I personally own 3 pieces , I love Tag , everyone should only buy what they like and forget what others say

As a German TAG Heuer AD and as watch enthusiasts we love to see the newest developments of the brand. At Watches & Wonders our team was blown away by the Glassbox and the Skipper ist absolut grail material (kinda like there take on the Omega Snoopy)

The TAG Heuer Professional Quartz Watch at $1300 was my first entry-level luxury watch and I still wear it today.

The glass box is the best release from tag in a long time. It’s absolutely insane in person.

recently tag heuer has been releasing some pretty good stuff

I've come full circle with TAG Heuer; my first expensive watch was a TAG F1 chronograph from early 2000. I've gone on to collect Sinn, IWC, Rolex, JLC, Moser. For some reason I came back to TAG Heuer now. Recently picked up the Carrera Panda and a Carrera Dato. Stunning watches. Frederic is doing far better than I had expected. I just hope one day, LVMH will have the wisdom and courage to split the brand - TAG for the mass market and smartwatches and Heuer for the collector/enthusiast market. I can only hope.

I got my first Heuer in July. It's the 60th anniversary Carrera panda chronograph reissue. Totally cured me of my Daytona fever. The new Skipper is gorgeous too.

I agree. They've been knocking it out of the park lately with both the vintage inspired chronograph releases, but importantly also with the Aquaracer, including the solar offering. It is nice to see, and I hope they carry that momentum forward.

My first watch was a Tag Carrera Calibre 5, and still, after having a big collection, is one of my favourites ever. True to their spirit, simple, elegant. And lately are rebranding, not making "me too" watches. Amazing company

Thank you for featuring Tag Heuer Teddy! I purchased an amazing Calibre 6 Retro Heuer Carrera remake when I Graduated and still feel to this date we don't talk about them enough. I am sure I could get have gotten something "more respected" like Tudor at the time, however TH was the brand I loved and still love to this date.

I've always loved Tag Heuer. As a kid I was a bouncer in a high end nightclub in Suburban Detroit and all the guys in the expensive suits were wearing stuff like the Link and the Professional 200m. I ended up buying a Fossil at the time that had a similar bracelet. An Aquaracer was my first luxury watch purchase and I still wear it proudly today.

Its cool that tag Heuer is getting more coverage, they certainly have been putting more effort in designs lately.

Love what Tag are doing lately l added a Heuer Monaco Calbrie 11 blue Steve McQueen to my watch collection and l love it

I’m not sure if most understand the depth of the insights on these clips. This has gone from a nerdy watch guy opinion to a top shelf insights on brand, marketing and high horology. Tremendous work Teddy et al. You’re outdoing yourself. 🙌🏽

Thank you for putting this together to help clarify the complex history of TagH. I refer to 1995-2020 as TagH dark years because they lost their way from my perspective trying to compete more against Seiko than against their Swiss peers. Now that TagH is consolidating retail sales more to boutique stores and higher-end retail, this will further help with brand perception.

Thanks Teddy for putting together this video. My first luxury watch was a TAG Heuer that was given to me at my high school graduation in '91. I didn't know anything about watches, so I didn't much think about Quartz vs Automatic, but this watch was an automatic version. I loved shaking it in my hand and listening to the rotor spin around, even though I had no idea what I was listening too. Fast forward to today, and COVID allowed me to really develop a strong interest in horology. I've learned an immense amount of information from your channel as well as other enthusiasts. I understand the reasons why enthusiasts are polarized by TAG Heuer. Time will tell if TAG Heuer can get back into the good graces of the haters, but like you, I do think they're headed in the right direction. I believe one of the things LVMH could do to further prove they're on the side of the enthusiasts is to remove "TAG" from the moniker and put the brand back into simply the Heuer name. "Heuer" is where the pedigree is for this brand.

My first watch was the TAG Heuer Formula 1 Calibre 5. Absolutely special and beautiful watch and has been the most complimented watch from my collection. The compliment’s received has been from non-watch enthusiasts but I believe many watch enthusiasts opinions has been impacted by other people views on the internet due to heavy criticism. Some criticism possibly deserved but many being undeserved in my opinion. Most TAG Heuer watch owners are happy with their watch and I would recommend people trying it on if they are considering to purchase one. The last thing you want to do is not buying a watch that you want because of other peoples opinion. My only regret is by not purchasing it used as it could’ve saved me alot of money but hey there are advantages of buying a watch brand new :)

I worked for Tag Heuer at their boutique, had my doubts when I started working since I wasnt a fan of their watches based on 90's-00's era but genuinely love what they did with the Carrera line, and their Autavias are beautiful too

I've have 2 Tag Heuer. A 2000 Kirium which is still in my rotation as a workhorse & a 2008 Monaco CW2111 which I love but wear less as the plexiglass crystal is just so easy to scratch. The classic square aesthetic of the Monaco just does it for me and after 15 years its value hasn't dropped. The new glass box Carrera in your video is tempting but as you mentioned earlier, that price bracket now has a lot of competition from some very good watches.

Definitely a major shift for TAG-Heuer. It got to the point where I couldn't look at them anymore without cringing, but the recent designs have me looking at them again with admiration. I'm very tempted by the new Carrera.

The only polarizing thing is KZfaqrs saying Tag Heuer is polarizing. Tag Heuer is a great brand, consistent, innovative, synonym of motor racing, an entry and exit brand. I still own and wear my 80's birthday present plastic F1!

Tag Heuer was the first swiss watch that I really wanted when I was in High school at the height of Formula 1's popularity. As I grew and learn more about watches, I saw more value for money elsewhere. But with the new design and consistency as Teddy had pointed out, I'm glad to see where Tag is going. I'm so impressed with the Carrera Glassbox that now I'm a proud owner of their chrono reverse panda.

The Autavia Flyback was also a great release recently from TAGHeuer. I am not a huge fan of ARacers (not because of the design, more because of the low power reserve), but this 'classic' yet still slightly playful/modern line hits home here totally. I might end up buying a TAGHeuer, which really wasn't the plan 😂.

I used to think TAG was tacky, and that vintage Heuer was the way to go, but the Glassbox made me completely re-evaluate the brand. If they keep making stuff that furthers the spirit and design language of vintage Heuer I'll continue to take them much more seriously.

They have been hit and miss, with significant winners along the way. I think it’s always fun (exciting even) to keep an eye on them and enjoy the great watches they produce alongside the (ummm…) less-artistic misses. But I think they are great fun both to love, and to feel that empty anticipation that they will surely get it right again (and again) soon. I love it when I find someone wearing a Tag Heuer, as it always leads to great conversations.

Good insights. I think the current area heralded a struggle for some brands like TAG Heuer, Longines and Breitling as the market for "shopping mall luxury" waned. Whatever forced them to look within themselves and their own history to rediscover some of their identity as watchmakers rather than just brands can only be a good thing.

Wow , Teddy ,you speak of watches moving to top levels. You have advanced to a top level, great information, great presentation, a quality level above well done.

I have always not been a fan of the color pink. Years ago I wanted a Tag, but couldn't afford it. I was looking at the mother of pearl face, it was nice, but never bought one. Now I find myself drawn to dark bold pink. I recently went into a high-end jewelry store and fell in love with the bold pink Carrera. I now own and love it.

I've always thought of TH as the fashion brand of Swiss luxury watches. However, after a stop in an AD the other day, the Glass Box and Autavia are stunning. I'd happily put either on my wrist and not think twice.

I have to say, I really love the looks of the Skipper, and from what I‘ve read the movement is also impressive.

The way they crowdsourced the Autavia was brilliant. Do more of that, at a smaller size, and they'll have another winner

Great video. Very interesting and super informative. Great job!

I saw the Monaco Steve McQueen yesterday and it was absolutely gorgeous. Tag doing great work lately!

Loved this, very informative. Thanks!

I am encouraged by their recent releases. 😁

The Monaco with the classic Heuer logo and the flat blue dial (Steve McQueen edition) is my favourite. It is closest to the vintage version. The new titanium version is also very nice

Nice comprehensive video !

Another cracking video and commentary. Greetings from England 🇬🇧

Tremendously watchable segment. Thank you.

This is an excellent review. As a kid and young man Heuer was a favorite and that faded after TAG took over. Now as an adult watch collector I have not paid much attention to their products for years. These 2 models at the end of your presentation do get my attention.

I saved up for my first Tag in college, bought my 2nd after getting my first job and then q 3rd Tag (a Carrera that I still own) when I returned to school for graduate work. Now I've entered yet another new phase of my life (but my my next watch is probably a Seiko diver). However with with the recent lineup, you can bet I'm saving up for another Tag or two (or three). The glass box, Autavia, monaco, all winners to me.

I own a few TH chronos. My favourites are the Link 36 and my Aquagraph. Honestly I could not care less what other collectors think. I just love looking at the bracelet on the link. I loved it since I saw Senna with an S/el and I feel the same way decades later. I've bought and sold several hipster WIS classics over the years but I always come back to tool watches that I can wear every day. The Tudor North Flag is a particular favourite as I can comfortably wear it on a multi day trek and not worry that it will break. I've found Tag Heuer customer support to be excellent over the years and I wouldn't hesitate to recommend the brand to someone looking for a well-made everyday watch.

Always loved the Monaco and vintage Heuer chronographs

I became an F1 nerd in high school. Racing and TAG were synonymous. When I had the money to buy a Swiss watch, the only brand I wanted was TAG.

Love you take and analysis. Spot-on 👌🏾 💯. I’m JUST discovering Heuer and I love their vintage stuff. I appreciate seeing them finally revisit their classics in the last 5-7 years! Just need to work on those prices! Ha $$

Thank you Teddy. Tag Heuer’s late models are good looking and hopefully the brand will regain some of its former appeal. I am however huge fan and a collector of Zenith, another part of the LVMH stable which is in my humble opinion one of the most underrated high horology watch brands.

Fascinating insights Teddy ~ nice one 👍

I bought the reverse panda glassbox carrera in July. The watch looks very handsome and i am a huge fan of the TH20-00 movement. Mine was accurately running at +1 second per day over a 7 day testing period. ❤

Recently got my first watch over 1k and it was a tag. I love it and want to see the popularity come back

I was at my jeweler's the other day buying my new Tissot Telemeter 1938 and was staring at their massive Tag section while I waited. I really like the Monaco. I don't have a square case watch or a modern tank style and was just looking to see which brands in the store had designs I like. The Monaco caught my eye. As I evolve in my career and have started to appreciate and collect watches, I might try to get one of these when I am comfortable with another luxury purchase.

I’ve had a Tag since 1992 that’s still going strong.

Go straight to the point. Love your videos btw

For all of the past drama with the brand, I still see the Monaco in places I would not expect. That watch is so recognizable. I was watching a car mod show and RDJ even had one on. Guy can afford anything but he wears a Monaco as a daily. And despite the shake up in motorsport over the past ten years, I think there is room for more development and collab with that platform. It is a piece I keep an eye on for sure.

I own just bought my first tag this week. Ive always been hesitant because of all the talk. But man im happy with it. Mid 2000's blue aquaracer in like new condition and im blown away with the watch. I own several tudors, oris's and longines and id say this is easily my favorite current watch. Buy what you like ive wanted this watch for years and listened to all the haters. Its a great watch and a great brand

I just recently got my first Tag Heuer in the form of the Aquaracer Pro 300 Orange, and it quickly became may favorite watch. I find my self admiring it every day even when I am not wearing it. The Carrera looks great, and I think I would prefer it over any Rolex I have seen.

My brother got me into Formula 1 in the late 80s; that was my early exposure to the TAG Heuer brand. In the last year or two, I realized that I liked the style of some of the watches in their Formula 1 collection, so my first "nice watch" is from that collection. Now my view is expanding to include other brands, but for me it started with TAG Heuer.

I wish their logo was just "Heuer". Especially for their classic collection. As a designer, that "TAG" just doesn't fit the look of their recent releases.

I like the design and happy to know that have kind of established a new beginning with very beautiful timepieces, but time will tell on the outcome of their changes and sort of their recommitment to their past successes, nice watches and thank you teddy for posting this video

Tag Heuer has done very well especially this year. Yes headed in the right direction. Me personally, have looked closer at Tag to the point I purchased the GlassBox.

I recently joined the luxury watch market with a Aquaracer 300, and loving it so far. Looks amazing in any environment or event. That ceramic bezel is beautiful.

I have the carrera calibre 01 skeleton in blue with alligator leather strap and I absolutely love it. Other watch collectors ask me about it every time i wear it

The background info was very useful in that I learned McQueen didn't wear a TAG Heuer Monaco, he wore a Heuer Monaco.

With the new models, now they have my interest, think they are beautiful and in the price sweet spot. Racing watches are always cool, I like that they offer various color and strap options for same models.

When you have a great product, as a company, you stick to it, then marketing and sales do the job, and with time product people are forgotten, and having these strong sales and marketing lead to forget what brought the brand to this place,which is a great product. I think this could be the case.

I've been wearing two watches for years: Omega SMPc (41mm, black lacquer dial) and Tag Heuer Carrera Heuer 01 (43mm, non-skeleton dial). I like them both and had to buy a special Carrera as I am a car enthusiast. But I also like watches and know a thing or two about them, so the SMPc scratched that itch too 😊.

Maybe because I matured in the 80’s have always been a fan of Tag Heuer. I have a Carrera Twin Time and a Kirium dive that my wife gifted me. I hope they do well

I learn so much from you, Teddy. Thanks for your analysis. In the KZfaq echo chamber I live in. I’d have to agree that Tag is getting a lot more love lately.

Great video Teddy, thank you.

I can’t wait to get a Glassbox in person. Hopefully they’ll make a larger case size for us bigger fellas and so we can see that beautiful sapphire bezel better.

I have been intrigued by the Aquaracer Solargraph Titanium. It hits a lot of points for me: Lightweight, not too large, never needs a battery, nice looking and versatile design. The problem is it costs MORE than their automatic in steel and doesn’t mention the crystal material on the website which makes me suspicious that it is not sapphire.

The last Monaco n the skipper is two beautiful new releases I like them both 💪👍❤️

I love that tag Heuer are now finding the balance between dipping into their roots while simultaneously being innovative

As you said teddy one of the most important thing in new era for tag Heuer is refined the point of sales, now you can see tag Heuer in beside of Omega, Rolex or VC boutique’s

I agree a lot with what you're saying Teddy. 5 years ago I wouldn't really look at Tag as they just didn't really do it for me. However over the last 2-3 years I've been seriously impressed by them and could be close to buying one.

This new aquaracer was my first serious watch. Love it

love the story, great job 👏🏻👏🏻👏🏻

Fantastic, thought provoking overview of Tag. My first decent watch was a Formula One 😁

Thanks Teddy, realy good reportage.

I bought a Tag Heuer Formula One about 15 years ago because I loved the black bezel and white dial and the sporty look. It is quartz. I was expecting Tag to redesign the movement to be automatic, but have not seen it yet. Tag also makes a GMT Pepsi style, but it is an aluminum bezel, not ceramic. My point is TAG seems to fall short by not using modern materials and movements. Once they do, perhaps LVMH could gain market share. Or at least hold their value better.

My first ever automatic watch was the Carrera Chronograph. I had to sell it a couple of years ago, the watch was really well made but it was huge. Maybe I’ll get a Tag again one day.

I own an Omega, Tissot, Certina but is also very fond of my Tag Heuer Link calibre 16 chronograph which I owned for more than 15 years now.

Tag does seem to be getting better over the last 3 years and now I know why! thanks fo rthe great informative video as always! The green titanium Aquaracer, I have my eye on one as its apeealing, stylish and very comfortable to wear -is the right size -as are theyre newer releases. Makes sense that the top fashion/luxury family in the the world is involved in this revival.

I own a Tag Heuer and I could not be happier with this watch, the watch I'm referring to here would be my 1984 Tag Heuer 1000 professional quartz divers watch. To me this watch is just dripping with style, and rugged sophistication, with a great running, supper reliable quartz movement that keeps better time than any automatic watch I own, and, or have owned.

Love the new releases. Recently purchased the Carrera X collab with Porsche (black and racing yellow) which I love. Also interested in the Monaco skeleton, though the price point is tough to swallow for that piece.

I agree that the brand has been looking good recently, and I like this video format!

I really liked the Carrera, and considered one for my first watch. The problem I found was they called the movement "in house" and I don't believe it was, after looking into it (if I'm remembering right), I think it is a modified workhorse movement that is similar to many other entry luxury watches, so I decided to save money and get a Tissot Powermatic 80 as my first watch. I may be wrong about the in house issue, but by the time I was ready for a watch at that price, I was interested in Maurice Lacroix then jumped a notch and went to Omega Seamaster.

Another very enjoyable video. I'm truly hoping Tag Heuer is getting back on the right path. Meanwhile I'm still debating buying my first Monaco. 🙂

Hy Teddy, my wife is thrilled to appear in your video. She's standing under the tree in the photo of TAG's factory I took when I visited in 2018. Good to know you are a fan of the TAGHeuerenthusiast.blogspot best regards from the UK, Rob :)

Tried the black Glassbox Carrera at the Tag Heuer boutique in Cannes. It's absolutely amazing.

My collection centers on automatic diving watches. The newest additions to the Aqua Racer line from Tag Heuer are exciting! Elegant designs and attention to detail, both engineering and aesthetic, with some appealing innovations.

Great video. Tag’s link bracelet was the king of cool bling in the 90s too, but that recent plastic spacer showed the danger of having the money-men in charge of the brand, profit-maximizing can backfire big time. They look like they’re almost back though.

Great vid I never knew about Tag’s heritage cause I only ever knew them as a brand name so was never that interested. Really helped me understand what they are actually about.

A master class in Tag , I really liked this video …

What should happen with TAG Heuer, they should drop the"TAG". It worked for Harley Davidson when they ditched AMF, give me simple "Heuer" any day!

The Glassbox is incredible. Got the limited edition Year of the Dragon one as well. Their recent releases are pretty sweet.

As usual a very good contribution ! For me, the best Carrera is their colab' with Hodinkee. Apart of some very nice vintage ones ;)

That reverse panda Glassbox has made me say something I’ve never said in my life - I might have to buy a Tag Heuer.

Nice video. I have a Tag Heuer that was bought for me when I graduated from college in the early 90’s. It’s a s/el leather, I believe the model sold in Europe? Although it’s quartz, it’s a beautiful watch and built like a tank. Been extremely reliable, 200m water resistant and just about the right size and thickness. It’s the only TAG I have but I do love it and will pass it along someday. Thanks

I love the new ‘vintage’ models, lucky enough to have 1 of the 100 Autavia Cal02 Jo Sifferts. In the summer it was my everyday.

Love this guy. So much knowledge. Just got my first watch. Omega Seamaster 300m Diver as a gift. Now I'm hooked. Planning on buying some entry level watches. Thanks Teddy!!