Talk to the heart because the brain is not listening | Jonas Brenna | TEDxArendal

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TEDx Talks

TEDx Talks

8 жыл бұрын

How do you engage huge audiences in sad and depressing story's? To be relevant and make people care, you must take on your audience mighty brain, at its preference for good news.
Jonas Brenna is an award winning producer behind the international hit documentary series «Sweatshop - deadly fashion». Currently a buyer and producer with Norwegian news giant Schibsted/Aftenposten.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

Пікірлер: 31
@ourlivesmatter.960
@ourlivesmatter.960 3 жыл бұрын
Ooh my Thank you so much.
@daviddodayah3598
@daviddodayah3598 4 жыл бұрын
So amazing....this video has somewhat helped to explain what's going on in my own life. I was taken away from my comfort zone and right now I feel like I'm being broken into pieces. But I've come to understand more better that I'm being allowed to go through this painful experiences for a purpose.... So I Can Be More Compassionate, So I Can Truly Relate with The Pains Others Are Going Through. My Purpose in Life Is Thereby Made More Crystal Clear, Which Is To Relieve(STOP) Human Suffering.
@ejw1234
@ejw1234 2 жыл бұрын
You have to zoom in. "Stop human suffering" is too broad, imo. It's the right direction.
@Sacredfiremusic
@Sacredfiremusic Жыл бұрын
Incredible work 👏 🙌 ❤🧡💛
@RJAamir
@RJAamir 4 жыл бұрын
I think we ask too many questions and we judge endlessly... Feel the message instead of overanalyzing everything...and literally starting an irrelevant discussion
@tammy3458
@tammy3458 3 жыл бұрын
Omg i agree COMPLETELY!!! I don’t know why this guy would even expect 3 teenagers to immediately “get his point”! They are normal people-and OF COURSE THEY REALIZE HOW OTHER LESS FORTUNATE PEOPLE STRUGGLE EACH DAY. I don’t understand why he would even think to bring up a discussion on the timeframe it takes 3 teens to “break thru a wall”???? I think the teens going to work in the sweatshop is a fantastic idea for a documentary...these conditions should be shown to the world so we can try to change it. It’s just the tangent he goes off on that strikes me as useless.
@randominfovergara3678
@randominfovergara3678 4 жыл бұрын
its the time where the eyes of your heart open. but the real deal is would those eyes will remain open?
@jackraves7363
@jackraves7363 3 жыл бұрын
is it me only wondering the first few rows of his audience lying in a sort of bed-like comfortable position as contrast to the story?
@katerynamoroziuk1973
@katerynamoroziuk1973 3 жыл бұрын
me too
@buntcheam6611
@buntcheam6611 Жыл бұрын
@@katerynamoroziuk1973 , ju a b.c zq?24×25&
@enguwu
@enguwu Жыл бұрын
💞
@openbuddhistforuminternational
@openbuddhistforuminternational 5 жыл бұрын
What about other factories like Nike in Asia , clothing factories etc ? Everyone who is buying such expensive items with labels is co-responsible for suffering of people in these factories ! You don*t need to walk around with Nike items like a snob ! Talk to your heart ...
@evannicholls4784
@evannicholls4784 5 жыл бұрын
openbuddhistforum .maybe they are extremely lucky to have a job....just sayin
@matthewsager925
@matthewsager925 4 жыл бұрын
@@evannicholls4784 Exactly. The other options are back breaking labor, in the fields, for 18 hours a day....or starvation. As bad as these working conditions are...the other options are much worse. Most of them are thankful to work in 'sweatshops'.
@tcrump212IsLmbrJck_t
@tcrump212IsLmbrJck_t 2 жыл бұрын
He’s cute. Sorry, not sorry.
@Nakdgun
@Nakdgun 6 жыл бұрын
Is it just me or or is he wearing Nike's shoes ??? is that a joke ?
@LifeofLeviG
@LifeofLeviG 6 жыл бұрын
Im soooo glad someone else noticed this
@LifeofLeviG
@LifeofLeviG 6 жыл бұрын
it is
@joniobrien5345
@joniobrien5345 6 жыл бұрын
please excuse my ignorance,, why is it important?
@Nakdgun
@Nakdgun 6 жыл бұрын
Because Nike has children workers/slaves for production of they"re products !
@Onkarr
@Onkarr 5 жыл бұрын
Yep I saw the irony of it too!
@josephmarcello7481
@josephmarcello7481 4 жыл бұрын
Jonas... well your content is of course valuable, you may wish to turn off the sound and watch what this poor man on the stage is repeatedly doing with his hands over and over again multiple times per minute The gesture, rather than appearing as a simply explanatory one, eventually comes to appear compulsive and quite distracting. Self-awareness should cure your
@franceswiggins1347
@franceswiggins1347 4 жыл бұрын
It is clear from these comments that many people have missed the entire point of this TED Talk. How superficial we have all become. Shame on you. As for me, I intend to find a homeless person today and find out what they need. Take his advice and stop looking at his shoes.
@samlebon9884
@samlebon9884 6 жыл бұрын
Blame capitalism.
@TV-ob1if
@TV-ob1if 4 жыл бұрын
losers place blame. winners find solutions
@maryamezz8848
@maryamezz8848 4 жыл бұрын
@@TV-ob1if blame is kind of knowing the source of the problem, it`s not always wrong it does have a good side :)
@matthewsager925
@matthewsager925 4 жыл бұрын
The other options are back breaking labor, in the fields, for 18 hours a day....or starvation. As bad as these working conditions are...the other options are much worse. Most of them are thankful to work in 'sweatshops'.
@tutushism
@tutushism 6 жыл бұрын
one of the most annoying talks i seen on TED. such vanity and Pretentiousness. The speaker sits himself as the judge who knows whats good and whats bad. Cancels out the kids opinions when it doesnt meet his judgements; when they say it "their way of life" he calls out "Rationalism" in order to show himself as someone who knows better. This is whats f***** up with these people. They go to other cultures and societies all around the world and want to "Teach" them how they are supposed to live, whats right and whats wrong, whats good economy and whats bad, whats proper and what improper. This same guy will shout out that the colonialism era was one of the worst things in human history while he acts in the exact same way. Absolutely embarrassing. MAN A little self-awareness won't harm you. and before people bash & accuse me of not being empathetic or as if those acts meet my moral compass - it doesn't. But who the heck am I to tell other people how to live and whats good or bad? Colonialism much?
@piperar2014
@piperar2014 5 жыл бұрын
You've proven his point. 😂
@TV-ob1if
@TV-ob1if 4 жыл бұрын
thank god for colonialism. its what gave you the computer to type out your bs with.
@tammy3458
@tammy3458 3 жыл бұрын
ONE OF THE WORST TED TALKS I’VE EVER HEARD!
THEY WANTED TO TAKE ALL HIS GOODIES 🍫🥤🍟😂
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