. I’m that excited.

"Hey has one menu" Except there are two; the "Hey" menu and the "profile" menu, which has items i think really belong on the Hey menu, like drafts and clips.

With every product you guys make, you prove that you are rethinking machines :)

Congratulations on shipping it! It's refreshing to see new takes on old established technologies.

Man oh man... No words as to how awesome this all is! I love ALL of the features. But the FOCUS & REPLY, FILES, CLIPS, NOTES, and STICKIES features are just WOW...

Thank you Jason & Basecamp team for bringing us this super-evolved version of handling email 🙌 Before watching this video, I wasn't sure about the price, but now I want to pay you for the doing such thoughtful work and offering a top-notch service! This is how much my data, privacy, sanity and time are worth to me, at the very least.

I can back for a second day to watch the whole walk through a second time because it is so fascinating.

This is one of the best things I’ve ever seen. Great presentation too! Can’t wait for my invite

I can't believe how much I already love it! 😍

I’m 2 years late to the party, but good lord this is an incredible redesign of email. I’m signing up, thanks for all your hard work!!

Jason as usual you crushed your presentation. I adopted Shape Up at Delivery Dudes and have the entire organization using it. It fundamentally changed the way we get work done. I am sharing the good it has done on my channel by posting how we use it to build new features and ship good work. Look forward to using this product!!

Really cool 😎 It's important to remember that anything can be reinvented. We're too quick to assume that things cannot change.

I’m blinded by the white. Please tell me there’s a dark mode.

Overall the design is superb and so as usability. Can't wait to get my hands on this beauty 🔥😍

Remembering the words, there is always a room for innovation. Great innovation and love your UX.

glad someone finally did it. Evolution of communication: Phone => email => Gmail => hey

That spy tracker feature is huge.

I can't wait until you allow custom domains, I've been waiting for this! It's like you've read my mind with every feature. I'm waiting with impatience.

That concept of having a newsletter feed is remarkable!

I actually saw the entire video and it felt like a movie on Netflix. Finally to everything.

Just came across this after Product Collective interview. This is fascinating!

Holy crap. Just signed up, and will be a paid member, SOOO much value. Great Video

I am just astonished by how Hey looks good and efficient !

FANTASTIC presentation, totally sold me. PS: your voice was "oddly satisfying" to listen too

Chuckling to myself and smiling as I hear this. 4 minutes in and I'm very very interested! Saying that as a Superhuman user! Basecamp user, too btw.

This is worth watching in total ... (for my uses) the second half was BRILLIANT.

Looks fantastic Jason. Just shared with my global mastermind. Looking forward to spending the next couple of weeks kicking the tires. Well done!

This is an amazing take on email. I'm sick and tired of digging, labeling, and hacking Gmail to get shit done. Email has sucked...until today. And I haven't even tried it yet. I just watched this entire video.

wow!! Why didn't I saw this program before?! This is EXACTLY what I was looking for! Sorry mail by Apple, but this program is way way way better!! Great demonstration as well! You convinced me!

I like it...I like the IDEA of it, but without a custom reply-to address it is dead on arrival for me. The lack of such a basic feature on a paid service is baffling to me.

Love everything about the presentation, downloaded the app, realized I could not load my emails from my Gmail account, deleted the app. Too bad, I’m would totally migrate to Hey. Maybe in the future? Before Gmail steals all the ideas :)

I really love how snappy this feels. Interesting approachs to some annoying problems with popular email clients. I love this.

SUPER interested in using HEY - great demo, thank you!

I love the demo straight touching our daily pain points as professionals lost with hundreds of daily mixed emails. Will give it a try then buy for sure. Thanks Hey, please keep up the great work

Nice product!!!!! I'm a buyer. Inbox has been pissing me off lately. Every day I have to delete 50 emails!! Thank you. Wish your company the best of luck. Wish more CEOs did demos like this with their cool products. Well done.

In a world of borrowed convictions in software, one company has truly asked the right questions to make email 100x powerful.

I love this, and I love the explanation as well. Clearly, a well thought out interface. I'll try it as soon as I backup all my stuff from Gmail which at this point is mostly app notifications and spam.

I've been joined at the hip with email since the very first version of Eudora back in the stone ages. I've tried every email app created...ever. But I have never witnessed thinking this far outside the box before HEY! This is such a profoundly needed way to work in email, but the problem is how do you get everyone using email to listen to this 37-minute video? I'm a huge fan of HEY and spent a working lifetime owning a technology company, but I just "thought" I understood it. I didn't...not completely. Not until I viewed this video. People who simply try the app for 14 days may like it...but will they like it enough to fork over $99/year for it? Not likely, because they'll see it as just another email app...not an entirely new email way of life. You need to figure out how to condense these 37 minutes into 20 minutes and then somehow get folks to give you 20 minutes of their time. I wish you all the best!

37 minutes. Really. What a coincidence 😉

I like the simplified look and the advanced functions that are made easily accessible. So many of these concepts are stuff that I jotted down when thinking of designing my own "dream email client". It is to be noted that lots of this stuff exists in other clients in some form or another... like read the next email with a shortcut/swipe or snoozing an email to reply later. Some functionalities will definitely need updating to be made manageable in the long term, like the Screener History @17:55 doesn't have any filters, which will be necessary after screening a week's worth of emails.

Awesome product and demo, crazy this was all recorded in one take. I appreciate all the design considerations that must have gone into Hey.

OMG Jason! Once again you have created a fantastic product. Amazing design, innovative features and even the website and this demo are thrilling. Congratulations! You rock!

First, On Gmail and many other, you can customize to see only unread emails on top. Second, the option of Archiving or just simply replying back has already been designed and used on other email providers like TypeApp, Spike and ...(even more, you can write your reply anytime you want but schedule it to be sent later on any time in the future on your exact date and time). Third, I don't see your theme customizing on your app which is a very big negative on phones. Fourth, you can customize your email app the way it shows all unread emails together, simply by defining how many lines of the email's contents you like to see which will result in much faster reviews on bunch of emails open all together. Fifth, for the Feed and Imbox options you designed, there is a much easier way by labeling emails and categorizing the upcoming similar emails automatically to their final destinations. This way you have more than two options for major divisions and it will work better for those who are getting tons of emails a day from a lot of different sources. Sixth, Seventh and ... for everything you talked about and many other that you haven't even thought about, there are functions which have been designed and they work perfectly on the email host's app similar the two I named at the beginning BUY unfortunately the developers of those successful apps haven't made any presentations for their job like you did (This makes you a great marketer) and finally for all these, $99 price range is beyond lots of people capability to stomach it. Good luck with your 2020 innovation!

This is incredible. It’s astonishing what a bunch of super smart people can do when they really put their minds to it. I’m in (as soon as I get my invite code!)

I'm 11 mins in and I think the best part so far is the stack and scroll.

Love it! Good job Basecamp team. I'm still not sold on this as the long term solution to email but some damn good improvements here.

I like this approach but limiting the "folders" to effectively 3 is limiting. I want some more than just "paper trail" vs a "feed". If there was an ability to create customized stacks I'd likely pay for this. Further, there are many instances where emails from the same sender would need to go to the paper trail while others from the same sender would make more sense in the feed.

Renaming Subjects. Finally. Just. Brilliant. Thank you.

So I didn't get what all the fuss was about. Now I get it. It adds like 50 new great features... I love it. I'm going to consider switching.

Zoho has this (not advertised) "all files" feature on their mobile apps. I LOVED using this and always wondered why Gmail doesn't have it or why Zoho doesn't advertise it. This saves hours every week.

This is the email app I have been waiting for! After inbox died and Dropbox killed Mailbox I have been struggling with email. Love the behavior changes you are implementing!

Will there be mobile apps or will this be accessible only via web? Also, is there a dark mode interface?

What great prtesentation Jason! It is all about email i ever dreamed of while not even being aware of it. Besides, we have a deal!

What's stopping big tech from copying these ideas? Best of luck.

I just randomly typed hey into safari to test if my internet was working, found hey because it was the first result, and just watched this entire video haha

this is very inspiring to me. Thinking from the bottom a experience that everyone (myself included) take for granted....

Great concept! Excited to try it.

Great email system. Really enjoying it.

Thank you for creating something new and exciting and taking a chance! I can't wait to try it out. Hoping I get a invite code.

It's a nice feature "Read them all." I hope you handle beautiful corporate practice to reply to previous e-mail instead of starting a new thread, so as a result, one might have a short message and the tail of earlier replies of hundreds of thousands of lines.

Nicely done Jason

Looks great! 2 features seems to be missing: undo & filter by dates. Otherwise, I'd love to get an invite!

Super cool - it shouldn't be the problem of user to have to deal with unwanted mail or finding things. Great solution, take my money!

Great so see your approach to many things, now email to. Founder normally presenting the product without hype and overselling. Looks like a great product and useful for all of us on how to approach making products and presenting them. 👍

So it's like basic filters in Gmail, but with a simplified UI?

One of my mail providers recently turned off POP3. I know, it's old. It was outdated cruft that somehow worked for me reading certain email only at home about 10 years ago. Finding good email clients to handle multiple inboxes and maintaining filters (on Linux) is also a great waste of lifetime. Google's product seemed to be the best on the market and still not what I expect a good email client should do for me and how I organize my workflows and keep all notifications and notes to a minimum, not cluttered around everywhere. And it finally poored more ads in my inbox after being silent for many years. I dreamed of something like a privacy API for email (who can PUT emails in my inbox and how many at which RATE). Seems you've taken the less techy road to design a product for everyone. I'll try that out in the coming weeks. Thanks to the Changelog podcast for the hint.

really nice :) I'm excited to have found this

I've already asked for an invite. Now that I've seen this demo, I can't wait to get HEY!

dude this all files feature would have saved me 7 hours one time I spent looking for a very important pdf. I am subscribing and i am putting this as my default mail app when IOS comes out.

5 mins into the video: Did you really have to create yet another email app? after watching the video: OMG this is a game changer!

One of the best presentations I have ever watched. And the product is superb.

This looks really cool to me because it allows me to reply to emails on my schedule via the reply later stack. I also line the concept of only allowing the emails you want to see to be seen.

This will solve many problems of email, amazing work:)!

Reply later stack animation is 🔥

This looks great at solving our JTBD.

This sounds amazing and I can't wait to test it out. Thanks for the tour!

gmail is not meant for productivity because you are supposed to pay attention to their ads they are selling you. all Ad fund products are made with a different goal than to serve you, the product is more of a honetrap for your attention, like youtube right here.

I think "Hey" is a game-changer!

A wonderful and so much different UI, bravo.

Can't wait for the invite! Looks incredible.

Neat! Double thumbs up for the reply later and notification feature. Congratulations to the team!

Hats off to you guys. You’ve really done a fundamental rethinking of the JTBD, and the result looks wonderful. One thing I wonder about: in the “focus and reply” I am responding to emails. But what about the emails i need to write? Why should the emails i need to write from scratch and the emails i need to respond to live in two separate places? They both should fall under the time block of “doing email”. It would be great if you guys could address that fragmentation so that when it’s time for me tp focus and “do email”, i can can see ALL the emails i need to write-both responses and emails i need to send out from scratch.

I love the approach to email. It's MY "IMbox", so I should be able to do with it what I want :-) 1) But now my agenda and email are married. Are you planning on supporting this in the future? Would I have to manage my agenda and send meeting invitations from Gmail or Outlook? 2) What does the planned offline functionality look like (e.g. in planes)