How Gucci Fell From High Fashion to Discount Rack

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Күн бұрын

Gucci, once synonymous with larger-than-life luxury, has fallen far from its rarefied perch. Bloomberg Originals takes a close look at why the iconic brand became a sales bin staple, and how it might pull itself back out.
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Пікірлер: 1 200

@business 18 күн бұрын

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@vals2534 8 күн бұрын

5:41 These are the customers of LVMH LOL

@Suitednlooted 17 күн бұрын

The moment people started wearing Gucci Flip Flops, I knew the brand wasn’t luxury anymore 😂

@allenk6373 17 күн бұрын

Very high end brand has flip flops

@davidcantor293 17 күн бұрын

Yeaaahhhh It is no longer "luxury" when people working fast food are rocking the brands flip flops at the apartment complex pool.

@Suitednlooted 16 күн бұрын

@@davidcantor293 Exactly 😂

@lenaely6146 16 күн бұрын

Right. Flip flops and sweat suits 🙄😌"how luxurious" 😂😂

@geawee 16 күн бұрын

@@davidcantor293 Those monkeys have fake ones

@EyesOfByes 18 күн бұрын

In Sweden, Gucci is just associated with ganger teenagers who cosplay being rich. Not my opinion, just the market image

@stillakzo 18 күн бұрын

They themselves did this to themselves

@user-zn9ke8um8s 18 күн бұрын

Sweden is ruined and it makes me sad.

@betsyrocks 18 күн бұрын

Gucci has gone the same way as Burberry did in the U.K in the 2000s

@ssuwandi3240 18 күн бұрын

The reason Sweden is charging the carbon taxes. The race to the bottom

@electrikoptik 18 күн бұрын

The Gucci cap just screams "I'm north-african"

@mjmf1430 17 күн бұрын

Sorry but LV is just as tacky with all the logomania

@Bhethar 11 күн бұрын

Agreed. “Loud” luxury is not luxury. It’s just expensive products.

@screech5360 10 күн бұрын

@@Bhethar Thank you! As someone who actively avoids visible branding, Gucci and LV are my worst nightmare brands. So tasteless, so loud.

@barbthegreat586 10 күн бұрын

The tackiest.

@Dohair879 8 күн бұрын

I always say they look like an old lady purse.

@TheSongwritingCat 6 күн бұрын

Yeah, some unchecked narratives here. All these fashion houses have their issues.

@sorayashahi 18 күн бұрын

Gucci destroyed itself when it started making streetwear. It cheapened the brand entirely.

@SonjaJacobs-cf7mz 18 күн бұрын

well, everything isn't corporate & with people working from home it makes sense to make streetwear or loungewear.

@allenk6373 17 күн бұрын

Every high end brand was making them And Gucci falling off does not mean every one stop buying it Yes sales will decrease however they will bounce back

@bill_tin 17 күн бұрын

that might be true but LV did a similar move

@alvaroga1n 17 күн бұрын

Louis Vuitton did streetwear and it was a hit, I think gucci didn’t know exactly how to execute it well

@Booz2020 17 күн бұрын

Monica BelGUCCI👀💬

@ST19890 18 күн бұрын

Gucci designs lately just looks tacky

@michaelwalsh8053 17 күн бұрын

They have always been tacky

@CucciMeme 17 күн бұрын

agreed! lol

@sayoshinakamario 15 күн бұрын

They’re catering to the middle class

@mm-ln9sw 14 күн бұрын

high fashion and tacky go hand in hand, in many cases 😂

@RobertSmith-up9rz 13 күн бұрын

It was always tacky.

@loloppololp9304 17 күн бұрын

This happens every few years 😂😂. I remember in 2010 nobody cared for Gucci. Fast forward to 2017 and everyone was talking about Gucci. Just a cycle

@n.g.l. 15 күн бұрын

lol yup they probably short their own stocks too. They can make money going up and down. It’s all a cycle. Rinse and repeat

@entezami777 15 күн бұрын

I agree

@thepandaahbear9025 14 күн бұрын

This

@Bb-jm6wx 12 күн бұрын

@@thepandaahbear9025not this at all lol

@Bb-jm6wx 12 күн бұрын

@@entezami777how 😂

@agarengames3101 15 күн бұрын

Me watching this in my thrifted shirt, Walmart shorts and crocs: very interesting

@KristalovesTrump 14 күн бұрын

I love thrifting. I get a kick out of finding clothes made 20+ yrs ago. Well, when they are in decent condition

@Freerider93 Сағат бұрын

😂

@bobbymunyavi5357 13 күн бұрын

How people buy $20 items for $2000 is a mystery.

@Morgan-Zolko 11 күн бұрын

marketing, status

@GeeBee212 11 күн бұрын

If they can afford it, why is it our business?

@ClaimClam 11 күн бұрын

becaus they can pull u million $ 🐱

@EnzoHerrera-fx7pv 10 күн бұрын

howd you know bum 😂

@gailmiller6333 10 күн бұрын

@@GeeBee212 👍🏾Agree, 1,000%. Their money, Their choices.

@mikewingert5521 18 күн бұрын

Gucci, until about 1994, was a genuine craft house; made in Italian Gucci factories (yes, they were small factories)….My Gucci loafers from 40 years ago are both properly and correctly made. Today the modern iterations are just poorly made rubbish…..🇬🇧

@malikr2271 18 күн бұрын

Exactly. Quality has diminished

@wamnicho 17 күн бұрын

@@malikr2271 because they shipped the factories to China and other Asian countries to take advantage of cheap labor. They want to pay 1 dollar and hour to Chinese in sweatshops and the sell for 3000 a bag

@Booz2020 17 күн бұрын

Monica BelGUCCI 👀

@kirbysaurus5670 16 күн бұрын

you sound absolutely ridiculous. there is much better quality out now than any amount of years ago, stop buying the logo items aimed at influencers

@leonardoluc6362 14 күн бұрын

Haha 40 years wearing the same shoes, no wonder they go broke. BTW nonsense the quality today is much better but believe what you want as i still love Gucci as a brand.

@SonjaJacobs-cf7mz 18 күн бұрын

This video is a bit of an exaggeration. Most luxury brand are heading to the discount rack as the middle class evaporates. Most buyers were middle class consumers and not so much wealthy consumers. No middle class less retail, especially high-end. The middle class went into debt for high-end brands. Everyone is shopping on Temu because middle class is almost non-existent.

@wamnicho 17 күн бұрын

That’s what happens when you break the family unit and turn people into consumer drones and numbers, eventually they become broke and even stop reproducing

@Rilows 15 күн бұрын

LMVH hit record stock market prices in the last 2 years. It’s not just Americans and Europeans who buy luxury brands, think about all the wealthy Chinese that are into European luxury brands

@Darkest_matter 14 күн бұрын

@@Rilows those wealthy chinese are in HUUUUUGGGEEEE amounts of debt. (trust me, i know people from yunnan and shanghai.)

@LaSombraa 14 күн бұрын

@@RilowsChinese buyers definitely made up a HUGE percentage of luxury buyers - those people have no problem covering their bodies in logos. It’s weird.

@randomchannel-px6ho 13 күн бұрын

Temu is really untransperant about their business and finances (the parent company Pinduoduo is similar) I personally don't know anyone using Temu.

@christopherfeatherley 17 күн бұрын

Yves Saint Laurent was actually Kering's biggest earner, but pop culture hyped Gucci, and with Tom Ford's effort to rejuvenate the brand, Gucci became popular amongst the general public. I don't think they really care to reestablish Gucci's luxurious exclusivity because, remember, the middle and lower class purchase more than the upper class. As such, they earn more profit that way. Sure, it may tarnish brand perception, but earning a gross amount of 7.1 billion on average within a year is no easy feat. I don't think Gucci can be considered true luxury anymore, and I don't think that's Kering's objective to begin with. I'd argue LVMH followed a similar path with Louis Vuitton that Kering did with Gucci, except LVMH has way more brands to rely on, if one fails; Kering isn't able to do the same.

@thepandaahbear9025 14 күн бұрын

Great comment, thanks!

@HiddenWen 13 күн бұрын

Upper class aren't buying Gucci. They're buying Chanel, Hermes, Loro Piana, etc.

@christopherfeatherley 13 күн бұрын

@@HiddenWen That's the entire point of my comment

@HarrisonWoodinLygo 12 күн бұрын

This just isnt true. Gucci has always been significantly larger than YSL

@HailToTheMeep 11 күн бұрын

This is VERY INSIGHTFUL and by far a comment that most reflective of what I see in real life. Thank you. Louis Vuitton has gone super tacky to grab super cash before Virgil Abloh who sadly passed way too soon. There seems to be some promise with the improvements in quality - if not design - under Pharrell Williams

@kaifunabashi4649 15 күн бұрын

You can add Dolce & Gabbana to the list. The D&G mark now is like supermarket fashion

@catcoffee7958 12 күн бұрын

Sadly true

@borstenpinsel 11 күн бұрын

Always has been

@PacmanBrunner 10 күн бұрын

Im a misbehaving Black gang member whose baby momma lives in public housing. I go where I am not wanted or welcome and still misbehave and then complain about it later. I wear Gucci and D&G

@AJayZy 7 күн бұрын

@@PacmanBrunnerDrop a freestyle

@zey9240 3 күн бұрын

Really? I haven’t been paying attention to fashion trends lately but d&g was the only “high fashion” brand i liked seeing in magazines and watching shows and stuff back then. Kinda sad

@PMEV101 13 күн бұрын

Overmarketing and Overproduction. What makes an artpiece exceptional, is the rarity.

@joseh3564 5 күн бұрын

It's the artist and rarity combined.

@user-we5zd7dr5e 18 күн бұрын

since they embrace the “cool kids”, the brand died

@geoms6263 18 күн бұрын

what can they do? embrace the ,,dumb kids´´brand?

@ShahWirana-bq9hv 18 күн бұрын

the break is in the term "kids"...

@BlowUpTheOutsideWorld 16 күн бұрын

I'm the hundredth like 😊

@daniwhite3027 15 күн бұрын

Yeah only turkish kids wear it on the bus today

@curlyhairdudeify 15 күн бұрын

By the cool kids.... Gen-Z dressing up with clothes that look straight up from Goodwill.

@saisamsuri 17 күн бұрын

Where's this 'discount rack'?

@TB-iz8om 17 күн бұрын

If you live near NYC they have a Guccci outlet in Woodbury common premium outlets in central valley, NY. Boston area has a Gucci outlet in Wrentham.

@Buttersausage 15 күн бұрын

At Walmart

@seppevb1181 15 күн бұрын

@@TB-iz8omoutlets are not discount racks.

@G3rmanhenry 15 күн бұрын

I’ve seen Gucci at Marshalls and places such as Nordstrom rack, Bloomingdale’s outlet etc.

@ts121084 14 күн бұрын

@@TB-iz8omThat has existed even before the Tom Ford era. 🤦🏻‍♂️

@davesparrow1372 13 күн бұрын

Not only Gucci , Lagerfeld is done, Versace in TK Maxx, long ago Armani falled down and is associated with cheapness, Tommi Hilfiger, CK , valentino as well etc

@selenachan4230 12 күн бұрын

RIP Karl. He was an anomaly. Fendi, Chanel, Karl, Chloe. Not many designers can produce for 3fashion houses w/o suffering in burnout or drugs, etc.

@acex222 11 күн бұрын

Only Armani diffusion brands are associated with cheapness - Emporio Armani, Armani Exchange, Armani Jeans. Arabs ruined it.

@girlie89 9 күн бұрын

I mean at this point these are all Macy's brands 🤷🏾‍♀️

@hanskaiser6030 9 күн бұрын

When I saw cK and Tommy jeans in Costco, I knew it was over

@prenomnom8095 8 күн бұрын

CK and Tommy H are not luxury brands

@user-vm1im1jc6j 18 күн бұрын

Thrift owners laughing in silence 😅

@Booz2020 17 күн бұрын

SHEIN and Temu be like : Cheap Fashion 😎

@user-vx5vo3gs2w 16 күн бұрын

While they are laughing in their smelly little dens, Pinaults make billions ☝️😁

@eugenechin2863 4 күн бұрын

heh i sure am. I mainly wear no name t shirts, shorts and fake crocs from walmart.

@user-yg5ti7cq7g 16 күн бұрын

May be people becoming more sensible and realising that expensive brand products is a waste of money

@chinchillin6280 13 күн бұрын

Chanel is going down the gutter too

@margodphd 13 күн бұрын

@@chinchillin6280Seen the latest Viard's runways ? and the horrible price hike vs quality decline? No wonder they are and right about time, imho.

@thebigmon 6 күн бұрын

These brands were never intended for people who could not afford to waste money. Unfortunately most people who buy these brands today can't afford to pay their rent.

@momomomo6527 15 күн бұрын

3:59 Making a point that Gucci has fallen down to #11 on "The LYST Index", yet LV is further down at #16 🤔

@lansvale28 15 күн бұрын

Exactly. And Versace is at #7. What type of list is this?

@rinmartell2678 15 күн бұрын

It’s about the fall. Gucci was higher in the ranking before and then fall…that’s a bad thing. LV is down the list for ages now

@rinmartell2678 15 күн бұрын

It’s about the fall of Gucci. Gucci was higher in the ranking one or two years ago. LV has been on the bottom for ages now. So yeah, Guccis performed worse than LV as LV decline isn’t as big.

@cmaven4762 12 күн бұрын

But LV is "up" from an even lower ranking, IIRC.

@TheSongwritingCat 6 күн бұрын

All the fashion brands owned by big conglomerates have their issues. It would be more interesting to compare them to independent designers or brands that are on the rise.

@josiahschaffer9652 18 күн бұрын

It all depends on what you buy. I feel all luxury brands have tacky over the top items. I have some great items from Gucci that I love. There’s also tons of stuff there I would never buy. 😊

@shjj1983 18 күн бұрын

Ur so cute

@nordette 15 күн бұрын

Same

@tomr164 18 күн бұрын

Well, 3 years ago all these channels were saying how brilliant Gucci was, and beating all brands, and now suddenly it's the total opposite

@huckleberryfinn6578 17 күн бұрын

3 years is not suddenly. A lot has changed since then.

@lenaely6146 16 күн бұрын

Sounds like investor shorting or something. Gucci did license/produce it's name on too many items, imo...

@yukie_tn 16 күн бұрын

Gucci made a lot of sales while they were trying to promote with young people with casual styles. People just saw their short term sucess back then, but in reality it cheapened the brand and that has long term implications.

@v.a.993 15 күн бұрын

lol.

@nntflow7058 15 күн бұрын

3 years is a long time. That's 6 different collections to ruin a house.

@metalmadness90000 17 күн бұрын

This is cope. The "discount rack" is always just the tees and giant logo handbags and other miscellaneous stuff, or even the basic low top shoe with the bee logo. The regular high end pieces you wouldn't even be able to identify as Gucci unless you were super familiar with the brand that go for thousands are still in line with every one of these other high end fashion houses.

@jstn4prez 16 күн бұрын

This.

@HailToTheMeep 11 күн бұрын

And that’s enough to drag the brand down.

@sebastiann4402 8 күн бұрын

Indeed. But it was accessories and the vision that “everybody should be able to buy something from a luxury brand”, like LV and Gucci, that has watered down the brands. Both brands sell a very limited amount of clothing.

@jansengarside 17 күн бұрын

Show me the discount racks then if they’re doing so poorly. Would love to buy whatever is on sale. A dip in sales is expected after Michele’s departure.

@alyssaferguson8195 13 күн бұрын

Facts when he left I was upset

@HKim0072 17 күн бұрын

It's an odd comparison. LVMH has way more brands.

@adlovedj 11 күн бұрын

They make stuff that will never go out of style timeless 😏

@kiwimike2330 Күн бұрын

Yeah, about 10 times as many brands, in many more categories like Alcohol, Cosmetics, watches, jewellery. Kering just have about a dozen fashion brands in comparison.

@ngfhfsd323wstgs 18 күн бұрын

Kudos to the creative team for that thumbnail

@pipetman4645 10 күн бұрын

Yeah it is catchy

@ItsMeDanyell 17 күн бұрын

Gucci Mane been told y'all he stopped buying Gucci in 2009 😂

@CucciMeme 17 күн бұрын

and you should by this Cucci...

@skillbopster 10 күн бұрын

Speak properly.

@A-Ree 7 күн бұрын

@@skillbopster Hush.

@ItsMeDanyell 5 күн бұрын

@@skillbopster nah, yamp.

@orchestra6871 17 күн бұрын

The last true Gucci is the one created under Tom Ford supervision, back then I liked the brand, now it became like a "look like homeless" brand

@TheVleckChannel 15 күн бұрын

To be fair, head designer Alessandro Michele looked and dressed like a homeless bum so the brand was on point.

@artistsingerwriterproducer8288 15 күн бұрын

The Internet like destroy the famous Label, all oy cheep 1 Euro, terrible

@michaelenglish1992 14 күн бұрын

You are incorrect

@orchestra6871 13 күн бұрын

@@michaelenglish1992 Why ?

@spacecadet2172 13 күн бұрын

Nonsense. Michelle was a visionary and breathed new life into the brand

@altrogeruvah 15 күн бұрын

My image of Gucci is usually low level street crime and people in dire financial situation cosplaying as self-made influencers

@ProfoundProductions 12 күн бұрын

Facts, BMW is getting that way too unfortunately.

@alexandergurdebeke1214 12 күн бұрын

Exactly

@PacmanBrunner 10 күн бұрын

Im a Black gangsta type and I wear Gucci. I cant get a driver license cuz I owe a bunch of tolls I will never be afford to pay.

@kencarson666 Күн бұрын

@@PacmanBrunner👴🏻👴🏻👴🏻👴🏻

@PacmanBrunner Күн бұрын

@@kencarson666 U never seen a brotha wear Gucci not my fault u only rock wit brokes n lames

@khairulhelmihashim2510 18 күн бұрын

inevitable. a brand needs to survive for next generations. taste of rich kids or wannabe rich-kids are different compared to 30 years ago.

@elbertmkizy7086 15 күн бұрын

Dirty secret: the moment rappers sing about it, it's going down. Remember Lacoste?

@Kidkosmos 13 күн бұрын

Balenciaga still poppin

@michaellee7841 13 күн бұрын

@@Kidkosmos ? No one buys Balenciaga at full price...... If you do, you are a fool.

@fistandpen2505 13 күн бұрын

FALSE. Rappers rap about LV even more than Gucci. Nobody but you ever cared about Lacoste and no, many rappers did not rap about it.

@michaellee7841 13 күн бұрын

@@fistandpen2505 meh bunch of losers anyways…

@JudgeHill 12 күн бұрын

I love Lacoste

@firstgenerationbillionaire 15 күн бұрын

Counterfeit designer clothes is the reason for their downfall also opening up to the middle class and accommodating streetwear for larger sales made gucci lose their exclusivity thus they arent attractive no more

@Sam-tr4cy 10 күн бұрын

Wealth is quiet.

@Ikkstrikknakk 17 күн бұрын

gucci doing collabs is what destroyed its brand image... gucci x adidas for example.

@polofunk 17 күн бұрын

Louis Vuitton does the same thing

@TheBrah808 17 күн бұрын

Yeah it was terrible

@KYLETISZAI 16 күн бұрын

What's wrong with Adidas. Y'all quick to say ish

@ziwer1 15 күн бұрын

Love adidas. I wish they made suits too.

@HailToTheMeep 11 күн бұрын

Others are doing the same and there is nothing “low” about adidas. You should see them in Tokyo.

@AyeAyeMon 18 күн бұрын

I bought Gucci bags twice. They couldn't stand Thailand's hot weather.

@Booz2020 17 күн бұрын

Monica BelGUCCI getting Older 👀

@shinarom 17 күн бұрын

I live in Thailand and own a few GUCCI bags, I have used one of them every day for 5 years. honestly, the hot weather does not affect its leather quality :)

@Buttersausage 15 күн бұрын

Gucci is now lame

@ziwer1 15 күн бұрын

Take a closer look... You bought GuGGi. Made in Guang ho.

@bp900 15 күн бұрын

I rarely see really wealthy people wearing these brands. I see different levels of middle class people who complain the rising prices at McDonald's wearing and wanting this stuff

@Hippy2021 13 күн бұрын

Nahhhhhh. I saw Gucci everywhere in London. In Paris no one wears LV but the stores are full of tourists customers buying to take home as prices are lower and no taxes, mostly Chinese and Japanese

@ethankoh6851 12 күн бұрын

@@Hippy2021 It's called the "3 second bag" in Korea because you see someone in the street carrying one every 3 seconds

@acex222 11 күн бұрын

You rarely see wealthy people. Who are you talking to that cares about McDonald's that's also wealthy?

@bp900 11 күн бұрын

@@acex222 the point I'm making is the people I see really lusting over these brand names are the people who can ill afford it and would actually do better making wiser financial decisions. Sorry that went over your head

@makanamozo 9 күн бұрын

@@bp900 luxury for poor ppl

@MandoMonge 12 күн бұрын

I live in the Middle East and travel a lot to Asia, it’s outstanding the hype for luxury brands in here. I’ll never understand this market

@kimtoannhan7275 4 күн бұрын

Asian here. In where i live what so called Show-off culture is a big thing. It elevates status symbol amongst the commoners. It happens not just in Asia but also in Africa, south America and even the Balkans. Instead of buying a suit those people will buy a T shirt with biggest designers name. It happens the same with cars and houses too. Instead of buying a house with big garden, landscape for maximum privacy people tend to buy ridiculous tacky neo classical houses in high population area just for show off.

@gdnh 11 күн бұрын

giant logo t shirts and "slides" and baseball caps ruined it. people with money don't want to wear what's mostly seen on people flying spirit and ryanair to miami/ibiza

@alvaroga1n 17 күн бұрын

They should’ve added the song gucci gang, that was a HUGE HIT back in 2017 days, like everyone wanted a gucci bag, shirt, polo, wallet Anything with the Gg

@queenbee3828 17 күн бұрын

I love that song!😬😅😅😂 my lean cost more than ya rent!😂😂😅

@biboebbs624 15 күн бұрын

that led to their downfall

@dontmindme2375 14 күн бұрын

Unpopular opinion: you made it accessible to the poor and the new money

@puffinjuice 18 күн бұрын

Same quality as made in china but 100 times the price.Why would anyone waste their money?

@capusaf98 17 күн бұрын

Say you don’t own any without saying it.

@kenfern2259 15 күн бұрын

nah its been the true , u dont have to own it ppl being say it online for years and doing review on quality of modern vs vintage, gucci are massive produce and the quality doesnt match up with the vintage one . gucci isnt the only one

@sebastiann4402 8 күн бұрын

That’s not even true by a stretch. You clearly don’t know much about the construction of clothing, do you?

@kenfern2259 8 күн бұрын

@@sebastiann4402 just look at review of modern and vintage, plus tanner leatherstein . He breaks these leather high end design leather bags and sees how much they cost to make and how much they are selling it for and majority of the time it's been u just mostly paying for the brand and logo

@flux928 14 күн бұрын

Tom Ford's Gucci was slick and sophisticated. He brought it back from a tacky era. ( those cheap gold watches at Macy's) This new low point can be called the greed era, they just pumped out overpriced junk with the logo plastered all over the place. What will happen, certain Tom Ford pieces will be sought after as they become scarce, exclusive and hip again,

@HailToTheMeep 11 күн бұрын

Gucci is already revisiting them. Suddenly the horsebit bags are popular again.

@davidcantor293 17 күн бұрын

They are no longer high end. I work for Louis Vuitton and hate that we sell socks. We are going to start selling lipstick in 2025 - it is ridiculous. If you want to be high end then it should only be accessible to those who can afford high-end and not by someone who makes 50 affirm payments for a pair of shoes.

@diamondlife120 16 күн бұрын

You can buy Gucci on AFFIRM?👀 This saturates the market and makes them no longer an exclusive brand. At the end of the day business is about making money.

@tonshmar 16 күн бұрын

You know all about those Affirm payments, huh? 😏

@Yougotthis1212 16 күн бұрын

You’re trying to be classist and are failing miserably 😂. Investors only care about profit, money is money. Don’t forget chap you just work there, you literally are a disposable worker any probably can barely afford it yourself living paycheck to paycheck

@chillin5703 11 күн бұрын

@@Yougotthis1212really goes to show how some people have been captured by the image 😂

@GeeBee212 11 күн бұрын

Elitist much? You better be glad Gucci can be purchased using affirm payments. You may not have a job otherwise. There in lies the problem! A certain group of people hate that the masses now have access to this stuff. They want to gate keep and keep it for themselves so that they can feel big.

@itzmzmini 16 күн бұрын

I have one of their classic fragrances from the early 2000’s and it’s still fabulous! It smells similar to Tom Fords Soliel Brulant

@C4rl05XD 17 күн бұрын

"The issue is related to brand perception and image. For about a decade, Gucci was the epitome of maximalism but then had to transition to minimalism in a subtle and gradual way. The abrupt shift they made resulted in a loss of their current customers and skeptical looks from other luxury brands enthusiast .

@frostmelody 17 күн бұрын

Pretty sure the same Gucci bag and shoes I bought during Covid have all gone up 10-20% in 3 years. Not sure where is the discount. Gucci was never in same league as Chanel and LV.

@rafirafoulraflamoul 14 күн бұрын

Mind you one there is inflation. Two its a pretty standard with fashion bag. Bought a bag prada bag 1000€ and its about triple in value 3 year. Gucci its still luxurious just not as highly regarded as before thats all

@stilleswassermaximalist 12 күн бұрын

What hasn't gone up 10-20% since covid?

@HailToTheMeep 11 күн бұрын

Gucci actually WAS

@LadyGodivaish 11 күн бұрын

Exactly I don't agree with this video. Gucci continues to be super expensive.

@wesi782 18 күн бұрын

back when story of Domenico De Sole success used to be a case study in many business schools. Nothing lasts forever indeed.

@edum.6353 17 күн бұрын

it all comes down to one name: Alessandro Michele. Just like Tom Ford era, Alessandro made Gucci flourish. Now it's a bad creative director.

@chegu613 15 күн бұрын

strong agree.

@darby1995 7 күн бұрын

I had never been into luxury fashion, let along Gucci but Alessandro Michelle did something really phenomenon with Gucci that made me love the brand so much. I was devastated when he left. So sad.

@jamesw5591 12 күн бұрын

Gucci went from high fashion to a ghetto street wear company.

@senorfrog5605 17 күн бұрын

because lil pump made a song featuring the word "gucci" like 2000 times?

@cornerback223 18 күн бұрын

The fact that Gucci felt Jack Grealish was a style icon shows how out of touch their staff is today

@geoms6263 18 күн бұрын

you are out of their gucci style

@DrunkGuitarist 17 күн бұрын

with more income inequality and the middle class being squeezed fashion brands have to focus more on luxury to get more money from the 1%, it's a sad state of affairs.

@huckleberryfinn6578 17 күн бұрын

The 1% doesn't buy Gucci or other mainstream-brands. They have more subtle ways to flex.

@Yougotthis1212 16 күн бұрын

Tell me you no nothing about the 1% without telling me you know nothing about the 1%

@DylanAsfur 15 күн бұрын

I think the problem is its association with hip hop streetwear rather than designer fashion. Nothing wrong with that necessarily, just not the same kind of luxury it used to be.

@supersonicfroot 3 күн бұрын

I feel like every single brand that was featured in this video gets name checked in hip hop though. So if it’s happening to all of them, it doesn’t make sense that Gucci is the only one to have its sales fall off a cliff. There has to be another variable.

@DeltaXMusic 17 күн бұрын

two words: *adidas collab* | who tf thought that wouldn't decrease gucci's brand value

@soupdrinker 12 күн бұрын

Addidas is better than Gucci

@Channelofchannelz 16 күн бұрын

People now love to buy custom made stuff and pay the craftsman directly for the work . Thats why Etsy is booming where you can get all unique genuine handmade products by creative peoples

@Smithpolly 16 күн бұрын

There's a lot of mass produced stuff on Etsy.

@brendakok7377 15 күн бұрын

There is nothing as luxurious as to pick your own fabric and have something made to fit you. That to me is luxury.

@Channelofchannelz 15 күн бұрын

@@Smithpolly yes but local production is more and serves individual interests

@Channelofchannelz 15 күн бұрын

@@brendakok7377 thats true and it will be future . Be distinguish and unique served by someone individual for your projects give great pleasure and satisfaction.

@Smithpolly 15 күн бұрын

@@Channelofchannelz I don't kknow what that means.

@Jeez001 7 күн бұрын

So basically he marries hot actress and proceeds to lose focus while LVMH grows 10x

@thewaywardgrape3838 13 күн бұрын

I married into a royal-connected family....none of them wear Gucci or other such brands. They're not considered tasteful. It's the poor that asign the value to these brands - the irony!

@antaeusguy 18 күн бұрын

waiting for Sabato De Sarno to be ousted 😂Alessandro Michele actually brought in a lot of sales for Gucci.

@ref07 17 күн бұрын

Alessandro Michelle made Gucci relevant again after Tom Ford but they fired him in 2022 so… now nobody buys Gucci, it looks like Zara.

@rushennair692 12 күн бұрын

LVMH and Kering just give off the vibe that they want to own everything, a lot of their brands have started to gain a tacky reputation because of the overuse of logos (the former LV and the latter Gucci). Richemont seems like the only other conglomerate that doesn’t have these issues, all of the brands they own still retain their prestige.

@upstar21t 18 күн бұрын

It was not an allegation of promoting SA against children. It was a fact. Your friends over at baalenciaga went so far as to put a court-ruling that determined that CP was okay in a certain case within their sick advertisements. FOH with "allegations", it's a fact that you relish such things and many people in the public are on to you!

@TheMreargasm 10 күн бұрын

In my mind Gucci’s brand positioning is the same as Guess’

@emmaramirez4330 12 күн бұрын

Calling Louis Vuitton timeless when they've done multiple streetwear collabs and their men's creative director is freaking Pharell is just clueless...

@HailToTheMeep 11 күн бұрын

I think you are missing the meaning of the word “brand”. It is all in the image and reputation. Those aren’t earned through actual products. They are all strategic purposely market positioning paid highly through advertising.

@EnjoyingLife2024 15 күн бұрын

TY for explaining the business strategies and performance differences between Gucci and the other luxury brands.👍

@MarkConway73 16 күн бұрын

Alessandro Michele happened to Gucci. It hasn't been the same since Tom Ford left. Classic style replaced with Grandma hobo chic

@SonjaJacobs-cf7mz 18 күн бұрын

Because Gen Z spends money on tech and not high-end designer clothes, shoes, bags, etc. Because Gen Y (aka Mills) are too broke & Gen X is in so much debt because they bought all the Gucci.

@ssuwandi3240 18 күн бұрын

I can assure Gen X was the last one bought Italian made brands one fifth of today's prices... Their brands spending just got wasted on projects that didn't retain Long Term Customer Values... Such as loyalty that most hotel brands nurture for lifelong repeat purchases.. Accor I think is the most advanced in terms of understanding LTCV..

@venus_envy 15 күн бұрын

Gen Z is literally known as the brand-obsessed/designer-obsessed generation. They have been buying this stuff and more. And why? Because they don't see any point in saving for a home they don't think they will ever afford.

@ssuwandi3240 15 күн бұрын

@@venus_envy I would say they're the most brainwashed generation out of social media from a very young age. So psychologically they watched too many things not supposed to be on their radars.. Gen X was the last one with a normal upbringing and minimal exposure of Internet trolling due to pricey and slow internet accesss. They saw none beyond their own neighborhood backyard. Today if one just signed up on FB the first thing to see was a child and adult hands in questionable positions.. That's how morally bankrupt the media world we are living in today. The younger the more likely they are unknowingly abused and enslaved to the highest bidders.

@rinmartell2678 15 күн бұрын

Wrong😭😂😂😂 Gen-Z is known to spend all their money in fashion brands. Do your research

@EbenezerNimh 15 күн бұрын

Back in the day, Gucci was a high class brand, Now it's down to thrift shops.

@SocialMedia-User 11 күн бұрын

Gucci is on the discount racks of Center Point’s stores in the Middle East

@carsondouglas8600 14 күн бұрын

Dries has no problems selling his clothes. With no advertising or promo ! Fair priced.

@Littlestephy29 18 күн бұрын

It lost its Italian roots and now is synonymous with a different type of vibe and culture, which is less aspirational and more tacky.

@alfredoramirez2790 15 күн бұрын

All those collaborations with Rap thugs have ruined the image of the brand. It’s become the new Tommy Hilfiger 😊

@NathanHarrison7 12 күн бұрын

Excellent report. Thank you. I do see a business marketing lesson here in the simple supply and demand principle. You have to carefully throttle supply down enough, sacrificing short term profits, in order to increase demand and maintain pricing and image which will increase long-term profit.

@user-yw3pq2bo7p 14 күн бұрын

I really love your taste and style always so chic. My faves would be the nkuwan leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.

@Jim-nt7xy 17 күн бұрын

I found some Gucci products at my local Marshalls.

@joyfitzgerald9878 16 күн бұрын

😳

@Meme_nyc 16 күн бұрын

They have Gucci at TJ Maxx in NYC too.

@l3K8 15 күн бұрын

Gucci is G for ghetto

@violet18 8 күн бұрын

I saw Gucci earrings being sold at TJ Maxx. They need to protect their prestige.

@ponuni 17 күн бұрын

People are getting smarter, that's all.

@rixter69 14 күн бұрын

If you don't know, in recent years luxury brands have exploded, more than ever!

@champakalimajumder4985 11 күн бұрын

I love my handcrafted, one of a kind, culturally nuanced, organically created masterpieces that are timeless, heritage products

@user-kl9by9kw8k 14 күн бұрын

At nkuwan it's not just a bag; it's an art piece. Each design is crafted with unique inspiration and craftsmanship. The exquisite production process reveals not just a bag, but a fashionable feast for the senses.

@lowlowseesee 14 күн бұрын

i understand why people like it. i used to be in name brand as a teen. ever since then I focus more on original looks than tryin to fit in lol.

@damienlao9555 15 күн бұрын

No, I'm not at all convinced that Luxury brands have to be timeless. Fashion is cyclical and the current trends simply don't benefit Gucci and its design. Wait until we return to maximalist styles we will see Gucci shine again.

@HailToTheMeep 11 күн бұрын

Fair point. But wouldn’t you say Tom Ford’s Gucci wasn’t maximalist and they thrived amazingly back then? Some of those designs can still look amazing today.

@thee_others 16 күн бұрын

These luxury brands just doesn't hold a candle to Uniglo.

@BluePrada 15 күн бұрын

ikyfl...

@billymurphy3 11 күн бұрын

I mean, if you actually want quality you don’t buy from these brands anyways. Artificial luxury. Overpriced items for what they are. You buy these brands to LOOK like you wear luxury items. It’s just wasted money. You should be buying heritage goods if you’re blowing your money. Stuff built to last yours and your children’s lifetime and have care in their construction and material selection. That’s not what Gucci is, but they are definitely priced like it.

@Kristyn00 12 күн бұрын

I knew when I started seeing Gucci on love and hip hop. Same with LV. Ive seen S workers with the Neverfull in Philly

@CLee-qi8dn 17 күн бұрын

After LVMH acquire Kering, the whole world work for LVMH

@geocyo8835 15 күн бұрын

Their prices are still higher than a lifeguard's chair.

@user-qr9qj8wd2f 12 күн бұрын

This is an amazing thumbnail.

@firstactionhero 12 күн бұрын

I met some Gucci business students when i was in Florence 3 weeks ago and they said gucci has been taking a loss recently

@eduardocuriel6265 16 күн бұрын

I used to love Gucci but they decided to target the wrong crowd. LV is doing the same.

@leonrobinson8180 Күн бұрын

Black man here. Please elaborate.

@CIS101 15 күн бұрын

Very informative. I used to be a project manager for a store display vendor for some of these brands. It's a difficult business.

@artistsingerwriterproducer8288 15 күн бұрын

True sind e some years, they destroyed me in 2002

@doannhat808 14 күн бұрын

Gucci products felt embarrassing to buy after seeing so many people who have no taste nor care wore them. Saw some middle aged guy in casual shirt and shorts wearing them is like the kiss of death.

@MrCTruck 11 күн бұрын

LVMH loves when yall make these videos

@jaxontn 18 күн бұрын

Gucci is like Zara or Coach now

@monicacappetta7017 15 күн бұрын

Absolutely not.

@frodo322 14 күн бұрын

Gucci definitely has classy stuff, it’s just not what you recognize, not the tacky white or black t shirt with the logo, or the tacky sneakers with the bee , or the Fanny pack. I’m talking what doesn’t have the logo that you wouldn’t be able to recognize.

@zoickn 18 күн бұрын

My grocer bag is gucci.

@nwbest4336 3 күн бұрын

Yayyyyyy! Gucci bringing fashion to the masses! I salute Gucci.

@andyt3343 18 күн бұрын

In Asia, it's called 'Old-Ci'..

@fatbart8551 16 күн бұрын

Answer: rhymes with triggers.

@BatsiraiMusuka 16 күн бұрын

Say it with your chest. Act exactly like who you truly are and put your real name to your statement.

@fatbart8551 16 күн бұрын

@@BatsiraiMusuka Mah namez Tyrone Malik Jamal Williams ya hurrrrd!

@BatsiraiMusuka 16 күн бұрын

@@fatbart8551 if only you could master the courage to actually say words like you mean them.

@cassandrafine6373 16 күн бұрын

When you see these designer names in the outlet store mall, then you know that it's the middle and low classes people purchasing these items that show expensive prices at a discount, but may not necessarily be the real thing. The question is, "who are these people trying to impress by buying and showing off?" The uber rich most likely will purchase directly from the designer.