The Rise And Fall And Attempted Rise Again Of Fila

Рет қаралды 2,194

Күн бұрын

Fila is a bit of a mysterious brand. I mean Everybody knows it, but nobody really knows where it comes from, what their story is, or why it virtually disappeared from the stores during the first 15 years of the 21st century.
They were huge in the ‘90s, then went bust in the 2000s, and now they've been trying to make a comeback over the last few years.
Because Fila has been surfing the waves of the market, experiencing high and lows, sometimes being there, sometimes not, people forget how big they used to be.
Believe it or not, There was a time when Fila was the second-largest basketball shoe retailer in the world, behind only Nike. They were also the third-largest athletic shoe retailer in the world in 1996.
But what happened? How did they manage to rise to such heihts only to fall off and go missing for years? Let's find out.I'm Nate the Great from TakeFlight214.com and this is the rise and fall and attempted rise again, of Fila.
www.takeflight214.com
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
www.youtube.com/watch?v=cD-ia...
Happened To Alife:
www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. :
www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream :
www.youtube.com/watch?v=BUlyW...

Пікірлер: 25

@ammbaataa 7 ай бұрын

Based off of the attention I get from my thrift store bought FILA sweatsuit jacket, yes it could come back. They just need the right endorsements

@PeepGamePopoff 7 ай бұрын

I was fila’d out around the time the grant hills came out lol

@jonpaulluis5582 5 ай бұрын

hey Howdy from NOLA..! Still got a pair of HiTop FILA in rotation...!!

@mogarcia9128 Ай бұрын

I dont care what anyone think i still buy and rock my filas

@georgemartinez8405 4 ай бұрын

The Jerry Stackhouse Shoes were the absolute best! Top 3 design! Spaghetti style. Red, white and blue!

@Overanalyse_This 2 ай бұрын

The Grant Hill 2 is the only shoe I ever wanted. Sadly, I had to wait until I could buy them myself. But I do now have them in 3 different colours.

@DreChampProductions 6 ай бұрын

FILA= Foreva I Love Atlanta

@nosuby1991 Ай бұрын

They very comfortable to wear and last a long time

@nwoprime1 22 күн бұрын

I still rock fila

@CC-zc3ri Ай бұрын

Very interesting! I have been searching for Fila Womens Wear with very little luck. With Adidas and Nike at their height, I don't think Fila can come back unless they cater to a specific market and get with the times. Is it likely. No! Thanks for this great informatory video!

@BenCaesar 24 күн бұрын

Fila goes in

@willieosler9259 2 ай бұрын

My favorite Dope Boy shoe 👟❤😂😅😊

@kn0ck2wice2 6 ай бұрын

Fila is on fiyah bruh...wake up loooooool

@OGPimpin 4 ай бұрын

Exactly

@alexthelizardking 7 ай бұрын

FILA just copies sneaker designs now.

@jaybruno3571 7 ай бұрын

Filas always reminded me of sketchers I had a few dope Fila runners back in the mid 90s

@takeflight2142 7 ай бұрын

You know, now that u mention it, they do look a hell of a lot like Sketchers 😂

@lorenzojoneson 7 ай бұрын

@@takeflight2142 except skechers came in 92 with a ripoff shoe of simple shoes, and historically copy other shoe companies, so it's prolly the other way around

@Ezekiel7th 6 ай бұрын

Here in the UK Fila is doing pretty good i see them in most trainer sport shops.

@cheekypigg 3 ай бұрын

I think they can bounce back if they target it to the younger generations who weren't around / were too young to remember their fall off. The brand is fairly popular with high schoolers and 20-year-olds where I'm from. strangely.

@arslanmanzoor6862 Ай бұрын

1:43

@lostintheark5728 3 ай бұрын

I still rock Fila, its nostalgic for me, I rock Adidas and Puma too. I wish I could find me some Creative Reaction shoes and I want to get another pair of Supra Hydras. Its this weird pair of Jordans I had that were fired I havent seen them since I had them.

@takeflight2142 3 ай бұрын

Creative Rec is trying to make a comeback, they sent me a free pair of shoes from their new line that I did a review on.

@lostintheark5728 3 ай бұрын

@@takeflight2142 Creative Rec is my joint, they got so much sauce, it ridiculous. That's cool af you gotta change to try some new kicks, man I'm glad my favorites are making a return, hopeful some of these Jeans companies, do to it hard to find a decent that at the nut hugger variety. Giraud is one that comes to mind.