During the 15th World Processing Tomato Congress in June 2024, Chris Rufer of The Morning Star Company discussed his views on future innovations in tomato processing. He addressed several topics such as the future of processing tomato seeds, transplanting, harvesting, and hauling, grower contracting, raw tomato pricing, labor and talent development, climate change, government regulations, sustainability, the possibility of new countries entering the processing tomato industry, and the future role of AI.