The Legend Of Stone Island From Hooligans To High Street

Рет қаралды 28,167

Жыл бұрын

Ever wonder how Stone Island started? Stone Island is actually an Italian brand, despite the fact that it's looked at by many as being quintessentially British.
Over the years the brand has also blown up here in the states thanks to colabs with Supreme and Nike.
But how did they really set their start? Let's find out. I'm Nate the Great from Takeflight214.com and this is the history of Stone Island
www.takeflight214.com
/ / takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

Пікірлер: 82

@MrG77 2 ай бұрын

The feeling i got buying and wearing my first Stone Island jacket as a 20 year old was unmatched. I walked a bit different wearing it. A dark blue suede one . Love there stuff.🙏

@DmStandish4 Жыл бұрын

Thanks for the video. Really cool history lesson. Will be following.

@takeflight2142 Жыл бұрын

Glad you enjoyed it 👍🏽

@Mrdorf14 4 ай бұрын

Well informed video. Great work!

@takeflight2142 4 ай бұрын

Thx fam

@parisfinessin1901 Жыл бұрын

if u wearing SI or CP in russia ur definetely gon be respected by everyone. in russia these 2 brands are the major street fashion swag brands

@MRenderkoshakanal Жыл бұрын

Да ты шутник

@quereyeforstraightguy9585 Жыл бұрын

What cp stand for?

@marxman300 Жыл бұрын

@@quereyeforstraightguy9585 corporate profit

@murtonben Жыл бұрын

@@marxman300 what are you going on about 😂. It stands for Chester Perry you dumb-ass 😂

@d3mon1c82 Жыл бұрын

@@quereyeforstraightguy9585Chester Perry

@peperueda344 Жыл бұрын

Hey men nice video! Very good documented

@LaazrGaming 3 ай бұрын

Great video. I've been collecting stone island since 2011. one day I will do a big wardrobe reveal. must have 300+ rare pieces.

@pandora8478 Жыл бұрын

As a Brit, I can say you’re British accent was spot on!

@takeflight2142 Жыл бұрын

Thx 😂

@TCBLOYAL Жыл бұрын

No such thing as a British accent pal

@KennyRigby-pd1vv 4 ай бұрын

so am I 😂 wtf are you talking about

@mariusroyal1885 Жыл бұрын

Amazing video

@KennyRigby-pd1vv 4 ай бұрын

😂 amazing wtf

@tambias 3 ай бұрын

I have a si field jacket made from ww2 japanese tent material and a rare red silk mac. Still have my jackets from the 80s-90s.

@Byrney31 Ай бұрын

'Casuals' were wearing Stone Island (mainly Marina) by 86 not 92. Many originals dropped the label by 98 going for other Osti pieces such as Production and moreso Left Hand. CP now is an embarrassing parody of Osti's vision using the goggles or the 'compass window' from the 90s Mille Migle jacket in every piece.

@rugsbaby Жыл бұрын

Moncler bought stone island that doesn’t bother me one but honestly, I wonder if moncler has improved their quality due to this

@yasarmalak3100 5 ай бұрын

The DMV area on stone island heavy right now

@marxman300 Жыл бұрын

Tbf the first time I saw an American wearing this was grand puba in the check it out video

@tylerk2533 Жыл бұрын

Man I've been following hooligan culture for a long time and all I have to say is they love to turn up

@mark222-px9lj 23 күн бұрын

When English fans(Liverpool) started playing European games they stole brands like fila and Sergio tacchini, in the very late 70s and brought it back to the uk. Then other clubs noticed it, and wanted it, also. By around 1982 most English clubs started wearing the same stuff, by around 1985/86 that when stone island started to get worn, and by the early 90s most clubs started to wear it. In the early 80s no football fan wore stone island it was tennis and golf brands like that I mentioned.

@danielfrancis3660 3 ай бұрын

I first bought Stone Island and CP Company in around 1992 in a shop called Zee and Co located in Upper Street Islington. At the time I didnt realise it was associated with footie hooligans. I think these days the products are nothing special imo.

@Capedcrusader79 2 ай бұрын

What a shop that was 88/92 I used the Roman store every week ,,,

@easyrouge 9 ай бұрын

Ok ,Drake was a big fan of the London gang series Top Boy , that much he funded a complete season ..stone island was worn by the gang cast, it’s known street ware in uk ..This was a massive influence on drake bringing it to the US ..bless

@paulseymour8299 Ай бұрын

What is that jacket on the video picture at the start please

@beastmasterakathabarbaric1509 Жыл бұрын

🔨 ⚒️ 🔨 ⚒️ yours truly from your mate in Memphis

@clobberonline6812 2 ай бұрын

Busta rhymes was wearing a stone island jacket on Yo MTV raps in the mid 90's !!!

@beachcity562 Жыл бұрын

Haven't bought any of there clothes it looks good

@staycasual7203 9 ай бұрын

Their clothes…..idiot

@TrevorDans 2 ай бұрын

get the badge in

@user-kh3nz9lb2k Ай бұрын

I seem to remember Spurs were the first UK firm to wear Stone Island on the terraces. I got my first jacket in 1989 and 2 more after that through the 90's. Stopped going to football in 2000 when I emigrated. Had some CP Company clobber too. I liked CP cuz it was understated. I hate the modern stuff with the black disc... WTF is all that about?

@nikolai1714 7 ай бұрын

Why 320p? Unwatchable quality but interesting video

@fluxfotos22 2 ай бұрын

Chav island now,

@paulyoung5514 Ай бұрын

Was for a few years but getting much better again and a lot of them have moved onto the CP Goggle gear now.

@markbragg885 3 ай бұрын

Beware of fakes ..OG Dr Green thumP

@rosskelly3244 Жыл бұрын

I wear a lot of stone island but doesn’t make me a football casual to be honest I hate football 😂😂

@markgreet3543 6 ай бұрын

Well said, ive a few tops as well, i do like football a bit, but they should never prejudge people on good fashion sense.

@AnisaAkeya Жыл бұрын

Not them being the British Lo Lifes 😂

@itsking2u Жыл бұрын

My wife, would be roasting you if she heard your British accent 😂

@takeflight2142 Жыл бұрын

🤣

@TCBLOYAL Жыл бұрын

No such thing as a British accent

@itsking2u Жыл бұрын

@@TCBLOYAL tell her that.

@marcp3788 9 ай бұрын

You're so misinformed on this video, it's hilarious lol

@takeflight2142 9 ай бұрын

About what? What did I miss?

@user-gl1zx2rk6i 3 ай бұрын

@@takeflight2142everything bro not hating trust me I lived it

@panagiothspapazishs7824 Жыл бұрын

Its football not soccer

@user-ds2fw8sn6m 2 ай бұрын

Drake, supreme kinda killed the real stone island

@jamieclarkclark756 Жыл бұрын

FIRST SEEN MY MATE IN A BROWN DUTCH ROPE SYSTEM JACKET IN ABOUT 90 91🏴󠁧󠁢󠁥󠁮󠁧󠁿 B.C.F💯

@mattbrumhead655 8 ай бұрын

It’s called terrace fashion because we live on estates built with terraced houses, ‘the terraces.’ Nothing to do with footy fields mate, just the working class housing estates where we all come from, where the fashion started. Accent was awful btw 👍

@lukemcgarry6771 7 ай бұрын

So nowt to do with football terraces ??

@legitorecords5701 2 ай бұрын

Terrace refers to football terraces mate - nothing to do with houses.

@user-kh3nz9lb2k Ай бұрын

WRONG on so many counts. Got nothing to do with Terraced houses. It was Football Terrace fashion first and foremost. Only the Footy Firms around UK wore it in the late 1980"s. That is when the Stadiums still had "Terraces" before they were re-built into all seater stadiums. Spurs firm was always the best dressed back in the day with R.L and then S.I. Abercrombie came much later.

@paulyoung5514 Ай бұрын

What on earth are you spouting - of course it's about football terraces.

@trinibaduk9012 8 ай бұрын

360p 🤦🏾‍♂️

@takeflight2142 8 ай бұрын

It’s an older video, we have since upgraded

@martyn98 Ай бұрын

Stopped watching after the first 30 seconds - English football hooligans, deary me

@takeflight2142 Ай бұрын

Well it is in the title, but 30 seconds counts as a view so thx

@MrJizzy9990 7 күн бұрын

Americans can neva match our style

@michaelturner4457 25 күн бұрын

I've seen more knock off stone island than the real thing.

@Capedcrusader79 2 ай бұрын

They also had a third label boniville ,,,,

@Byrney31 Ай бұрын

Actually many more: World Side Web, Production, Navy and Artic, Left Hand, Double Use and collaboration s with brands like Levis

@jamieclarkclark756 Жыл бұрын

I WERE STUFF NOBODY ELSE WHERE'S IM NO SHEEP. IM A LEADER NOT A FOLLOWER...AS LONG AS IT LOOKS THE PART AND I LIKE IT, IT'S COMFORTABLE and fit's I'm happy. IV still got clobber from the 90s one of my favourite is an old school Burberry jumper wool, and still in good condition man I've still got chevigon Benetton & a PEPE JUMPER... JUST THERE MAN ENYWAYS PEACE OUT 8

@Capedcrusader79 2 ай бұрын

If your wearing stone or cp in England ,,, your not with it ,,, finished 93 very latest ,, or when ossti passed , but amazing gear 87/93

@user-kh3nz9lb2k Ай бұрын

Agree, well past its sell by date now its gone mainstream.... it was a very exclusive brand back then. Hardly anyone wore it in the town on a Saturday night. Only the well off members of the footy firms seemed to wear it... I forked out 600 quid for a jacket in 1993, it was pricey AF back then.