Hey teddy i'm 17 and just got my first mechanical watch. I look at it everyday and feel so happy.

I appreciate Rolex for what it used to be in the 1990s when I first got mine: a tough, well made, accurate and reliable tool watch that had a bit of status, but nothing too flashy. Just simple, understated quality. That you could go into any jeweller in New York, Copenhagen, London, Sydney or Hong Kong and get - at worst - at retail and quite likely a 20% discount. But a combination of brilliant Rolex marketing, increasing wealth throughout the world and clearly not too great increase in Rolex production numbers has seen us land where we have been for the past ~15 years...

Teddy, I'm not sure what I would have don't without this channel. It has completely opened me up to a new hobby. Over the last year I've amassed a watch collection I'm very proud of. Thank you for inspiring new young collectors like me!

Buying a Hublot with a $200 movement inside is like buying a Lamborghini with a Toyota Corolla engine in it. You're insane and a fool if you spend your money that way, regardless of how much you have.

I really enjoy that Teddy spends time on these subjects and not just the latest hot movements - it really is food for thought and I love it thank you Teddy!

If Hublot had all the visible screws in their watches aligned symmetrically and / or orderly, it would help their reputation and image tremendously

50% of the Hublot hatred in the world is because of Nico Leonard 😐

Side note- when I went to Las Vegas a few months ago…the Hublot AD was the nicest staff…showed me anything I wanted to try on….the guy was a watch guy…some of there pieces were surprisingly very beautiful….

Excellent points Teddy, appreciate your comments about Rolex‘s lack of transparency. 👏🏽

Every point hits the mark; your grasp of these issues and your willingness to address them so candidly speaks very well to your character. But this is all now - I'd love to hear your thoughts on the next 5-10 years.

beautiful presentation😊 simple, honest and straight forward

big marketing problem for me are the 2022 wearers of rolex (influencers, investors, shady people in general).

The issue with Shinola is that it was affordable. Most people who live and work in Detroit could not afford anything they offer other than maybe the leather baseball. They should have an affordable brand that the working person can afford., Shinola meant quality and affordability back in the day. Today it represents the gentrifier, the outsider and developer who doesn’t live in the city but exploits it.

About Rolex and innovation I would say what I saw on other leading brands in other segments. They usually fail when trying to innovate because of their own huge heritage. It is not they do things wrong. Customers expect from them exactly what they do like a Fender stratocaster or a Rolex daytona. Love your content by the way Teddy. Great job.

Fun video and very insightful. Love!

I pretty much agree with all you points. Great video as always

Beautiful video. thank you for this.

You could’ve called it “when marketing ruins a brand”. All three brands with a perception problem put all their eggs in the marketing basket. Hublot did it too early, Panerai reach it’s pinacle and fell down to earth unable to get past the image and Rolex is up in the high atmosphere waiting for the fall (gonna make the biggest crater when it hits the ground). All three brands attract customers with socially unsavory traits. It’s very hard to escape that trap after you fall into it.

This is very helpful. Thanks!!!!

I'm the proud owner of the INVICTA Pro Diver. It is in my regular wrist time rotation. Even as "cheesy" as it is, I love it.

I picked up two Shinola watches, one for me and one for the Mrs, over 5 years ago. They were in a Nordstrom Rack store and I talked the guy into selling both to me for $300. Sticker price for these two quartz watches was over $800 at the time. We really like them, mine is a PVD squared face, and works great. I would look at places like that as you can often find them reduced in price.

Brilliantly researched as ever.

Excellent video, thanks

Always interesting 👏👏👏

Thanks so much! With Panerai, going down to very small amounts of WR on what are essentially iconic dive watch designs on some models, and generally what seem like cost-cutting measures, while having a watch priced well above the Omega range, is one that's turned me off. With Rolex, yeah, everything you already said, and just what flex culture has done with Rolex, and how Rolex has *handled* their well-earned success with what feels like less than, well, class, and honesty...as much respect as I've had for Rolex historically, and as much as I love some of their watches, for now, they've really soured on me.

I love my Shinola Runwell. It looks great and runs well :) I'm from Michigan and appreciate that they employ something like 400 people in Detroit regardless of what their marketing issues may have been. Also they have a couple of outlet stores where you can find some great values. I'm sure someone will have a problem with that, but it is one way to cater to the more price conscious and get good watches onto more wrists.

Hi Teddy I really like your videos because you share your perspective instead of just stating the specs. Can you please do a video to discuss the popularity of Rolex and the hype that is causing an increase in watch robberies across the US, especially in California? I feel like many people work hard to own a Rolex but then realized how dangerous it is to wear them in public. The watch then just gets stored to keep safe. What are your thoughts about wearing luxury watch in public in the current climate? I know many people who owns a Rolex but won't wear them because of fear for their safety. Thanks

For the same reasons people hate Hublot, they should also hate Richard Mille.

Teddy, Love the vid mate. What watch do you have on your wrist in this video?

Well done Teddy - balanced and delivered with reason.

Lots of pro golfers have watch deals and the two that Hublot endorses (Dustin Johnson and Patrick Reed) both bolted to the Liv Tour. I feel like that's very on brand.

I agree with most of the points Teddy mentioned on why some people love to hate on Rolex but here’s my take on it: 1- Frustration from not being able to get a Rolex at retail within a short period of time. This then turns into bitterness towards Rolex, and jealousy from those who were able to buy one. 2- People being fed up with whole flexing and hype culture, and speculators who only care about investment value . Rolex is not the only brand that suffer from this, PP and AP are in this camp as well. But because Rolex watches represent over 90% of the above, they get the most hate. 3- Childish fanboys of other watch brands that envy the success and hype surrounding Rolex. So they click on every article or video that has “Rolex” in it’s thumbnail and start spewing hatred in the comments section. Some Omega and GS fanboys are particularly guilty of that. Other examples of this childish fanboyism are Apple vs Android and Playstation vs Xbox. 4- The too cool for school/indie type of people who like to be different and therefore hate anything mainstream. Rolex will probably be their main target for hating. On the other, you’ll rarely find an established and long term watch collector/lover who doesn’t admire and respect the history, achievements and success of Rolex.

We need more videos/ places where we can talk about things we don't like in watches but in a constructive way. Being overly positive all the time is maddening. I was in a stream last night dedicated to that, on purpose, as an objection to toxic positivity. That's a new phrase for me but the concept really hits the nail on the head, especially in these times. We're people, we have opinions and some are negative. I see no reason why we can't share them too, if done respectfully.

Excellent video!

Thanks Teddy!

Great video. Love my 16610. The ad games really should stop. Either way. Great points made

like the stache teddy, keep it coming :)

‘As humans we tend to like the negative ‘. Well said. I’ve never seen so much anger and hatred in the comments for many watch videos on KZfaq. It’s staggering.

Need help. I’m deciding between Tudor black bay 41mm or Panerai 1084. I know two diff watches but my fear is Panerai too much bling and will get damaged easily

Hey Teddy, really enjoy your videos and I know lots of effort you put into each video on your channel. By the way, which brand on your wrist in this video? Omega Diver 300? or Tudor?

Can you do a full review on Fossil Group watches? I recently started looking into the brand last year and just want to get your take on Fossil.

Looking at the background reminds me you’re from Cleveland Ohio & it being Lake Erie. When will we see some diving videos reviewing divers watches? Just curious & just a thought. I’m West of you in Lorain Ohio right on the lake like you. I know it’s not your typical style of reviewing watches, but I think it’ll make your channel grow even more when involving the Lake. As you & I both know, Lake Erie is one of the main attractions of our areas. Would be awesome to include it with your channel. Take care Teddy!

I’ve had a panerai 1940 for about 8years, love the design, movement is nothing special and you could get it in 43mm, which I did. Now they do a great looking green dial but not in a “smaller” case, then I saw their prices! Wow almost double what I paid. So I won’t be swopping. They’d sell more by offering 40-42mm cases across different models but the price would need to be realistic too.

Teddy what are you thoughts on Ingersoll watches? Are they part of this list? I don't hear much about them on KZfaq.

I think that it might be interesting to see the opposite side of the coin, a video on what you believe are the top 3-5 brands universally *loved* and why you think they receive such acclaim and are held in high-esteem!

Atmos clocks at 1:19. Great clocks but highly temperamental. You can shop around for deals on older models.

This Video was extremely entertaining

good stuff man

Hey teddy I’m looking for a new watch, and I’m considering a stuhrling watch and I want your opinion on the company

Excent post Teddy! Abraços from Brazil!

The role of marketing in attracting customers that give a brand its image can’t be underestimated. The brand ambassadors are less significant than the impression that existing customers might have other potential customers. How some watch enthusiasts will always say seeing a Rolex on someone’s wrist is not a sign that wearer isn’t a fellow watch enthusiast. Same for Hubot, footballers people with more money than knowledge. Panerai, muscle men of the 90s making superhero movies with out the costumes.

Shinola can be found in department stores outside the US. Was just in Hamburg and the store had a big Shinola display.

Hublot, imo, makes nice watches, but they are just way, way overpriced. I think if they were priced near Rolex (retail) / Omega, they'd be quite well liked.

Being from MI I’ve always wanted to pick up a watch made in my state, but Shinola wanting 800 for a quartz watch nixed that. Detroit watch co. Has some nice designs and uses Swiss movements but at their price points I’m almost better off buying an actual Swiss Made watch. Detroit Mint makes affordable watches but their styling is hit and miss for me.

Just ordered my 1st Panerai Luminor 44mm . Proud to be a member of the exclusive Paneristi club !!! Unique, well built and classy. I'm sure it will look good on my 7.5inch wrist !!! Chunky yet oozes class !

I have never been a fan of Panerai until they launched their 40mm series. Plus they have the quick strap release which quickly allows you to change strap and style. I am seriously considering getting one( Luminor 40m with P.900). Not too sure about what is wrong with the movement as it seems people are complaining about it. Any idea?

You just reminded me of a great night out at Peabody's Down Under many years ago.

I don't really know anyone who hates Rolex. Most seem to hate the insane hype for mass produced items in a market with plenty of competition.

Agreed with this segment. I'll stick with my Hamiltons, Seikos, and Glycine brand collections. They don't cost much, but make a great product.. However, I do see a Fortis, Brew, and Dan Henry watch coming soon. When I retire from the military, I will get a Grand Seiko. 🤙

Completely agree with the fourth point of why people dislike Rolex. Sure, Rolex sells a ton of watches right now, but what about 10 or 30 years from now? There might be a point where people grow tired of the models. Pattek knew this and made the decision the discontinue the Nautilus, before the bubble bursted

My first automatic watch was a preowned Hublot Big Bang 311.ci.1170.ci. I’m local if you want to do a review on it Teddy

The problem that I have with Rolex is that repairs almost have to be performed by one of its authorized servicing centers because of its strict control over parts availability, and when repairs are performed they will not return the replaced parts and insist that the parts be "traded in."

Definitely hate Richard Mille. The brand's watches look or feel nowhere near the prices that they sell at. Making quirky watches that are lighter than a feather doesn't make them worth charging over a million dollars.

Hublot: ghetto fabulous. (Throw Richard Mille and Jacob & Co in there too) Rolex: because people who can’t get their hands on these watches at retail are haters. Panerai: ugly 😉

I wish Teddy would say what watch he’s wearing for the day for the video!

Do people really hate Panerai that much? I know there's some skepticism about how "in-house" their movements might really be but I don't hear much about their designs being all that crazy. I would agree their models/references is confusing but that's a lot of brands. I will agree folks hate Hublot with a passion on the watch forums I'm in, be it design and then price but not much love for that brand but clearly they're doing something right.

On Shinola, I really like their look and being from Michigan, I don’t mind supporting jobs in my state (even if they’re a tad pricey for what you get). Honestly, the questionable marketing is less of a gripe for me than how much they lean into the 47mm sizing. I’m a tall guy with about a 7.5” wrist, so they don’t look awkward on me, but I’m the minority…

Great Insight on this one. I’m not too worried about Rolex’s availability as long as I can get a Tudor without too many issues but I just love their designs more personally. Being from Chicago I truly feel Astor+ Banks represents a much better option from an midwestern manufacturer then Shinola. Cheers!

Hey teddy just recently discovered your channel and I’m thinking about buying my first proper watch soon but need advice from you or anyone in the comments. I want a nice diver watch for going out and everyday wear. Budget anything under £500. I normally wear a lot of black/grey/whites etc so anything that will go with that would be great. From your videos I really like the seiko 5/ seiko presage cocktail time/Laurient bambino(for dress occasions)/and a lot of watches I cannot afford lol. Any help from anyone would be appreciated :)

I really like Shinola designs, but the prices like you said.

When I see Hublot watches I see Invicta except Hublot costs 500 times more.

I may not have heard of the brand, but I have definitely heard the expression of "not being able to tell shit from Shinola" 😂

I was looking to buy a 126330/blue/oyster steel. I first wanted to get from AD, after talking to a few AD. I gave up bc 1. The nearest AD is in St Louis which is 2 1/2 drive one way. After talking to them, they kindly refused to sit down with me to talk about getting a watch. They said I have to buy from AD from my state,in Louisville, which is 3 plus hours driving. Buying a Rolex from AD now takes at least two trips. I gave up the idea and ended up buying from EBay professional dealer, at a 3k markup but I was okay with that after all things considered.

What an amazing video. I am very familiar with watches from 3 of the brands mentioned in the video..🤣. I absolutely love Rolex and since I have a good and long relationship with the AD, I have been able to get the models I wanted. I just got my first Panerai and I love it because people that are not familiar with watches barely recognize the brand. They are different from everything else.. My 15 years old has a Shinola that got from his grandfather. The kid wears the watch everywhere, and that watch has taken an insane amount of abuse. It still works and looks great. Let the haters hate. 😁.

#2 for Panerai is the same for Stowa, IWC, Lange, and Laco correct? I never heard of people having issues from them for the same reason. In fact, it seems that the connection is a selling point. I bought a Laco from you, and considered the history but was ok with it.

You’re from Cleveland me too :)

I honestly don't know enough about any particular watch brand to hate any of them. Other than the brands i see celebrities wear of which James Bond be the most familiar in my mind with Omega, i can't honestly list a watch brand that's not tied to some famous celebrity. Thus i can't say i know any other really and can't hate on any. Barely own two watches for under $150 and at least their time keeping seems accurate. Just here to learn a thing or two to help me understand an accessory piece I should at least know more about.

Panaristi is already plural. No need to pluralize again. Sorry to nitpick, but those are great points why people stray from the brand.

Rolex : no Panerai : no comment Hublot : ask Richard Mille

I think all the hate on Shinola is misplaced- they were essentially a micro brand originally when they began selling the quartz watches. Today they offer a wider range of automatic options. I also think their pricing is reasonable for what they offer (similar to some of Longines lower priced offerings). I think the problem is with people that don’t appreciate the Detroit tie in. If Detroit assembly is important to you, Shinola makes sense. If it isn’t, Shinola does not. I am from Michigan and I feel it’s fair to say that Shinola has become the go to entry luxury brand for the upper-middle class working professional. I often see Shinola watches on the wrists of local doctors, university professors, and mid-level managers.

Such a different sort of hate. I don't respect Hublot as a watchmaker, but I do respect Rolex to a massive degree. How can you not? They have done so much for the industry. I do, however, hate everything that surrounds the brand. The product shortage, the ADs, the inflated prices, the aura of the brand, the followers of the brand (e.g., r/Rolex), etc. This is a brand that seems to bring out the worst in watch buying.

I own three Shinolas. I almost owned a fourth, but returned it due to lack of QC. Here's my beef: I purchased a Black Blizzard which came with a black bezel and numbered in white. Within a few months of daily wear the numbers were rubbing off, and had rubbed off completely within 6 months. I have an office job. I'm not banging my knuckles every day. On the other hand, my Smokey Bear and White Hurricane are great watches. I sent back the Forged Carbon Monster in February this year because it looked like a return (the box had a graphic torn off, the watch was crookedly jammed in the presentation box, the strap looked like it had been worn). I love the story of providing jobs and training to Detroit workers, but I no longer have confidence they are providing quality, so much so that I started looking to see whether the company had been purchased or had a management change.

TY,,,,,,WOW incredible very interesting super kool ,1st class great info.,, AAAAAAAAAAA++++++++++++ again great video I liked it a lot ,keep up the great work.

Are you wearing a tudor black bay in this video?

Surprised Tag Heuer wasn't mentioned. They get a ton of hate on KZfaq, social media and watch forums.

And i just bought a Panerai yesterday. Lovin it...

i want a deep sea ...i enter some online competitions and dream on. maybe one day ...Marathon next. interesting to hear your thoughts on the naked watchmaker collab ..a perpetual calendar for something in the region of 10k.

True, over-marketing can and is usually a bad thing.

I want to like Shinola so bad but I read a comment someone wrote about them a while back that I just can’t get out of my head that said “Shinola makes some of the best $200 watches out there; they just don’t cost $200” 😂 I do like their new divers though, i’ll wait to see what the consensus of them is.

Rolex is arguably the same quality as Omega, but gets a lot of hate because it rides on brand power and elitist showmanship to justify the great price difference. The fact that availability is lousy and people get miffed over the endless waiting lists and mediocre AD experience definitely adds to gas to the fire.

I really hope this comment doesn’t come across as me telling you how to run your channel, but I’d love to see you mention in the bio which watch you’re wearing for the vid. Whatever you have on now looks awesome (too much of a noob to recognize).

8:26 Rolex "Daytona": Let me market it with Abu Dhabi circuit. LOL

Rolex makes 1,000,000 watches a year, yet none are getting to ADs. Something is rotten in Denmark….or Switzerland I should say.

Can you make a video about invicta watches

What will be the future of hologram or nft watch 🤩 .... plz share it ... I see futuristic shape changing 3d watch on "3dtime" collection of Opensea ...

Rolex takes the approach of Porsche with the 911, evolution instead of revolution, refine and polish what people already like, if it’s done correctly it just works…

When I was a kid in the 50’s - 60’s in Cleveland, OH, a popular saying back then was “You don’t know sh*t from Shinola.” So, because of this association I could never own a Shinola watch.

My 2 Shinola watches were $170USD for a Detrola and $266 USD for a Runwell. I am uncertain why price would be an objection as their third tier of hate, but maybe few people shop as smartly as I do. Still, regardless of your feelings about marketing and patriotism, as a former Detroit resident I am very happy to have these two watches in my collection. If you want a watch to hate based on price, look no further than an Omega Speedmaster Professional Moon Watch, which is manual wind well over $10k CAD where I now live and needs a $600 service roughly every 48 months unless you don’t care what time it is.

You forgot that Hublot charges Rolex prices for off the shelf ETA movements

Nail perfectly the Rolex case, a question why Rolex (and the others) does not align their prices to second and gray market? thank for the video