I bought a bottle of this just before the holidays. I like the taste and "bite" of rum mixed with Pepsi (also about 50/50), but never liked the effects of it. I thought this would be a wonderful alternative! Unfortunately, I really didn't care for it. It started out okay, tasting more like vanilla. There was none of the "bite" that I expected and/or wanted. Toward the bottom of the glass, the taste became increasingly stronger of cinnamon. It actually started to make me nauseous. I ended up dumping it down the drain without finishing it. I'm sorry to say that I wasn't very impressed - especially after having paid $25 for the bottle.